google adwords

google adwords

ReTargeter Aims To Make Display Ads Relevant Again (TCTV)

Adspert Raises $1.3M For Its Bid Management Tool For Google AdWords

techcrunch.com
Bidmanagement, the company behind Adspert, a web-based bid management tool for Google AdWords campaigns, has raised funding from the ProFIT finance programme, the early-stage investment arm of Investitionsbank Berlin. The amount is being disclosed only as a “seven-figure financing”, though TechCrunch has learned that it is just over €1 million...
Adspert Raises $1.3M For Its Bid Management Tool For Google AdWords

New Facebook Conversion Tracking

www.caseycheshire.com
Facebook has a new feature! (gasp) And this time it’s for all of us digital marketers out there utilizing Facebook Advertising.  The new feature, which is still in Beta, allows you to know if the really expensive Facebook traffic you paid for actually converts. The implementation is simple, and...
New Facebook Conversion Tracking

TubeMogul Launches BrandSights, So Clients Can Measure Effectiveness Of Their Video Ad Campaigns

techcrunch.com
If you’re trying to use online advertising to make a quick sale, determining how effective an ad is can be pretty simple — did users click through or not? But when it comes to brand advertising, there’s no real good way to directly measure the effectiveness of your campaigns. Since...
TubeMogul Launches BrandSights, So Clients Can Measure Effectiveness Of Their Video Ad Campaigns

Live @ SMX London: Forget What You Know About Paid Search

searchengineland.com
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As... Please visit Search Engine...
Live @ SMX London: Forget What You Know About Paid Search

A new approach to how we work with advertising agencies

googleblog.blogspot.com
(Cross-posted on the Inside AdWords and the Agency Ad Solutions blogs)As the advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to the largest traditional agencies, play a critical role in the continued success of Google, our advertisers and our industry...
A new approach to how we work with advertising agencies

Google Adwords Overhaul!

www.searchenginejournal.com
If any of you were looking at Google Adwords the past few days, you may have noticed a few interesting things. Google has decided to add some new features into the mix. Because relationships with advertising agencies are changing, they find it only fair that they shift and change with...
Google Adwords Overhaul!

TNW’s Daily Dose – 24 hours of tech news in 5 minutes [Audio]

thenextweb.com
Google launches AdWords for Video to all, Sophos names India as the world’s top country for email spam, and Samsung unveils another teaser for its ‘Next Galaxy’. It’s all in today’s Daily Dose. You can catch The Daily Dose every Monday through Friday right here on The Next Web. Make...
TNW’s Daily Dose – 24 hours of tech news in 5 minutes [Audio]

Twitter strikes ad deal with Starcom MediaVest Group, bringing in Coca-Cola, Walmart, P&G, more

thenextweb.com
Twitter has reportedly signed a deal with the Starcom MediaVest Group, a division of advertising giant Publicis. According to the Financial Times, the deal could potentially be worth hundreds of millions of dollars over a multiyear period. The significance here is that it brings in large brands like Proctor &...
Twitter strikes ad deal with Starcom MediaVest Group, bringing in Coca-Cola, Walmart, P&G, more

Marketing APIs: Promotional Site in a Box

blog.programmableweb.com
Every site needs promotion, right? That means your new site could use a quick boost from what others have already created. This post will cover some marketing APIs, as part of our Site in a Box series. Find a Great Domain Name A memorable name is an important first step...
Marketing APIs: Promotional Site in a Box
Outbrain wants to be the Google AdWords of content recommendation: here's its plan

4 Alternatives You Need To Consider Beyond AdWords

searchengineland.com
While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic. In fact, the size of the Google Adwords program creates a number of challenges for “small-time”...
4 Alternatives You Need To Consider Beyond AdWords

Mobile App Marketers Get New Tools From AdWords

searchengineland.com
Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google Play stats in AdWords, and... Please visit Search Engine...
Mobile App Marketers Get New Tools From AdWords
Google AdWords used as an inexpensive way to evaluate the strengths of 'persuasive messages'

Study: YP Delivers "Better Value" Than Google AdWords

searchengineland.com
A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive. The average cost-per-call for YP ads was $46 vs. $88 for AdWords. More specifically,... Please visit Search Engine Land for...
Study: YP Delivers "Better Value" Than Google AdWords

Sush.io, the 'IFTTT for business', raises $325,000 from KIMA Ventures and angels

thenextweb.com
Editor’s note: This article by Liam Boogar originally appeared on Rude Baguette, which covers the Internet and technology sector in France, combining breaking news with in-depth analysis. Last month, Rude Baguette already wrote a piece about Sush.io, a Seedcamp-backed startup participating in The Next Web’s Startup Rally this week in Amsterdam. Well it seems we had...
Sush.io, the 'IFTTT for business', raises $325,000 from KIMA Ventures and angels

