insights

insights

More Facebook Insights: How To Calculate 30 Day Metrics

marketingland.com
Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights report (see last month’s column for three examples).  Unfortunately, Facebook does not segment data on a monthly basis.  All Facebook data is segmented into... Please visit Marketing Land...
More Facebook Insights: How To Calculate 30 Day Metrics
"In the Studio," KISSmetrics' Hiten Shah Simply Tells It Like It Is

5 companies turning your data into dollars

gigaom.com
Big data and the marketing world go together like peanut butter and jelly. Marketers want to present their brands in the most-effective manner possible and always put the right ad in front of the right person. In theory, big data makes that possible at a whole new level. Today’s analytic...
5 companies turning your data into dollars

All Eyes on Microsoft's Windows 8

online.wsj.com
When Microsoft reports its third-quarter earnings Thursday, investors will be watching closely for insights about Windows 8, a coming product vital to ensuring the software giant's relevance in computing....
All Eyes on Microsoft's Windows 8

Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games

www.insidemobileapps.com
Cross-promotion network Chartboost revealed in its November Insights Report that Sundays is an opportunity that developers can take advantage of due to low average cost-per-click (CPC) bid prices and Wednesday is the most popular day to launch games on the Apple App Store since its updated on Thursdays. This is...
Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games

Don't Feel Guilty About Spending Time On Facebook (FB)

www.businessinsider.com
Ever feel like you are spending too much time on Facebook? Facebook's Jocelyn Goldfein, a top engineering manager, says that far from feeling guilty, you should let yourself feel good about it. This might sound like an obvious perspective from someone with a vested interest in getting people to use...
Don't Feel Guilty About Spending Time On Facebook (FB)
Google CEO: Steve Jobs didn’t really hate Android

Inside Network Launches PageData Pro Service, Tracking Millions of Facebook Pages

www.insidefacebook.com
We’re excited to officially announce the launch of PageData Pro & Enterprise. Similar to our AppData active user tracking service for Facebook apps, PageData tracks likes and People Talking About This for millions of Facebook Pages. Our PageData Pro service allows you to see historical views of Facebook Page growth...
Inside Network Launches PageData Pro Service, Tracking Millions of Facebook Pages

Bad blood between Adobe and Microsoft

tech.fortune.cnn.com
Adobe's (ADBE) loathing of Microsoft (MSFT) is peaking again, and its relationship with Apple (AAPL) is a marriage that "has to work for the sake of the kids." Those are some of the insights I gleaned while hanging out with Adobe Systems CEO Bruce Chizen for more than an hour...
Bad blood between Adobe and Microsoft

Buddy Media acquires Brighter Option to bring ad management to software suite

www.insidefacebook.com
Social media management software company Buddy Media acquired Facebook Ads API partner Brighter Option to provide a comprehensive software package for marketers, the company announced today. Buddy Media now offers Facebook ad creation and optimization tools along with its social publishing, moderation, analytics and application software. The company says it...
Buddy Media acquires Brighter Option to bring ad management to software suite

Engagement Ain’t Nothing But A Number

pandodaily.com
The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity...
Engagement Ain’t Nothing But A Number

Getting analytics/insights back from Facebook just got REALLY easy with the Graph API! #fb #f8 http://myloc.me/6gq8s

myloc.me
Getting analytics/insights back from Facebook just got REALLY easy with the Graph API! #fb #f8 http://myloc.me/6gq8s

Chitika: Kindle Fire HD sells fast, but Nexus 7 still leads

www.electronista.com
Just a week and a half after it began shipping to customers, Amazon's Kindle Fire HD accounts for 11 percent of all Kindle web traffic. This according to Chitika Insights, which conducted a traffic study for the older Kindle Fire, the Kindle Fire HD, and Google's Nexus 7. While the...
Chitika: Kindle Fire HD sells fast, but Nexus 7 still leads

Facebook re-opens notifications channel for developers to send users custom messages

www.insidefacebook.com
Facebook has launched the new Notifications API beta giving developers a way to reengage users with custom messages through the native notifications channel. These notifications are different from app requests in that users do not need to allow further permissions to receive them. Developers will find many positives to this feature...
Facebook re-opens notifications channel for developers to send users custom messages

