experiential marketing

experiential marketing

Selling Windows Phone: Microsoft's Ben Rudolph on why iPhone and Android users will love and buy his device

21st Century Insurance Hands Media Account to Mindshare

https:
NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare

Oreo takes Facebook 'Daily Twist' campaign to Times Square for final day

www.insidefacebook.com
For the final day of its 100-day campaign driven largely through Facebook, Oreo has installed a one-room ad agency in Times Square so it can take suggestions from the public and debut the final “Daily Twist” image on a digital billboard in New York City. Oreo has been celebrating its...
Oreo takes Facebook 'Daily Twist' campaign to Times Square for final day

Kellogg's opens a shop in London where the currency is tweets

thenextweb.com
There are plenty of examples where bloggers, celebrities and sports people will post sponsored tweets for brands or companies they are representing. The reward is usually megabucks or a free toy to keep when endorsing whatever the product is in question. Kellogg’s has done away with the guessing about what...
Kellogg's opens a shop in London where the currency is tweets
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