lead generation

lead generation

SportSetter Gets Moving, Raises $520,000 In Seed Funding

thenextweb.com
Editor’s note: This article by Greg Anderson originally appeared on ArcticStartup, an independent tech blog that reports on digital startups and growth entrepreneurship from the Nordic and Baltic countries. Like any other business, the sports, health, and wellness sector needs new customers walking through the door all the time. But...
SportSetter Gets Moving, Raises $520,000 In Seed Funding

Redfin Launches Offer Insights To Show You Real Time Data On Real Estate Bidding Wars

techcrunch.com
Online real estate broker Redfin just launched a new feature called Offer Insights, which not only tells you what houses are on the market, but also what the actual purchase process was like for homes its agents sold in a given neighborhood. Because Redfin employs local agents – unlike companies...
Redfin Launches Offer Insights To Show You Real Time Data On Real Estate Bidding Wars

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

blog.hubspot.com
Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead...
LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
Facebook's first intern leads small business revolution

Tech Hub Envy, or why you should stop trying to be Silicon Valley

venturebeat.com
Is Silicon Valley still the one tech hub to rule them all? And will it remain so in the future? Techcrunch just posted some intruiging new research from the Startup Genome project on the world’s top tech hubs and their defining characteristics. A post of this kind is bound to...
Tech Hub Envy, or why you should stop trying to be Silicon Valley

SPONSOR MESSAGE: Guide to Facebook Business Page Timelines

searchengineland.com
Make sense of the Facebook Business Page Timeline using this guide from Hubspot. Find out how to use Facebook’s new features to support your marketing and strengthen your lead generation efforts. Topics include: 6 Facebook Timeline features you should know; best practices for using FB Timeline, and... Please visit Search...
SPONSOR MESSAGE: Guide to Facebook Business Page Timelines

Blogging Declines Across the Inc. 500

www.readwriteweb.com
A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year. The UMass researchers, under the direction of Nora Barnes, has been following this...
Blogging Declines Across the Inc. 500

Twitter Archiving Service TweetBackup Hits The Deadpool As Owner Backupify Focuses More On Enterprise

techcrunch.com
Time for a back-up plan for your Twitter back-up plan. Backupify — the cloud-based backup, search and restore provider for online services — is shutting down its TweetBackup service for Twitter users. The company has posted a note about the closure on its site, as well as — yes —...
Twitter Archiving Service TweetBackup Hits The Deadpool As Owner Backupify Focuses More On Enterprise

Sequoia Leads $10 Million Round For Songkick

allthingsd.com
Songkick, the four-year-old concert notification startup, has raised a $10 million round led by Sequoia Capital. Earlier investors such as Index Ventures also re-upped. Songkick makes money via lead generation, taking fees of up to 10 percent from concert promoters like Ticketmaster. The New York Times has a nice interview...
Sequoia Leads $10 Million Round For Songkick
HG Data gets $2M to map connections between businesses

Twitter's Lead Generation Card gives brands your info with just the click of a button

www.engadget.com
Twitter Cards are meant to enhance a user's -- er, advertiser's -- tweets with relevant links and photo previews. Three such cards currently exist, but today the social network introduced a new one: the Lead Generation Card (marketing speak, much?), which essentially lets users accept discounts and provide the...
Twitter's Lead Generation Card gives brands your info with just the click of a button

Filling the Sales Pipeline with Twitter

marketingland.com
The very subject of this post makes me shudder:  the idea that social media in general and Twitter in particular, should be used for lead generation is horrifying. At least it is if we use old-school sales approaches to new-school social media.  At its best, social media is one of...
Filling the Sales Pipeline with Twitter

Twitter's Lead Generation Card expands social media marketing options

www.pcworld.com
This week Twitter announced a bold expansion of its year-old Twitter Cards program, giving marketers a new way to directly obtain interested business leads via the social media service. The new Lead Generation Card is squarely aimed at business tweeters, and it functions a lot like its name implies....
Twitter's Lead Generation Card expands social media marketing options

Check out the world's first job ad integrated into Twitter. Lets candidates apply without leaving the site.

thenextweb.com
Earlier Today, Twitter announced its Lead Generation product, making it easy for anyone to post offers to Twitter and have people claim them without having to leave Twitter.com. Shortly after, a job ad posted to Twitter, with the ability to apply for the position without leaving Twitter.com was brought to...
Check out the world's first job ad integrated into Twitter. Lets candidates apply without leaving the site.
The SaaS churn challege: How to hold onto your customers

4 Proven Methods For Improving B2B Ad Targeting

searchengineland.com
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure... Please visit Search Engine Land...
4 Proven Methods For Improving B2B Ad Targeting

