exacttarget

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Strange bedfellows. RT @davefleet: ExactTarget acquires CoTweet. Interesting. http://bit.ly/crMpnP

gigaom.com
Strange bedfellows. RT @davefleet: ExactTarget acquires CoTweet. Interesting. http://bit.ly/crMpnP

Salesforce.com to buy ExactTarget for $2.5 billion

www.computerworld.com
Salesforce.com is set to deepen its reach into marketing software with the purchase of ExactTarget for about $2.5 billion....
Salesforce.com to buy ExactTarget for $2.5 billion
CoTweet Founders Reunite, Raise Angel Round For Their New Company "Seesaw"

AppNexus Raises $75 Million (MSFT, YHOO, GOOG)

www.businessinsider.com
Programmatic ad-buying exchange AppNexus just raised $75 million from TCV. That's a lot of money!  It also makes AppNexus that much less likely to be acquired by Facebook, Yahoo, Microsoft, or Google any time soon. It's may be too pricey now. IPO or bust? Here's the release: AppNexus today announced...
AppNexus Raises $75 Million (MSFT, YHOO, GOOG)

ExactTarget Buys CoTweet

www.pehub.com
ExactTarget, an Indianapolis-based maker of email marketing software, has acquired CoTweet, provider of a Web-based collaboration platform that allows companies to manage multiple Twitter accounts from a single dashboard. ExactTarget has raised around $155 million in VC funding, from Technology Crossover Ventures, Battery Ventures, Insight Venture Partners, Ontagu Newhall and Scale...
ExactTarget Buys CoTweet

'Social Infrastructure' Provider Gigya Hires Paul Farmer, A CFO With IPO Experience

techcrunch.com
Gigya, which provides social login tools and other social networking and gamification features to customers like Pepsi and Verizon, has hired its first chief financial officer, Paul Farmer. Gigya says Farmer has 30 years of experience and that during his career he managed four initial public offerings. Not that every...
'Social Infrastructure' Provider Gigya Hires Paul Farmer, A CFO With IPO Experience

In the red: 73% of tech IPOs aren’t profitable when they debut

www.geekwire.com
Photo via Andrew Magill Earlier this week, we reported on the dearth of venture-backed initial public offerings during the second quarter. Just 11 companies made the leap during the second quarter, marking a 42 percent decline. Now, here comes some interesting research from Tableau Software’s Daniel Hom who looks at the...
In the red: 73% of tech IPOs aren’t profitable when they debut

Salesforce Just Made Its Biggest Acquisition Yet, Buys Cloud Marketing Company ExactTarget For $2.5 Billion

www.businessinsider.com
Salesforce just made an acquisition that makes BuddyMedia's $700 million exit look cheap. ExactTarget has been acquired by Salesforce for $2.5 billion, the company's largest acquisition to date, AllThingsD reports. ExactTarget is a cloud marketing platform that works with 6,000 brands including Nike and Coke. Salesforce is paying $33.75 per...
Salesforce Just Made Its Biggest Acquisition Yet, Buys Cloud Marketing Company ExactTarget For $2.5 Billion

Certified Products: Twitter's New Stamp Of Approval For Developers

marketingland.com
You can forgive the Twitter developer community is this feels a little bit like Twitter is piling on. Twitter has announced a new Certified Products Program that already has a dozen partners on board — companies like Topsy, HootSuite, SocialFlow, Radian6 and ExactTarget (among others).... Please visit Marketing Land for...
Certified Products: Twitter's New Stamp Of Approval For Developers

Salesforce.com aims for next $1 billion business with ExactTarget buy

www.computerworld.com
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff....
Salesforce.com aims for next $1 billion business with ExactTarget buy

Here's Why Salesforce Spent A Whopping $2.5 Billion On ExactTarget (CRM)

www.businessinsider.com
Yesterday, Salesforce.com made its largest acquisition ever, spending $2.5 billion to buy ~$300 million company, ExactTarget. And that 8x multiple was a good deal, one analyst told Business Insider. That's because companies spend nearly $4 trillion a year on technology, mostly through their IT departments. Salesforce.com's CEO Marc Benioff believes...
Here's Why Salesforce Spent A Whopping $2.5 Billion On ExactTarget (CRM)

Salesforce.com aims for next $1 billion business with ExactTarget buy

www.pcworld.com
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.The ExactTarget deal, the largest in Salesforce.com's history, was announced...
Salesforce.com aims for next $1 billion business with ExactTarget buy

Push messaging expert Urban Airship opens new office in London to expand its international customer base

thenextweb.com
Mobile push messaging specialists Urban Airship has opened a new office in London today, hiring Nigel Arthur as the Managing Director of its UK division in the process. The company’s new premises can be found at The Hospital Club building near Covent Garden, London, where Urban Airship it plans to...
Push messaging expert Urban Airship opens new office in London to expand its international customer base

Social Media Management Startup Spredfast Raises $1.6 Million

techcrunch.com
Spredfast, recently a finalist in the Microsoft BizSpark Accelerator at SXSW, has raised $1.6 million in funding from Austin Ventures. This marks the first financing secured by the startup, which markets a social media management platform for businesses. Spredfast enables companies to manage social media campaigns and customer acquisition initiatives...
Social Media Management Startup Spredfast Raises $1.6 Million
Salesforce to buy cloud marketing biz ExactTarget for a massive $2.5B

