impressions

impressions

Social media might drive brand awareness, but search still drives the sales
Facebook adds another partner to FB Exchange: social ad network RadiumOne
The Android Conundrum: People Buy More Phones And Do Less With Them (AAPL, GOOG)
Dual-ing impressions: Chatting about Torchlight II

The Biggest Mistake People Make On Twitter

www.businessinsider.com
Note: This post was originally published on Inc and has been reprinted here with permission. If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself...
The Biggest Mistake People Make On Twitter

Feature: The Vita game guide: impressions of 14 launch titles

arstechnica.com
Sony is launching the Vita with one of the largest launch lineups in console history—25 day one titles running the gamut across genres and styles. It's a lineup dominated by ports and sequels of varying quality, as well as a few wholly original gems (and clunkers). After spending a...
Feature: The Vita game guide: impressions of 14 launch titles

Real-Time Research: iOS Dominates Over Android When It Comes To Usage, Says Chitika

techcrunch.com
Android, by most accounts, is proving to be the most popular smartphone platform when it comes to devices getting sold today — partly due to the sheer variety of devices and price points that are out there. But a new research tool that tracks usage in real-time shows that when...
Real-Time Research: iOS Dominates Over Android When It Comes To Usage, Says Chitika

Popular video sharing app Viddy officially hits Facebook’s Timeline

thenextweb.com
Facebook is hanging out at SXSW today and showing off some of its new Open Graph partners at its office in Austin. One of them is Viddy, which we referred to as the “Instagram for video” when it launched in April last year. With over 1.6M monthly active users, the...
Popular video sharing app Viddy officially hits Facebook’s Timeline
Asus Padfone hands-on pictures and impressions from MWC

Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games

www.insidemobileapps.com
Cross-promotion network Chartboost revealed in its November Insights Report that Sundays is an opportunity that developers can take advantage of due to low average cost-per-click (CPC) bid prices and Wednesday is the most popular day to launch games on the Apple App Store since its updated on Thursdays. This is...
Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games

Distro Issue 58: Is the iPhone 5 innovative or incremental?

www.engadget.com
It may be the most anticipated phone of the year, and now it's here. In this week's issue of Distro, we'll bring you our full impressions of Apple's iPhone 5. While it may be the center of attention at the moment, however, it's certainly not the only device that...
Distro Issue 58: Is the iPhone 5 innovative or incremental?

Apple's iPhone dominates mobile ad impressions in Q1

news.cnet.com
The iPhone raked in 15 percent of all ad impressions on Millennial Media's services last quarter. It was followed by the BlackBerry Curve with 4.44 percent. [Read more]...
Apple's iPhone dominates mobile ad impressions in Q1
How Real-Time Bidding Could Save Mobile Advertising

Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing

techcrunch.com
Velti has just released its mobile ad industry report for June. As usual, the mobile marketing company has chosen to highlight disparate factoids that it culled from the data — for example, it says that Israel is the leader in app engagement, with adults using apps for an average of...
Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing
Facebook’s ad business booming as advertisers clamor to pay more for less
Jumptap: Android, iOS Now 91% Of All Mobile Ad Traffic, Kindle Fire 33% Of All Tablet Use
Nokia and AOL team up to create Entrance by Aol, a Lumia-only entertainment hub

Early tests show Android users respond better to mobile Facebook ads than iPhone users do

www.insidefacebook.com
Initial tests of Facebook’s new mobile-only ad offering show Android users are more likely to click and take action on a brand’s page than iPhone users, leading to lower costs per fan. Facebook ad optimization company TBG Digital has shared with us findings from a recent campaign for a leading...
Early tests show Android users respond better to mobile Facebook ads than iPhone users do

The Google AdSense Killer And 3 Other Ways Facebook Could Make A Lot More Money

techcrunch.com
Tiny sidebar and news feed ads aren’t going to cut it. If Facebook wants to live up to a $100 billion valuation it will need bold new revenue streams. An offsite ad network, big glossy news feed ads, or and payments for physical goods are a few ways it could...
The Google AdSense Killer And 3 Other Ways Facebook Could Make A Lot More Money

