exchange ads

exchange ads

Facebook Exchange Will Be Big, But Not Big Enough To Stop Slowing Web Ads

allthingsd.com
Good news for Facebook and all the ad tech companies working on its Facebook Exchange program: It looks like Facebook’s new ad targeting plan really is going to be a big deal. The not-quite as good news, at least for the ad tech guys: It looks like the Exchange is...
Facebook Exchange Will Be Big, But Not Big Enough To Stop Slowing Web Ads
Facebook now posting retargeted ads right in the middle of your beautiful new news feed

Initial Trials Show Facebook Exchange Retargeted Ads Deliver Massive Return On Investment, Up To 16X

techcrunch.com
Facebook began allowing partners in its Exchange cookie-based real-time bidding retargeted ads to share results this morning, and data from AdRoll, Triggit, and TellApart show the ads earn businesses up to 16X what they spend. Facebook revealed the new ad format in June, and by August we were already hearing...
Initial Trials Show Facebook Exchange Retargeted Ads Deliver Massive Return On Investment, Up To 16X

PapayaMobile launches SDK aimed at monetizing in China

www.insidemobileapps.com
Social game distribution and monetization company PapayaMobile announced the launch of a new SDK to help independent Android developers access the Chinese mobile market. The first free game with in-app purchases to launch in China using the new SDK will be Scottish developer Cobra Mobile’s WW2 shooter iBomber for...
PapayaMobile launches SDK aimed at monetizing in China

PapayaMobile launches new SDK to let Android game developers tap into China Mobile direct billing

thenextweb.com
Mobile social gaming network Papaya Mobile has released a new AppFlood SDK that opens up rich monetization opportunities for Android developers in China by adding support for direct billing of in-app purchases on China Mobile, the world’s largest wireless operator. With over 700 million subscribers, China Mobile is a highly...
PapayaMobile launches new SDK to let Android game developers tap into China Mobile direct billing
Facebook Exchange ads being tested in desktop news feeds

AdRoll Warns Against Betting Too Heavily On Facebook's Ad Exchange

techcrunch.com
Retargeting company AdRoll has released some data today intended to suggest that advertisers shouldn’t rush too quickly to embrace Facebook Exchange (the ad retargeting service that the social network launched last year) — at least not at the expense of other forms of retargeting. That’s probably what you’d expect to...
AdRoll Warns Against Betting Too Heavily On Facebook's Ad Exchange
Advertisers Shouldn't Bet Too Heavily On Facebook's Ad Exchange

DataXu Raises $27M For Real-Time, Data-Driven Ad Buying

techcrunch.com
DataXu, a startup that sees itself at the head of a “programmatic marketing revolution, has raised $27 million in new funding. DataXu was founded by MIT aeronautics and astronautics engineers who teamed up with tech entrepreneurs to create software that optimizes ad buying across multiple exchanges, which they launched at...
DataXu Raises $27M For Real-Time, Data-Driven Ad Buying

Twitter Is Launching An Ad Exchange

www.businessinsider.com
Twitter will launch an ad exchange in which buyers will be able to "retarget" users with ads, according to Ad Age. The company will do so after taking advice from Facebook's FBX ad exchange partners. An ad exchange works by monitoring the cookies -- little bits of tracking code --...
Twitter Is Launching An Ad Exchange

Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture

www.engadget.com
To say that Facebook has to tread lightly around privacy issues is an understatement, especially with a targeted ad push underway. Rather than navigate that minefield once more, the social network hopes to skip it entirely by posting an overview of how the ad system tracks habits while retaining...
Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture

Facebook testing retargeting system that will bring intent-based ads to the site

www.insidefacebook.com
Facebook is testing a new advertising system that will allow third-party demand-side platforms to place retargeting ads on Facebook after users visit external websites marked with cookies, according to TechCrunch. The program, called Facebook Exchange, could bring a large influx of new inventory to the social network and give Facebook...
Facebook testing retargeting system that will bring intent-based ads to the site

Facebook's New Retargeted Ads Performing "Very Well", Adds Partners To Run Them

techcrunch.com
Facebook Exchange could pull in a wealth of new advertising dollars by letting businesses retarget ads at Facebook users who’ve visited their websites. Now I’ve learned and confirmed that the first Exchange ads are running, and Facebook has nearly doubled the companies with access to the program. Plus one source...
Facebook's New Retargeted Ads Performing "Very Well", Adds Partners To Run Them

Despite Facebook's 'bum rap,' partners give new ad exchange positive reviews

gigaom.com
Three months after Facebook revealed plans to bring real-time bidding to advertisers on its site, the Facebook Exchange is officially open for business. And, early reports from ad partners look positive. In a blog post today, the social network is set to announce that its new exchange – which allows advertisers...
Despite Facebook's 'bum rap,' partners give new ad exchange positive reviews

Facebook Expands FBX Retargeted Ads From Sidebar To Desktop News Feed, Opening Its Most Engaging Inventory

techcrunch.com
Last year Facebook tested out and then launched Facebook Exchange ads in its right-hand column, a way for advertisers to market themselves to users based on those user’s online browsing habits. Those ads have proven to be some of Facebook’s strongest performing ad units, so now it’s taking them a...
Facebook Expands FBX Retargeted Ads From Sidebar To Desktop News Feed, Opening Its Most Engaging Inventory
× Just a test of the new info bar. What do you think?