major brands

major brands

Do we need another mobile OS? Mozilla thinks so

gigaom.com
For the last year, Mozilla has been looking to build a mobile operating system as part of its “Boot to Gecko” project. Today at Mobile World Congress in Barcelona the first fruits of that effort appeared, with the news of a partnership with Spanish operator Telefónica to build out a...
Do we need another mobile OS? Mozilla thinks so

THQ is gone, but publishers rush in to buy key brands

www.guardian.co.uk
Homefront, Saints Row and Company of Heroes may all have new homes as THQ closes and auctions major franchisesIt is the corporate version of a yard sale. THQ, the veteran publisher of games like Saints Row and Homefront, as well as a range of WWE wrestling titles, has been struggling...
THQ is gone, but publishers rush in to buy key brands

21 Examples of seriously beautiful packaging design

thenextweb.com
This post is sponsored by Volvo. - For Web and print designers, packaging design is one of the most intriguing areas of design, because it involves creating something we can actually hold. From the impressive unboxing experience inherent to brands like Leica and Apple, to the refined works of...
21 Examples of seriously beautiful packaging design

See The 20 Most-Liked Facebook Photos From Advertisers In 2012 (FB)

www.businessinsider.com
At first, you'll be mystified by the 20 most-liked Facebook photos posted by advertisers during 2012. The giants of Facebook advertising -- Walmart, Amazon, Target, Samsung, etc. -- are completely absent. In their place are some tiny businesses and niche companies you've never heard of. Sure, a couple of major...
See The 20 Most-Liked Facebook Photos From Advertisers In 2012 (FB)

1 Year Anniversary for Foursquare

weblogs.hitwise.com
Location-based services have been a popular topic this week, as Twitter enabled geo-location features and Facebook announced the launch of a new location-based feature in April. Another location-based social network, Foursquare, marked their one year anniversary of their launch yesterday. While the primary use of the service is to ‘check-in’...
1 Year Anniversary for Foursquare

Helpshift raises $3.2m from True Ventures to bring managed customer service to the mobile device

thenextweb.com
Helpshift launched last month in the hopes of helping bring customer service to the mobile space. Today, the company is announcing that it raised $3.2 million in seed funding from True Ventures and Nexus Venture Partners to support its efforts. According to the startup, an ideal customer service solution isn’t available...
Helpshift raises $3.2m from True Ventures to bring managed customer service to the mobile device

Many Brands Are Paying To Show Ads To Bots, Piracy Sites

paidcontent.org
“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ: SCOR). The report also claims that companies are paying to have their display ads appear on “objectionable content” sites dedicated to pornography, piracy or malware. The...
Many Brands Are Paying To Show Ads To Bots, Piracy Sites

Percolate, New York's Gift To CMOs, Has More Than 30 Fortune 500 Clients Paying $10,000 Per Month

www.businessinsider.com
These days, it's tough to be a CMO. You have to make sure your team of community managers produces tons of (appropriate) daily content and spread it across a slew of social media sites. You're humanizing the voice of the brand every day; it's time consuming and difficult to consistently...
Percolate, New York's Gift To CMOs, Has More Than 30 Fortune 500 Clients Paying $10,000 Per Month

Apple reportedly launching streaming TV service by Christmas, despite content provider reluctance

thenextweb.com
Apple is pursuing a plan to introduce a streaming TV service by Christmas this year, in spite of the “tough time” it is having bringing media and content producers on board, according to a New York Post article. The report claims that Apple’s insistence in controlling “all aspects” of the...
Apple reportedly launching streaming TV service by Christmas, despite content provider reluctance

Tumblr and Union Metrics launch analytics for businesses, support for personal blogs coming soon

thenextweb.com
Tumblr’s analytics service, a partnership between the social blogging giant and Union Metrics, has just launched for businesses with three pricing tiers starting at 499/month, and support for personal blogs “coming soon.” The service, which Tumblr itself simply dubs ‘Tumblr analytics,’ but is instead called ‘Union Metrics for Tumblr‘ by Union Metrics, has been in beta...
Tumblr and Union Metrics launch analytics for businesses, support for personal blogs coming soon

5 ways the Super Bowl ad playbook has changed

tech.fortune.cnn.com
Here’s how major brands from Coke to Volkswagen have changed their game plan for getting the most from the big game. By Alex Konrad, reporter FORTUNE — The Super Bowl remains brand marketing’s holy grail. And that isn’t likely to change until the 100 million or so people who tune...
5 ways the Super Bowl ad playbook has changed
Snapguide shares knowledge with DIY guides, raises $5M
DEAR APPLE: We Don't Want A Smart Watch Because The Classic Wrist Watch Will Never Die

What Your Klout Score Really Means

www.wired.com
Photo: Garry McLeod Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the interview, he was caught off guard when...
What Your Klout Score Really Means
HootSuite adds support for 750M more users: China's Tencent Weibo, and Russia's VK.com

