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Workshops at SMX East – Best Rates Available Now

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Attend a comprehensive workshop conducted by leading experts in internet and search marketing at SMX East. Workshops will be held on October 1, immediately preceding SMX East on October 2-4 in New York City. Here’s workshop lineup: Advanced AdWords Training: Boost your PPC campaigns with this full... Please visit Search...
Workshops at SMX East – Best Rates Available Now

5 Highly Effective Landing Page Tips

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For many years, I’ve been on panels where I comment on PPC landing pages volunteered by the audience. Given the wild popularity of these sessions, it’s safe to say that marketers are still way behind in their landing page improvement efforts. Often, they just need a push to get started...
5 Highly Effective Landing Page Tips

Four Steps To Create The Foundation For Social SEO

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With the intersection of Social and SEO happening at a rapid pace, now is the time when you need to lay the groundwork in your social campaign to capture SEO value. As a B2B marketer, one of the key benefits to your social campaign is in its ability to help...
Four Steps To Create The Foundation For Social SEO

New Google Now Cards Include Voice-Activated Reminders

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Six shiny new cards are coming for Google Now, the assistive app for Android and recently iOS devices that offers predictive information tailored to your needs.  The new cards, announced at Google I/O today, are for reminders, music, TV shows, public transit, books and video games. Photo credit:... Please visit...
New Google Now Cards Include Voice-Activated Reminders

Remarketing For Conversion: The Long Way Rocks!

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We all try to send loads of search traffic to our websites. We invest loads of money in high rankings in the organic SERP’s and we make sure we have some huge budget we spend, spend, spend on clicks. The result? Maybe 2 or 3 percent of this traffic makes...
Remarketing For Conversion: The Long Way Rocks!

Bing Updates Image Design Again: Dim Background, Faster Load Speed & More

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Microsoft Bing announced they have once again updated the Bing Image Search user interface. The previous update was in June of this year. This new update includes: Added dimmed background and full-screen mode to make it easier to view images in high definition Larger filmstrip results to make... Please visit...
Bing Updates Image Design Again: Dim Background, Faster Load Speed & More

SearchCap: The Day In Search, March 18, 2013

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Week: March 18, 2013 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land......
SearchCap: The Day In Search, March 18, 2013

Yelp Posts Q2 Revenue Gain, Claims 78 Million Users Globally

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Yelp just announced second quarter revenues of $32.7 million compared with $27.4 million last quarter. The company also said it had a net loss of $2 million compared to a loss of $1.2 million a year ago. Yelp said revenues for the first two quarters this year reached $60 million...
Yelp Posts Q2 Revenue Gain, Claims 78 Million Users Globally

Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia

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While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group,...
Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia

Bill Gates On Google: "Bing Is The Better Product"

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It’s been more than four years since Bill Gates worked full-time at Microsoft, but he’s still promoting Bing, the company’s 3+-year-old search engine. Gates, who’s still serving as Microsoft’s non-executive chairman but is focused full-time today on the Bill &... Please visit Search Engine Land for the full article....
Bill Gates On Google: "Bing Is The Better Product"

Google Wins Street View Reprive In Germany But Confronts New Pro-Newspaper Copyright Restrictions

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Google dodged a bullet in Germany this week as prosecutors in Hamburg decided, after a lengthy investigation, not to pursue criminal charges against the company over Street View WiFi data collection. Essentially prosecutors found that Google lacked the requisite “criminal intent” to... Please visit Search Engine Land for the full...
Google Wins Street View Reprive In Germany But Confronts New Pro-Newspaper Copyright Restrictions

Infographic: SEO Hot Cities - New York, San Francisco & LA

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So you want to be an SEO? Try moving to New York, San Francisco or Los Angeles, which have the most job postings. Being an SEO might lead to bigger things, too, as the skill is listed as part of jobs such as “marketing manager” and “director of marketing.” These...
Infographic: SEO Hot Cities - New York, San Francisco & LA

20+ Signals That Make Your Business Easier To Find In Local Search Engines

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While we usually talk about how to rank well in Google, there are plenty of non-Google local search engines such as Yelp, YP.com, CityGrid, etc. that have a significant amount of highly-qualified consumer search traffic. Each of these sites has its own proprietary search algorithms. It may make... Please visit...
20+ Signals That Make Your Business Easier To Find In Local Search Engines

Search Alliance: AdCenter Migration Complete In UK, Ireland And France

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Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the... Please visit Search Engine Land for...
Search Alliance: AdCenter Migration Complete In UK, Ireland And France

Breadcrumb Trails Come To AdWords

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Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly to relevant sections of a site. An example of a breadcrumb trail would be “Apparel > Women’s Clothing > Tops >... Please visit Search...
Breadcrumb Trails Come To AdWords

Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?

