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Amazon Launches An Ad Exchange To Rival Facebook And Google (FB, GOOG, AMZN)

www.businessinsider.com
Amazon has created a real-time bidding ad exchange, according to Adweek, putting it in a head-to-head battle with Facebook and Google for so called retargeting dollars. Here's how it will work: If you're browsing on Amazon but decide not to buy that DVD of "Star Wars," Amazon will drop a...
Amazon Launches An Ad Exchange To Rival Facebook And Google (FB, GOOG, AMZN)

Facebook looking to hire account managers for FBX and PMD programs, data guardian, agency relations manager and more

www.insidefacebook.com
Facebook has posted more than a dozen new positions to its careers page this week, including a number of manager positions related to the company’s monetization efforts and partner programs. There are three positions related to the Preferred Marketer Developer program, including one focused on Facebook Exchange, also known as...
Facebook looking to hire account managers for FBX and PMD programs, data guardian, agency relations manager and more

The Ad Business 'Will Not Honor' Microsoft's 'Do Not Track' Plan For IE10, Exec Says (MSFT)

www.businessinsider.com
More evidence is emerging that Microsoft's plan to launch Internet Explorer 10 with a default "do not track" (DNT) setting to prevent advertisers from targeting individual users will be a fiasco. We previously told you that the DNT setting is flawed because: It's a signal, not an anti-tracking mechanism, and,...
The Ad Business 'Will Not Honor' Microsoft's 'Do Not Track' Plan For IE10, Exec Says (MSFT)

FBX, Eventbrite, Marin Software and more in this week's Facebook news roundup

www.insidefacebook.com
Diligant integrates FBX – Media-buying platform Diligant announced this week that it has begun serving ads through the Facebook Exchange real-time bidding system. Digilant says it is the first partner to serve FBX ads direct in Mexico. Adobe shares FBX results – Facebook Strategic Preferred Marketing Developer Adobe this week shared...
FBX, Eventbrite, Marin Software and more in this week's Facebook news roundup

Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's

adage.com
Facebook waited until after its public offering to go after the digital ad dollars tied up in display retargeting with last summer's launch of Facebook Exchange (FBX). Twitter, reportedly planning an IPO for early next year, looks to follow suit -- but perhaps in a different order.The micro-blogging platform is planning to erect...
Twitter Prepping Ad-Retargeting Exchange to Rival Facebook's

Facebook to point out behaviorally targeted ads

www.engadget.com
If you've ever been creeped out by those targeted ads on Facebook, they're about to be a touch easier to spot. The social network has agreed with the Online Interest-Based Advertising Accountability Program to start displaying the "AdChoice" icon (the image above) in behaviorally targeted Facebook Exchange (FBX) ads,...
Facebook to point out behaviorally targeted ads

You Can Now Buy Ads On Facebook Using Google's Search Data (FB)

www.businessinsider.com
Facebook just allowed search retargeting firm Chango into its ad exchange, which means that advertisers can now use Chango's trove of search data -- including info it's collected from Google users -- to target Facebook users with ads. It's a significant move for Facebook. Previously, advertisers could target Facebook users...
You Can Now Buy Ads On Facebook Using Google's Search Data (FB)

Optimal and 4 more new partners join Facebook ad exchange program

www.insidefacebook.com
Facebook has added five more real-time bidding partners to its exchange program, according to AdExchanger. Optimal, RocketFuel, Nang, Criteo and X+1 are now among 14 companies approved to run retargeting ads on Facebook after users visit external websites marked with cookies. The exchange, also known as FBX, has generated a lot...
Optimal and 4 more new partners join Facebook ad exchange program

Facebook Thinks It Can Now Prove Its Ads Are Better Than Everyone Else's -- Including Google (FB)

www.businessinsider.com
If you want a plain English description of why Facebook just bought Microsoft's Atlas ad server, then head over to AdExchanger. In short, it's about world domination, Facebook ads product director Gokul Rajaram tells the site. Atlas lets Facebook offer three things: Advertisers will be able to directly compare Facebook...
Facebook Thinks It Can Now Prove Its Ads Are Better Than Everyone Else's -- Including Google (FB)

