ltv

ltv

The problem with SaaS metrics

gigaom.com
As a venture investor and board member, I am relentlessly in pursuit of companies that can set forth aggressive goals, and then exceed them. One of my portfolio company CEOs likes to use the term “consciously competent” — which means being successful by design, rather than by luck. Clearly, this...
The problem with SaaS metrics

The Only Two Ways To Build A $100 Million Startup

www.businessinsider.com
With tens of thousands of new start-ups being created every year, the potential of a company to truly scale and become a large, stand-alone business is more crucial than ever before. A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise....
The Only Two Ways To Build A $100 Million Startup
Want to be a world-class growth hacker? Then get out of the building!

Apsalar unveils iOS app revenue reporting tool, enabling developers to detect in-app transactions

thenextweb.com
Apsalar, a mobile analytics service for developers, has announced the release of its Automated Revenue Reporting solution for iOS devices. Using this SDK, all in-app transactions can be recorded and provided to the developers in an effort to help monitor its performance. It is free and available in the market...
Apsalar unveils iOS app revenue reporting tool, enabling developers to detect in-app transactions

Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

thenextweb.com
Kontagent, a company that provides enterprise-level mobile in-app analytics to companies that build and distribute mobile applications, today announced two new features to its platform that should allow companies to better segment their user base and track revenue per user over individual accounts. The new capabilities allow for the following: user groups can...
Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

Mixpanel launches Revenue Analytics, tracks any and all revenue data for app developers

www.insidemobileapps.com
Mobile and web analytics platform Mixpanel today launched Revenue Analytics, a new product that helps its customers drill down into their revenue data in a way that CEO Suhail Doshi believes wasn’t possible before. Today, websites or mobile apps use payment processors like Stripe, Braintree or Amazon Payments to handle billing...
Mixpanel launches Revenue Analytics, tracks any and all revenue data for app developers

Exclusive: Mobile game developers allowing ads for games of the same genre can increase ad revenue without loss in retention, says PlayHaven

www.insidemobileapps.com
Mobile game developers that allow ads for games of the same genre can increase revenue by up to 196 percent without loss in retention when compared to only displaying ads from games of different genres, according to a report from PlayHaven. Mobile game lifetime value (LTV) maximization platform PlayHaven said one of its...
Exclusive: Mobile game developers allowing ads for games of the same genre can increase ad revenue without loss in retention, says PlayHaven
PlayHaven Highlighting LTV maximization at Mobile Gaming USA
Powerhouse Facebook Ad Platform Nanigans Raises $5.8M Series A.1 For Predictive Modeling R&D
Overblown Commerce Models, Part III: Subscription Commerce

Can’t Code? No Business Plan? GameSalad and PlayHaven Partner to Hack Game Monetization

pandodaily.com
Life’s tough for mobile game developers. Even after clearing the hurdle of building a compelling game, attracting users is a bitch. Keeping them is even worse. Accomplish each of these minor miracles and a developer still might not make any money. LTV maximizing company PlayHaven and drag-and-drop game creation platform...
Can’t Code? No Business Plan? GameSalad and PlayHaven Partner to Hack Game Monetization

Exclusive: W3i partners with HasOffers, accurately track which ad networks drove app installs with MobileAppTracking

www.insidemobileapps.com
Monetization and user acquisition provider W3i announced that it has partnered with affiliate marketing company HasOffers. More specifically, W3i will be integrated into HasOffers’ third-party tracking service MobileAppTracking, which allows app developers to track ad networks, and see exactly which network, like W3i, resulted in acquiring users, for example. “We...
Exclusive: W3i partners with HasOffers, accurately track which ad networks drove app installs with MobileAppTracking

TinyCo promising up to 75% revenue share through Tiny Partners Ad Program

www.insidemobileapps.com
TinyCo wants reinvent mobile advertising and partnerships with its new Tiny Partners program. Launching today, Tiny Partners is setting itself apart from other user acquisition offerings with a promise that its developers will earn back at least 50 percent of the lifetime value they deliver to TinyCo. According to Mike...
TinyCo promising up to 75% revenue share through Tiny Partners Ad Program
Why Do Ecommerce Startups Come in Waves?

This Is What It's Like Using Google Fiber: 'The Gap Between You And Internet Totally Disappears' (GOOG)

www.businessinsider.com
Last year, Google went to Kansas City and began providing an Internet access service that is 75-100 times as fast as cable Internet service. It's called Google Fiber. Venture capitalist Hunter Walk just spent a day in Kansas City, and he's written a short report on what using Google Fiber is...
This Is What It's Like Using Google Fiber: 'The Gap Between You And Internet Totally Disappears' (GOOG)

Guest Post: How to be profitable with less than $20,000 in marketing per game

www.insidemobileapps.com
Editor’s note: The following article comes from Sridhar Muppidi, CEO of mobile social developer YesGnome, and offers advice to smaller developers on how their social/mobile titles can still be profitable even without massive marketing spends to drive them up the charts. YesGnome develops games for iOS and Android devices, specializing in...
Guest Post: How to be profitable with less than $20,000 in marketing per game

Actually, It Looks Like GoDaddy Lost Up To $7 Million On That Controversial Superbowl Ad

www.businessinsider.com
"Love 'em or hate 'em, you have to admit GoDaddy's Super Bowl ads are effective." That's how Mashable opened its recent blog post on GoDaddy's biggest sales day in the company's history. What's perplexing is that the numbers don't add up to a profitable campaign. In fact, they seem to...
Actually, It Looks Like GoDaddy Lost Up To $7 Million On That Controversial Superbowl Ad
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