Sponsor post: Using Splunk for big data

gigaom.com
When is big data useful? How can we find relevant big data? Certainly not by having to ask someone else to answer questions but by allowing as many people as possible to explore it for themselves. The problem with most discussions of big data is that the emphasis is on...
Sponsor post: Using Splunk for big data

Epicor to move its apps to Microsoft's Azure cloud

www.computerworld.com
Epicor is planning to work with Microsoft to bring Epicor's ERP (enterprise resource planning) applications to the Azure cloud service, the companies announced Tuesday during Epicor's Insights conference in Las Vegas....
Epicor to move its apps to Microsoft's Azure cloud

Webinars: Get Insights from Big Biz Execs

womensblog.score.org
Webinars: Get Insights from Big Biz Execs

Facebook Pages finally get administrator roles and scheduled posts

thenextweb.com
Facebook is continuing to beef up its offerings to Facebook Page administrators, adding features that were previously only available in third party apps, with the latest allowing them to assign administrator roles and schedule posts. Page administrators will no doubt appreciate is the ability to assign specific roles to other...
Facebook Pages finally get administrator roles and scheduled posts

3 Step Model For Developing Insights Through Keyword Trends

searchengineland.com
Knowing what topics are top of mind to your customers can sometimes feel like an uphill battle. After all, there are always unique challenges and obstacles to every prospect and client. The good news is that your search program can be an amazing resource to identify topics of interest to...
3 Step Model For Developing Insights Through Keyword Trends

CHART OF THE DAY: How Many Startups Will Be Orphaned Next Year?

www.businessinsider.com
There's been a lot of talk lately about a "Series A Crunch" with new startup funding. But according to CB Insights, the real problem is startups being abandoned after raising a Series A round. Here's a look at how CB Insights projects 2013 will look for these orphaned startups. Follow...
CHART OF THE DAY: How Many Startups Will Be Orphaned Next Year?

Marketing Day: October 17, 2012

marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New LinkedIn Profile Lets Users Visualize Relationships & Gain Better Insights LinkedIn has been been updating, enhancing and redesigning... Please visit Marketing Land for the...
Marketing Day: October 17, 2012

Facebook's official help forum flooded with spam, again

thenextweb.com
Back in November 2011, Facebook saw spammers take over the Facebook Help Center Community Forum. Now it’s happening all over again. While the forum is meant for asking questions regarding various help topics, spammers are instead using it to spread their crap. Last time, all 22 sections were overrun with...
Facebook's official help forum flooded with spam, again

Facebook says impressions, reach and frequency matter more than clicks

www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Facebook says impressions, reach and frequency matter more than clicks
Google Search Insights Can Help Motivate You To Increase Your Charitable Giving

Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times

techcrunch.com
Show someone a Facebook ad once and they’ll forget, 100 times and they’ll be annoyed. So Facebook is going to use offline purchase data to help businesses increase ROI up to 40% by showing them “sweetspot” of ad frequency, it announced today at New York’s Advertising Week. Privacy fears flared...
Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times

Chitika: Third-gen model already 6.6 percent of all US iPads

www.electronista.com
On the same day that Apple has debuted the new iPad in an additional 25 countries, a study by a mobile ad network Chitika Insights says that in the US, the third-generation iPad now accounts for 6.65 percent of all iPad web traffic, despite having only been on sale for...
Chitika: Third-gen model already 6.6 percent of all US iPads

Business social network XING buys employer review platform Kununu for up to $12.3m

thenextweb.com
XING, Europe’s LinkedIn, has acquired kununu, Europe’s Glassdoor, for up to 9.4 million euros ($12.3 million). Kununu is an employer assessment and review platform that enables people to rate their jobs and the company they work for. The service is available in Germany, Austria and Switzerland, and Vienna-based kununu claims...
Business social network XING buys employer review platform Kununu for up to $12.3m

Over half of American homes don't have or use their landline

gigaom.com
It’s not really surprising but over half of Americans don’t have or use a land line, according to data published late last week by the Centers for Disease Control. The study tracks the demographics of land line telephone use and was designed to help the CDC adapt its data collection...
Over half of American homes don't have or use their landline

When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen

techcrunch.com
There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main...
When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen
Romney back on top this week on Inside Facebook’s Election Tracker
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