major brands
Zynga’s plan to further monetize Draw Something: Make users draw brands
thenextweb.com
With the ink still drying following the acquisition of OMGPOP and its hit app Draw Something, Zynga is putting its new mobile property to work by engaging advertisers and encouraging them to pay for words that allow users to literally draw their brands. AdAge reports that Zynga is pushing the...
Facebook rolling out timeline for brand pages, available to all by March 31
thenextweb.com
It would appear that Facebook has begun to roll out, as expected, the timeline for pages. It isn’t visible to everyone, so until the change is available for all Facebook accounts, this is what you’re Facebook pages are going to look like, pimped out with the new layout. The change...
Making the web work for major brands
googleblog.blogspot.com
In the 1950s, major brand marketers, like movie studios and consumer goods companies, embraced television, helping spark a multi-billion dollar industry—and the beginning of TV’s golden age. One reason these brands invested in TV was the emergence of new measurement tools, like TV ratings and market research, that helped show...
Windows Phone users rejoice: You can now listen to NPR on the go
thenextweb.com
Everyone gather around and give a clap for Brandon Hubbard, the guy who hacked up an NPR app for Windows Phone. Price? Zilch. The bad boy is free. Windows Phone commands but a sliver of mobile smartphone marketshare, and thus killer apps are often in short supply; many major brands...
Do we need another mobile OS? Mozilla thinks so
gigaom.com
For the last year, Mozilla has been looking to build a mobile operating system as part of its “Boot to Gecko” project. Today at Mobile World Congress in Barcelona the first fruits of that effort appeared, with the news of a partnership with Spanish operator Telefónica to build out a...
On Twitter, big brands like The Gap struggle to keep up with customer service
thenextweb.com
To me, Twitter would seem like a customer service rep’s dream — a platform that allows you to have two-way interaction with your customers in realtime. But in reality, Twitter has presented a massive problem for the nation’s biggest brands. They can’t move fast enough to keep up with their...
These Companies Are Major Brands That Are The Best (And Worst) At Using Social Media For Customer Service
www.businessinsider.com
At this point in our digital landscape, it's just a given that a brand has to have a social media presence. The only problem is that some brands are really bad at it. And we aren't just talking about obvious flubs—like when McDonald's #McDStories hashtag prompted people to publicly bash...
These Companies Are Major Brands That Are The Best (And Worst) At Using Social Media For Customer Service
Salesforce in talks to buy Buddy Media for over $800M, report says
venturebeat.com
Cloud enterprise powerhouse Salesforce is in talks to buy social media and brand management business Buddy Media for more than $800 million, according to an AllThingsD report. Buddy Media helps many major brands manage their Facebook, Twitter, LinkedIn, and Google+ presence. Presumably, Salesforce could add Buddy Media to its...
Snapguide Raises $5M From CrunchFund, Atlas And Index To Reinvent ‘How To’ Guides
techcrunch.com
Founded by former Yahoo and Google employees Daniel Raffel and Steve Krulewitz, iOS app Snapguide is announcing a $5 million Series A raise this morning, from investors Atlas Venture, Index and Crunchfund. This financing comes after a modest $2 million seed round. Snapguide’s simple UI makes it easy for users...
Facebook Ad Partner Experian Launches New Platform For Timeline, Sponsored Stories
techcrunch.com
As we approach the date for Facebook’s meet-up with brands and marketers in New York, another development in the world of Facebook that points to growing sophistication around social advertising. Techlightenment, a division of Experian and Facebook’s first partner when it launched APIs for ads in 2010, has now upgraded...
Pegatron Crop. Signs Patent Agreement With Microsoft Over Android, Chrome OS Devices
techcrunch.com
Microsoft snagged another one. Pegatron is the latest company to sign a patent agreement with Microsoft concerning Android and Chrome devices. The exact terms of this agreement was not disclosed, but according to a press release issued this morning, Microsoft will receive royalties from Pegatron under this agreement. Microsoft’s aggressive...
Facebook and advertising: Between a rock and a hard place
gigaom.com
As Facebook gets ready to start its IPO “roadshow” next week, with a public offering reportedly set for May 18, convincing analysts and investors that it is worth $100 billion or so becomes ever more important. And a big part of that story — possibly the biggest — is...
The Mobile Gold Rush Is Not Even Close To Peaking
www.businessinsider.com
When Apple opened up the iPhone API in 2008, I wrote an article about how a major modern-day gold rush was igniting, as developers rushed to build addictive apps. Now, one popular iOs app, Draw Something, generates 6 figures of revenue daily and has hit 20 million downloads in...
Facebook adds contact form to ad dashboard, aims to respond in 4 hours
www.insidefacebook.com
Some advertisers are seeing a prominent new “contact us” button in Facebook’s self-serve ad dashboard. According to the site, the global marketing solutions team will strive to respond to all questions within four hours. The button, which appears above campaign information, leads to a short form and includes a note about...
Shopcade Switches On Social Influence And Gaming Features
techcrunch.com
Shopcade’s platform lets people earn rewards for recommending products to Facebook friends. So far so simple, and not entirely original. What’s more interesting is that it’s moving fast to scale up in the US out of its European base in London and allowing users to get rewards as points redeemable...
