global marketing

global marketing

HP taps Gwen Stefani and others for Print 2.0 strategy (Photos 1/7)

tech.fortune.cnn.com
(1/7) STAR POWER. Gwen Stefani launches the consumer-facing portion of Hewlett-Packard's (HPQ) $300 million global marketing campaign. To maintain its lead on Dell (DELL), Canon (CAJ), Lexmark (LXK) and others, HP is encouraging people to try more demanding print jobs at home and at work. || NEXT>> (Image: HP)...
HP taps Gwen Stefani and others for Print 2.0 strategy (Photos 1/7)

Like We Said, SAP Taking Over Naming Rights to San Jose's HP Pavilion

allthingsd.com
We’re not usually in the habit of reporting on the business of sports here at AllThingsD, but occasionally that world intersects with the interests of some of the world’s biggest technology companies. Today is one of those days. As we reported in March, HP has withdrawn from the naming rights...
Like We Said, SAP Taking Over Naming Rights to San Jose's HP Pavilion

WPP Teams Up With Infosys To Launch Its First All-In-One Cloud-Based Marketing Platform

techcrunch.com
The heat is on to migrate more digital marketing activities into the cloud, and while we have seen a lot of movements from smaller, fleet-0f-foot startups in this area, the big players don’t want to be left out in the cold, either. Enter WPP, which today announced a partnership with...
WPP Teams Up With Infosys To Launch Its First All-In-One Cloud-Based Marketing Platform

Even Microsoft's Own Staff Don't Believe They'll Stay In The Ad Business (MSFT)

www.businessinsider.com
Adweek published a deep, detailed look at Microsoft's ad business and concluded: According to interviews with a dozen current and former Microsoft executives and others, this may be the beginning of the end for Microsoft Advertising. (We concluded something similar back in July.) Ad execs are pouring out of the...
Even Microsoft's Own Staff Don't Believe They'll Stay In The Ad Business (MSFT)

Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location

www.web-strategist.com
Brands confused by choices on how to deploy social media programs I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding if social media efforts should be setup by brand, vs product teams wanting to create their...
Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location

HTC names Benjamin Ho as new CMO, will focus on new "Marketing 2.0″ project starting January 2013

thenextweb.com
In an executive reshuffle, HTC announced today that it is to replace current chief marketing officer (CMO) John Wang with former VP of business strategy and marketing of Taiwanese operator FarEasTone Telecommunications and ex-CMO of Motorola, Benjamin Ho. In an emailed statement to The Next Web, HTC said Ho will be...
HTC names Benjamin Ho as new CMO, will focus on new "Marketing 2.0″ project starting January 2013

LBi And Bigmouthmedia In $150 Million Merger Deal

techcrunch.com
LBi International, the global marketing and technology agency, is to merge with SEO and Internet marketing specialist bigmouthmedia, creating "Europe's largest digital agency". The deal is deal worth around £100m (roughly $150 million), reports Econsultancy, with the two companies combining "to offer clients digital marketing, consulting and technology services wherever...
LBi And Bigmouthmedia In $150 Million Merger Deal

HTC Cuts Back Beats Investment

allthingsd.com
A year after putting $300 million into audio company Beats Electronics, best known for its high-end headphones, HTC has had a change of heart. The smartphone-maker has repurchased half its stake in Beats for $150 million, but will still own 25 percent of the company. An HTC press release asserts...
HTC Cuts Back Beats Investment

Online shipping marketplace uShip plans on leveraging Brazil's logistics woes to bolster its business

thenextweb.com
Online shipping marketplace uShip has announced that it is working on expanding its presence in Latin America, especially in Brazil. This move follows the $18 million round of series C funding that the company raised from Kleiner Perkins Caufield & Byers (KPCB) last December. According to its senior manager for global...
Online shipping marketplace uShip plans on leveraging Brazil's logistics woes to bolster its business
Lenovo and Ubisoft deliver cool touch-screen games on giant 27-inch Table PC
GM & Facebook: it’s still complicated, but they kinda sorta might like each other again, maybe

Kleiner's Mike Abbott, A Former Twitter Exec, Joins InMobi Board

www.businessinsider.com
InMobi, one of the fastest-growing players in mobile advertising, has a powerful new advisor: Kleiner Perkins partner Mike Abbott, who's joined the company's board of directors. Abbott held top engineering jobs at Twitter and Palm before joining Kleiner last year. He's made a few investments--Gumroad, a payments startup, and Codecademy,...
Kleiner's Mike Abbott, A Former Twitter Exec, Joins InMobi Board

Facebook career postings: engineering, communications, data centers, more

www.insidefacebook.com
Facebook posted a few positions for engineers, developer advocates, client partners, account managers, communications staff and more this week, according to its Careers page. On LinkedIn the company posted several data center openings. Posts added this week on Facebook’s Careers Page: Hardware Engineer 120501 Data Engineer, Product Data Center Technician (Ashburn) Manager, Site Services...
Facebook career postings: engineering, communications, data centers, more

10 Things You Need To Know This Morning (FB, AAPL, GOOG)

www.businessinsider.com
Good morning! Here's the news: Twitter just went through a giant reorganization, assigning employees to one of three divisions: consumer growth, advertising and international. Twitter is also going on a big international hiring spree and poaching lots of Googlers. Meanwhile, we're hearing that Twitter's visionary Jack Dorsey has spent a...
10 Things You Need To Know This Morning (FB, AAPL, GOOG)