Sherpa, a New "Predictive" Personal Assistant App, Stays One Step Ahead of You

allthingsd.com
Pretty soon we’re going to need a personal assistant app that can manage all of our personal assistant apps. As I wrote earlier today in a column about the new crop of calendar apps, mobile apps are getting better at pulling in and and analyzing lots of our data —...
Sherpa, a New "Predictive" Personal Assistant App, Stays One Step Ahead of You

Google Introduces A New Ad Product It Hopes Is As Lucrative As Search (GOOG)

www.businessinsider.com
Officially launching yesterday, AdWords for Video is Google's latest stab in the advertising world, reports TechCrunch. The aim is to make something as big and scary as a video advertising campaign as simple and straightforward as a Google AdWords campaign. AdWords for Video will integrate directly with the AdWords Dashboard,...
Google Introduces A New Ad Product It Hopes Is As Lucrative As Search (GOOG)

Certification for Google Adwords – Four Basic Steps to Follow!

www.digitalproductsreview.net
Certification for Google Adwords – Four Basic Steps to Follow!

A Primer On AdWords Remarketing Using Google Analytics

searchengineland.com
Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to that audience are tagged with special code that allows Google to place a... Please visit Search...
A Primer On AdWords Remarketing Using Google Analytics

More Targeted App Ads, Coming to an App Search Engine Near You

allthingsd.com
As the mobile app economy grows, the ability for consumers to sort through all the app clutter and actually find the apps they’re looking for is becoming increasingly relevant. And marketers have been looking for ways to target ads through app search stores, the way they’re able to through Web...
More Targeted App Ads, Coming to an App Search Engine Near You

Bing Ads Testing Longer Headlines A La Google AdWords

searchengineland.com
Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on...
Bing Ads Testing Longer Headlines A La Google AdWords

Day Two: Search Marketing Expo West 2012 Live Blog Recap

searchengineland.com
SMX West day two is just about over and I wanted to post the live blogging I have found throughout the day. Here are some of the sessions that were live blogged today. Beyond The Google AdWords Tool: Advanced Keyword Research Tactics, BruceClay.com Building Buzz On Facebook: Getting Liked &......
Day Two: Search Marketing Expo West 2012 Live Blog Recap

Mind Your Neck and Stop Knocking Promoted Tweets

www.searchenginejournal.com
So Twitter’s got a big – whoo-pished! – backlash after announcing they will be launching promoted tweets. I’m seeing twitter users saying that it will turn Twitter into a male enhancement and teeth whitening spam box; it wont work and threatening to leave the platform; and quote unquote ‘experts’...
Mind Your Neck and Stop Knocking Promoted Tweets
Online ads equal offline sales, says shopper analytics firm RapidBlue

Google Opens Kimono (Slightly) On AdWords Screening Measures

searchengineland.com
Followers of news about Google AdWords know that problematic errors — instances in which ads that violate the company’s own advertising standards slip by — come up quite regularly. Most recently, Google, along with advertiser ProFlowers, was roundly and publicly criticized for... Please visit Search Engine Land for the full...
Google Opens Kimono (Slightly) On AdWords Screening Measures

Clickfuel Raises $4 Million for SMB Marketing Tools

pandodaily.com
Clickfuel, a Boston-based marketing startup, has added an additional $4 million to its coffers from existing investor Baird Venture Partners. The firm previously invested $2.5 million in 2010 and another $2.5 million into the marketing services company in 2009. Clickfuel’s new funding round has room to go up to $5...
Clickfuel Raises $4 Million for SMB Marketing Tools

Starting April 23, Google will allow trademarks as keywords in AdWords campaigns worldwide

thenextweb.com
It’s gone relatively unnoticed, but Google earlier this week announced a fairly important update to its AdWords trademark policy. In a nutshell, Google has revised the policy to lift a restriction on using trademarks as keywords in AdWords campaigns in a range of countries, including China, Australia, Brazil and Hong...
Starting April 23, Google will allow trademarks as keywords in AdWords campaigns worldwide
Referly Gets More Social, Launches API: Now Any Site Can Have A Referral Program

Hold The Phone — How The Future Of Web Advertising Is Linked To The Call

techcrunch.com
We’re all now familiar with how adwords campaigns on Google work. You buy keywords commonly used in search terms, such as “plumber in X town”, and send people to a response mechanism, usually a web site. But increasingly that response mechanism is not a just a web site but a...
Hold The Phone — How The Future Of Web Advertising Is Linked To The Call
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