interbrand

interbrand

Digging data: Media giant Hearst acquires 20% stake in the UK’s Stylus Media Group

thenextweb.com
American media conglomerate Hearst Corporation has announced that it has acquired a 20% stake in Stylus Media Group, a London-based consumer intelligence provider. Hearst is one of the US’s largest media and information companies, and currently owns 15 daily and 37 weekly newspaper titles, including the Houston Chronicle and San...
Digging data: Media giant Hearst acquires 20% stake in the UK’s Stylus Media Group
Apple lands No. 2 spot for 'most inDemand employer' globally, considered desirable among students and recent grads

The music festival becomes an incubator

tech.fortune.cnn.com
Marketers like Heineken, T-Mobile and Hyundai are using the crows and social media traffic at music festivals like Coachella to test out new types of brand advertising. By Anthonia Akitunde, contributor FORTUNE — Coachella, the eclectic, three-day music festival, has drawn big name performers and the Millenials who love them...
The music festival becomes an incubator

Apple named No. 2 global brand, "top riser" for 2012

appleinsider.com
Brand consultancy firm Interbrand on Tuesday released its annual "Best Global Brands" study for 2012, finding Apple as the second-best behind reigning champion Coca-Cola....
Apple named No. 2 global brand, "top riser" for 2012

40 percent of world's top brands already on Instagram

news.cnet.com
The young photo-sharing service counts nearly half of the Interbrand 100 among its active users, according to a new study. [Read more]...
40 percent of world's top brands already on Instagram
Top 100 viral video brands led by Red Bull, Google, Samsung

Apple leaps to second-most valuable global brand

www.electronista.com
Apple has leapfrogged its position in an annual survey by Interbrand on the world's best global brands, rising to second behind perennial leader Coca-Cola. The move, coming just one year after Apple made it into the top ten brands for the first time, reflects a 129 percent increase in the...
Apple leaps to second-most valuable global brand

Millward Brown: Apple's Brand worth up to $183B, most valuable in the world

9to5mac.com
.   According to a WSJ story today, Apple’s brand may be worth as much as $183 billion dollars according to Millward Brown study that greatly varies from an earlier Interbrand study. The most valuable brand in the world, according to WPP PLC’s Millward Brown, is Apple Inc., worth $183 billion—nearly a third of the...
Millward Brown: Apple's Brand worth up to $183B, most valuable in the world
Luxury Brands Are Going Where The Rich Kids Are: Instagram

Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels

www.engadget.com
Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company's 2012 list, the surprise this year...
Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels
Study: 54 percent of top brands active on Instagram
Apple, Amazon and Samsung make the biggest jump in brand value, study finds
Apple jumps to #2 on Interbrand's 2012 Best Global Brands Report

How Facebook's Acquisition Of Instagram Has Hurt Brands That Use Twitter (FB)

www.businessinsider.com
After Facebook acquired Instagram in September, one of its first major policy changes was to drop support for photo-sharing on Twitter -- ostensibly a rival to Instagram for photo-sharing. That had a pronounced effect, according to data from Simply Measured, the social media analytics company. It reduced the amount of...
How Facebook's Acquisition Of Instagram Has Hurt Brands That Use Twitter (FB)

Apple scores as second best global brand in new report

news.cnet.com
The iPhone maker has snagged the No. 2 spot in Interbrand's Best Global Brands for 2012, a 129 percent leap from last year. [Read more]...
Apple scores as second best global brand in new report

How The Top 100 Brands Perform In The Apple App Store

techcrunch.com
In this month’s report, app store analytics firm Distimo examined how the top 100 global brands approach the Apple App Store and how well they perform. Not surprisingly, most now have a presence there – in fact, only 12 do not. The most successful brands in terms of downloads are...
How The Top 100 Brands Perform In The Apple App Store

40% of top brands use Instagram, love image filters

thenextweb.com
Today, Seattle-based Simply Measured launched its Instagram analytics tool for both the public, and its enterprise customers. In conjunction with that release, the company made public a study that it executed of the Interbrand 100 firms, concerning their usage of Instagram. The Interbrand 100, for the uninitiated, is a list...
40% of top brands use Instagram, love image filters
Samsung estimates record $7.1 billion profit, thanks to the Galaxy S III
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