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madison avenue

Ford, P&G And Others In Full-Scale Revolt Against Ad Price 'Arbitrage'
Make mainframes, not war: how Mad Men sold computers in the 1960s and 1970s

Levinsohn leaves Mayer's Yahoo: 'time for next challenge'

paidcontent.org
Nothing says it’s time for the next challenge like being passed over for CEO twice in a matter of months, especially in favor of people with very different skill sets. As expected, faced by just that — and by a board that has a tech-centric view of Yahoo, Ross Levinsohn...
Levinsohn leaves Mayer's Yahoo: 'time for next challenge'

EXCLUSIVE: Ross Levinsohn's Plan To Turn Around Yahoo (YHOO)

www.businessinsider.com
It's been a week or so since Yahoo booted its CEO Scott Thompson for lying on his resume, and replaced him with Ross Levinsohn. Levinsohn's title is "interim" CEO, but the impression we get is that it is his job to lose. So, what's his plan? We spoke to sources...
EXCLUSIVE: Ross Levinsohn's Plan To Turn Around Yahoo (YHOO)

Twitter Gets a Vote of Confidence - and a Big Check - From Madison Avenue

allthingsd.com
More momentum for Twitter’s growing ad business – a commitment from a big ad buyer to funnel “hundreds of millions” of its clients money to the social network. As the Financial Times reports, Twitter has struck a deal with Starcom MediaVest Group to give its clients “special access to preferred...
Twitter Gets a Vote of Confidence - and a Big Check - From Madison Avenue
Daniel Ek: New York tops Silicon Valley precisely because its not Silicon Valley

Here's The Weird Thing About The Buddy Media And Vitrue Deals

www.businessinsider.com
The most interesting thing about the recent acquisitions of Buddy Media (by Salesforce.com) and Vitrue (by Oracle) is who didn't do the buying: The big Madison Avenue ad agency holding companies like WPP, Omnicom, Interpublic Group and Publicis. On paper, Buddy Media (which sells Facebook campaign management software) and Vitrue...
Here's The Weird Thing About The Buddy Media And Vitrue Deals

Now Facebook Must Prove To Wall Street Its Ads Really Work

paidcontent.org
Facebook has made a $3.1 billion business from a social advertising sector many, even it, concede is experimental and unproven. Now it must find that proof - but experimenting on Wall Street, as well as Madison Avenue, could prove challenging. “Our advertisers typically do not have long-term advertising commitments...
Now Facebook Must Prove To Wall Street Its Ads Really Work

Why BuzzFeed's attempt to reinvent online advertising is a lot harder than it looks

paidcontent.org
If there’s a poster child for the phenomenon of “native” advertising — also known by other names, including sponsored content — it is BuzzFeed, the digital-only publisher created by Huffington Post alumnus Jonah Peretti. Unlike some content companies that are just experimenting with these new forms of advertising, BuzzFeed has...
Why BuzzFeed's attempt to reinvent online advertising is a lot harder than it looks

Xcom Global opens international MiFi rental / service center in New York City

www.engadget.com
Serving jetsetters at LAX just wasn't enough for Xcom Global. Engadget's personal favorite when it comes to snagging international data before leaving the States is now opening up shop in the Big Apple -- a wise move for increasing its presence in a market where loads of humans are...
Xcom Global opens international MiFi rental / service center in New York City

The Rise Of Appvertising Is Real--And Here's How Facebook, Twitter, And Zynga Will Profit (FB, ZNGA)

www.businessinsider.com
Mobile advertising has gone app-happy. Ads in apps! Ads for apps! But as both Silicon Valley and Madison Avenue try to get their heads around how to make money in mobile, it turns out there really is an app for that. Some of the mobile-advertising world's biggest players are regearing...
The Rise Of Appvertising Is Real--And Here's How Facebook, Twitter, And Zynga Will Profit (FB, ZNGA)

LIVE: Facebook Execs Tell Madison Avenue To Spend Billions Getting In Your News Feed

www.businessinsider.com
Facebook is hosting a big marketing conference today in New York.  The mission is simple, if unstated: reverse the creeping deceleration of Facebook's advertising revenues. To do that, Facebook will need to get the suits in the seats to stop spending on 30 second spots and start experimenting with...
LIVE: Facebook Execs Tell Madison Avenue To Spend Billions Getting In Your News Feed

King.com, the Second-Largest Social Games Maker, Jumps Into Advertising

allthingsd.com
Developers of social games have been slow to adopt advertising, opting instead to rely on the sale of virtual goods, but that mindset has started to change. Game makers are recognizing that advertising is a potentially lucrative way to monetize the vast majority of customers who will never be willing to pay....
King.com, the Second-Largest Social Games Maker, Jumps Into Advertising
Say Media Says Yes To $27M, Will Build Out Publishing Platform, Buy More Assets

This Woman's Job Is To Convince Madison Avenue That Groupon Won't Kill The Ad Business (GRPN)

www.businessinsider.com
Since July 2011, Groupon has been reaching out to ad agencies to encourage them to include daily deals in their marketing efforts. The campaign is a bold one because in some ways Groupon competes with the traditional and digital arms of Madison Avenue. Plus, agencies tend to jealously guard...
This Woman's Job Is To Convince Madison Avenue That Groupon Won't Kill The Ad Business (GRPN)

