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IAB: US Interactive Ad Revenues Hit $9.3 Billion, A Record High, In Q3

marketingland.com
Internet Advertising revenues in the US continue their upward trajectory, climbing to a record quarterly high of $9.3 billion in the July to September period, the Interactive Advertising Bureau (IAB) found in its latest report. That’s 18% higher than the same period in 2011 and a 6% increase... Please visit...
IAB: US Interactive Ad Revenues Hit $9.3 Billion, A Record High, In Q3

Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

marketingland.com
Yesterday the IAB released digital ad revenue figures for the US market in 2012. Overall internet ad revenue came in at nearly $37 billion, making the internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers,... Please visit Marketing Land...
Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor
Here's How People Are Shopping With Their Phones And What Business Can Do To Grab Them

What Facebook's Biggest Advertisers Say About 'Invalid Clicks' (FB)

www.businessinsider.com
Facebook's larger advertisers, unsurprisingly, aren't willing to say much -- on the record, at least -- about the proposed class action lawsuit which claims up to 20 percent of pay-per-click advertising on the site comes from "invalid" clicks. Facebook says the suit is bogus, and is fighting an appeal in...
What Facebook's Biggest Advertisers Say About 'Invalid Clicks' (FB)
Sink or Swim: Digital Publishers Need To Be Bold
Online ad spending up 16% from a year ago - report

Ad-supported Internet makes big contribution to U.S. economy, IAB report says

www.washingtonpost.com
The Internet Advertising Bureau released new figures Monday showing the impact that the ad-supported Internet has on the economy and the U.S. job market. The ad-supported Internet contributed $530 billion to the economy in 2011 and is, in some way, responsible for 5.2 million U.S. jobs, according to the study,...
Ad-supported Internet makes big contribution to U.S. economy, IAB report says

IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011

searchengineland.com
Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s share of online advertising... Please visit Search Engine Land for the full article....
IAB & PwC: Search Still Tops Online Ad Revenues, And Share Grew In 2011

Data, at last: Native ads are killing it, say the sellers of native ads

pandodaily.com
Amid all the hype about native advertising and its potential to save the world (or at least, the media world), we’ve been missing one thing: proof. Part of the issue is related to the IAB. The Interactive Advertising Board validates various digital ad units and like any big governing body....
Data, at last: Native ads are killing it, say the sellers of native ads

Online ad spending up 18 percent from a year ago, hits $9.26B in Q3

paidcontent.org
In 2012, publishers worried about how to make money from the growing tide of audiences who are consuming media on mobile devices. No clear answers have emerged to the mobile morass but the good news is that the overall online ad pie is growing rapidly. According to the to Interactive...
Online ad spending up 18 percent from a year ago, hits $9.26B in Q3
BII MOBILE INSIGHTS: BYOD A Hot Topic For Executives
Facebook's First Mobile Advertising Interface Was Built By An Intern
Google, Facebook, AOL, and Twitter form Ads Integrity Alliance to fight 'bad ads' on the web

Google launches Android In-App Billing v3 with simpler design, less lost transactions and more

thenextweb.com
Google has updated its frameworks for In-App Billing for Android apps in a third version released today. The new IAB system incorporates a simpler design that allows developers to integrate the system with fewer lines of code. Google says that the new system also has an improved architecture that will...
Google launches Android In-App Billing v3 with simpler design, less lost transactions and more

How $5.3 Billion In Ads Breaks Down Planetwide Across 6 Billion Mobile Devices

www.businessinsider.com
Money is pouring into mobile advertising—$5.3 billion last year, according to the IAB. Those ads were served across 6 billion mobile devices. That's less than $1 per device, per year—a tiny sum. That tells you how far mobile advertising has to go, and how massive it will become in the...
How $5.3 Billion In Ads Breaks Down Planetwide Across 6 Billion Mobile Devices

Online Advertising Spend Converging With Print Levels In U.S.

www.fastcompany.com
They've been on the rise for a couple of years now, but projected figures from the Interactive Advertising Bureau claim that online ad spend will, by the end of this year, be greater than that of its print counterpart. The report (.pdf file), commissioned by the IAB and carried out...
Online Advertising Spend Converging With Print Levels In U.S.

