insights
More Facebook Insights: How To Calculate 30 Day Metrics
marketingland.com
Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights report (see last month’s column for three examples). Unfortunately, Facebook does not segment data on a monthly basis. All Facebook data is segmented into... Please visit Marketing Land...
"In the Studio," KISSmetrics' Hiten Shah Simply Tells It Like It Is
techcrunch.com
Editor’s Note: Semil Shah (@semil) is currently an EIR with Javelin Venture Partners and has been an official contributor to TechCrunch since January 2011. “In the Studio” this week welcomes a guest who has started and built both bootstrapped and ventured-backed businesses, who has tirelessly helped and coached hundreds of founders and...
5 companies turning your data into dollars
gigaom.com
Big data and the marketing world go together like peanut butter and jelly. Marketers want to present their brands in the most-effective manner possible and always put the right ad in front of the right person. In theory, big data makes that possible at a whole new level. Today’s analytic...
All Eyes on Microsoft's Windows 8
online.wsj.com
When Microsoft reports its third-quarter earnings Thursday, investors will be watching closely for insights about Windows 8, a coming product vital to ensuring the software giant's relevance in computing....
Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games
www.insidemobileapps.com
Cross-promotion network Chartboost revealed in its November Insights Report that Sundays is an opportunity that developers can take advantage of due to low average cost-per-click (CPC) bid prices and Wednesday is the most popular day to launch games on the Apple App Store since its updated on Thursdays. This is...
Chartboost: Opportunity for developers on Sundays with low average bid prices, Wednesday is most popular day to launch iOS games
Don't Feel Guilty About Spending Time On Facebook (FB)
www.businessinsider.com
Ever feel like you are spending too much time on Facebook? Facebook's Jocelyn Goldfein, a top engineering manager, says that far from feeling guilty, you should let yourself feel good about it. This might sound like an obvious perspective from someone with a vested interest in getting people to use...
Google CEO: Steve Jobs didn’t really hate Android
www.bgr.com
Steve Jobs famously vowed to spend his last dying breath and all of Apple’s cash to destroy Google’s Android operating system. In an interview with Bloomberg’s Businessweek, Google CEO Larry Page said that despite Jobs’ rather public hatred, “the Android differences were actually for show.” Page claimed that, “For...
Inside Network Launches PageData Pro Service, Tracking Millions of Facebook Pages
www.insidefacebook.com
We’re excited to officially announce the launch of PageData Pro & Enterprise. Similar to our AppData active user tracking service for Facebook apps, PageData tracks likes and People Talking About This for millions of Facebook Pages. Our PageData Pro service allows you to see historical views of Facebook Page growth...
Bad blood between Adobe and Microsoft
tech.fortune.cnn.com
Adobe's (ADBE) loathing of Microsoft (MSFT) is peaking again, and its relationship with Apple (AAPL) is a marriage that "has to work for the sake of the kids." Those are some of the insights I gleaned while hanging out with Adobe Systems CEO Bruce Chizen for more than an hour...
Buddy Media acquires Brighter Option to bring ad management to software suite
www.insidefacebook.com
Social media management software company Buddy Media acquired Facebook Ads API partner Brighter Option to provide a comprehensive software package for marketers, the company announced today. Buddy Media now offers Facebook ad creation and optimization tools along with its social publishing, moderation, analytics and application software. The company says it...
Engagement Ain’t Nothing But A Number
pandodaily.com
The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity...
Getting analytics/insights back from Facebook just got REALLY easy with the Graph API! #fb #f8 http://myloc.me/6gq8s
Chitika: Kindle Fire HD sells fast, but Nexus 7 still leads
www.electronista.com
Just a week and a half after it began shipping to customers, Amazon's Kindle Fire HD accounts for 11 percent of all Kindle web traffic. This according to Chitika Insights, which conducted a traffic study for the older Kindle Fire, the Kindle Fire HD, and Google's Nexus 7. While the...
Facebook re-opens notifications channel for developers to send users custom messages
www.insidefacebook.com
Facebook has launched the new Notifications API beta giving developers a way to reengage users with custom messages through the native notifications channel. These notifications are different from app requests in that users do not need to allow further permissions to receive them. Developers will find many positives to this feature...
Sponsor post: Using Splunk for big data
gigaom.com
When is big data useful? How can we find relevant big data? Certainly not by having to ask someone else to answer questions but by allowing as many people as possible to explore it for themselves. The problem with most discussions of big data is that the emphasis is on...