Corning Not Monkeying Around as Gorilla Glass Now on One Billion Devices

allthingsd.com
Glass maker Corning said Wednesday that its Gorilla Glass line has now served to cover more than 1 billion devices. Gorilla Glass is in use by 33 major brands and generated $363 million in revenue for corning in its just-reported quarter, up 21 percent so far this year. The company...
Corning Not Monkeying Around as Gorilla Glass Now on One Billion Devices

Data shows Facebook commerce does work -- just not for big brands

venturebeat.com
Facebook has been taking a lot of heat lately. There was the highly anticipated, then botched, IPO. Its first earnings report, while solid, failed to impress investors. Plus many are wondering in unison: How will it/can it monetize its mobile offering? The negativity started early this year when several big...
Data shows Facebook commerce does work -- just not for big brands
The Amazon phone: Likely an HTC killer, not an iPhone killer

Facebook's new advertising flow could help attract small businesses

www.insidefacebook.com
Facebook wants to simplify advertising and place the focus on the objective, not the method. The company announced Thursday that it is turning its advertising model around and going from 27 types of ad units to less than half of that, making the goal of the ad the first thing...
Facebook's new advertising flow could help attract small businesses

Social TV And The Super Bowl: When Will Marketers Start Really Spending?

paidcontent.org
In case you missed it, Super Bowl XLVI is forecast to be a watershed year for the second-screen concept, the quest to extend the television-viewing experience beyond the TV and into a socially networked universe of mobile devices. On Sunday, marketers of social TV apps – which typically blend...
Social TV And The Super Bowl: When Will Marketers Start Really Spending?
Twitter's Vine App Now Supports Embeds, Expanded Sharing To Facebook & Twitter

The Road To Understanding Viewable Ad Impressions

marketingland.com
According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of unseen ads coming in at over...
The Road To Understanding Viewable Ad Impressions

Tumblr creates "A-List" of favorite agencies, points brands there for the best experience

thenextweb.com
In response to rising interest from large brands, Tumblr has created the “A-List Partnership Program;” a group of ad agencies, media agencies, creative agencies, tech providers and theme developers, which Tumblr says will “enable brands to have the best Tumblr experience possible.” More than anything, this announcement reflects how important Tumblr believes it...
Tumblr creates "A-List" of favorite agencies, points brands there for the best experience

Roku 3 Gets Faster, Makes It Easier To Find Shows, And Plugs Headphones Into The Remote

www.fastcompany.com
While Apple TV remains a hobby, Roku streams ahead with updated hardware and a user interface primed for discovery. Apple TV might own the rumor-mill in the world of smart TVs, and other major brands are starting to introduce Internet TVs. But Roku, the first to offer a way...
Roku 3 Gets Faster, Makes It Easier To Find Shows, And Plugs Headphones Into The Remote

Ready for Mobile World Congress? We are! Here's where you can find us.

thenextweb.com
Next week (actually, this weekend), the madness that is Mobile World Congress kicks off in Barcelona once again. The horrible huge event brings together many of the leading mobile players to the same city for multiple days, from the world’s largest mobile phone and tablet manufacturers to telecom operators, trade...
Ready for Mobile World Congress? We are! Here's where you can find us.

Windows Phone users rejoice: You can now listen to NPR on the go

thenextweb.com
Everyone gather around and give a clap for Brandon Hubbard, the guy who hacked up an NPR app for Windows Phone. Price? Zilch. The bad boy is free. Windows Phone commands but a sliver of mobile smartphone marketshare, and thus killer apps are often in short supply; many major brands...
Windows Phone users rejoice: You can now listen to NPR on the go

Springboard Mobile kicks off, and we'll be following the startup teams in a new video series

thenextweb.com
London-based accelerator Springboard kicks off its mobile-themed program today, with ten mobile-focused teams descending on Google Campus for three months of intense coaching and hard work to get their products ready to face investors in December. You may remember our Tears, Tantrums & Tech video series that followed three of...
Springboard Mobile kicks off, and we'll be following the startup teams in a new video series

Facebook adds contact form to ad dashboard, aims to respond in 4 hours

www.insidefacebook.com
Some advertisers are seeing a prominent new “contact us” button in Facebook’s self-serve ad dashboard. According to the site, the global marketing solutions team will strive to respond to all questions within four hours. The button, which appears above campaign information, leads to a short form and includes a note about...
Facebook adds contact form to ad dashboard, aims to respond in 4 hours
Product testers go on social media "missions" - a new frontier in content marketing

On Twitter, big brands like The Gap struggle to keep up with customer service

thenextweb.com
To me, Twitter would seem like a customer service rep’s dream — a platform that allows you to have two-way interaction with your customers in realtime. But in reality, Twitter has presented a massive problem for the nation’s biggest brands. They can’t move fast enough to keep up with their...
On Twitter, big brands like The Gap struggle to keep up with customer service
× Just a test of the new info bar. What do you think?