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LinkedIn co-founder Reid Hoffman joins advisory board of Latin-American software giant Globant

thenextweb.com
Globant, a massive Argentinian software development, IT services and maintenance outsourcing company serving customers all over the globe, this morning announced a major addition to its board of advisors. Serial entrepreneur, startup investor and author Reid Hoffman, co-founder of LinkedIn, will be sharing his knowledge with the Latin-American IT giant,...
LinkedIn co-founder Reid Hoffman joins advisory board of Latin-American software giant Globant

WeWork Labs Opens San Francisco Incubator, Starts Offering Health Insurance to All WeWork Members

www.betabeat.com
WeWork Labs SF WeWork Labs, the coworking space for early-stage startups, which moved to 17,000 square foot space in March, is planning on doubling its size. By July, the incubatorish offices will occupy both the third and fourth floor of 175 Varick Street. Applications are welcome for June, but it's...
WeWork Labs Opens San Francisco Incubator, Starts Offering Health Insurance to All WeWork Members
Here's How The Adman Who Charges $1,000 A Tweet Justifies His Fee

Facebook's Slated To Make $1.22 Billion In Mobile Ad Revenues In 2014 [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: Facebook is projected to make $339.3 million in mobile ad revenues this year, says EMarketer. Even better, it's forecasted to bring in $851.4 million in 2013 and a whopping $1.22 billion in 2014. Get ready for a beer based off of the...
Facebook's Slated To Make $1.22 Billion In Mobile Ad Revenues In 2014 [THE BRIEF]

Skillshare and the School of Emerging Media & Technology unveil new 'Hybrid' classes

thenextweb.com
The School of Emerging Media & Technology is expanding upon its educational offerings with the launch of Hybrid classes. As you may know, Skillshare is a marketplace which allows users to learn almost anything from anyone they choose. In partnership with Social Media Week, the School of Emerging Media &...
Skillshare and the School of Emerging Media & Technology unveil new 'Hybrid' classes

Nokia's Sad Attempt To Take On Apple—Here's Today's Ad Brief

www.businessinsider.com
Really? Nokia Lumia 900 has launched attack ads against Apple's iPhone? We'll see how that works out. The "leaked" video shows anonymous "executives" (faces are blurred out to prevent you from noticing them from "Law & Order" reruns) reprimanding an employee for not being able to use his company iPhone,...
Nokia's Sad Attempt To Take On Apple—Here's Today's Ad Brief

Revolutionary Facebook Campaign Lets You Swap Out Negative Ads That Call You Fat—Here's Today's Ad Brief

www.businessinsider.com
As a part of its continued effort to affirm healthy body images, Dove's new campaign, "The Ad Makeover," allows Facebook users to swap out negative ads about "jelly rolls," "muffin tops," and "love handles" with the beauty companies own positive ads. Ogilvy created the campaign, based in Australia, that gives affirmations...
Revolutionary Facebook Campaign Lets You Swap Out Negative Ads That Call You Fat—Here's Today's Ad Brief

Social Media Week returns to cities around the world with Reddit, Nike and TIME confirmed for NYC

thenextweb.com
Social Media Week, the global jamboree that explores how our favourite forms of conversational media perform economically, socially and culturally, returns from February 18 to 22. This time around attendees can look forward to all manner of events taking place in Copenhagen, Hamburg, Lagos, Paris, Miami, Milan, New York City,...
Social Media Week returns to cities around the world with Reddit, Nike and TIME confirmed for NYC

How to get fired from Microsoft: Build a three-story party on the company’s dime

thenextweb.com
If you are tasked with promoting Bing at Sundance, and you want to make a splash, what do you do? Well, if you are now-fired Eric Hadley you build a three-story party palace, replete with drinks, and celebrities. That’ll do the trick. The only problem is that that action and several...
How to get fired from Microsoft: Build a three-story party on the company’s dime

Inside Brad Garlinghouse's Big Plans As CEO Of YouSendIt

www.businessinsider.com
Brad Garlinghouse is hungry. After he left AOL in December, he had his pick of jobs. Today the longtime Silicon Valley executive landed as CEO of file-sharing startup YouSendIt with a clear mission: Get the world to stop talking about startups with "Box" in their names and start paying attention...
Inside Brad Garlinghouse's Big Plans As CEO Of YouSendIt

