gm

gm

Next iPhone to launch in early September, according to report

Research: 44% of Facebook users will ‘never’ click sponsored ads

venturebeat.com
Turns out GM might have been on to something. New research from marketing agency Greenlight shows 44 percent of Facebook’s users say that they will “never” click on sponsored posts or display ads on Facebook. General Motors caused a stir on Tuesday when it leaked that the company would...
Research: 44% of Facebook users will ‘never’ click sponsored ads

iOS 6 GM expected in early September ahead of new iPhone

www.appleinsider.com
Apple will likely unveil the iOS 6 Golden Master in September early enough to release the next-generation iPhone that same month and generate "significant" sales of the device in the third quarter of calendar 2012, according to one insider....
iOS 6 GM expected in early September ahead of new iPhone

NASA, GM working on a 'Robo-Glove' to assist astronauts and autoworkers alike

www.engadget.com
We've seen power assist technology designed to help people walk, bike or just tote luggage around, and now we've for the Human Grasp Assist aka Robo-Glove. Under development from GM and NASA, the project takes inspiration from technology designed to give Robonaut 2 a hand capable of using tools...
NASA, GM working on a 'Robo-Glove' to assist astronauts and autoworkers alike
80% of advertisers: Facebook not as important as the rest of the web

Envia's GM-backed battery delivers huge energy density, lower costs, headaches for competitors

www.engadget.com
If you're one of those worried about the battery on your expensive EV running out, look away now. Envia has unveiled a new cell that boasts a record-breaking energy density of 400Wh/kg (most currently offer between 100 and 150). It's estimated that when commercialized, this could bring the cost...
Envia's GM-backed battery delivers huge energy density, lower costs, headaches for competitors

Why aren't sales of electric vehicles taking off?

www.theverge.com
Electric vehicles (EVs) have been getting a lot of press lately (not all of it good, mind you), but so far they haven’t seen the kind of mass adoption that advocates have been hoping for. While sales of Toyota's Prius hybrid have been strong, with over 11,000 sold in...
Why aren't sales of electric vehicles taking off?

Here’s why you need to pay attention to Cory Booker’s new startup #waywire

thenextweb.com
There are quite a few companies who are trying to build networks out of media, but none are as focused as Mayor Cory Booker‘s new venture #waywire. I spoke with its CEO Nathan Richardson yesterday, and he gave me a bit of insight into what #waywire is all about and...
Here’s why you need to pay attention to Cory Booker’s new startup #waywire
Cadillac focuses on safety with vibrating drivers' seats, other accident avoidance tech (video)

Audi, GM, others unite on 20-minute EV charging standard for green drivers in a rush

www.engadget.com
Fast-charging an EV isn't new in itself, but deciding on a standard for it is. Which is why we're glad to hear that Audi, BMW, Chrysler, Daimler, Ford, GM, Porsche and Volkswagen have all agreed to a common format for their EV charging ports, the not-very-elegantly-titled DC Fast Charging...
Audi, GM, others unite on 20-minute EV charging standard for green drivers in a rush

Facebook increases IPO size (again)

finance.fortune.cnn.com
Facebook adds 25% more shares. FORTUNE -- Facebook has significantly increased the size of its initial public offering, just two days before it is expected to begin trading on the NASDAQ. According to an amended registration document, Facebook (FB) will now offer over 421 million shares to investors. That is...
Facebook increases IPO size (again)

Facebook Says the Facebook Ads It Didn't Sell Work Great

allthingsd.com
Here’s Facebook’s retort to people who say Facebook ads don’t work: A study that says people who see brand messages on the site spend more money on those brands, right away. The catch: The study focuses on “earned media” — the messages that Facebook users share with each other, not...
Facebook Says the Facebook Ads It Didn't Sell Work Great

FORD: GM's Facebook Ads Don't Work Because GM Sucks -- Ours Work Fine

www.businessinsider.com
A funny comeback from Ford on the heels of news that GM is pulling its entire $10 million advertising campaign from Facebook... GM said it was pulling its ads because they didn't work. Ford said on Twitter that, if GM's ads didn't work, it's because GM didn't know what it...
FORD: GM's Facebook Ads Don't Work Because GM Sucks -- Ours Work Fine

Google to shutter iGoogle, along with Google Mini, Talk Chatback and Symbian Search in ‘summer cleaning’

thenextweb.com
Google likes to retire products all at one time, so its no surprise that today during a “Spring Cleaning” post, we heard about a few of our favorite familiar products going bye-bye. We’re kind of surprised by iGoogle, honestly. Have a look at the rest, will you be missing some...
Google to shutter iGoogle, along with Google Mini, Talk Chatback and Symbian Search in ‘summer cleaning’

GM to yank $10M in Facebook ads, saying they don't work

news.cnet.com
The automaker began re-evaluating its Facebook strategy earlier this year. According to the WSJ, it determined that while free marketing works on the site, paid ads don't. [Read more]...
GM to yank $10M in Facebook ads, saying they don't work

Why General Motors Pulled A $10 Million Ad Campaign From Facebook (GM)

www.businessinsider.com
General Motors has pulled $10 million in ads from Facebook because they just didn't work, according to Wall Street Journal reporter Dennis K. Berman, Berman, the Journal's Marketplace editor, wrote on Twitter: "GM has pulled its $10 million advertising campaign from Facebook. Why? The ads didn't work." The report comes...
Why General Motors Pulled A $10 Million Ad Campaign From Facebook (GM)

