lifetime value

lifetime value

Closing the loop: How iOS acquisition is about to get a whole lot smarter

Referly launches an API to fuel online referral programs

thenextweb.com
WendyReferly, a company that has worked to create a system by which individuals recommend products to friends, taking a cut when a referred sale generates a final transaction, has today released an API that should expand its product to a new class of users: businesses. Rerferly is a company that,...
Referly launches an API to fuel online referral programs

LivingSocial CEO: Lumping Us With Groupon Is Like Lumping eBay With Amazon

techcrunch.com
The local commerce industry as represented by daily deal sites like Groupon and LivingSocial is still barely learning to walk, even though Groupon has 10,000 employees and LivingSocial has 5,000. While the two companies look nearly identical today, don’t be surprised if they diverge. LivingSocial CEO Tim O’Shaughnessy reminded me...
LivingSocial CEO: Lumping Us With Groupon Is Like Lumping eBay With Amazon
Cost of marketing iPhone games still rising out of control
Betable Nabs The Guy Behind Zynga's Recent Deal To Enter Real-Money Gaming

500friends Raises $5M To Bring Its Online Loyalty Programs To Physical Stores

techcrunch.com
500friends, a Y Combinator-incubated startup that helps retailers manage their customer loyalty programs, is announcing that it has raised $5 million in Series B funding. The round was led by existing investor Intel Capital and new investor Fung Capital. Previous backer Crosslink Capital also participated. (Intel’s Carey Lai and Fung’s...
500friends Raises $5M To Bring Its Online Loyalty Programs To Physical Stores

Big Fish's Virtual Casino App Now Lets U.K. Gamers Walk Away With Cold, Hard Cash

www.fastcompany.com
Zynga competitor Big Fish, whose popular Card Ace: Casino iPhone app attracts one million monthly active players, will now let players bet real money on games of slots--and cash out their winnings. (Real-money play for poker, blackjack, and roulette are on the way.) The games company has partnered with Betable,...
Big Fish's Virtual Casino App Now Lets U.K. Gamers Walk Away With Cold, Hard Cash

Turiya Media targets game publishers with behavioral data mining

games.venturebeat.com
Looking to stake a claim in the online gaming market, Turiya Media today announced the launch of its Leafnode product, which helps game publishers better retain and monetize their customers through mining and analyzing behavioral data. The company is also competing as a finalist today in the startup competition our GamesBeat@GDC conference in San...
Turiya Media targets game publishers with behavioral data mining

Veteran Mobile App Marketers Launch Grow Mobile, A Way To Systematically Get Users

techcrunch.com
Although it still seems opaque, the top mobile game companies have honed the art of spending millions of dollars per month to bring in new users through ad networks and dozens of other channels over the past few years. Now a couple of veterans in this space are launching a...
Veteran Mobile App Marketers Launch Grow Mobile, A Way To Systematically Get Users

YouTube to Power New Media Businesses of the Future? Maybe.

allthingsd.com
Life is good at YouTube. It’s already the largest video network globally and the second largest search engine — and with over half of content marketers migrating an increasing share of their $40b+ budgets to video in 2013, YouTube is now uniquely positioned to become the go-to platform for building...
YouTube to Power New Media Businesses of the Future? Maybe.

$75 eCPM? Some developers are seeing it with PlayHaven

www.insidemobileapps.com
Developers using PlayHaven’s mobile marketing tools are seeing their effective cost per thousand impressions (eCPM) as high as $75 in the service’s More Games cross-promotion widget and $30 for interstitial ads. According to chief executive officer Andy Yang, the company — which bills itself as the mobile game lifetime value...
$75 eCPM? Some developers are seeing it with PlayHaven

Exclusive: W3i partners with HasOffers, accurately track which ad networks drove app installs with MobileAppTracking

www.insidemobileapps.com
Monetization and user acquisition provider W3i announced that it has partnered with affiliate marketing company HasOffers. More specifically, W3i will be integrated into HasOffers’ third-party tracking service MobileAppTracking, which allows app developers to track ad networks, and see exactly which network, like W3i, resulted in acquiring users, for example. “We...
Exclusive: W3i partners with HasOffers, accurately track which ad networks drove app installs with MobileAppTracking

Sage Software Sells Off $100M In "Non-Core CRM" Assets In Attempt To Reinvent Itself

techcrunch.com
Sage Software, facing competition from a host of cloud providers, has sold off $100 million of its “non-CRM” assets to focus on its core ERP and accounting practices. According to IT Business in Canada, Sage has sold three products managed from Sage North America (Sage Act, Sage SalesLogix and the...
Sage Software Sells Off $100M In "Non-Core CRM" Assets In Attempt To Reinvent Itself

RT @ALaccountants Lifetime Value Of A Customer http://tinyurl.com/ybddmwy < who says accountants are 'born dull?'

blog.lewistaxation.com.au
RT @ALaccountants Lifetime Value Of A Customer http://tinyurl.com/ybddmwy < who says accountants are 'born dull?'