Initial Trials Show Facebook Exchange Retargeted Ads Deliver Massive Return On Investment, Up To 16X

techcrunch.com
Facebook began allowing partners in its Exchange cookie-based real-time bidding retargeted ads to share results this morning, and data from AdRoll, Triggit, and TellApart show the ads earn businesses up to 16X what they spend. Facebook revealed the new ad format in June, and by August we were already hearing...
Initial Trials Show Facebook Exchange Retargeted Ads Deliver Massive Return On Investment, Up To 16X
Search Ads, App Ads, Gifts, And FBX Could Make Or Break Facebook's Q4 Earnings

Ad tech startup Triggit raises $7.4M on heels of Facebook-powered growth

gigaom.com
It’s been a good few months for San Francisco-based ad tech startup Triggit. Since June, the company said, revenue has climbed 300 percent thanks largely to its participation in Facebook’s ad exchange. It’s also grown its team by 50 percent and opened three new sales offices in New York, Boston...
Ad tech startup Triggit raises $7.4M on heels of Facebook-powered growth

By Pausing Its Low-Margin, Off-App Ad Network, Facebook Could Work On Porting Its Juicy FBX To Mobile

techcrunch.com
Facebook’s on a quest to get its share price back above its IPO level. So it’s pausing the test of its mobile ad network, which lives in other apps that it splits revenue with, and reapplying resources to its mobile feed ads. The ad network has potential but will take...
By Pausing Its Low-Margin, Off-App Ad Network, Facebook Could Work On Porting Its Juicy FBX To Mobile

Zuckerberg says mobile-first experiences will be 'big theme' of 2013, maximizing profits won't be

www.insidefacebook.com
Facebook CEO Mark Zuckerberg made it clear to investors on Wednesday that 2013 will be a year of growth and innovation, but perhaps not the kind that will help the company’s bottom line in the near future. “We aren’t operating to maximize our profits this year,” Zuckerberg said on Facebook’s...
Zuckerberg says mobile-first experiences will be 'big theme' of 2013, maximizing profits won't be
Here's A Facebook Ad Sales Pitch Deck

What Is The Facebook Exchange Opportunity?

searchengineland.com
Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you...
What Is The Facebook Exchange Opportunity?

Facebook roundup: Sponsored Stories settlement, mobile ads, FBX and more

www.insidefacebook.com
Facebook notifies class action suit members about settlement – Facebook began sending proposed settlement notices to users it believes are members of a class action lawsuit that entitles them to up to $10 in compensation. The suit, which claimed Facebook unlawfully used members’ names and photos in Sponsored Story advertisements,...
Facebook roundup: Sponsored Stories settlement, mobile ads, FBX and more

Facebook roundup: cybersecurity, Android development, Instagram, FBX and more

www.insidefacebook.com
Facebook works with FBI to take down cyber-criminals – Facebook helped the Federal Bureau of Investigation bring down a cyber-criminal ring responsible for infecting more than 11 million computers with “Yahos” malware and causing more than $850 million in losses. The social network helped identify the criminals and affected accounts,...
Facebook roundup: cybersecurity, Android development, Instagram, FBX and more

10 Things You Need To Know This Morning (FB, AAPL, SSNLF, GOOG, BBRY, YHOO)

www.businessinsider.com
Good morning!  Want news? You got it! After, come back to SAI all day for the latest. When it comes to mobile advertising, Facebook isn't interested in text, push notifications, QR codes or GPS. "People who own iPhones use them to watch a lot more video than people who own Android...
10 Things You Need To Know This Morning (FB, AAPL, SSNLF, GOOG, BBRY, YHOO)