Facebook hires and departures: Japan, DC, legal, global marketing, measurement, more

www.insidefacebook.com
Facebook has hired Atsushi Iwashita as its Managing Director in Japan, according to AsiaJin. Iwashita was most recently CEO of brand consultancy firm Interbrand Japan and previously served as CMO of McDonald’s Japan. Facebook has been growing quickly in the region, recently surpassing local competitor Mixi. Earlier this week Mixi replaced its founding CEO...
Facebook hires and departures: Japan, DC, legal, global marketing, measurement, more

LinkedIn for Marketers: 4 Easy Tips to Engage Your Audience

www.cio.com
LinkedIn's 175 million professionals worldwide are considered a goldmine for marketers: According to the social network, its audience is one of the most educated, affluent and influential on the Web. But taking advantage of that audience can be challenging-and overwhelming-if you're new to LinkedIn Marketing and its portfolio of...
LinkedIn for Marketers: 4 Easy Tips to Engage Your Audience
Atlantic adds revenue exec for global business bet
EMC follows VMware, rest of world, into OpenStack

AOL Hires A CMO For Ad.com (AOL)

www.businessinsider.com
Allie Savarino Kline is the new CMO of Ad.com, AOL's consistently successful ad network. AOL recently canned its corporate level CMO, Jolie Hunt, after she was on the job for just a few months. During a recent interview here at BI HQ, AOL CEO Tim Armstrong said the reason he...
AOL Hires A CMO For Ad.com (AOL)

HUGE FACEBOOK ADVERTISER: The Skeptics Are Dopes -- It Will Be Worth More Than Google

www.businessinsider.com
The head of the vast global marketing firm Havas thinks that investors just don't get it with respect to Facebook. Specifically, he thinks Facebook will be worth more than Google. Why? Because Facebook's revenue opportunity is much bigger than "advertising." Here he is, Havas CEO David Jones, quoted in...
HUGE FACEBOOK ADVERTISER: The Skeptics Are Dopes -- It Will Be Worth More Than Google

Marketing Day: March 12, 2013

marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook News Feed Algorithm Update Weather Reports? At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing... Please visit Marketing Land...
Marketing Day: March 12, 2013

Nokia’s 41MP 808 PureView Phone Not Launching In North America

techcrunch.com
Sad news, social shutterbugs. Nokia doesn’t plan on bringing the megaspectacular 808 PureView to North American markets. The 41MP camera-that-happens-to-also-have-phone-functions will not make the trip ‘cross the Pond. Nokia apparently plans on releasing it in countries where Symbian phones actually have a following and it has a chance of making...
Nokia’s 41MP 808 PureView Phone Not Launching In North America

Facebook careers: Instagram, developer policy enforcement, global marketing, more

www.insidefacebook.com
Facebook added 36 new positions to its careers page this week, including a number of openings devoted to Instagram, as well as positions on the engineering, user operations, marketing and business development teams. The Instagram team is looking to add a front-end engineer to work on the photo sharing service’s web...
Facebook careers: Instagram, developer policy enforcement, global marketing, more

Now Amazon Veterans Are Running Groupon (GRPN, AMZN)

www.businessinsider.com
Now that Groupon has fired its CEO, Andrew Mason, the e-commerce company is largely in the hands of its current management team. And more than half of its management team previously worked at the largest e-commerce company in the world, Amazon.com. (They of course report up to Groupon investors and...
Now Amazon Veterans Are Running Groupon (GRPN, AMZN)

Facebook gets serious about consumer marketing, reportedly hires former Apple exec

thenextweb.com
According to a report by AdAge, Facebook has made a huge hire which will change the way the company markets itself to consumers. In fact, Facebook hasn’t done much marketing of itself at all, so this hire is a one to pay attention to. Reportedly, Facebook has hired Rebecca Van...
Facebook gets serious about consumer marketing, reportedly hires former Apple exec

MyPunchbowl Signs Multi-Million Dollar Licensing Deal With Oriental Trading Company

techcrunch.com
The event planning business is a competitive space, with a number of companies and startups competing for a piece of a very lucrative pie. All-in-one party planning platform MyPunchbowl is opening up a new revenue stream today by licensing its technology to outside companies. And the startup has already hit...
MyPunchbowl Signs Multi-Million Dollar Licensing Deal With Oriental Trading Company

Meet The 17 Ad Execs Who Have The Most Influence At Facebook (FB)

www.businessinsider.com
Everyone knows that Carolyn Everson, Facebook's global marketing chief, is the top dog at the social network when it comes to advertising. But who influences her most? Most Facebook users don't know that back in 2011 Everson formed the "Facebook Client Council," a group of advertisers she meets with four...
Meet The 17 Ad Execs Who Have The Most Influence At Facebook (FB)

Coupa Software Snags $22 Million By Helping Companies Spend Billions

www.businessinsider.com
Coupa Software is growing like mad by solving a tough problem for companies  -- helping them know if they are spending too much money, and too much time, buying the supplies they need. The company just landed a $22 million series E round, bringing its total funding to $34 million. It's...
Coupa Software Snags $22 Million By Helping Companies Spend Billions

The iPad as a Family Computer

chucksblog.emc.com
Chuck Hollis, VP and global marketing CTO at EMC: All the PCs and laptops are basically not being used. All the Macs are not being used. All have been powered off. Everyone in the family is waiting for their turn at the iPad.  ★ ...
The iPad as a Family Computer

Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: Google talks about being barred from FBX even though AOL, Adobe, and all the other cool kids are on it. "[Google's] DoubleClick Bid Manager is used by hundreds of agencies and businesses to buy inventory across dozens of private and publisher exchanges...
Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]
× Just a test of the new info bar. What do you think?