healthcare marketing

healthcare marketing

Twitter courts healthcare -- but cautiously

gigaom.com
As health-related chatter on Twitter picks up, the micro-blogging platform wants healthcare marketers to pay attention — but the company’s pitch isn’t without some qualifications. At a presentation at the Health 2.0 conference in San Francisco Monday (Twitter’s first in the health tech conference’s six-year history), Melissa Barnes, Twitter’s head...
Twitter courts healthcare -- but cautiously

8 Marketing Twitter Chats to Check Out

www.searchenginejournal.com
A Twitter chat is a scheduled “group chat” on a specific topic, where Twitter users interact and engage with one another at a certain time by adding a trackable hashtag to the end of all their tweets. Twitter chats are a great way to meet other marketers interested in the...
8 Marketing Twitter Chats to Check Out

IPO drought continues with 8 venture-backed deals in Q1

www.geekwire.com
Photo via Bigstock It’s a tough time to take your company public. Just eight venture-backed companies completed IPOs during the first quarter of the year, on par with the previous quarter and down from the double digit numbers of the previous four quarters, according to a report out today by...
IPO drought continues with 8 venture-backed deals in Q1
Appature expands with new offices in Fremont

Industry Moves: Forbes; Digitas Health; MSLO; Time Inc; TwelvefoldMedia

paidcontent.org
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business… —Forbes Media: Meredith Kopit Levien has been promoted to chief revenue officer and Mark Howard has been elevated to SVP of digital advertising strategy. Levien joined Forbes four years...
Industry Moves: Forbes; Digitas Health; MSLO; Time Inc; TwelvefoldMedia

Healthcare marketing upstart Appature lands $6.1M from Madrona, Ignition

www.geekwire.com
Kabir Shahani Appature has been undergoing what CEO Kabir Shahani describes as a “pretty dramatic growth curve” in the past year, growing monthly recurring revenues more than 12X since raising its last round of funding. Now, the Seattle maker of online marketing software is putting a little more fuel in...
Healthcare marketing upstart Appature lands $6.1M from Madrona, Ignition
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