Disney Releasing Mobile Games for "Phineas and Ferb" and Pixar's "Brave"
allthingsd.com
Disney is announcing at E3 two new mobile games, leveraging its major brands, the “Phineas and Ferb” TV show and Pixar’s new major motion picture, “Brave.” The first game called, Where’s My Perry? is a new take on the company’s popular game “Where’s My Water?,” except that it features Perry, the crime-fighting...
Clothes Horse Launches To Help You Buy Clothes That Fit Online
www.businessinsider.com
Six months ago, Vik Venkatraman took the stage at DreamIt's New York demo day. He pitched a compelling startup that would solve a seemingly impossible problem. Clothes Horse would ensure all of the clothes you purchase online fit. Venkatraman formerly owned a tailoring company and was inspired to bring...
Many Brands Are Paying To Show Ads To Bots, Piracy Sites
paidcontent.org
“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ: SCOR). The report also claims that companies are paying to have their display ads appear on “objectionable content” sites dedicated to pornography, piracy or malware. The...
Snapguide shares knowledge with DIY guides, raises $5M
venturebeat.com
We all have knowledge to share, so why not create a guide with your smartphone? That’s the philosophy behind Snapguide, a do-it-yourself guide creator app for the iPhone. An SEC filing today unveiled Heavy Bits, the company that created the app, has raised a new $5 million investment. Heavy Bits chief executive Daniel Raffel...
What Your Klout Score Really Means
www.wired.com
Photo: Garry McLeod Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the interview, he was caught off guard when...
New Windows Logo Shows Microsoft Is Going All In With Windows 8
techcrunch.com
In a move that demonstrates how cleanly Microsoft intends to cut itself off from the last 20 years of its most widely-used and widely-recognized products, they have given the Windows logo its most significant redesign in 20 years. Ever since Windows 3.1, the slightly curved, red-green-blue-yellow panes have greeted millions...
Apple reportedly launching streaming TV service by Christmas, despite content provider reluctance
thenextweb.com
Apple is pursuing a plan to introduce a streaming TV service by Christmas this year, in spite of the “tough time” it is having bringing media and content producers on board, according to a New York Post article. The report claims that Apple’s insistence in controlling “all aspects” of the...
Paddy Power and Blippar bring the Queen to life on £10 notes…just in time for Euro 2012
thenextweb.com
We’re no stranger to augmented reality (AR) app Blippar here at The Next Web, and the London-based startup has been racking up the brand partnerships in recent times. The latest hook-up is an interesting one for sure, with betting company Paddy Power jumping on the AR bandwagon just in time...
Social TV And The Super Bowl: When Will Marketers Start Really Spending?
paidcontent.org
In case you missed it, Super Bowl XLVI is forecast to be a watershed year for the second-screen concept, the quest to extend the television-viewing experience beyond the TV and into a socially networked universe of mobile devices. On Sunday, marketers of social TV apps – which typically blend...
July Systems raises $15m from Intel Capital, others, for cloud-based mobile platform
thenextweb.com
July Systems, a U.S.-based provider of cross-platform mobile solutions for businesses, has raised $15 million in funding in a round led by Updata Partners with participation from Intel Capital and WestBridge Capital. The company’s flagship offering is the cloud-based Mi platform, which lets companies build, manage, measure, monetize and market...
Ultrabooks are underpricing Apple at retail--and they'd better
news.cnet.com
Prices for Intel-based ultrabooks from major brands such as Toshiba, and Acer remain well below $1,000, keeping the pressure on Apple's pricier MacBook Air. [Read more]...
Corning Gorilla Glass 2 coming to devices in April or May
www.bgr.com
Corning announced on Monday that the first shipments of Gorilla Glass 2 have been sent to the company’s partners. Corning’s second-generation of Gorilla Glass is 20% thinner than the original without sacrificing performance or strength. “Corning’s new glass composition, Gorilla Glass 2, enables slimmer and sleeker devices, brighter images, and...
JOB OF THE WEEK: Sales Director at CafeMom
www.businessinsider.com
Check out the Business Insider Jobs section >> As part of our new partnership with SimplyHired.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs board. Sales Director CafeMom New York, NY Why it’s cool: CafeMom is a major meeting place for new and expecting mothers....
Marketing Biz: Proving Social Ads Work, Enterprise-Level SEO and Social Solutions, and DIY Reputation Management
marketingland.com
There were a few interesting and contrasting trends this week. The first was around enterprise-level solutions to Internet marketing challenges. Major brands and Fortune 500 companies are investing in solutions that can help them with both SEO and social media. At the other end of the spectrum you... Please visit...
Marketing Biz: Proving Social Ads Work, Enterprise-Level SEO and Social Solutions, and DIY Reputation Management
Video Blogger Sarah Austin launches Pop 17 on MTV’s Next Movie [video]
thenextweb.com
With Hollywood making movies about the same story, over and over again, it’s now imperative that we find out how bad (or occasionally good) a movie is before we peel our lazy asses of the Internet and into the movie theatre. Where do we find out what a movie is...
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