local businesses
Latest Google Search Revamp Brings Opportunities For Local Businesses
searchengineland.com
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search tool. To sum it up from the start, the changes will likely provide local businesses with the ability to merge aspects of their search... Please visit Search...
Social media ad spending in the US to reach $9.8 billion by 2016: Report
thenextweb.com
That spending on social media advertising is on the rise should be a surprise to absolutely no one, but research firm BIA/Kelsey is putting a ring number on it. In the United States, BIA/Kelsey says, ad spending on social networks is expected to grow at a compound annual growth rate...
Trending: Facebook Cash Mobs Boost Small, Local Businesses
allfacebook.com
Have you seen a Facebook post for a cash mob? We haven’t, but by the sounds of it, we sure would like to. continued… New Career Opportunities Daily: The best jobs in media....
Signpost, the AdSense for local business, raises $3.75M
gigaom.com
As local businesses move their marketing spending from Yellow Page listings and mailers to online ads, there’s a growing opportunity to help them make the transition. Signpost, a New York start-up, has been growing quickly by filling this gap for local merchants. Investors are noticing too including Spark Capital, which...
Combining Yelp & Twitter For Foodies, Fondu’s Redesign Beefs Up Recommendations, Discovery
techcrunch.com
At TechCrunch Disrupt NYC last year, Gauri Manglik, Mike Lewis, and Orion Burt launched SpotOn, a recommendation engine in app, which served its users suggested local businesses based on their friends’ activity on Foursquare, Facebook, and more. The co-founders quickly found, however, that its customers were using the app more...
Facebook to Marketers, It’s Time for a Click to Action
techcrunch.com
Editor’s note: Brian Solis is principal at Altimeter Group, a research-based advisory firm. You can follow him on Twitter @briansolis. You Like me…you really Like me. Wait. Maybe you don’t really Like me after all. According to our Facebook engagement metrics, only 1% of you actually react when we post. So,...
Australia pondering joining e-book lawsuit bandwagon
www.engadget.com
If Apple and the Big Five thought they only had to contend with a federal e-book lawsuit in the US, they'd better think again. Australia's Competition and Consumer Commission is inviting local businesses to raise formal concerns as it weighs up launching its own judicial broadside against the alleged...
Close to you: Mobile, local and social at the London Web Summit
thenextweb.com
I’m at the London Web Summit today and it’s set to be a packed event full of UK-centric discussion, from whether or not the Government should be helping startups to a panel that our own Robin Wauters is hosting about the future of our digital money. I too am wrangling...
Triptrotting Revamps Its Website, Adds Social Activities & Curated Events For Travelers
techcrunch.com
Fresh on the heels of its $1 million Series A, Triptrotting, a startup that aims to connect travelers with hosts, is relaunching its website with a number of changes. In addition to improved design and functionality, the website also introduces new features which aim to better connect travelers with each other...
THE BOTTOM LINE: Apple Really Is Going To Try To Kill Google (AAPL, GOOG)
www.businessinsider.com
Before Steve Jobs died he told biographer Walter Isaacson he was, "willing to go thermonuclear war" with Google over Android, "because it's a stolen product." After the book came out, we asked Isaacson how Apple was waging a "thermonuclear war" with Google. The best Isaacson could tell us was that...
Constant Contact Acquires Business Listings Startup SinglePlatform, Deal Worth Up To $100M
techcrunch.com
Email marketing company Constant Contact has acquired SinglePlatform, a startup that helps local businesses manage their online presence. The deal is for $65 million cash, plus a $5 million cash and equity earn out for employee retention, as well as another $30 million tied to revenue targets. Constant Contact CEO...
Fwix Becomes Radius, A Tool For Salespeople Targeting Local Businesses
techcrunch.com
Remember how most companies don’t sell practically overnight for $1 billion and it actually takes years before a startup finds its “Aha!” moment and narrows in on a working business model? Yes, we have one of those stories today. Fwix, which started out as a hyperlocal news feed, is metamorphosing into an...
SCVNGR raises $12m from Google, others, to boost mobile payment product LevelUp
thenextweb.com
SCVNGR, the Boston-based company behind the location-based mobile game with the same name, has raised $12 million in funding for its other venture, mobile payments platform LevelUp. Part of a larger fundraising round, the investment comes from prior backers Google Ventures, Highland Capital and Balderton Capital with participation from new...
App Devs, Grab Your Credit Cards: You Can Now Buy Mobile-Only Ads On Facebook
techcrunch.com
Facebook just made several changes to its self-serve ad options. The big one: That advertisers can now buy mobile-only news feed Sponsored Stories — potentially huge for app developers looking to buy installs. This could be a key step for Facebook to monetize its massive mobile audience in a significant...
Yext Raises $27M More At a $270M Valuation
techcrunch.com
Yext, a company that helps local businesses synchronize their listings across 50 different sites, just announced that it has raised $27 million in Series E funding. Yext did not provide a valuation, but a source close to the company tells me that it was $270 million. The round was led...
