impressions
Social media might drive brand awareness, but search still drives the sales
pandodaily.com
With the rise of social media, many have predicted the death of pay-for-click advertising. Fighting over last click attribution (meaning, which link caused the user to actually buy something) is unfair because it doesn’t give credit to all that brand exposure that happened higher up the marketing funnel. What about...
Facebook adds another partner to FB Exchange: social ad network RadiumOne
venturebeat.com
This morning social ad network RadiumOne is announcing an integration with Facebook Exchange, the social network’s real-time bidding ad engine that allows advertisers to use insights from the open web while marketing to users inside Facebook. In other words, ad retargeting of Facebook users based on pages they’ve visited elsewhere...
The Android Conundrum: People Buy More Phones And Do Less With Them (AAPL, GOOG)
www.businessinsider.com
It's been a little over four years since the first Android phone went on sale. Despite Apple's one-year lead, devices running Google's mobile operating system now regularly beat Apple's iPhone in sales figures. Google chairman Eric Schmidt expects there will be a billion Android devices by next year. But when...
Dual-ing impressions: Chatting about Torchlight II
arstechnica.com
Runic Games The longer-than-expected wait for the follow-up to 2009's indie hit action RPG Torchlight is finally over today. Here at Ars, we got access to an early pre-release build of the game a few days ago. Needless to say, we haven't even come close to completing the game's...
The Biggest Mistake People Make On Twitter
www.businessinsider.com
Note: This post was originally published on Inc and has been reprinted here with permission. If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself...
Feature: The Vita game guide: impressions of 14 launch titles
arstechnica.com
Sony is launching the Vita with one of the largest launch lineups in console history—25 day one titles running the gamut across genres and styles. It's a lineup dominated by ports and sequels of varying quality, as well as a few wholly original gems (and clunkers). After spending a...
Real-Time Research: iOS Dominates Over Android When It Comes To Usage, Says Chitika
techcrunch.com
Android, by most accounts, is proving to be the most popular smartphone platform when it comes to devices getting sold today — partly due to the sheer variety of devices and price points that are out there. But a new research tool that tracks usage in real-time shows that when...
Popular video sharing app Viddy officially hits Facebook’s Timeline
thenextweb.com
Facebook is hanging out at SXSW today and showing off some of its new Open Graph partners at its office in Austin. One of them is Viddy, which we referred to as the “Instagram for video” when it launched in April last year. With over 1.6M monthly active users, the...
Asus Padfone hands-on pictures and impressions from MWC
www.theverge.com
Our modular, transformative Padfone, in what we're fairly confident is in its final form. Developing... Continue reading…...
Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games
www.insidemobileapps.com
Cross-promotion network Chartboost revealed in its November Insights Report that Sundays is an opportunity that developers can take advantage of due to low average cost-per-click (CPC) bid prices and Wednesday is the most popular day to launch games on the Apple App Store since its updated on Thursdays. This is...
Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games
Distro Issue 58: Is the iPhone 5 innovative or incremental?
www.engadget.com
It may be the most anticipated phone of the year, and now it's here. In this week's issue of Distro, we'll bring you our full impressions of Apple's iPhone 5. While it may be the center of attention at the moment, however, it's certainly not the only device that...
Apple's iPhone dominates mobile ad impressions in Q1
news.cnet.com
The iPhone raked in 15 percent of all ad impressions on Millennial Media's services last quarter. It was followed by the BlackBerry Curve with 4.44 percent. [Read more]...
How Real-Time Bidding Could Save Mobile Advertising
www.businessinsider.com
Programmatic buying is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it...
Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing
techcrunch.com
Velti has just released its mobile ad industry report for June. As usual, the mobile marketing company has chosen to highlight disparate factoids that it culled from the data — for example, it says that Israel is the leader in app engagement, with adults using apps for an average of...
Facebook’s ad business booming as advertisers clamor to pay more for less
venturebeat.com
Here’s some news that Wall Street is sure to “like”: Facebook’s major money-maker is looking sexier than ever to advertisers despite higher costs and drop-offs in performance, according to newly published research. The social network’s advertising business, which contributed $3.1 billion to the bottom line last year, is booming....
Jumptap: Android, iOS Now 91% Of All Mobile Ad Traffic, Kindle Fire 33% Of All Tablet Use
techcrunch.com
The onward march for Android and Apple continues apace, and leaves a big question mark for how other platforms can hope to compete, at least in the U.S. market: New figures out from Jumptap indicate that in the month of January, the two combined made up 91 percent of all...
