game marketing

game marketing

Exclusive: HitFox's AppLift raises $13M from Prime Ventures

www.insidemobileapps.com
HitFox today announced that its mobile game marketing platform AppLift raised $13 million from venture capital and growth equity firm Prime Ventures. This is AppLift’s second round of funding, after recieving its first round of funding from HitFox, an incubator focused on investing and acquiring game distribtuion and user acquisition...
Exclusive: HitFox's AppLift raises $13M from Prime Ventures
How Ubisoft kept the lid on Assassin's Creed III's biggest spoiler
Behind the scenes of how Bethesda marketed the giant fantasy hit Skyrim
Gree grows North American mobile game revenue by 38% in Q2

AppLift lands $13m to develop its mobile games marketing platform and increase its global presence

thenextweb.com
Mobile game marketing startup AppLift has announced a $13 million Series A round from Amsterdam, Netherlands-based VC firm Prime Ventures as it aims to increase its global presence and develop its offering to content firms. Berlin-headquartered AppLift runs a mobile games marketing platform which helps games makers grow their user bases with “quality,...
AppLift lands $13m to develop its mobile games marketing platform and increase its global presence

UK investigates unfair trade in children's game apps

www.pcworld.com
The U.K. Office of Fair Trading (OFT) has launched an investigation into free children's game apps to explore whether these games are misleading, commercially aggressive or otherwise unfair.Children could be unfairly pressured by Web and app-based game makers to pay for additional content in games, the OFT said in...
UK investigates unfair trade in children's game apps
Beating the odds: How Remedy hit 10M downloads and made a $40 in-game purchase work
AppLift raises $13M for mobile game marketing and monetization

Like Mobile Shopping, Mobile Games Traffic Surges Worldwide During Thanksgiving Holiday

techcrunch.com
Americans weren’t just buying things online during last week’s holiday. According to new numbers from Chartboost, they were also glued to their mobile devices playing games, with those types of mobile software titles experiencing surges in traffic, as measured by sessions per day, and also with cost per install (CPI)...
Like Mobile Shopping, Mobile Games Traffic Surges Worldwide During Thanksgiving Holiday
Game analyst Michael Pachter: The Wii was a bubble, but social games aren’t
Scott Moffitt interview
PlayHaven launches “Zynga in a box” mobile-game monetization platform

Tandem's first three gaming ventures generate $100M in revenue

www.insidemobileapps.com
Mobile incubator Tandem Capital announced today that its first three gaming ventures–BitRhymes, PlayHaven and Gimmie–have collectively generated $100 million in revenue for the year. The Burlingame, Calif.-based mobile accelerator’s focus is on investing money in mobile startups to increase growth. Back in June, Tandem announced $32 million in funding for...
Tandem's first three gaming ventures generate $100M in revenue
German 'startup factory' HitFox expands globally with four new game distribution businesses
Game marketers strive to stand out among a sea of social noise

PlayHaven Lands $8M From GGV To Help App Developers Monetize Their Games, Expand Overseas

techcrunch.com
It ain’t easy being a mobile game developer. Between developing an original, good-looking game to acquiring users, honing in on the right monetization strategy without bombarding users with annoying ads or in-app spam (hi, Zynga!), while keeping engagement and retention up, leaves developers with their hands more than full. PlayHaven...
PlayHaven Lands $8M From GGV To Help App Developers Monetize Their Games, Expand Overseas
THQ releases Metro Last Light cinematic story video

Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

www.insidefacebook.com
Analytics and Open Graph were big topics of discussion during the “Social Game Marketing and Performance Advertising on Facebook” panel at the Inside Social Apps Conference in San Francisco on Thursday. Ifeelgoods Co-founder and VP of Business Development Suchit Dash, AdParlor CEO and Co-founder Hussein Fazal, Kontagent CEO and Co-Founder...
Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

Enterbrain: Nintendo's Wii clobbering PS3 and Xbox in Japan

tech.fortune.cnn.com
Nintendo's Wii sales in Japan appear to be pulling further ahead of Sony's (SNE) PlayStation 3 and Microsoft's (MSFT) Xbox 360, game marketing outfit Enterbrain reports, with the Wii chalking up sales of more than 3 million units since it hit store shelves there December 2. By comparison, the PS3...
Enterbrain: Nintendo's Wii clobbering PS3 and Xbox in Japan
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