November 3, 2008 11:16 PM -
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Johnnie Walker ad campaign wins three IPA awards —

Johnnie Walker's "Keep walking" campaign last night won a trio of gongs at the Institute of Practitioners in Advertising Effectiveness Awards.The global campaign, which produced total sales growth of 48% for ailing whisky producer Johnnie Walker over eight years, picked up the grand prix, a gold award and a special prize of best international multimarket.The ad's creators, Bartle Bogle Hegarty, won the effectiveness company of the year award at last night's event, held at the Hurlingham Club in London. The agency also took a further gold award for its KFC campaign, a silver for its Audi ads, and a bronze...
[Tags: advertising effectiveness, audi ads, bbh, effectiveness awards, global campaign]