Online ad spending in U.S. up 14% in 2012's first half

www.computerworld.com
U.S. marketers spent 14% more in online advertising in the first half of the year, compared with the same period in 2011, hitting $17 billion, according to a study sponsored by the Interactive Advertising Bureau (IAB) and conducted by PwC US....
Online ad spending in U.S. up 14% in 2012's first half

The IAB Just Released It's Annual Presentation, And It's A Must-See For Anyone In The Industry (GOOG, YHOO, AOL, FB, LNKD, MSFT, IACI)

www.businessinsider.com
The Interactive Advertising Bureau has released its annual report on Internet advertising. It's a must read for anyone in the industry. Headlines: Online ad growth has returned to pre-2009 levels. Internet advertising grew 21.9% in 2011. Retail, financial services, travel, and media spending drove that growth. Internet ad spending overtook...
The IAB Just Released It's Annual Presentation, And It's A Must-See For Anyone In The Industry (GOOG, YHOO, AOL, FB, LNKD, MSFT, IACI)

IAB Releases Bigger, More Immersive Display Ad Unit Standards

marketingland.com
The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has released a new standard display ad package that includes the 970×250 Billboard, the 970×90 Pushdown and the 300×600 Filmstrip, among others.... Please visit Marketing Land for the full article....
IAB Releases Bigger, More Immersive Display Ad Unit Standards

Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time

marketingland.com
With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012 according to the IAB’s annual Internet Advertising Revenue Report conducted by PwC. Released today, the report shows a 15% rise to $31.6 billion in U.S. digital advertising revenues... Please visit Marketing Land for...
Record Breaking Quarter: Digital Ad Revenues Cross $10 Billion Mark For The First Time
Marissa Mayer Explains Yahoo's Display Ad Revenue Drop [THE BRIEF]

Meet The 18 Most Important People In Mobile Advertising

www.businessinsider.com
Who are the most important people in mobile advertising? Sure, there are executives from the usual suspects on our list (Apple, Google, Zynga, etc.) but you'll be surprised at some of names that made our ranking. Some of the most powerful players in the game are at companies that most...
Meet The 18 Most Important People In Mobile Advertising

These 9 Advertisers Are Killing It In Social Media

www.businessinsider.com
Of all the available media, social isn't attracting the most advertising dollars -- yet. But it's fast rising. Some advertisers have taken to the new medium like ducks to water. Others are floundering. Here's a guide, based on BI's own reporting and research, to the companies that are dominating the...
These 9 Advertisers Are Killing It In Social Media

Google: Viewable Impression Will Be The Standard On GDN And DoubleClick

marketingland.com
Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution.  With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen... Please visit Marketing Land for the full...
Google: Viewable Impression Will Be The Standard On GDN And DoubleClick

427 million Europeans are now online, 37% uses more than one device: IAB

thenextweb.com
Yesterday, IAB Europe said the online advertising market is now worth about 21 billion euros, and today the organization is following up with a report on Internet usage across 28 European markets. According to IAB Europe’s most recent media consumption study, Mediascope Europe, there are now close to 427 million...
427 million Europeans are now online, 37% uses more than one device: IAB

With ad-saving business slow, Adkeeper expands to email, Pinterest

gigaom.com
When Adkeeper launched as a virtual ad-clipping service last February, the big question was: will people actually want to save online ads? More than one year later, the company still says the answer is “yes.”  But they’re finding that consumer behavior isn’t changing as fast as they’d hoped. So while they...
With ad-saving business slow, Adkeeper expands to email, Pinterest

Sheryl Sandberg: We're More Afraid Of Losing By Standing Still

techcrunch.com
In response to a question by Charlie Rose at New York’s IAB conference, “Have you guys made assumptions that were not right?” Facebook COO Sheryl Sandberg confirmed yes, and referenced Facebook CEO Mark Zuckerberg’s comments about the failure of Facebook’s HTML 5 efforts at TechCrunch Disrupt. “You want these companies...
Sheryl Sandberg: We're More Afraid Of Losing By Standing Still
Mobile Advertising Skyrocketed Last Year

The Touchscreens Have It: IAB Says Tablets, Smartphones Driving Big Returns On Ads

techcrunch.com
Revenues from mobile ads are only a small fraction of the overall digital advertising pie — and an even smaller slice of overall advertising revenues, but some research out today from the Internet Advertising Bureau underscore why that may well change in the future: ads that appear on touchscreen devices...
The Touchscreens Have It: IAB Says Tablets, Smartphones Driving Big Returns On Ads

Internet ad revenue is growing, but growth rate is slowing, according to IAB report

gigaom.com
The Interactive Advertising Bureau is out today with a report on the “record” Internet advertising revenues for the first quarter for 2012 but, despite the double-digit year-over-year increase, it appears that growth is actually slowing down. According to the industry association, digital ad revenue in the first quarter climbed 15 percent,...
Internet ad revenue is growing, but growth rate is slowing, according to IAB report
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