Free Marketing

2007 person-to-person music downloads were worth a staggering $69 billion, and movie/television piracy continues to grow, says a new study. And all that free promotion didn’t cost them a penny. At least, that’s how Techdirt sees it. And I agree. Instead of embracing what might be the largest free marketing giveaway in the history of the world, the music labels instead sue their customers. And ask the social networks for handouts. Somebody over there needs to put their thinking cap on, quit screwing around and just give the damn music away for free with no lawsuit strings attached. Then use... [Tags: contracts, crunch, damn music, free marketing, free promotion]

Giveaways, the Key to Getting Back — Companies are taking a lesson from the old adage that sometimes it’s better to give than to receive. Giveaways, often linked to national events that are themselves already in the public conscious, have begun to generate serious buzz within the online sphere. In fact, the mere mention of one of these limited time offers creates noticeable spikes in the amount of times a participating business’ name is searched and that’s before any free transaction even takes place. Add in the increased foot traffic as potential customers flock to stores in the hopes of getting a sample of the featured product... [Tags: ben and jerrys, chick fil, chicken sandwiches, foot traffic, free chicken]

Everyone knows we are in a bad economy. Many companies are cutting staff and costs. This is all due to the typical budget season known as the fourth quarter. For most companies, the fourth quarter of the calendar year is when budgets get approved for the next year. This is probably a very likely reason why there have been so many layoffs recently, obviously in addition to the economy. Marketing is part of the budget that is considered highly volatile. In good financial times, marketing budgets increase, while in our current situation, the marketing budgets have likely diminished. This is... [Tags: 12 months, basic logic, benefi, bloggers, broadcasts]

Free Online Marketing Workshop Will Help You Prepare for a Tough Holiday Season — I’m not quite sure how MarketingExperiments is able to do this, but it’s offering a FREE online workshop designed to help marketers prepare for the holiday season–while the economy is less then buoyant. Here’s what it’s offering: …a special, 2-hour virtual clinic on optimizing ecommerce for the holidays, with an emphasis on powerful strategies you can start implementing right away. Join the MarketingExperiments team as we introduce our “Ecommerce Holiday Playbook” – a series of action steps to help you prepare for this crucial season. Then, we’ll show you how to apply these ideas with a rapid-fire live optimization session... [Tags: action steps, ecommerce, economy, free marketing, free online marketing]

SEO Articles: Why They Are the Best Free Marketing on the Web Today — The following post is a guest post. SEO Scoop endeavors to showcase and highlight guest bloggers, in the hopes of giving up and coming bloggers and SEOs a chance to shine. Please take some time to appreciate their efforts by visiting their sites, or by networking with them. SEO Scoop does not necessarily agree with or condone any tactics mentioned by guest posters. By: Yuwanda Black SEO articles drive traffic and sales, — plain and simple. Whether you have an online business, or a brick and mortar enterprise, SEO articles may just be the best free marketing you can do... [Tags: art appraisal, art appraisals, art appraisers, bar none, bloggers]

Website Grader generates free Marketing Reports — Website Grader a Free SEO tool that measures the marketing effectiveness of a website. It provides an overall score or grade by which you can find whether your site is well marketed or not. Website Grader - Free SEO Tool They rate or score or grade your website based on the following major aspects: Metadata - Page title, Description, Keywords etc. Image Summary - Checks the loading time Readability Level - One of interesting aspect Google Page Rank, Google Indexed Pages Alexa Traffic Rank Directory Listings Blog Analysis and Ranking - If Blog Bookmarking Submissions mainly Digg.com and del.icio.us Competitive... [Tags: badges, checks, competitive intelligence, copyright infringement, directory listings]

Google employee uses Google Street View to propose [Geek Love] — The image associated with this post is best viewed using a browser.We're romantics at heart here at Valleywag — don't you know that's why we're so bitter? — but even we can't get behind Google employee Michael Weiss-Malik's marriage proposal, pictured above. It's not because we don't appreciate how clever it was of him to make a sign and wait for the Google Street View car to drive by — as smooth a move as you'll ever get from an engineer. It's because Weiss-Malik had to go and ruin it all by slapping a "2.0" on his proposal. What is... [Tags: engineer, free marketing, google, google street view, heart]

Was Hasbro right to kill Scrabulous? — So the hammer has finally come down on Scrabulous, the Facebook game developed by two Indian brothers that become a viral hit only to be sued by Hasbro, which owns the licensing rights to the Scrabble board game. Trying to play the game now brings up an error message saying it is unavailable to U.S. or Canadian residents. Electronic Arts, meanwhile — which licenses the rights from Hasbro — has launched its own official version of the game on Facebook, although whether people will make the switch to the new version or not remains to be seen. I’ve been kind... [Tags: board game, canadian residents, copyright infringement, ea, electronic arts]

Techcrunch has the exclusive tonight on the launch of a set of embeddable widgets from Hulu. Hulu CTO Eric Feng and Techcrunch editor Michael Arrington sat down at the Techcrunch house for an interview. During the interview, Feng discusses the launch of a set of embeddable widgets. I have enjoyed using the Hulu service since their launch - it's also growing quite well in terms of traffic and video views. I've written about widgets before, spoken on panels about widgets and believe that widgets will change the advertising landscape over the next year or so. From my perspective, the... [Tags: amp, content publisher, dailyshow, flip side, free marketing]