Nokia and AOL team up to create Entrance by Aol, a Lumia-only entertainment hub
venturebeat.com
To prove how serious it is about the success of its latest Lumia devices, Nokia is jumping in bed with AOL. Their offspring is “Entrance by AOL”, a Lumia-only entertainment hub that combines content from AOL properties like Moviefone, Huffington Post Entertainment, and AOL Music. Built with discovery in mind, the app’s linked interface allows...
Early tests show Android users respond better to mobile Facebook ads than iPhone users do
www.insidefacebook.com
Initial tests of Facebook’s new mobile-only ad offering show Android users are more likely to click and take action on a brand’s page than iPhone users, leading to lower costs per fan. Facebook ad optimization company TBG Digital has shared with us findings from a recent campaign for a leading...
The Google AdSense Killer And 3 Other Ways Facebook Could Make A Lot More Money
techcrunch.com
Tiny sidebar and news feed ads aren’t going to cut it. If Facebook wants to live up to a $100 billion valuation it will need bold new revenue streams. An offsite ad network, big glossy news feed ads, or and payments for physical goods are a few ways it could...
Here's How Much Facebook Is Expected To Make In Mobile Ad Revenue Per Quarter (FB)
www.businessinsider.com
Facebook could make $300 million per quarter from its mobile ads, according to a research note from J.P.Morgan analyst Doug Anmuth, and mobile revenue could eventually exceed that of its existing desktop revenues. Almost all of Facebook's ad revenue -- $872 million in Q1 2012 -- currently comes from its...
Facebook: Don't Worry About Ad Clicks, Optimial Reach & Frequency Are Just As Important
marketingland.com
By now we’ve all heard the doubts on whether or not Facebook Ads work to drive meaningful business. Today Facebook will be unveiling data that counters the traditional ideology that clicks are king for brand advertisers. The new data shows that brand advertisers should focus on impressions,... Please visit Marketing...
iPad mini ad impressions growing 28% per day, outperforms last year's Kindle Fire
appleinsider.com
A month after hitting store shelves, Apple's iPad mini is showing 28 percent growth in ad impressions per day, beating the performance of last year's hot-selling Amazon Kindle Fire, says one mobile advertising firm....
Microsoft Office 15 preview: details, screenshots and impressions
www.engadget.com
More Info Microsoft begins Office 15 technical preview, fills up before you knew it existed Microsoft Office 15 leaks suggest Office 2013 name, show off Metro logo and Web Apps UI Office Next blog is here to answer all your burning questions about the future of spreadsheets It's been...
Facebook CTR, CPC and CPM trends are 'win-win-win,' Spruce Media says
www.insidefacebook.com
Trends in Facebook clickthrough rates, costs per click and costs per impression indicate a “win-win-win” situation for Facebook, advertisers and users, Facebook ad company Spruce Media says. One of Facebook’s Strategic Preferred Marketing Developers, Spruce released a report this week detailing CTR, CPC and CPM benchmarks and trends over the past...
AOL revenue is showing signs of life, except where it counts
venturebeat.com
Continuing its trend of stemming the bleeding, AOL reported an increase in overall revenue in the first quarter 2012 to $529 million at 22 cents a share, which bests analysts estimates of $527 million at 7 cents per share. AOL’s advertising was also up five percent to $330.1 compared...
Facebook says impressions, reach and frequency matter more than clicks
www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times
techcrunch.com
Show someone a Facebook ad once and they’ll forget, 100 times and they’ll be annoyed. So Facebook is going to use offline purchase data to help businesses increase ROI up to 40% by showing them “sweetspot” of ad frequency, it announced today at New York’s Advertising Week. Privacy fears flared...
New iWork apps updated today
news.cnet.com
All three of the iOS iWork apps were updated today, adding several new features to each app of the productivity suite. Get our early impressions as more information becomes available [Read more]...
Nine Months From Launch, Chartboost’s Mobile Ad Marketplace Reaches 1 Billion Impressions
techcrunch.com
Mobile advertising took off in 2011, as tablets went mainstream and it seemed as if half of the world woke out of a daze to find they were holding some sort of Apple device. Meanwhile, advertisers and developers are increasingly relying on mobile and in-app advertising to boost revenues as...
LG Optimus 4X hands-on
www.engadget.com
The quad-cores have arrived and the first out of the blocks is LG's sequel to its dual-core Optimus 2X. The Korean phone maker has apparently recruited its "best engineers "on this wafer-thin slab of power and it shows; the phone is light and slim. It's taken a detour from...
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