Epicor to move its apps to Microsoft's Azure cloud
www.computerworld.com
Epicor is planning to work with Microsoft to bring Epicor's ERP (enterprise resource planning) applications to the Azure cloud service, the companies announced Tuesday during Epicor's Insights conference in Las Vegas....
Webinars: Get Insights from Big Biz Execs
womensblog.score.org
Facebook Pages finally get administrator roles and scheduled posts
thenextweb.com
Facebook is continuing to beef up its offerings to Facebook Page administrators, adding features that were previously only available in third party apps, with the latest allowing them to assign administrator roles and schedule posts. Page administrators will no doubt appreciate is the ability to assign specific roles to other...
3 Step Model For Developing Insights Through Keyword Trends
searchengineland.com
Knowing what topics are top of mind to your customers can sometimes feel like an uphill battle. After all, there are always unique challenges and obstacles to every prospect and client. The good news is that your search program can be an amazing resource to identify topics of interest to...
CHART OF THE DAY: How Many Startups Will Be Orphaned Next Year?
www.businessinsider.com
There's been a lot of talk lately about a "Series A Crunch" with new startup funding. But according to CB Insights, the real problem is startups being abandoned after raising a Series A round. Here's a look at how CB Insights projects 2013 will look for these orphaned startups. Follow...
Marketing Day: October 17, 2012
marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New LinkedIn Profile Lets Users Visualize Relationships & Gain Better Insights LinkedIn has been been updating, enhancing and redesigning... Please visit Marketing Land for the...
Facebook's official help forum flooded with spam, again
thenextweb.com
Back in November 2011, Facebook saw spammers take over the Facebook Help Center Community Forum. Now it’s happening all over again. While the forum is meant for asking questions regarding various help topics, spammers are instead using it to spread their crap. Last time, all 22 sections were overrun with...
Facebook says impressions, reach and frequency matter more than clicks
www.insidefacebook.com
Clicks aren’t the right metric for brand advertisers, Facebook Head of Measurement and Insights Brad Smallwood told the audience at IAB MIXX Conference in New York today. Smallwood shared results from recent campaign studies that indicated impressions, reach and frequency were more valuable than clicks. Specifically, 99 percent of sales came...
Google Search Insights Can Help Motivate You To Increase Your Charitable Giving
techcrunch.com
One of the things that I’m really passionate about is helping charitable causes and organizations in any way that I can. A lot of my friends and family try their best to give, either money or time, but have a hard time finding the right organization to donate to. It’s...
Facebook Will Use Datalogix Offline Purchase Records To Show Ads The Perfect Number Of Times
techcrunch.com
Show someone a Facebook ad once and they’ll forget, 100 times and they’ll be annoyed. So Facebook is going to use offline purchase data to help businesses increase ROI up to 40% by showing them “sweetspot” of ad frequency, it announced today at New York’s Advertising Week. Privacy fears flared...
Chitika: Third-gen model already 6.6 percent of all US iPads
www.electronista.com
On the same day that Apple has debuted the new iPad in an additional 25 countries, a study by a mobile ad network Chitika Insights says that in the US, the third-generation iPad now accounts for 6.65 percent of all iPad web traffic, despite having only been on sale for...
Business social network XING buys employer review platform Kununu for up to $12.3m
thenextweb.com
XING, Europe’s LinkedIn, has acquired kununu, Europe’s Glassdoor, for up to 9.4 million euros ($12.3 million). Kununu is an employer assessment and review platform that enables people to rate their jobs and the company they work for. The service is available in Germany, Austria and Switzerland, and Vienna-based kununu claims...
Over half of American homes don't have or use their landline
gigaom.com
It’s not really surprising but over half of Americans don’t have or use a land line, according to data published late last week by the Centers for Disease Control. The study tracks the demographics of land line telephone use and was designed to help the CDC adapt its data collection...
When It Comes To Shopping, Mobile Web Trumps Apps – Led By Amazon, Says Nielsen
techcrunch.com
There’s been lots of debate about whether mobile apps or the web have the upper hand when it comes to making content for smartphones, and when it comes to using it. Some interesting insights from Nielsen out today on how in the case of mobile shopping, for now the main...
Romney back on top this week on Inside Facebook’s Election Tracker
www.insidefacebook.com
Mitt Romney is once again gaining more new Facebook fans per day than any other Republican Presidential Primary candidate, according to our Inside Facebook Election Tracker. Romney won the Michigan and Arizona primaries on Tuesday and has since pulled ahead of the other candidates as far as the number of...
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