How To ‘Protect’ Brand Keywords For Less
searchengineland.com
Imagine you own a restaurant and one day, a couple of big guys in nice suits come through your front door. One of the men introduces himself: “Good evening. My name is Gino, and this my colleague, Salvatore. We’re helping local businesses with their marketing and wanted to see if...
5 “Local” Search Engines You Should Be Targeting
searchengineland.com
We usually hyperfocus on Google Place search and Maps results, since they have such large market share. But there are good reasons for local businesses to be concerned with ranking elsewhere as well. So, here are a few other local search engines to consider, and a few tips for ranking...
The Four Keys To Post-Penguin Directory Submission Happiness
searchengineland.com
The Google+ Local launch came out while I was working on this piece so it merits a brief mention. While Google+ Local will be a big deal, at the moment for most local businesses, it is not a huge deal. Thus far, there does not appear to be much change...
Can Local Businesses Jump On The Pinterest Train?
searchengineland.com
It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy. For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and... Please visit...
Foursquare looks to personalized coupons to generate revenue
gigaom.com
Foursquare plans to offer personalized coupons through a redesigned app in July, part of a larger effort to start making money through the location-based social network. The Wall Street Journal reported that Foursquare will allow merchants to pay for special placement of personalized local offers. Foursquare already offers specials for users,...
This Man Thinks He's Spotted The Crucial Weakness In Google's Mobile Ad Strategy
www.businessinsider.com
Here's Google's big strategic problem in mobile advertising, according to Zephrin Lasker, CEO of Pontiflex, the mobile lead generation company: The search giant is treating the mobile ad market the same way it tackled the search and display ad market, and that's a fundamental error. The result of this misstep...
Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites
searchengineland.com
In his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line “you never know better than your users what content they want” to argue that we shouldn’t be building separate mobile websites. I would agree with him that you never......
SoLoMo: CityMaps Nabs $2.5M To Render Your City, One Block At A Time
techcrunch.com
Maps have been around for millenia, but for a significant chunk of that time, they remained static, two-dimensional forms, rendered by hand on paper. It sounds crude now, even as services like Wave have us mapping our worlds with our smartphones like explorers of old. Today, with the ridiculous amount...
The Discovery Economy: When Digital App Play Leads To Real-Life Finds
www.fastcompany.com
Your smartphone may be a paragon of digital wonder, and if you fire up a navigation app it can even take you places in the real world. But it's poised to become a much cleverer and more rewarding way to introduce you to new (real) things.Facebook cofounder Eduardo Saverin last...
With Flyover, 3D Rendering And Yelp And Siri Integration, Apple Maps Makes Google Maps Look Like Child’s Play
techcrunch.com
Are you listening Mountain View? We all knew it was going to happen, but Apple just launched its own, stunning Maps product, with “Flyover” or Apple’s incredible new 3D maps display. “We built an entire new mapping solution from the ground up,” Forstall said, “It is beautiful. We did all...
With Flyover, 3D Rendering And Yelp And Siri Integration, Apple Maps Makes Google Maps Look Like Child’s Play
Google’s GoMo Expands, Adds DIY Mobile Website Building Tools
techcrunch.com
DudaMobile, the DIY mobile website maker, fresh off news of its $6 million Series B, is today announcing a partnership with Google. Going forward, Google’s GoMo service, which launched last November to refer business customers to development shops that could take their website mobile, is now offering a mobile website...
NYC Considering Installing Enormous Touchscreens Instead Of Pay Phones
techcrunch.com
The Big Apple is looking into upgrading its existing pay phones, and a pilot study is underway that replaces everyone’s favorite anachronism with something a little more 21st-century: giant touchscreens. According the NY Post, the city will unveil 250 revamped phone booths next month that have been revamped with 32-inch...
Centzy Puts Prices Online To Power Local Business Search By True Quality, Not Reviews
techcrunch.com
Only 25% of U.S. local businesses have websites and just 10% show their prices online, but Centzy launches today to let you sort local business searches by price, open hours, and eventually quality — reviews relative to price. That means you could find the nearest dry cleaner open until 7pm...
Microsoft takes aim at Google+ Local by bringing Yelp integration to Bing Local search pages
thenextweb.com
Fresh from the announcement that it would power reviews and business listings in Apple’s new iOS 6 operating system, Yelp is also coming to Microsoft’s Bing search engine, delivering content to its Bing Local search pages from today. This is a developing story, please refresh for updates. Yelp’s press release:...
Twitter releases small business guide tailored to the British audience
thenextweb.com
Twitter has just celebrated its first year anniversary for its London office with impressive stats including 10m active users in the UK. To further support for its British users, the microblogging service has released a UK Small Business Guide with advice for use and examples of past success. There is already...
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