August 21, 2008 12:34 AM -
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You can track and trace all you want, but you’ll never understand me —

Rolf Skyberg just wrote a “Seth Godin”-like post (his words) I like a lot. He describes why it is so difficult to understand customers on the web, using a real-life example (go over there and read it, it’s good). He writes at the end of the post: However, if we only construct our customer personas from questionaires we send them in the mail, we are likely missing broad swaths of their personality, goals, and aspirations. Aggregated action-based data (search data, credit card receipts) can help alleviate this single-sampling problem, but then you run the risk of missing the context, like...
[Tags: algorithm, algorithms, all sorts, amazon customer, ambassador]