hegarty

hegarty

Storytime Hangout app lets your entire family act out 'Three Billy Goats Gruff' over a video call

thenextweb.com
Penguin and creative advertising agency Bartle Bogle Hegarty (BBH) have teamed up to launch a new Web app today that combines Google Hangouts with the classic children’s story ‘Three Billy Goats Gruff’. Storytime Hangout enables the child and a number of other users, such as friends or family, to act...
Storytime Hangout app lets your entire family act out 'Three Billy Goats Gruff' over a video call

21st Century Insurance Hands Media Account to Mindshare

https:
NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare

Intellectual Ventures Claims It's Misunderstood: It's Really Just Trying To Help Everyone Sift Through And Find Good Patents

www.techdirt.com
Intellectual Ventures is at it again -- playing the "oh, little innocent us? we're not doing anything that should really concern anyone" card in the press. Wired is running an op-ed by Raymond Hegarty, IV's "VP Of Global Licensing in Europe." He's a long term patent maximalist... and it shows....
Intellectual Ventures Claims It's Misunderstood: It's Really Just Trying To Help Everyone Sift Through And Find Good Patents

SXSW In A Nutshell: Homeless People As Hotspots

www.readwriteweb.com
South By Southwest 2012 can be summarized thusly: An impossibly-named marketing company called Bartle Bogle Hegarty is doing a little human science experiment called Homeless Hotspots. It gives out 4G hotspots to homeless people along with a promotional t-shirt. The shirt doesn't say, "I have a 4G hotspot." It says,...
SXSW In A Nutshell: Homeless People As Hotspots

Judge orders women in sexual harassment case to hand over cell phones, email and Facebook passwords

thenextweb.com
Back in September, a US judge ruled that a school district violated the First Amendment (freedom of speech) and Fourth Amendment (unreasonable search and seizure) rights of a 12-year-old student by forcing her to hand over her Facebook password to school officials who in turn used it to search for...
Judge orders women in sexual harassment case to hand over cell phones, email and Facebook passwords

The Homeless Defend Becoming Hotspots

blogs.wsj.com
An experiment with letting homeless people make money by serving as wireless Internet hotspots raised plenty of eyebrows at this year’s South By Southwest festival in Austin, Texas. Geoffrey A. Fowler Clarence Jones, who lives in an Austin shelter after losing his home in Hurricane Katrina, views the hotspot program...
The Homeless Defend Becoming Hotspots

Sports app Squawka brings on ad agency BBH as shareholder

thenextweb.com
London-based Squawka, the maker of  sports companion apps, has secured a partnership with ad agency Bartle Bogle Hegarty in return for a share of the business. The deal will give Squawka access to BBH offices globally and Zag, the ventures division of BBH, will help the Squawka management team with...
Sports app Squawka brings on ad agency BBH as shareholder

Ad Agency BBH Grabs "Significant" Share Of Sports Companion Web App Squawka

techcrunch.com
Ad agency Bartle Bogle Hegarty, which recently invested in social gaming via a new venture (Chuck Studios) in Asia, has agreed to provide marketing, strategy and services for U.K. sports companion web app startup, Squawka, in exchange for a “significant” share of the business. The deal will give Squawka access to BBH’s...
Ad Agency BBH Grabs "Significant" Share Of Sports Companion Web App Squawka

The Damning Backstory Behind “Homeless Hotspots” at SXSWi

www.wired.com
Logo Courtesy BBH Labs It sounds like something out of a darkly satirical science-fiction dystopia. But it’s absolutely real — and a completely problematic treatment of a problem that otherwise probably wouldn’t be mentioned in any of the panels at South by Southwest Interactive. Homeless Hotspots is “a charitable experiment”...
The Damning Backstory Behind “Homeless Hotspots” at SXSWi
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