exchange business

exchange business

Amazon's Brand New Ad Business Is Already Massive (AMZN)

www.businessinsider.com
In December we told you that Amazon had entered the ad exchange business, offering advertisers real-time-bidding on ad space targeting its users via tracking cookies. Amazon's entry into RTB is huge because it puts the company in direct competition with Google and Facebook, who operate their own RTB ad targeting...
Amazon's Brand New Ad Business Is Already Massive (AMZN)

The Ad Business 'Will Not Honor' Microsoft's 'Do Not Track' Plan For IE10, Exec Says (MSFT)

www.businessinsider.com
More evidence is emerging that Microsoft's plan to launch Internet Explorer 10 with a default "do not track" (DNT) setting to prevent advertisers from targeting individual users will be a fiasco. We previously told you that the DNT setting is flawed because: It's a signal, not an anti-tracking mechanism, and,...
The Ad Business 'Will Not Honor' Microsoft's 'Do Not Track' Plan For IE10, Exec Says (MSFT)

How Microsoft's 'Do Not Track' Policy Is A Mortal Threat To Ad Exchanges Like Facebook's (MSFT, FB)

www.businessinsider.com
Facebook's new FBX ad exchange could be "marginalized dramatically" -- and the web ad exchange business generally could be destroyed -- if Microsoft succeeds in persuading the browser industry that its default "Do Not Track" is the way to go, two senior ad execs told me recently.Real-time bidding on ad...
How Microsoft's 'Do Not Track' Policy Is A Mortal Threat To Ad Exchanges Like Facebook's (MSFT, FB)

Twitter Is Launching An Ad Exchange

www.businessinsider.com
Twitter will launch an ad exchange in which buyers will be able to "retarget" users with ads, according to Ad Age. The company will do so after taking advice from Facebook's FBX ad exchange partners. An ad exchange works by monitoring the cookies -- little bits of tracking code --...
Twitter Is Launching An Ad Exchange

SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite

techcrunch.com
Ad exchange adBrite shut down earlier this year, but its technology isn’t disappearing entirely — self-serve ad-buying company SiteScout is announcing that it has acquired “certain intellectual property assets” that were developed by adBrite. Neither the financial terms of the deal nor the specific assets involved are being disclosed. This...
SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite
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