Windows 8 Advertising Campaign Goes Global

blogs.windows.com
As we enter the final countdown to the global launch of Windows 8, today marks the global unveiling of the Windows 8 advertising campaign going live in 42 countries. With the reimagining of the Windows product experience--marketing is breaking from the past as well. The idea behind the campaign is...
Windows 8 Advertising Campaign Goes Global

What Is Conde Nast Doing Making Kenneth Cole's YouTube Ads?

adage.com
NEW YORK (AdAge.com) -- Could the day soon arrive when a marketer will consider NBC Universal, Meredith Corp. or Conde Nast alongside BBDO, Wieden & Kennedy or JWT when it comes to choosing someone to craft the right commercial?...
What Is Conde Nast Doing Making Kenneth Cole's YouTube Ads?

TRENDING IN VIRAL VIDEO: Microsoft's New Ad For Its Surface Tablet (MSFT)

www.businessinsider.com
Microsoft's ad for its new tablet, Surface, was released only yesterday on YouTube but it's already the top viral commercial of the last 24 hours on Unruly Media's viral video ad chart, with 112,331 shares in blogs and social media, and 1.2 million views on YouTube. The ad is a...
TRENDING IN VIRAL VIDEO: Microsoft's New Ad For Its Surface Tablet (MSFT)

GatherContent Launches An Easier Way To Collaborate On Web Content

techcrunch.com
When James Deer led digital design agency DEER/digital, he says he encountered the same issue over and over — when his team built content-rich websites, it was largely an email-based process, where they had to dig up images and files from email threads that were months old, or copy content...
GatherContent Launches An Easier Way To Collaborate On Web Content

Facebook roundup: stock up to $33, creative execs join Facebook council, Payvment offers 1-click ad buying and more

www.insidefacebook.com
Facebook stock up 10 percent - Facebook shares closed at $33.05 today, up 10 percent from last Friday. Despite some bad news regarding a legal settlement that will allow users to remove their names from Sponsored Stories, optimism is growing for Facebook’s potential future to create an ad network. The...
Facebook roundup: stock up to $33, creative execs join Facebook council, Payvment offers 1-click ad buying and more

Here Are The 7 Best Ads In Google's New Digital Campaign Showcase

www.businessinsider.com
Google recently launched what it hopes will be a hub for creative minds in the advertising world: the Creative Sandbox. According to the site, which was designed by AKQA, agencies have the opportunity to showcase "marketing campaigns that blend creative genius with digital innovation" by uploading their work, explaining their...
Here Are The 7 Best Ads In Google's New Digital Campaign Showcase

WPP Does $200 Million U-Turn On Facebook (WPPGY)

www.businessinsider.com
WPP CEO Martin Sorrell has done an about-face on social media, a platform he once suggested wasn't terrifically useful for advertisers: His agencies (Ogilvy and JWT among them) will spend as much as $400 million on Facebook this year, according to MediaPost, double what they spent last year. Back...
WPP Does $200 Million U-Turn On Facebook (WPPGY)

Social media agency Banyan Branch launches media buying group, hires advertising vets

www.geekwire.com
We wondered why the social media agency Banyan Branch raised a $1.7 million round of venture capital financing last fall. Now, here might be part of the reason. The Seattle company today launched a media buying practice, a new unit that’s designed to help customers address the ever-changing dynamics of...
Social media agency Banyan Branch launches media buying group, hires advertising vets

Microsoft Fired An Exec Nicknamed 'Mr Fun' Over A 3-Story Party Palace He Created At Sundance

www.businessinsider.com
Microsoft fired a marketing executive known as "Mr. Fun" because of problems with purchase orders related to a three-story party palace he created at the Sundance film festival and because he flew first class without authorization, according to Ad Age. A pr agency that represented Hadley and the party...
Microsoft Fired An Exec Nicknamed 'Mr Fun' Over A 3-Story Party Palace He Created At Sundance
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