Social Media Ad Rep Firm Appsavvy Gets $3.1 Million Funding —
Appsavvy, an NYC-based startup focused on selling ads across social media apps, has received $3.1 million in first round funding, led by True Ventures, and additional investment from About.com Founder Scott Kurnit. The company, founded last year, sells direct ads on social media applications, working with with brands and agencies. Apps companies working with the company include Flixster, FrozenBear, MesmoTV, Playfish and SGN, among others. The company also just announced a deal with NBCU, where it will be the exclusive sales provider of NBC News iCue social media app launching to Facebook this month...the app is built around hundreds of...
[Tags: 1 million, blackberry, headlines, icue, media applications]
The last couple of years have had the questions of when and how the world of Big Media would embed itself in the burgeoning social media space recycled over and over again. And as you can gather, we’re still not quite at that dream state, where everything is available, sharable, discussable, and yes, even mashable. So where are we, then? Will utopian (tele)visions for Facebook and MySpace soon come to pass? Or are we far from perfection? Will we ever get there? Looking at these fifteen or so official Big Media-borne devices, there’s still a considerable distance left ’til we...
Yesterday, NBC News launched a new application called What’s Your iCue?, which creates trivia games around content in the NBC News archives. Today, Appssavvy, NBC’s sales partner for the iCue application, is sharing news that it has signed up Lexus as lead iCue sponsor. Right now, it looks like the sponsorship essentially consists of deeper visual integration on several pages within iCue. While it’s a pretty basic integration, it’s nice to see a brand like Lexus taking a step into the Facebook application world. Check out the screenshot below....
