mac campaign

mac campaign

Samsung takes another page from Apple’s playbook: increase margins

www.bgr.com
Apple has argued on multiple occasions that Samsung builds mobile products that ”blatantly imitate the appearance of Apple’s products to capitalize on Apple’s success.” Courts seem to disagree for the most part, with only a pair of injunctions having been issued despite dozens of complaints Apple has filed around the...
Samsung takes another page from Apple’s playbook: increase margins

Samuel L. Jackson, Zooey Deschanel promote Apple’s iPhone 4S

www.washingtonpost.com
Apple has never been big on adding star power to its ad campaigns, but a new series of spots has put its iPhone 4S in conversations with actor Samuel L. Jackson and “New Girl” star Zooey Deschanel. The spots are a departure for Apple, which tends to concentrate on how...
Samuel L. Jackson, Zooey Deschanel promote Apple’s iPhone 4S

New 'Why iPhone' section of Apple's web site touts smartphone superiority

appleinsider.com
After years of all but avoiding any mention of its mobile competitors, Apple has launched a new site that highlights iPhone's advantages as a smartphone, similar to its "Get a Mac" campaign that took on Windows PCs....
New 'Why iPhone' section of Apple's web site touts smartphone superiority

Samsung Is Killing Apple With Ads Just Like Apple Killed Microsoft (AAPL)

www.businessinsider.com
In May of 2006, Apple released the first ad in its "Get a Mac" campaign. Over the next three years, it would put out 66 installments of "Get a Mac," featuring Justin Long as a hipster Mac and John Hodgman as a stodgy Windows-based PC. It propelled Apple's Mac sales,...
Samsung Is Killing Apple With Ads Just Like Apple Killed Microsoft (AAPL)

Creator of Apple's 'Get a Mac' campaign departs famous ad agency

www.appleinsider.com
The creative mind behind Apple's award winning "Get a Mac" ads, as well as the widely panned "Genius" campaign, has left his job at renowned ad agency TNWA/Media Arts Lab for a post at another company....
Creator of Apple's 'Get a Mac' campaign departs famous ad agency

Hey, Remember How Awesome The iPhone Is?

allthingsd.com
Forgotten what a magical and revolutionary device the iPhone is? If you have — and Apple increasingly appears to think so — the company has a handy reminder. A new “Why iPhone” Web page that explains in exhaustive detail why Apple’s smartphone is alpha and omega of mobile devices. Remember...
Hey, Remember How Awesome The iPhone Is?

RT @AdFreak: Apple's "Get a Mac" campaign may be over, but you can still enjoy all 66 commercials right here: http://bit.ly/6Qf7LI

adweek.blogs.com
RT @AdFreak: Apple's "Get a Mac" campaign may be over, but you can still enjoy all 66 commercials right here: http://bit.ly/6Qf7LI

Apple Officially Ends 'Get a Mac' Campaign, Revamps 'Why You'll Love a Mac' Feature

www.macrumors.com
Last month, actor Justin Long revealed that Apple's long-running "Get a Mac" ad campaign, in which he appeared as the "Mac" character, appeared to have been discontinued. The last set of "Get a Mac" commercials had been released in October 2......
Apple Officially Ends 'Get a Mac' Campaign, Revamps 'Why You'll Love a Mac' Feature
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