Here's How Google's Wildfire Deal Will Help It Spy On Facebook (GOOG, FB)

www.businessinsider.com
Google's $250 million acquisition of social media management company Wildfire -- which Business Insider suggested was in the offing on July 15 -- isn't just about offering advertisers ways of buying both conventional display ads from Google as well as social media campaign handling. It's a way for Google to...
Here's How Google's Wildfire Deal Will Help It Spy On Facebook (GOOG, FB)

Facebook Bulks Up Its Ad Exchange With Help From AOL

allthingsd.com
Facebook’s advertising exchange, which didn’t exist a year ago and now generates real revenue, is getting bigger. AOL’s Advertising.com will start using the exchange to buy ads for its clients on the social network’s pages. AOL is the highest profile player to join FBX, and may well have the most...
Facebook Bulks Up Its Ad Exchange With Help From AOL

Facebook Is Making The Wrong Ads Easier To Buy (FB)

www.businessinsider.com
Facebook has been working on a big improvement to its display ads--those small "Marketplace" ads displayed on the righthand side of its desktop website. It's called Facebook Exchange (FBX), and some of its partners are now reporting they've seen improvements in clickthrough rates and cost per acquisition. That's great! But...
Facebook Is Making The Wrong Ads Easier To Buy (FB)

Facebook Ad Exchange (FBX) Opens For Business With 16 Partners

marketingland.com
After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social networking giant’s inventory available to real-time bidding (RTB) and retargeting. Facebook is working with the exchanges of a generous number of partners,... Please visit Marketing Land...
Facebook Ad Exchange (FBX) Opens For Business With 16 Partners

AdRoll's dynamic Facebook ads are twice as effective as regular FB ads

venturebeat.com
Ad tech startup AdRoll has released the results of its first foray into selling retargeted ads on Facebook’s ad exchange — and what might come as a shock to no one, the results look great. As we’ve noted previously, AdRoll has helped make display advertising more relevant to people...
AdRoll's dynamic Facebook ads are twice as effective as regular FB ads

How Microsoft's 'Do Not Track' Policy Is A Mortal Threat To Ad Exchanges Like Facebook's (MSFT, FB)

www.businessinsider.com
Facebook's new FBX ad exchange could be "marginalized dramatically" -- and the web ad exchange business generally could be destroyed -- if Microsoft succeeds in persuading the browser industry that its default "Do Not Track" is the way to go, two senior ad execs told me recently.Real-time bidding on ad...
How Microsoft's 'Do Not Track' Policy Is A Mortal Threat To Ad Exchanges Like Facebook's (MSFT, FB)

Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads

marketingland.com
It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific type of razor I’d been looking for off of Facebook. How did Facebook know? Simple — “retargeting” through the recently launched Facebook Exchange (FBX). If you’re not familiar with FBX...
Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads

With 700m global users, social ad platform RadiumOne integrates with Facebook Exchange, eyeing IPO

thenextweb.com
Advertisers have often wanted a comprehensive solution that allows them to have their ads be effective while also reach as many people as possible. With the introduction of Facebook, there has been this sense of discombobulation of needing to have multiple efforts in order to get a business presence on...
With 700m global users, social ad platform RadiumOne integrates with Facebook Exchange, eyeing IPO

How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

searchengineland.com
Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,... Please visit Search...
How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

Facebook Exchange expands with IgnitionOne and growth outside U.S.

www.insidefacebook.com
Marketing technology company IgnitionOne has added support for the Facebook Exchange in its Digital Marketing Suite this week, in time to take advantage of new access to audiences outside the U.S. The Facebook Exchange allows approved third-party platforms to place retargeting ads on Facebook after users visit external websites marked with cookies....
Facebook Exchange expands with IgnitionOne and growth outside U.S.

Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: Google talks about being barred from FBX even though AOL, Adobe, and all the other cool kids are on it. "[Google's] DoubleClick Bid Manager is used by hundreds of agencies and businesses to buy inventory across dozens of private and publisher exchanges...
Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]
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