global brands

global brands

Kicks and Stomps trades the Lean Startup playbook for Hollywood-style development
Shoptiques is taking boutiques, a traditionally offline industry, into the e-commerce world

Life Inside Foxconn's Facility in China

blogs.wsj.com
In recent months Hon Hai Precision Industry Co., or Foxconn as it is better known, has done an about-face with its public relations policy, opening its doors to several different Western media companies, including The Wall Street Journal. In the past, the secretive assembler of electronics for global brands like ...
Life Inside Foxconn's Facility in China

100 Most Valuable Brands: Apple Tops Again; Nokia Disappears

allthingsd.com
WPP’s Millward Brown published its annual BrandZ study, ranking the world’s leading brands, which are increasingly technology companies. According the research house, four of the top five global brands and seven of the top 10 are tech firms. At $183 billion, Apple is the world’s most valuable brand, a title...
100 Most Valuable Brands: Apple Tops Again; Nokia Disappears

Apple And Google Top Two Brands According To General Sentiment's Analysis

marketingland.com
Social data and analytics provider General Sentiment released its Q1 2012 Global Brands report. The ranking of brands in the study is based on the firm’s use of sentiment analysis (“frequency and exposure of news mentions and social dialogue”). Brands are then valued on the basis... Please visit Marketing Land...
Apple And Google Top Two Brands According To General Sentiment's Analysis

European video ad network Ebuzzing to expand into the US after 79% year-on-year revenue jump in 2012

thenextweb.com
Editor’s note: This article by Trista Bridges originally appeared on Rude Baguette, which covers the Internet and technology sector in France, combining breaking news with in-depth analysis. Ebuzzing, the leading European platform for video advertising distribution, has announced very strong results for 2012, having achieved $52 million in revenues which is a 79% increase over 2011.  This...
European video ad network Ebuzzing to expand into the US after 79% year-on-year revenue jump in 2012

How tech companies are waking up to global responsibilities, opportunities

venturebeat.com
This post is brought to you by the Bill & Melinda Gates Foundation and the Grand Challenges Exploration. What’s This? For the private sector, making money isn’t enough anymore. It’s not enough for Walmart to have a market capitalization of $200 billion — more than the GDP of 147...
How tech companies are waking up to global responsibilities, opportunities
Twitter improves tweet targeting options to help advertisers reach specific audiences

Twitter lets brands send promoted tweets to select regions and devices only, for better targeting

thenextweb.com
Twitter’s advertising system thus far has been relatively simple for brands. They tweet out a message from their account and then log into the ad portal, pick a region and an ad budget and publish it as a promoted tweet. But this can be problematic when a brand has a...
Twitter lets brands send promoted tweets to select regions and devices only, for better targeting
Who's Got Big Brands? Tech's Got The Biggest Brands Of Them All

How Much Buzz Do The Top 10 Global Brands Generate On Social Media?

jeffbullas.com
How Much Buzz Do The Top 10 Global Brands Generate On Social Media?

Google Surpasses Coca Cola to Become the Second Most Valuable Brand on The Planet

thenextweb.com
Google has reached another milestone in it’s relatively short history and surpassed Coca Cola, Microsoft and IBM to become the second most valuable brand in the world. The search engine is valued at $36.1billion and considered a more powerful product than the planet’s best-selling soft drink ($34.8bn), say analysts Brand...
Google Surpasses Coca Cola to Become the Second Most Valuable Brand on The Planet
Meet Lookboard, where Fab, Gilt, and JackThreads source their indie-designed goods

Blackberry, Trident, Gammarly and others among this week's top PTAT gainers for product and service pages.

www.insidefacebook.com
Blackberry leads this week’s top People Talking About This gainers with over 9.6 million stories published on user’s pages. The brand has begun to use global pages, merging page Likes and PTAT with 27 different region pages. The top 10 product and service pages saw PTAT growth between 50,629 and 1,714,908 engagements....
Blackberry, Trident, Gammarly and others among this week's top PTAT gainers for product and service pages.

The first Shazam-enabled UK adverts are announced for ITV’s Britain’s Got Talent final

thenextweb.com
We’ve known for a number of weeks that UK-based music-recognition service Shazam was lining up a landmark advertising deal with British broadcaster ITV. The deal promises to let viewers snap up products they like during ad breaks, using nothing but their smartphone and Shazam’s mobile app. Today, Britain’s biggest commercial...
The first Shazam-enabled UK adverts are announced for ITV’s Britain’s Got Talent final

Is Google the most innovative tech company on the planet?

thenextweb.com
Innovation is often thought to be the life of the startup. The madcap entrepreneurs and fearless youngsters throwing themselves into changing the world, with faith and hope and a little craziness. The talk is of disrupting the industry and shaking things up. These are the people with nothing to lose,...
Is Google the most innovative tech company on the planet?