FRICTION AT AOL: Arianna Is A Huge 'Headache'… But Also The Most Valuable Person At AOL (AOL)

www.businessinsider.com
A year after AOL acquired The Huffington Post for $350 million, sources say AOL CEO Tim Armstrong is getting frustrated with working with Arianna Huffington, who became President at AOL after the deal.   So is Arianna on her way out? Is Tim? A source close to AOL and its...
FRICTION AT AOL: Arianna Is A Huge 'Headache'… But Also The Most Valuable Person At AOL (AOL)

FINALLY: Interpublic Reveals The Exact Size Of Its Facebook Stake (FB, IPG)

www.businessinsider.com
The exact size of ad agency holding company Interpublic Group's stake in Facebook has been one of the more interesting technical mysteries on Madison Avenue for months. It's known that Interpublic took a 0.4 percent stake in Facebook for just $5 million in 2006. It then sold half that stake...
FINALLY: Interpublic Reveals The Exact Size Of Its Facebook Stake (FB, IPG)
Twitter Launches Twitter Amplify For Real-Time Videos In Stream, Partnering With BBC, Fox, Fuse And Weather Channel

Facebook's Gokul Rajaram, Google's Neal Mohan, And Twitter's Kevin Weil Will Discuss The Ad Landscape At Disrupt NY

techcrunch.com
I’m happy to announce that I’ll be discussing the latest trends in digital advertising with representatives from Facebook, Google, and Twitter at the end of April during TechCrunch Disrupt in New York. My goal for the panel is to give attendees from both Madison Avenue and the startup world an...
Facebook's Gokul Rajaram, Google's Neal Mohan, And Twitter's Kevin Weil Will Discuss The Ad Landscape At Disrupt NY

Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: According to the Denver Egotist, Old Spice created the world's very first -- and maybe last -- online scratch 'n sniff banner ad. While you won't be able to smell the scent immediately off of your computer screen (because that's impossible), consumers...
Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

Groupon's CEO May Be About To Break One Of His Most Important Promises (GRPN)

www.businessinsider.com
Groupon, once again, is attempting to dance down Madison Avenue with an ad agency. Historically, ad agencies have been tough turf for the daily deal site, and the company has generally done better during periods when it hasn't used them. Geri Robinson, Groupon's head of consumer brand marketing, told Ad...
Groupon's CEO May Be About To Break One Of His Most Important Promises (GRPN)

Why A 'Want' Button Would Revolutionize Facebook For Advertisers

www.businessinsider.com
The Facebook blogosphere is a-buzz today with speculation that the social media giant is testing a "Want" button. It would be a potentially huge development for brands who would love to see not what people "Like," but what they'd actually be interested in purchasing. "The code was released to the...
Why A 'Want' Button Would Revolutionize Facebook For Advertisers

Tag Management Company Tealium Raises $10.5M From Battery

techcrunch.com
Tealium, a startup that allows marketers to manage their website tags without going through IT, just raised $10.5 million in a Series B round of funding from Battery Ventures. Battery partner Neeraj Agrawal, who’s joining the Tealium board, tells me the firm has been making big bets on marketing tech....
Tag Management Company Tealium Raises $10.5M From Battery

Peter Chernin joins Twitter board. Why?

gigaom.com
Peter Chernin, who once was an aspirant to the throne at News Corp., is joining the board of Twitter, the San Francisco-based social sharing platform sees its future as old fashion advertising driven media company. Chernin is a vital bridge to that old media world that has a traditional and predictable view...
Peter Chernin joins Twitter board. Why?

Who is Ross Levinsohn, Yahoo’s New Interim CEO?

blogs.wsj.com
European Pressphoto AgencyRoss Levinsohn, who was named Yahoo interim Chief Executive In choosing Ross Levinsohn to become Yahoo Inc.'s interim chief executive, the company is focusing squarely on its need to protect its greatest asset: online-ad sales, which make up the bulk of its more than $4 billion in annual...
Who is Ross Levinsohn, Yahoo’s New Interim CEO?

Sony sells its US headquarters

www.pcworld.com
Sony will sell its U.S. headquarters to raise US$685 million in cash, parting ways with an iconic New York building it has occupied for 20 years. Sony's U.S. headquarters in New York City. The Japanese electronics manufacturer, which has sworn to return to profitability after a record loss last...
Sony sells its US headquarters

Facebook Eyes Old New York Times Building for New NYC Engineering Office

betabeat.com
(flickr.com/chadwho1ders) Facebook is heightening its presence in New York and is looking to expand from its Madison Avenue digs into a bigger office that is better equipped for its influx of engineers. According to Crain’s New York, sources say the execs at Facebook are considering an office space in the...
Facebook Eyes Old New York Times Building for New NYC Engineering Office
Sony agrees to sell US headquarters for $1.1 billion

Marissa Mayer's $56 Million COO Started This Week: Here's A Revealing Video Of Him (YHOO)

www.businessinsider.com
New Yahoo COO and ad boss Henrique De Castro started this week. He used to work at Google. He's there to fix Yahoo's relationships with Madison Avenue, we're told.  To many ex-Googlers, that seems odd. HdC, as his name is popularly abbreviated, is not considered a "people person" by them....
Marissa Mayer's $56 Million COO Started This Week: Here's A Revealing Video Of Him (YHOO)

Facebook Exchange Open with Promising Early Results from Launch Partners

pandodaily.com
Facebook launched testing on its own realtime bidding ad exchange earlier this summer; today the company officially unveils the new product. It has allowed its launch partners to discuss their results, and they are solid. For display ads. The ad exchange is a smart step for Facebook to goose commodity display...
Facebook Exchange Open with Promising Early Results from Launch Partners
× Just a test of the new info bar. What do you think?