kraft foods

kraft foods

Shopkick Says It's Now Profitable, With Its Shopping App Adding $200M In Sales For Target, Best Buy And Others In 2012

techcrunch.com
Shopping app shopkick, now 4 million users strong, made some big waves when it first opened for business in 2010. With its combination of in-store hardware and user-friendly mobile app that pinged customers with deals when they walked into a participating merchant, it looked like one crucial part of the mobile commerce...
Shopkick Says It's Now Profitable, With Its Shopping App Adding $200M In Sales For Target, Best Buy And Others In 2012

Apple snatches top corporate reputation score from rival Google

9to5mac.com
Apple has earned the top spot in a new corporate reputation study by Harris Poll (via TechCrunch). It awarded Apple with a corporate reputation quotient of 85.63, enough to displace a second-ranked Google with a score of 82.82. Only eight companies earned an RQ score of 80 or above that...
Apple snatches top corporate reputation score from rival Google

Check-In For Charity During SXSW With CauseWorld And TechCrunch

techcrunch.com
There are no shortage of location-based services launching this week at SXSW in Austin, Texas. Many of them allow you to “check-in” places to let others know you are there. So how do you differentiate between then and decide which to use? Well, here’s one good way. CauseWorld, is a...
Check-In For Charity During SXSW With CauseWorld And TechCrunch

Jonny Bauer

betabeat.com
Jonny Bauer is Chief Strategy Officer at global advertising agency Droga5, a three-time Agency of the Year winner and one of Fast Company’s Most Innovative Companies for 2013. He is responsible for building and overseeing the strategic function at Droga5, including all brand, digital, media and IP thinking for the...
Jonny Bauer

Foursquare promises 'a lot of love' for UK brands and users

www.guardian.co.uk
Omid Ashtari admits that the social location service needs to do more to win Brits round to social locationFoursquare is courting retailers, businesses and media companies in the UK in an effort to make its social location app more popular among British smartphone owners.Business development executive Omid Ashtari, who is...
Foursquare promises 'a lot of love' for UK brands and users

Startup News: Stop By Your Favorite Tech Companies, Engag.io Evolves

betabeat.com
(via walkaboutnyc.com) STOP BY, SAY HI Internet Week has the city's tech community feeling even more welcoming than usual, and so many names you'll recognize are participating in WalkaboutNYC, this Friday from 12 to 6pm. Tumblr, Gilt Groupe, Spotify, 10Gen, Facebook, CodeAcademy, and pretty much everyone else you can think...
Startup News: Stop By Your Favorite Tech Companies, Engag.io Evolves

Kraft Just Hired These Octogenarians To Run Its Twitter And Facebook Accounts (KFT)

www.businessinsider.com
In honor of its 75th anniversary, Kraft handed its Mac & Cheese social media network to two women who have been eating it for, well, 75 years. (It's a big day for seniors in social media: Betty White, 90, joined Twitter on Tuesday.) For the next three days, Frankie,...
Kraft Just Hired These Octogenarians To Run Its Twitter And Facebook Accounts (KFT)
Apple beats Google to top spot in Harris Poll of US corporate reputation

Apple takes top spot from Google in Harris reputation survey

www.electronista.com
Apple has taken first place in a Harris Interactive poll on corporate reputations. The company scored a quotient of 85.63, giving it enough to beat out last year's winner, Google, which in the new poll has claimed second place with 82.82. Remaining companies in the top five include Coca-Cola, Amazon,...
Apple takes top spot from Google in Harris reputation survey

Noteworthy Upcoming Big Data Conferences

www.readwriteweb.com
Big Data has had its marquee conferences with Strata and Structure, but there are several newer venues that you might want to consider, including two conferences coming up in St. Louis. If you are just getting started, or even if you are an old hand, these are great places to...
Noteworthy Upcoming Big Data Conferences
A Day In The Life Of Tech's Biggest, Bi-Coastal Party Girl, Emily Gannett

Amazon.com connects with Americans despite very little human interaction

www.geekwire.com
One of the most fascinating aspects of the latest Harris Poll Reputation Quotient study is that Amazon.com continues to bolster its brand, even as most Americans have little physical interaction with the company. Amazon.com ranked fourth in the study, up from eighth place last year. The survey, now in its 13th...
Amazon.com connects with Americans despite very little human interaction

Apple Beats Out Google, Amazon For Highest Corporate Reputation Score

techcrunch.com
Apple took the top spot from Google for the highest corporate reputation score, according to the 2012 Harris Poll Reputation Quotient, a survey which measures corporate reputation for brands and companies in the U.S. The poll asks the general public to measure the reputations of the 60 most visible companies...
Apple Beats Out Google, Amazon For Highest Corporate Reputation Score

Your iPhone wants you to buy a box of crackers

tech.fortune.cnn.com
Mondelez International, the company formerly known as Kraft Foods, is betting it can use mobile phones to drive sales of snacks. By Jennifer Alsever, contributor FORTUNE -- Could your iPhone prompt you to buy a box of Ritz Crackers? Mondelez International (MDLZ), the company formerly known as Kraft Foods, is...
Your iPhone wants you to buy a box of crackers