Whack a Mole Marketing

www.chrisbrogan.com
I watch people beat their marketing prospects all day. It’s easiest to watch them do it via Twitter. Pick any marketing you feel is filling your stream, click into them, and watch their recent tweets. If it’s a nearly endless stream of promotional tweets, what are you getting? Whack...
Whack a Mole Marketing
Twitter Launches Twitter Amplify For Real-Time Videos In Stream, Partnering With BBC, Fox, Fuse And Weather Channel

HootSuite partners with HubSpot to tie in social media with lead generation

thenextweb.com
Social media management dashboard HootSuite has today announced a “strategic partnership” with all-in-one marketing software platform HubSpot . This partnership will seek to connect social media with lead management and generation for companies, with a view towards “closing the loop” on social media marketing. Joint efforts include app integration in HootSuite’s...
HootSuite partners with HubSpot to tie in social media with lead generation

Chilean mobile plan comparison startup LookUP eyes Colombia, Mexico and Peru

thenextweb.com
Mobile plan comparison platform LookUP is set to expand across Latin America, the Chilean startup announced today. Already present in Chile, it will soon launch operations in Colombia, Mexico and Peru. LookUP’s purpose is simple: it helps users find the best mobile plan for their needs, thanks to a custom...
Chilean mobile plan comparison startup LookUP eyes Colombia, Mexico and Peru

SPONSOR MESSAGE: 2013 Autoresponders Study - Best Practices

searchengineland.com
Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing to help companies scale their lead generation and lead nurturing campaigns. 500 websites from the INC 5000 fastest growing companies were sampled in this study.... Please visit Search Engine Land...
SPONSOR MESSAGE: 2013 Autoresponders Study - Best Practices

Twitter’s All Like “We Don’t Need You LinkedIn,” But Still Bends Over Backwards For Facebook

techcrunch.com
Nothing is more fascinating than the tech platform API wars because they are so, so similar to high school. Once a company feels it’s too cool for another company, it starts shutting off parts of its API to that company, like what happened here with Facebook and Google. It’s basically...
Twitter’s All Like “We Don’t Need You LinkedIn,” But Still Bends Over Backwards For Facebook
ReadyForZero Helps Users Pay Off $12.5M In Debt; Now Launching Offers Platfrom

Twitter tool lets brands sign up customers inside a tweet

gigaom.com
Even as Twitter has grown into a media and marketing giant, not everyone is persuaded that the social media site is useful for selling things. As one marketer recently lamented to me, the platform’s effectiveness is hard to measure — and justify to clients — because “no one’s going to...
Twitter tool lets brands sign up customers inside a tweet

Google Makes Using Analytics Easier With New Solution Gallery For Dashboards, Segments & Custom Reports

techcrunch.com
Google Analytics is such a powerful tool, its huge feature set can often be intimidating for novice users. Now, however, with today’s launch of the creatively named Google Analytics Solution Gallery, Google is hoping to make many of the service’s advanced features a bit more accessible to new users. The...
Google Makes Using Analytics Easier With New Solution Gallery For Dashboards, Segments & Custom Reports

SPONSOR MESSAGE: 2013 Autoresponders Study - Best Practices

searchengineland.com
Autoresponders are an integral part of every online marketing program. Their goal is to increase engagement and automate lead processing to help companies scale their lead generation and lead nurturing campaigns. 500 websites from the INC 5000 fastest growing companies were sampled in this study.... Please visit Search Engine Land...
SPONSOR MESSAGE: 2013 Autoresponders Study - Best Practices

Google Analytics expands with public beta of Universal Analytics: Covering more devices, apps, interactions

thenextweb.com
Google on Friday announced the public beta launch of Universal Analytics, an expansion of its existing Google Analytics service. The company is inviting all its current customers to try the new version, which it says helps firms make sense of all the data coming in from consumers using multiple devices...
Google Analytics expands with public beta of Universal Analytics: Covering more devices, apps, interactions
Facebook ad trolls charged $100K, ordered to stop their trolling

IOVOX Takes Investment From VC Octopus To Scale Up In Europe

techcrunch.com
IOVOX, a provider of telephony analytics which we’ve covered before, has secured investment from London-based Octopus Investment. Specifically from the Octopus Titan 4 Venture Capital Trust (VCT) and Octopus Titan 5 VCT. The cash will be used for expansion. Although terms were unreleased, we understand the investment allows the founders...
IOVOX Takes Investment From VC Octopus To Scale Up In Europe

Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly

allthingsd.com
Andreessen Horowitz has invested $10 million into Belly, a Chicago-based company that is building a loyalty network for retailers that will replace punch cards with a mobile rewards program. Since launching in August, Belly has signed up 1,400 merchants in eight markets and is adding an average of 100 more merchants each...
Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly
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