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forrester

MetroPCS is Off the Table. What Now, Sprint?

allthingsd.com
With its acquisition of MetroPCS, T-Mobile and its parent, Deutsche Telekom, have taken out one tough rival and put the competitive screws to another: Sprint. Earlier this year, Sprint was poised to acquire MetroPCS when the company’s board of directors balked at the deal at the last minute. Though fully...
MetroPCS is Off the Table. What Now, Sprint?

Make room for your grandparents. The Silver Surfer population is growing according to latest research

thenextweb.com
If you’re thinking about marketing for the Web, make sure you remember the older generation as the latest research from Pew Internet & American Life Project and Forrester shows that more than half of all US adults over 65 are using the Internet or email and 49% of digital seniors...
Make room for your grandparents. The Silver Surfer population is growing according to latest research

With SaaS, it's not just about your apps -- it's how you connect those apps, too

gigaom.com
Enterprise applications have long been a means for companies to gain competitive advantage. The process would go something like this: The better the information and process flows, the more efficient the business, which in turn lowered the cost of doing business, which then created a competitive advantage. Demand for this...
With SaaS, it's not just about your apps -- it's how you connect those apps, too

The BBC unveils its first ‘Perceptive Media’ experiment – and you can try it now

thenextweb.com
The BBC’s R&D department has just demoed the first public example of what it calls ‘Perceptive Media’, and has published it online so you can try it for yourself. What is Perceptive Media? BBC R&D’s Ian Forrester first discussed the idea at the SMC_MCR event in Manchester, UK in February...
The BBC unveils its first ‘Perceptive Media’ experiment – and you can try it now

Report: Wearable Computing Will Soon Intensify The Platform Wars

techcrunch.com
Google made quite a splash with its Project Glass video earlier this month. While Google’s vision of wearable computing still looks a bit like science fiction today, a new report by Forrester analyst Sarah Rotman Epps argues that “in three years, wearables will matter to every product strategist” and that...
Report: Wearable Computing Will Soon Intensify The Platform Wars

Affiliate Marketing Trends For 2013

marketingland.com
Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel’s ability to produce new-to-file customers, generate incremental customer acquisition, and attract consumers who spend... Please visit Marketing Land for the full...
Affiliate Marketing Trends For 2013

Desperate to become a wireless broadband player, Dish ups bid for Clearwire

arstechnica.com
Folks, we’re in a good old-fashioned bidding war! Dish has now upped its own bid for Clearwire to $4.40 per share, $1.00 per share more than Sprint’s current offer of $3.40 per share—and noticeably higher than Dish’s own previous offer of $3.30. Both companies are after Clearwire’s significant spectrum...
Desperate to become a wireless broadband player, Dish ups bid for Clearwire
Want To Support Multiple Browsers In The Enterprise? It's Gonna Cost You

Chase earns top marks in Forrester’s new mobile banking benchmark

venturebeat.com
With the rising popularity of mobile banking — reaching 17 percent of U.S. consumers by the end of last year, a figure that’s grown 4X in the past five year — the research firm Forrester has developed a “Mobile Banking Functional Benchmark” to evaluate how banks approach the new wave...
Chase earns top marks in Forrester’s new mobile banking benchmark
Google, not Facebook, will win the true war for likes, Forrester says

iPad: $1 Billion Later, What Do You Think of It Now?

www.readwriteweb.com
The iPad has passed $1 billion in sales, according to simple multiplication of the company's 2 million announced sales of the product after a mere 2 months of availability. Earlier this month Yankee Group analyst Carl Howe predicted that the iPad would become the fastest consumer product to hit $1...
iPad: $1 Billion Later, What Do You Think of It Now?

iPad apps are cool, but raise questions for mobile marketers; by @julieask http://cot.ag/9OXUZa #Apple #iPad /via @forrester

blogs.forrester.com
iPad apps are cool, but raise questions for mobile marketers; by @julieask http://cot.ag/9OXUZa #Apple #iPad /via @forrester

Taking the cloud to a higher altitude

venturebeat.com
This sponsored post is produced by Matt Quinn, CTO of TIBCO. We’re well beyond any question about whether cloud computing is the future. Software-as-a-Service (SaaS) paved the way for the idea that organizations can operate some of their most important systems in an on-premise or off-premise cloud. Small, medium and...
Taking the cloud to a higher altitude
After 7 Years & 50K Storefronts Launched, Shopify Launches Major Redesign To Simplify Online Store-Building
BII MOBILE INSIGHTS: Introducing Next Generation Mobile Experiences