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US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with Bing listing an anti-Santorum web site first in its results in a search for his last name? Does Microsoft have some type of liberal agenda! Wait, you... Please visit...
Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?

Bing Launched Elections Portal: Filter News By Party, Social Integration, Maps & More

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Bing announced on their search blog a new portal for tracking the US Presidential Elections at bing.com/elections. The portal has some nice search features, such as the ability to filter news sources by your political views. The downside of this news filter is that only specific news outlets are... Please...
Bing Launched Elections Portal: Filter News By Party, Social Integration, Maps & More
Why YouTube could be sidestepping Google's new takedown-based ranking system

Cutting Through The Confusion Of Google’s Guidance To Multilingual Website Owners

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Google speakers at both the International Search Summit San Jose and SMX West went to town on how multilingual website owners should proceed when geo-targeting their sites using the canonical and hreflang tags. Susan Moskwa provided a very helpful session on the Monday at the International Search... Please visit Search...
Cutting Through The Confusion Of Google’s Guidance To Multilingual Website Owners

AdCenter Best Practices for Agencies – Webcast on Thursday

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Search Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. “AdCenter Best Practices for Agencies” will feature Allan Chuate, Regional Manager Search Strategy, Yahoo!, who will discuss the essentials of improving the efficiency of your clients’ ppc campaigns in... Please visit Search Engine Land for...
AdCenter Best Practices for Agencies – Webcast on Thursday

Live Blog Recap: SMX West 2013 Day Two

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Day two of SMX West is now over, and we wanted to share some of the live blogging recaps published throughout the day. There is one more day of SMX West still to go. Apple’s Maps being updated often and significantly, loopinsight.com Facebook Q&A Keynote: Danny Sullivan Interviews... Please visit...
Live Blog Recap: SMX West 2013 Day Two

Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments

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It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with Adwords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by... Please visit Search Engine Land for...
Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments

How Search Behavior Was Impacted By Last Nights State Of The Union Address

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Last night President Obama gave his State of the Union address. During his address, Google was plotting how his speech impacted the types search queries done on Google last night. Google was sharing statistics and charts throughout the night on their Google Politics Google+ page. Here are some of... Please...
How Search Behavior Was Impacted By Last Nights State Of The Union Address

Majestic SEO Now Supports 9 Languages

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Majestic SEO announced that their SEO toolset is now supported in 9 different languages. The languages they currently support include English, Chinese, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Russian. Who helped translate the popular SEO tool? The Majestic SEO ambassadors... Please visit Search Engine Land for the full...
Majestic SEO Now Supports 9 Languages

Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company

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In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the AdWords API revoked, with little public explanation, as was reported by Kahena Digital Marketing. But Google denies that this is a “crackdown” or widespread... Please visit Search Engine...
Is Google Cracking Down On Tool Makers Using Its AdWords API? No More Than Usual, Says The Company

3 Top Line Search Marketing Resolutions For 2013

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The beauty of working in the digital marketing industry is that it is difficult to get bored. There is a new advertising option available every week, it seems, a new Google algorithm update, a new targeting option, and a new rocket ship social media platform clamoring for attention. The demands...
3 Top Line Search Marketing Resolutions For 2013

Amazon Refuses To Pay-To-Play In Google's New Shopping Search

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As Google shifts its Shopping search to a pay-for-play model, one key commerce company appears to be sitting on the sidelines — Amazon. As noted in a New York Times feature that ran over the weekend, consumers who search on Google Shopping can find Kindles from a variety of stores via...
Amazon Refuses To Pay-To-Play In Google's New Shopping Search

Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays

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While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Those purchases will be influenced by PC, tablet and smartphone usage however. More than 80 – 90 percent of online consumers do research before... Please visit...
Google Introduces Targeting Improvements To Help More Marketers "Get Local" For Holidays

Another Tool Maker Forced To Choose Between AdWords API And Scraped Data

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Last week, search marketing software provider Raven decided to stop using scraped data after Google’s AdWords API team threatened to revoke the company’s token. Now, a second tools provider, Ahrefs, says it, too, will remove functionality that uses scraped data, to maintain access to... Please visit Search Engine Land for...
Another Tool Maker Forced To Choose Between AdWords API And Scraped Data

Recent Findings On Captcha & The User Experience

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The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who... Please visit Search...
Recent Findings On Captcha & The User Experience
× Just a test of the new info bar. What do you think?