Making the Most of Social Media Analytics

www.readwriteweb.com
Don't believe the next social media expert who tells you "social media is intangible" when it comes to building your brand. Sure, it's difficult to calculate a precise return on investment for social media marketing efforts: Just ask General Motors, which pulled $10 million in Facebook advertising last month because...
Making the Most of Social Media Analytics

General Motors pulls annual $10 million worth of ads from Facebook

arstechnica.com
General Motors has announced that it would be pulling its paid advertising from Facebook, saying that it had too little impact. The announcement could not come at a worse time for the social media giant, which is expected to file its initial public offering on Friday. The newspaper reported that...
General Motors pulls annual $10 million worth of ads from Facebook

WSJ: GM To Drop Facebook Advertising Worth $10 Million As IPO Approaches

marketingland.com
It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness, according to a Wall Street Journal... Please visit Marketing Land for...
WSJ: GM To Drop Facebook Advertising Worth $10 Million As IPO Approaches

Would you rather type a brand name to skip a video ad? Solve Media thinks so.

thenextweb.com
Those 15 second pre-roll adverts are becoming increasingly grating to my ears. I typically hit mute or close the tab until they’re finished before getting on with the video. According to Ari Jacoby, the CEO of Solve Media, less than 2% of users engage with a typical pre-roll ad. “Consumers...
Would you rather type a brand name to skip a video ad? Solve Media thinks so.

ATTENTION FACEBOOK INVESTORS: This GM Ad Cancellation Is Big, Bad News (FB)

www.businessinsider.com
In what should come as a shock to potential investors, one of the world's biggest advertisers, GM, has announced that it is pulling a $10 million campaign from Facebook...because the ads don't work. The effectiveness of Facebook ads has always been a big question-mark, with some data suggesting that the...
ATTENTION FACEBOOK INVESTORS: This GM Ad Cancellation Is Big, Bad News (FB)

GM to drop Facebook advertising, citing poor results

thenextweb.com
A report in the Wall Street Journal has made it known that General Motors (GM), a company that wields a massive advertising budget, intends to cease paying for advertisements on the Facebook social networking platform. The Journal put the dollar sum of GM’s paid advertising spend at $10 million before...
GM to drop Facebook advertising, citing poor results

AGENCY BOSS: Facebook Ads Are "Some Of The Worst Performing Ad Units On The Web"

www.businessinsider.com
It's not just General Motors that thinks Facebook ads are waste. The CEO at the agency that does Web ads for Samsung, Welch's, and Klondike says Facebook ads are, "fundamentally some of the worst performing ad units on the Web." John Coleman, CEO of The VIA Agency (named small agency...
AGENCY BOSS: Facebook Ads Are "Some Of The Worst Performing Ad Units On The Web"

Chevrolet set to debut GogoLink navigation on Spark and Sonic rides (video)

www.engadget.com
Cruising around town in a gas-saving Chevrolet Sonic? Or perhaps you've got your name written all over the 2013 Spark's waiting list? Well, GM has some good news to share. Starting in the fall, those of you with a MyLink system on either of these rides will be able...
Chevrolet set to debut GogoLink navigation on Spark and Sonic rides (video)

Midtronics GRX-5100 simplifies servicing hybrid and EV batteries

www.engadget.com
As we move away from traditional fossil fuel-burning automobiles towards hybrids and EVs, we're presented with new challenges -- namely servicing those vehicles and their high-voltage batteries. When it comes time for transport, in the event of an accident or when components need to be serviced individually, it's necessary...
Midtronics GRX-5100 simplifies servicing hybrid and EV batteries

Why I Lost My Faith In Facebook Advertising - Forbes

www.forbes.com
Long before GM pulled its $10M in advertising from Facebook, I lost my faith in the platform. As an online media buyer for American Apparel, I had cut the majority of my spend each month for the preceding 12 months. From the time that Facebook stopped serving banner ads through...
Why I Lost My Faith In Facebook Advertising - Forbes

GM Halting Facebook Ads: Did The Auto Maker Just “Not Get Social”?

techcrunch.com
General Motors plans to stop advertising on Facebook, says The Wall Street Journal according to “people familiar with the matter.” But I spoke to a source close to Facebook that characterize GM’s efforts as “taking one swing and deciding to quit.” My source says GM’s efforts weren’t social enough, focusing on building...
GM Halting Facebook Ads: Did The Auto Maker Just “Not Get Social”?

How college towns could lead the way to gigabit broadband

arstechnica.com
But now, for the first time since the dawn of the commercial Internet, there are few plans in the works for major network upgrades. Most American households have no reason to expect that they'll see another order-of-magnitude increase in broadband speeds any time soon. Network of the future "For the...
How college towns could lead the way to gigabit broadband

Facebook, GM in talks to rekindle ad relationship, report says

news.cnet.com
General Motors is interested in bringing ads back to the social network only if Facebook can deliver better effectiveness. [Read more]...
Facebook, GM in talks to rekindle ad relationship, report says

Twitter Turns Its Tweet Firehose On For Saleforce’s Radian6 In New Enterprise Deal

techcrunch.com
As enterprise companies like Salesforce and Oracle continue to sharpen their social media services for enterprises, Twitter is locking arms with one of them in a strategic alliance. Radian6, the social media monitoring service bought by Salesforce in March 2011 for $326 million, has announced that it has signed a...
Twitter Turns Its Tweet Firehose On For Saleforce’s Radian6 In New Enterprise Deal
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