Forrester: Apple’s TV distinction could be portability

9to5mac.com
Frankly, no one has really sold me on why Apple should build a TV aside from its portable set-top box called the Apple TV.  With 7 year upgrade cycles and razor thin margins, it seems like Apple would be hard pressed to introduce something noticeably better than a current high end...
Forrester: Apple’s TV distinction could be portability

Here's Why Salesforce Spent A Whopping $2.5 Billion On ExactTarget (CRM)

www.businessinsider.com
Yesterday, Salesforce.com made its largest acquisition ever, spending $2.5 billion to buy ~$300 million company, ExactTarget. And that 8x multiple was a good deal, one analyst told Business Insider. That's because companies spend nearly $4 trillion a year on technology, mostly through their IT departments. Salesforce.com's CEO Marc Benioff believes...
Here's Why Salesforce Spent A Whopping $2.5 Billion On ExactTarget (CRM)

Tibco is 'the fastest growing enterprise software company,' CEO says -- despite sales missteps

venturebeat.com
Sept. 9 - 10, 2013San Francisco, CAEarly Bird Tickets on SaleImagine this: You’re a founder of a Silicon Valley enterprise software company. It’s only 15 years old, but it’s already worth $3.5 billion. You’ve never lost money, and you’ve left your initial competition in the dust. The companies you’re now...
Tibco is 'the fastest growing enterprise software company,' CEO says -- despite sales missteps
Who Are The Savviest Mobile Users? Generation Y
Sponsor post: As paid content booms, will ad opportunities shrink?

Brandividualism: Dilema or Opportunity?

www.toprankblog.com
Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary.  The range of acceptance for social web activity runs the gamut from IT...
Brandividualism: Dilema or Opportunity?

The enterprise iPad is coming

www.nevillehobson.com
It’s less than a week to go before the iPad is released in the United States, on April 3. It comes to the UK and other countries later in April. Even if hardly anyone outside of some mainstream media, app developers and Apple fan blogs has seen the new...
The enterprise iPad is coming

How To Use Push Notifications Without Being Pushy

marketingland.com
Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market, marketers are understandably focused on how best to communicate effectively with this audience. The New Messaging Mandate published in January 2012 by Forrester... Please visit Marketing Land for the...
How To Use Push Notifications Without Being Pushy
10 Actionable Trends For Mobile Marketers In 2013

Forrester: UK Adults Spend More Online Than Other EU5 Countries

thenextweb.com
Adults living in the United Kingdom are some of the most connected citizens in Europe and own more devices than any other European Union Five (EU5) country, according to fresh research from Forrester. Eighty-three percent of Brits aged 18 and above access the Internet at least once a month, the highest online...
Forrester: UK Adults Spend More Online Than Other EU5 Countries

200 Million Workers Want Windows 8 Tablets, Not iPads

readwrite.com
Good news for Microsoft: 200 million information workers want Windows tablets, a report from Forrester claimed Monday, quite a few more than the 900,000 Surface RT tablets that IDC estimated have already been sold into the channel. If Forrester's numbers truly reflect reality, they indicate a huge pent-up demand for...
200 Million Workers Want Windows 8 Tablets, Not iPads

Forrester: U.S. Mobile Payments Market Predicted To Reach $90B By 2017, Up From $12.8B In 2012

techcrunch.com
Forrester is predicting big growth for the mobile payments market in a new report out today, spanning 2013 to 2017. The market research firm is anticipating that the U.S. mobile payment market will see $90 billion spent in 2017, an incredible 48 percent compounded annual growth rate over the $12.8...
Forrester: U.S. Mobile Payments Market Predicted To Reach $90B By 2017, Up From $12.8B In 2012

Amazon cloud services see dramatic growth in 2011

betanews.com
Usage of Amazon's cloud services skyrocketed in 2011, with the company reporting that its cloud storage service Amazon S3 played host to 762 million objects as of the fourth quarter of 2011. This was up by 500 million objects over last year, year-over-year growth of 192 percent and the...
Amazon cloud services see dramatic growth in 2011
Microsoft Execs Flock To Amazon And Red Hat

Why Facebook ads are different

www.washingtonpost.com
Facebook’s road to its market debut hit a bump Tuesday when General Motors said it will stop paid advertising on the social network. According to Forrester analyst Melissa Parrish, the move should be a wake-up call for the social network. Parrish has been hearing from companies who, like GM, have...
Why Facebook ads are different
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