interactive ads

interactive ads

How brands are using facial recognition to transform marketing

The Guardian partners with Blippar to run its first augmented reality app

thenextweb.com
The Guardian is partnering with the augmented reality app Blippar to feature interactive ads and content in its print edition, the British newspaper announced today. As we reported, Blippar is specialized in helping brands such as Cadbury, Guinness and Sony add an augmented reality layer to their content. Besides brands,...
The Guardian partners with Blippar to run its first augmented reality app

Disney and PETA take opposing views on the "advert-game"

pandodaily.com
Protesters have had a long love affair with signs. They’re cheap, they’re portable, and they’re hard to ignore when they’re shoved directly in your face. This same concept works for advertising as well, which is why we still have billboards and street criers handing out brochures to yet another...
Disney and PETA take opposing views on the "advert-game"

In-app ads: How to get 20% engagement and 2000% higher click-through

venturebeat.com
This just may be a blinding flash of the obvious, but apparently we like ads that don’t suck. And fit into our current context. And give us something we want. Whoda thunk? MediaBrix, the app ad company, ran a survey to discover what people like and don’t like about advertising...
In-app ads: How to get 20% engagement and 2000% higher click-through

London Underground, Overground Get Free Wi-Fi

www.fastcompany.com
Just in time for the Olympics, London's tube and commuter rail trains are getting free internet that's fast enough to stream video. However, the free Underground Wi-Fi won't stick around for long.London's tube trains and elevated rails are getting equipped with free Wi-Fi. Transport for London (TfL), the city's transit...
London Underground, Overground Get Free Wi-Fi

Comcast: VOD ad impressions set to increase “tenfold”

paidcontent.org
The pay TV business thinks it’s about to cash in on a new revenue stream. Comcast predicts that advertising impressions served within free video-on-demand content will increase tenfold over the next year. This would be a major evolution for a nascent cable/satellite VOD programming sector that, according to a March...
Comcast: VOD ad impressions set to increase “tenfold”

Moontoast Raises $5M For Premium Social Ads

techcrunch.com
Social advertising startup Moontoast just announced that it has raised $5 million in Series B funding. CEO Blair Heavey told me that the company currently works with about 50 clients. It’s not an enormous list, but one that includes names like Universal, Lexus, Nike, Ford, Lady Antebellum, Time, and Simon...
Moontoast Raises $5M For Premium Social Ads

Channel 4 second-screen app 4Now to allow real-time viewer interaction

www.guardian.co.uk
Advertisers will be able to target ads, with app tapping into popularity of viewers using social media while watching showsChannel 4's second screen app will be called 4Now and will offer viewers real-time votes, games and quizzes - and enable advertisers to target them with interactive ads synchronised with the...
Channel 4 second-screen app 4Now to allow real-time viewer interaction

Innovid Raises $11M More From Sequoia And Others To Make Interactive Video Ads Truly Multiplatform

techcrunch.com
Online video is growing, and with it so are online video ads. There’s just one problem — the marketplace for serving ads, especially interactive video ads, is extremely fragmented. Due to the large number of devices on the market, each with different ad-serving capabilities, reaching them all is still extremely...
Innovid Raises $11M More From Sequoia And Others To Make Interactive Video Ads Truly Multiplatform

LinkedIn pitches SlideShare as advertising

news.cnet.com
The social network for professionals promotes its slideshow presentation feature as a cheaper alternative to interactive ads. [Read more]...
LinkedIn pitches SlideShare as advertising

ReadWriteWeb DeathWatch: Flash

www.readwriteweb.com
When the Web was still text links and tables, Adobe Flash brought us rollovers, interactive games and kitten videos. But a hard stand by Apple was the begining of the end for the groundbreaking technology, and guess what? We'll be OK without it. The Backstory The early years of...
ReadWriteWeb DeathWatch: Flash

Nuance launches 'Voice Ads' platform to bring voice recognition tech to mobile advertising

9to5google.com
If Nuance gets its way with the just announced ‘Voice Ads’ mobile advertising platform, soon every mobile ad could include Siri-like functionality that lets you communicate with and ask questions about the product being advertised. Nuance, the company behind the voice recognition module currently used in Apple’s Siri, today...
Nuance launches 'Voice Ads' platform to bring voice recognition tech to mobile advertising

MediaBrix: Facebook and Mobile users prefer integrated, interactive ads

www.insidemobileapps.com
A survey conducted by Harris Interactive on behalf of mobile and social app advertising platform MediaBrix finds that 60 precent of mobile users and 72 percent of Facebook users prefer immersive, interactive ad units to traditional banner ads. These immersive ads include those that offer virtual rewards or currency and...
MediaBrix: Facebook and Mobile users prefer integrated, interactive ads

This week's headlines from across Inside Network

www.insidemobileapps.com
A roundup of all the news Inside Network brought you between August 13 and 18 Inside Mobile Apps Tracking the convergence of mobile apps, social platforms and virtual goods. Monday, August 13 Harry returns in Pitfall! for iOS TinyCo to set up not-so-tiny 60 person studio in Vancouver B.C. YoYo...
This week's headlines from across Inside Network