Find Out Where The Money Is In Mobile And Save $500

www.businessinsider.com
Business Insider Events has partnered with Mobile Media Upfront to bring you a special offer on two great NYC mobile conferences. Here's your chance to attend next week's Mobile Advertising Upfront and the Mobile Advertising Conference on June 7 for 40% off. Your joint pass will gain you access to...
Find Out Where The Money Is In Mobile And Save $500

Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner

www.insidefacebook.com
Social advertising company Adaptly today announced that it has been selected as a Strategic Preferred Marketing Developer by Facebook, joining 12 other companies with access to some of the social network’s alpha and beta products, as well as more support from its sales, product and engineering teams. sPMD companies also serve on...
Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner
Apple tops Google in cooperate reputation, study shows

Can A Corporate Giant Help Your Startup Succeed?

readwrite.com
Many startups are dedicated to disrupting the businesses of established enterprises by leveraging innovative ideas, processes and strategies. Big businesses, in turn, either ignore pesky startups or consider them possible competitors to be squashed - or, best case, acquired - as quickly and efficiently as possible. But with competition keener...
Can A Corporate Giant Help Your Startup Succeed?

StumbleUpon Lays Off 30% Of Staff As It Restructures Company Into A Profitable State

techcrunch.com
StumbleUpon today laid off 30 percent of its staff, the company has confirmed to TechCrunch. The move, which brings Stumbleupon’s employee count from 110 to 75, is part of a larger restructuring plan that will bring the web content discovery company to profitable operations in the first quarter of 2012....
StumbleUpon Lays Off 30% Of Staff As It Restructures Company Into A Profitable State

Now DAN LOEB Has Dumped His Apple...

www.businessinsider.com
Daniel S. Loeb, the founder of Third Point LLC, has sold his entire Apple stake during the fourth quarter, according to an 13F filing with the SEC.  At the end of the third quarter, Third Point owned 710,000 shares. Third Point also exited its Chesapeake position in the fourth quarter,...
Now DAN LOEB Has Dumped His Apple...

21st Century Insurance Hands Media Account to Mindshare

https:
NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare

'I Don't Think He's Too Young. I Think Most CEOs Are Too Old.'

www.businessinsider.com
NEW YORK (AP) — He famously wears a hoodie, jeans and sneakers, and he was born the year Apple introduced the Macintosh. But Mark Zuckerberg is no boy-CEO. Facebook's chief executive turned 28 on Monday, setting in motion the social network's biggest week ever. The company is expected to start...
'I Don't Think He's Too Young. I Think Most CEOs Are Too Old.'

CauseWorld’s Checkin For Charity Gets More Citi Money

techcrunch.com
CauseWorld, a mobile app that lets users check in to retail shops for credits that can be donated to charity, is clearly on a roll. The app first launched in December as “the first mobile application that let’s you do good deeds simply for walking into a store.” CauseWorld app...
CauseWorld’s Checkin For Charity Gets More Citi Money

Over $1 billion in big brand budget on stage at MobileBeat 2013

venturebeat.com
July 9-10, 2013 San Francisco, CA Tickets On Sale Now It’s becoming more and more evident to the mobile ecosystem that the” big money” is coming from established brands looking to connect, engage, and sell like never before. Our sixth annual MobileBeat event — July 9-10 in San Francisco...
Over $1 billion in big brand budget on stage at MobileBeat 2013

CauseWorld: Checking in for Charity

www.readwriteweb.com
The current generation of check-in based location apps like Foursquare and Gowalla are more or less focused on the gaming aspects of location-based social networking. CauseWorld for the iPhone and Android, however, wants to use location based check-ins for two things: connect you to the stores around you and allow...
CauseWorld: Checking in for Charity

Nokia aims to appeal to developers

www.computerworld.com
Nokia pitched its Windows Phones as the best bet for operators and app developers, and to prove it, announced partnerships for new apps with brands including Michelin Travel, Red Bull, Kraft Foods and others....
Nokia aims to appeal to developers

Pinterest Prompts a Startup's Pivot: Meet Curalate, An Analytics Engine For Images

allthingsd.com
Pinterest’s rocket rise may be slowing, but there are still lots of companies struggling to keep up with the image-sharing site. Apu Gupta wants to help: His Curalate promises to help brands and e-commerce companies track the use of their products on Pinterest, and eventually on other image-focused sites, too....
Pinterest Prompts a Startup's Pivot: Meet Curalate, An Analytics Engine For Images

Nokia focuses on appealing to developers

www.computerworld.com
Nokia pitched its Windows Phones as the best bet for operators and app developers, and to prove it, announced partnerships for new apps with brands including Michelin Travel, Red Bull, Kraft Foods and others....
Nokia focuses on appealing to developers

Behold The High-Tech Future Of Vending Machines

www.businessinsider.com
Vending machine revenue plunged to a 10-year low coming out of the recession, but don't worry, they've got a plan. The industry is investing in high-tech, millenial-friendly machines to win new customers according to Automatic Mercandiser. Here's what a futuristic vending machines looks like (from a press release): Redefining the...
Behold The High-Tech Future Of Vending Machines

Half Of Americans Think Facebook Is A Passing Fad

www.businessinsider.com
Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll. And, in the run-up to the social network's initial public offering of stock, half of Americans also say the social network's expected asking price is too high. The company Mark Zuckerberg...
Half Of Americans Think Facebook Is A Passing Fad
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