"CMOs Are The New CIOs" & Other Things The Industry Is Saying About Salesforce Deal To Buy ExactTarget

marketingland.com
Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the future of marketing automation, to the role of email marketing and its continued significance in an... Please visit Marketing Land for the full article....
"CMOs Are The New CIOs" & Other Things The Industry Is Saying About Salesforce Deal To Buy ExactTarget

Silverpop nabs $25M in venture debt funding to grow marketing tech service from Escalate and SVB

thenextweb.com
Behavioral marketing automation and email marketing tech provider Silverpop has raised $25 million in venture debt funding from Escalate Capital Partners and Silicon Valley Bank (SVB). The added capital will allow it to grow globally as it seeks to expand beyond its existing client roster. Interestingly, today’s investment is venture...
Silverpop nabs $25M in venture debt funding to grow marketing tech service from Escalate and SVB

Customer service and marketing automation join forces as UserVoice integrates with Pardot

thenextweb.com
Customer service platform UserVoice announced today that it has integrated its service with ExactTarget’s Pardot marketing automation platform. With this tie-in, companies will be able to leverage their customer engagement data for lead scoring and implementing targeted marketing campaigns. UserVoice’s CEO and founder Richard White tells TNW that the integration...
Customer service and marketing automation join forces as UserVoice integrates with Pardot

Salesforce.com buying ExactTarget for $2.5 billion

www.computerworld.com
Salesforce.com is set to deepen its reach into marketing software with the purchase of ExactTarget for about $2.5 billion. The deal, which was announced Tuesday, is scheduled to close by the end of July....
Salesforce.com buying ExactTarget for $2.5 billion

Salesforce.com Makes Its Biggest Acquisition Yet, Buys ExactTarget for $2.5 Billion

allthingsd.com
Salesforce.com just announced Salesforce.com just announced that it will make its biggest acquisition yet: It will spend $2.5 billion to acquire the cloud marketing company ExactTarget. Here’s the announcement. I’ll have more in a minute. Salesforce.com Signs Definitive Agreement to Acquire ExactTarget The combination of ExactTarget with Salesforce will create...
Salesforce.com Makes Its Biggest Acquisition Yet, Buys ExactTarget for $2.5 Billion
What the web is saying about Salesforce's $2.5B ExactTarget buy

Benioff Calls ExactTarget the Perfect Fit for Salesforce (Video)

allthingsd.com
Shareholders of Salesforce.com voted with their trades today in reaction to the company’s $2.5 billion acquisition of email and digital marketing player ExactTarget. Salesforce shares fell by nearly eight percent, or $3.24, to $37.80, and the shares are now off their 52-week high by nearly 37 percent. Never mind that....
Benioff Calls ExactTarget the Perfect Fit for Salesforce (Video)

Salesforce picks up digital marketing firm exact ExactTarget in $2.5 billion deal

thenextweb.com
Salesforce has just announced that it has it has bought digital marketing software maker ExactTarget in a deal reported as being worth $2.5 billion. More to follow as we further details Image via Thinkstock...
Salesforce picks up digital marketing firm exact ExactTarget in $2.5 billion deal

Twitter Launches "Twitter Certified Products" -- Partners With DataSift, Gnip, Hootsuite & Others

techcrunch.com
Twitter just launched its “Certified Products Program” to highlight “the best products and services to thrive on Twitter.” The program is meant to help companies find “the best tools to engage with their customers” and “understand what people are saying about them on Twitter.” To do so, Twitter is focusing...
Twitter Launches "Twitter Certified Products" -- Partners With DataSift, Gnip, Hootsuite & Others

Email Turns 30

allthingsd.com
On August 30, 1982, the Internet’s most-used portmanteau (a mash-up of two words) first entered the public lexicon. It arrived not with a bang, but with the issuance of a copyright to 16-year old V.A. Shiva Ayyadurai for a computer program he called “EMAIL,” short for “electronic mail.” While historians...
Email Turns 30
Hootsuite CEO says the valuation tops $500M, but VCs aren't buying it [exclusive]
'X' marks the spot for Battery Ventures' new $900M fund

ExactTarget Buys CoTweet, Sets Up “Social Media Lab” In San Francisco

techcrunch.com
Email marketing software giant ExactTarget has agreed to acquired CoTweet, a young company that offers a tool that enables multiple people to communicate on Twitter through corporate accounts. CoTweet will continue to operate from San Francisco as a business unit of ExactTarget, essentially taking charge of the company’s social...
ExactTarget Buys CoTweet, Sets Up “Social Media Lab” In San Francisco

With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer's Suite

techcrunch.com
Salesforce.com added more marketing power to its arsenal today with the purchase of ExactTarget for $2.5 billion. It is the company’s largest acquisition to date, second to Buddy Media, which it bought last year for $689 million. In 2011, the company purchased social-monitoring platform Radian6 for $276 million in cash...
With ExactTarget Acquisition, Salesforce.com Has Spent Close To $3.5 Billion To Get Into The Chief Marketing Officer's Suite

5 Ways ExactTarget will Change Social Media with CoTweet Acquisition

kylelacy.com
It is huge news that ExactTarget is acquiring CoTweet. Huge news because of the ramifications this business “deal” will have on the world of social media and corporate communications. ExactTarget is already a leader in the world of email marketing and soon will be the pioneer of cross platform collaboration...
5 Ways ExactTarget will Change Social Media with CoTweet Acquisition
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