TiVo, PayPal bring interactive ads, TiVo-based purchases

www.electronista.com
PayPal and TiVo are teaming up to let TiVo owners buy goods through their TVs using only a remote control. Users will be able to link their TiVos with a PayPal account and purchase goods or donate money with just a few button presses. The new feature, part of PayPal's...
TiVo, PayPal bring interactive ads, TiVo-based purchases

The Startup Slumber Party: How Living With Your Cofounders Can Save Your Company

www.fastcompany.com
What happens when an 11-person startup team decides to cohabitate? "I actually think the company would have failed if we didn't live together," says CEO Nanxi Liu. On a rainy Friday morning in Los Angeles, the Enplug house is quiet. The company, which started in May, is building a...
The Startup Slumber Party: How Living With Your Cofounders Can Save Your Company

BII REPORT: Here's The Business Model That Will Make Social And Mobile Work

www.businessinsider.com
A lot of investors and commenters have talked about local commerce as a key business model for mobile-social services.  In this scenario mobile users will share their location by checking in, and in exchange will will receive coupons or other kinds of discounts from nearby businesses.   In a new research report from BI Intelligence,...
BII REPORT: Here's The Business Model That Will Make Social And Mobile Work

The Future of TV Ads

blogs.wsj.com
Opera Mediaworks As more Americans buy Internet-connected TVs, interactive ads will soon be popping up on screens. Opera Mediaworks CEO Mahi de Silva joins digits with a look at the next wave of mobile and interactive marketing....
The Future of TV Ads

LAST CHANCE: Get Your Discounted Mobile Ticket TODAY

www.businessinsider.com
Your chance to save on tickets to the Mobile Advertising Conference on June 14 in New York is about to end. The ticket price jumps on Friday at midnight, so grab your early-bird pass now. Here's what the ticket gets you: Hear from speakers including: Tim Reis, Head of Mobile...
LAST CHANCE: Get Your Discounted Mobile Ticket TODAY

MoPub says 3/4 of mobile ad spending went to iOS devices during Q1

gigaom.com
Android may be the most used mobile operating system, but to get their ads in front of their preferred customers, advertisers are continuing to rely heavily on iOS devices. According to the Mobile Advertising Marketplace report published by MoPub on Thursday, 75 percent of spending on mobile advertising during the first...
MoPub says 3/4 of mobile ad spending went to iOS devices during Q1

BII REPORT: How To Make Mobile And Social Work

www.businessinsider.com
Skyrocketing social networking and mobile usage has led many to speculate on the key business model for mobile-social services.   The most common answer is local commerce. But, checking in is not becoming a mainstream activity (see chart) and local couponing experiments aren't working so well.  In a recent report from BI Intelligence, we analyze...
BII REPORT: How To Make Mobile And Social Work

Merging the digital and physical: The challenge of integrating iPads into stores

thenextweb.com
With the launch of its second popup shop in New York, women’s accessories startup Bauble Bar teamed up with design and development firm Gin Lane to explore a new challenge faced by modern retailers: given the impact the Internet has made on how we shop, how can the digital world...
Merging the digital and physical: The challenge of integrating iPads into stores
Twitter steps into interactive ads, lets users sign up for offers directly from their timeline
Sub-compact media: Rethinking the way we publish online

BII REPORT: How To Make Mobile And Social Work

www.businessinsider.com
Skyrocketing social networking and mobile usage has led many to speculate on the key business model for mobile-social services.   The most common answer is local commerce. But, checking in is not becoming a mainstream activity (see chart) and local couponing experiments aren't working so well.  In a research report on Mobile and...
BII REPORT: How To Make Mobile And Social Work
Facebook log-out page ads said to cost $700k per day

Conde Nast's iPad Plan Gets Caught in the Apple-Adobe Crossfire

mediamemo.allthingsd.com
The Wired iPad app Conde Nast showed off this month looks great. But the chances that the publisher will give its other magazines the same treatment don’t look promising. Conde is still creating a digital version of its tech magazine for the device. But the influential publisher says it won’t...
Conde Nast's iPad Plan Gets Caught in the Apple-Adobe Crossfire

BII REPORT: Here's The Key To Making Mobile and Social Work

www.businessinsider.com
Skyrocketing social networking and mobile usage has led many to speculate on the key business model for mobile-social services.   The most common answer is local commerce. But, checking in is not becoming a mainstream activity (see chart) and local couponing experiments aren't working so well.  In a research report from BI Intelligence, we analyze...
BII REPORT: Here's The Key To Making Mobile and Social Work

SAP's Jonathan Becher On The Future Of Marketing: 'I Don't Have A Social Strategy'

www.businessinsider.com
This article is sponsored by SAP. In the rapidly changing world of marketing, it's hard to keep up with the latest trends. What's more important to a brand: generating business or increasing awareness? How do you integrate social media? What about interactive ads? SAP's CMO Jonathan Becher recently took...
SAP's Jonathan Becher On The Future Of Marketing: 'I Don't Have A Social Strategy'

Chute raises $7M led by Foundry Group, unveils Ads, a platform adding real-time media into banners

thenextweb.com
Chute, a media-sharing startup, is launching a new product on Tuesday called Chute Ads. This service is designed to allow brands to serve interactive ads enabling viewers to interject their own media. The company has already signed Conde Nast Traveler as the first publisher to offer this new ad format within...
Chute raises $7M led by Foundry Group, unveils Ads, a platform adding real-time media into banners
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