4 Proven Methods For Improving B2B Ad Targeting

searchengineland.com
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure... Please visit Search Engine Land...
4 Proven Methods For Improving B2B Ad Targeting

So you've created an app; now why hasn't anyone discovered it?

gigaom.com
You’ve gone through the Apple’s app review process and patiently waited (sometime very patiently) for a green light. Your new app is now live. You look at your server logs — no explosive growth. You look at your iTunes connect report the following day — no magical revenues. You scroll...
So you've created an app; now why hasn't anyone discovered it?

Apsalar Lets You Customize Your Mobile App For Users Based On Their Behavior

techcrunch.com
Apsalar, a San Francisco-based mobile analytics startup, is giving developers more precision in how they target their users. The company is launching something called “Advanced User Segments” today. In plain English, that means that developers can change the way their app works or send targeted promotions to consumers based on...
Apsalar Lets You Customize Your Mobile App For Users Based On Their Behavior

Will AOL and Demand Media’s Content Farm Strategy Prevail?

techcrunch.com
Editor’s note: Guest author Ashkan Karbasfrooshan is the founder and CEO of video site WatchMojo. In this post he examines the two biggest content farms springing up on the Web: Demand Media and Aol. You can find his previous guest posts about online video here. Are content farms the future...
Will AOL and Demand Media’s Content Farm Strategy Prevail?

TinyCo shares 50 percent of affiliate revenue with mobile developers

venturebeat.com
Mobile game publisher TinyCo is announcing a way for developers to make money by driving users to TinyCo’s games. They can do so by embedding ads within the content of their games, and they can keep 50 percent of the proceeds. The Tiny Partners affiliate marketing program is intended...
TinyCo shares 50 percent of affiliate revenue with mobile developers

App Retention Increasing; iPhone Crushes Android

www.localytics.com
In great news for the mobile app market, app retention rates are improving as app publishers shift from an early focus on “downloads” to more mature customer acquisition and retention models. The overall app industry improved retention rates 19% over the last year. App publishers for the iPhone and iPad...
App Retention Increasing; iPhone Crushes Android

Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

thenextweb.com
Kontagent, a company that provides enterprise-level mobile in-app analytics to companies that build and distribute mobile applications, today announced two new features to its platform that should allow companies to better segment their user base and track revenue per user over individual accounts. The new capabilities allow for the following: user groups can...
Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user
Fiksu: iOS app download volume down 8% year-on-year, but user acquisition costs rise
Glu Mobile's smartphone revenues climb 111% to $19.9 million in Q1

Apsalar introduces Campaign Source Insights to measure the real financial performance of mobile app marketing

www.insidemobileapps.com
Mobile analytics company Apsalar is looking to bring more transparency to the performance of mobile advertising and user acquisition campaigns with its newest feature, Campaign Source Insights. The tool gives Apsalar customers the ability to compare the lifetime value of users broken down by source, allowing developers to determine the...
Apsalar introduces Campaign Source Insights to measure the real financial performance of mobile app marketing

Unity adds monetization and publishing services to its Asset Store

www.insidemobileapps.com
Multi-platform engine and tools developer Unity today announced the debut of Asset Store: Online Services, a marketplace where game developers can integrate monetization and publishing services from companies like InMobi, inneractive and Xsolla. For the last two years, the Unity Asset Store has allowed developers to buy and sell...
Unity adds monetization and publishing services to its Asset Store
Mixpanel aims to make lifetime value of a customer as common a metric as website pageviews or app installs

Why Amazon's Tablet Business Is Nowhere Near As Good As Apple's (Yet) (AMZN, AAPL)

www.businessinsider.com
Amazon just disappointed Wall Street with a big revenue miss in the last quarter of 2011. But more interesting story comes when you contrast how Amazon is talking (or not talking) about the Kindle Fire, versus how Apple talks about the iPad. Amazon gave no sales stats for the...
Why Amazon's Tablet Business Is Nowhere Near As Good As Apple's (Yet) (AMZN, AAPL)

Guest Post: How to be profitable with less than $20,000 in marketing per game

www.insidemobileapps.com
Editor’s note: The following article comes from Sridhar Muppidi, CEO of mobile social developer YesGnome, and offers advice to smaller developers on how their social/mobile titles can still be profitable even without massive marketing spends to drive them up the charts. YesGnome develops games for iOS and Android devices, specializing in...
Guest Post: How to be profitable with less than $20,000 in marketing per game

Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

www.insidefacebook.com
Analytics and Open Graph were big topics of discussion during the “Social Game Marketing and Performance Advertising on Facebook” panel at the Inside Social Apps Conference in San Francisco on Thursday. Ifeelgoods Co-founder and VP of Business Development Suchit Dash, AdParlor CEO and Co-founder Hussein Fazal, Kontagent CEO and Co-Founder...
Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

Evernote deal gives 60 million Deutsche Telekom customers 1 year of free premium service

thenextweb.com
Telecom giant Deutsche Telekom and Evernote this morning announced an agreement that will see the carrier offer its nearly 60 million mobile, broadband and fixed-line customers in Germany one year of Evernote Premium free of charge. DK customers who already have Evernote Premium can extend their current subscription for a...
Evernote deal gives 60 million Deutsche Telekom customers 1 year of free premium service
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