Samsung Ventures invests $5m in TV e-commerce platform Delivery Agent in Smart TV push

thenextweb.com
Samsung Ventures — the investment arm of the Korean electronics giant — has invested $5 million in TV e-commerce platform Delivery Agent, helping the company to expand and manage the roll out of its commerce and entertainment apps for Smart TVs and mobile devices. Delivery Agent, which already works with...
Samsung Ventures invests $5m in TV e-commerce platform Delivery Agent in Smart TV push

Facebook is testing out regional page switching on its own brand pages

thenextweb.com
If you’re a global brand and want to be able to reach as many people as possible with your marketing message, you might have difficulties in getting those people to the right brand page you’ve created for them. It looks like Facebook is testing a new feature that will allow...
Facebook is testing out regional page switching on its own brand pages

The New Mad Men Of Advertising Are... Everywhere

readwrite.com
Crowdsourced advertising platforms - some with Silicon Valley backing - are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Companies such as Tongal, Zooppa, Poptent and others are tapping the crowd for talent and hoping to leverage social media's expanding reach and real-time impact to strengthen ties between...
The New Mad Men Of Advertising Are... Everywhere

Birchbox Breaks Into Europe With Acquisition Of France's JolieBox

techcrunch.com
Birchbox, which offers a monthly subscription box full of new cosmetics and beauty products, is crossing the Atlantic with the acquisition of Paris-based JolieBox (which offers a nearly identical service in Europe). Terms of the deal aren’t being disclosed. “We knew it was always on the roadmap for Birchbox to...
Birchbox Breaks Into Europe With Acquisition Of France's JolieBox

DEAD OR ALIVE: 6 Months After TechStars NYC, Where Are The 12 Startups Now?

www.businessinsider.com
Want to hear from top startups like Fab.com and Lot18? And NY's top investors? Join 800 innovation junkies at the Startup conference on May 3, 2012! Register now!Last November, 12 startups presented to hundreds of investors and journalists at TechStars NYC Demo Day. Six months later, some are alive and...
DEAD OR ALIVE: 6 Months After TechStars NYC, Where Are The 12 Startups Now?

Conductor Is Still Making Money From SEO — Almost $10M, In Fact

techcrunch.com
Seth Besmertnik, co-founder and CEO of startup Conductor, admits that Web search isn’t that “sexy” anymore — hell, by slapping a +1 button on everything, Google itself seems more excited about social than search. But Besmertnik says he’s still building a big business focused on search engine optimization (SEO). Specifically,...
Conductor Is Still Making Money From SEO — Almost $10M, In Fact

Facebook's New Translated And Localized Global Pages Could Lure International Marketing Dollars

techcrunch.com
Until now, a Facebook Page showed up only in the language it was created in, alienating foreign fans. Now Pages can appear translated into a visitor’s local language, which could inspire global brands to buy more Facebook ads promoting them. Global Pages could help a billion language-fragmented users commune around...
Facebook's New Translated And Localized Global Pages Could Lure International Marketing Dollars

Yahoo Hires Former Amazon Exec Kathy Savitt as Marketing Head

allthingsd.com
Kathy Savitt, the founder and CEO Of Seattle-based Lockerz, is joining Yahoo as chief marketing officer. Flickr user Gaku Prior to founding Lockerz, Savitt worked as EVP and Chief Marketing Officer at American Eagle Outfitters. And prior to that, she was VP of strategic communications, content and initiatives at Amazon. Savitt, who...
Yahoo Hires Former Amazon Exec Kathy Savitt as Marketing Head

Plus points

www.guardian.co.uk
The challenge for Google Plus is to create a "compelling experience". Jemima Kiss asks how they might do thatYou only have to look to Facebook to see the work Google Plus needs to do. A compelling experience is crucial to making money from social activity online, yet Google Plus is...
Plus points

How The Top 100 Brands Perform In The Apple App Store

techcrunch.com
In this month’s report, app store analytics firm Distimo examined how the top 100 global brands approach the Apple App Store and how well they perform. Not surprisingly, most now have a presence there – in fact, only 12 do not. The most successful brands in terms of downloads are...
How The Top 100 Brands Perform In The Apple App Store

New targeting adds greater relevance to your Promoted Tweets

advertising.twitter.com
It's a fact — brands have been on Twitter since our earliest days. They use the platform to connect with consumers in meaningful ways, offering everything from special discounts and exclusive content to new product information.But what if your Tweet is only relevant for a subset of your followers? What...
New targeting adds greater relevance to your Promoted Tweets

This Startup Defines One Of The Biggest Trends In Silicon Valley

www.businessinsider.com
There's a slow phase shift in Silicon Valley. Entrepreneurs are focusing on physical products more than ever before. "There's a deep hunger to create products you can actually hold in your hands," says Michael Del Ponte, a serial entrepreneur who just launched a new company today, Soma Water. "When I...
This Startup Defines One Of The Biggest Trends In Silicon Valley

Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]

marketingland.com
Apple is once again listed as the most valuable brand on earth, while Google inched closer to the top spot and Microsoft fell out of the top five in the 2013 Brandz Top 100 Most Valuable Global Brands. This is the eighth year that Brandz has compiled its list, which...
Apple Remains Most Valuable Brand, While Facebook Falls & Yahoo Returns To Top 100 [Brandz]
Oracle buys social marketing startup Vitrue for $300M
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