Here's How Much Facebook Is Expected To Make In Mobile Ad Revenue Per Quarter (FB)

www.businessinsider.com
Facebook could make $300 million per quarter from its mobile ads, according to a research note from J.P.Morgan analyst Doug Anmuth, and mobile revenue could eventually exceed that of its existing desktop revenues. Almost all of Facebook's ad revenue -- $872 million in Q1 2012 -- currently comes from its...
Here's How Much Facebook Is Expected To Make In Mobile Ad Revenue Per Quarter (FB)

Facebook: Don't Worry About Ad Clicks, Optimial Reach & Frequency Are Just As Important

marketingland.com
By now we’ve all heard the doubts on whether or not Facebook Ads work to drive meaningful business. Today Facebook will be unveiling data that counters the traditional ideology that clicks are king for brand advertisers. The new data shows that brand advertisers should focus on impressions,... Please visit Marketing...
Facebook: Don't Worry About Ad Clicks, Optimial Reach & Frequency Are Just As Important

iPad mini ad impressions growing 28% per day, outperforms last year's Kindle Fire

appleinsider.com
A month after hitting store shelves, Apple's iPad mini is showing 28 percent growth in ad impressions per day, beating the performance of last year's hot-selling Amazon Kindle Fire, says one mobile advertising firm....
iPad mini ad impressions growing 28% per day, outperforms last year's Kindle Fire

Microsoft Office 15 preview: details, screenshots and impressions

www.engadget.com
More Info Microsoft begins Office 15 technical preview, fills up before you knew it existed Microsoft Office 15 leaks suggest Office 2013 name, show off Metro logo and Web Apps UI Office Next blog is here to answer all your burning questions about the future of spreadsheets It's been...
Microsoft Office 15 preview: details, screenshots and impressions

Facebook CTR, CPC and CPM trends are 'win-win-win,' Spruce Media says

www.insidefacebook.com
Trends in Facebook clickthrough rates, costs per click and costs per impression indicate a “win-win-win” situation for Facebook, advertisers and users, Facebook ad company Spruce Media says. One of Facebook’s Strategic Preferred Marketing Developers, Spruce released a report this week detailing CTR, CPC and CPM benchmarks and trends over the past...
Facebook CTR, CPC and CPM trends are 'win-win-win,' Spruce Media says
AOL revenue is showing signs of life, except where it counts

Facebook says impressions, reach and frequency matter more than clicks

www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Facebook says impressions, reach and frequency matter more than clicks

Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times

techcrunch.com
Show someone a Facebook ad once and they’ll forget, 100 times and they’ll be annoyed. So Facebook is going to use offline purchase data to help businesses increase ROI up to 40% by showing them “sweetspot” of ad frequency, it announced today at New York’s Advertising Week. Privacy fears flared...
Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times

New iWork apps updated today

news.cnet.com
All three of the iOS iWork apps were updated today, adding several new features to each app of the productivity suite. Get our early impressions as more information becomes available [Read more]...
New iWork apps updated today

Nine Months From Launch, Chartboost’s Mobile Ad Marketplace Reaches 1 Billion Impressions

techcrunch.com
Mobile advertising took off in 2011, as tablets went mainstream and it seemed as if half of the world woke out of a daze to find they were holding some sort of Apple device. Meanwhile, advertisers and developers are increasingly relying on mobile and in-app advertising to boost revenues as...
Nine Months From Launch, Chartboost’s Mobile Ad Marketplace Reaches 1 Billion Impressions

LG Optimus 4X hands-on

www.engadget.com
The quad-cores have arrived and the first out of the blocks is LG's sequel to its dual-core Optimus 2X. The Korean phone maker has apparently recruited its "best engineers "on this wafer-thin slab of power and it shows; the phone is light and slim. It's taken a detour from...
LG Optimus 4X hands-on
× Just a test of the new info bar. What do you think?