major brands

major brands

Zynga’s plan to further monetize Draw Something: Make users draw brands

thenextweb.com
With the ink still drying following the acquisition of OMGPOP and its hit app Draw Something, Zynga is putting its new mobile property to work by engaging advertisers and encouraging them to pay for words that allow users to literally draw their brands. AdAge reports that Zynga is pushing the...
Zynga’s plan to further monetize Draw Something: Make users draw brands

Facebook rolling out timeline for brand pages, available to all by March 31

thenextweb.com
It would appear that Facebook has begun to roll out, as expected, the timeline for pages. It isn’t visible to everyone, so until the change is available for all Facebook accounts, this is what you’re Facebook pages are going to look like, pimped out with the new layout. The change...
Facebook rolling out timeline for brand pages, available to all by March 31

Making the web work for major brands

googleblog.blogspot.com
In the 1950s, major brand marketers, like movie studios and consumer goods companies, embraced television, helping spark a multi-billion dollar industry—and the beginning of TV’s golden age. One reason these brands invested in TV was the emergence of new measurement tools, like TV ratings and market research, that helped show...
Making the web work for major brands

Windows Phone users rejoice: You can now listen to NPR on the go

thenextweb.com
Everyone gather around and give a clap for Brandon Hubbard, the guy who hacked up an NPR app for Windows Phone. Price? Zilch. The bad boy is free. Windows Phone commands but a sliver of mobile smartphone marketshare, and thus killer apps are often in short supply; many major brands...
Windows Phone users rejoice: You can now listen to NPR on the go

Do we need another mobile OS? Mozilla thinks so

gigaom.com
For the last year, Mozilla has been looking to build a mobile operating system as part of its “Boot to Gecko” project. Today at Mobile World Congress in Barcelona the first fruits of that effort appeared, with the news of a partnership with Spanish operator Telefónica to build out a...
Do we need another mobile OS? Mozilla thinks so

On Twitter, big brands like The Gap struggle to keep up with customer service

thenextweb.com
To me, Twitter would seem like a customer service rep’s dream — a platform that allows you to have two-way interaction with your customers in realtime. But in reality, Twitter has presented a massive problem for the nation’s biggest brands. They can’t move fast enough to keep up with their...
On Twitter, big brands like The Gap struggle to keep up with customer service

These Companies Are Major Brands That Are The Best (And Worst) At Using Social Media For Customer Service

www.businessinsider.com
At this point in our digital landscape, it's just a given that a brand has to have a social media presence. The only problem is that some brands are really bad at it. And we aren't just talking about obvious flubs—like when McDonald's #McDStories hashtag prompted people to publicly bash...
These Companies Are Major Brands That Are The Best (And Worst) At Using Social Media For Customer Service
Salesforce in talks to buy Buddy Media for over $800M, report says

Snapguide Raises $5M From CrunchFund, Atlas And Index To Reinvent ‘How To’ Guides

techcrunch.com
Founded by former Yahoo and Google employees Daniel Raffel and Steve Krulewitz, iOS app Snapguide is announcing a $5 million Series A raise this morning, from investors Atlas Venture, Index and Crunchfund. This financing comes after a modest $2 million seed round. Snapguide’s simple UI makes it easy for users...
Snapguide Raises $5M From CrunchFund, Atlas And Index To Reinvent ‘How To’ Guides
Facebook Ad Partner Experian Launches New Platform For Timeline, Sponsored Stories

Pegatron Crop. Signs Patent Agreement With Microsoft Over Android, Chrome OS Devices

techcrunch.com
Microsoft snagged another one. Pegatron is the latest company to sign a patent agreement with Microsoft concerning Android and Chrome devices. The exact terms of this agreement was not disclosed, but according to a press release issued this morning, Microsoft will receive royalties from Pegatron under this agreement. Microsoft’s aggressive...
Pegatron Crop. Signs Patent Agreement With Microsoft Over Android, Chrome OS Devices

Facebook and advertising: Between a rock and a hard place

gigaom.com
As Facebook gets ready to start its IPO “roadshow” next week, with a public offering reportedly set for May 18, convincing analysts and investors that it is worth $100 billion or so becomes ever more important. And a big part of that story — possibly the biggest — is...
Facebook and advertising: Between a rock and a hard place

The Mobile Gold Rush Is Not Even Close To Peaking

www.businessinsider.com
When Apple opened up the iPhone API in 2008, I wrote an article about how a major modern-day gold rush was igniting, as developers rushed to build addictive apps. Now, one popular iOs app, Draw Something, generates 6 figures of revenue daily and has hit 20 million downloads in...
The Mobile Gold Rush Is Not Even Close To Peaking

Facebook adds contact form to ad dashboard, aims to respond in 4 hours

www.insidefacebook.com
Some advertisers are seeing a prominent new “contact us” button in Facebook’s self-serve ad dashboard. According to the site, the global marketing solutions team will strive to respond to all questions within four hours. The button, which appears above campaign information, leads to a short form and includes a note about...
Facebook adds contact form to ad dashboard, aims to respond in 4 hours
Shopcade Switches On Social Influence And Gaming Features

Disney Releasing Mobile Games for "Phineas and Ferb" and Pixar's "Brave"

allthingsd.com
Disney is announcing at E3 two new mobile games,  leveraging its major brands, the “Phineas and Ferb” TV show and Pixar’s new major motion picture, “Brave.” The first game called, Where’s My Perry? is a new take on the company’s popular game “Where’s My Water?,” except that it features Perry, the crime-fighting...
Disney Releasing Mobile Games for "Phineas and Ferb" and Pixar's "Brave"

Clothes Horse Launches To Help You Buy Clothes That Fit Online

www.businessinsider.com
Six months ago, Vik Venkatraman took the stage at DreamIt's New York demo day. He pitched a compelling startup that would solve a seemingly impossible problem. Clothes Horse would ensure all of the clothes you purchase online fit. Venkatraman formerly owned a tailoring company and was inspired to bring...
Clothes Horse Launches To Help You Buy Clothes That Fit Online

Many Brands Are Paying To Show Ads To Bots, Piracy Sites

paidcontent.org
“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ: SCOR). The report also claims that companies are paying to have their display ads appear on “objectionable content” sites dedicated to pornography, piracy or malware. The...
Many Brands Are Paying To Show Ads To Bots, Piracy Sites
Snapguide shares knowledge with DIY guides, raises $5M

What Your Klout Score Really Means

www.wired.com
Photo: Garry McLeod Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the interview, he was caught off guard when...
What Your Klout Score Really Means
New Windows Logo Shows Microsoft Is Going All In With Windows 8

Apple reportedly launching streaming TV service by Christmas, despite content provider reluctance

thenextweb.com
Apple is pursuing a plan to introduce a streaming TV service by Christmas this year, in spite of the “tough time” it is having bringing media and content producers on board, according to a New York Post article. The report claims that Apple’s insistence in controlling “all aspects” of the...
Apple reportedly launching streaming TV service by Christmas, despite content provider reluctance

Paddy Power and Blippar bring the Queen to life on £10 notes…just in time for Euro 2012

thenextweb.com
We’re no stranger to augmented reality (AR) app Blippar here at The Next Web, and the London-based startup has been racking up the brand partnerships in recent times. The latest hook-up is an interesting one for sure, with betting company Paddy Power jumping on the AR bandwagon just in time...
Paddy Power and Blippar bring the Queen to life on £10 notes…just in time for Euro 2012

Social TV And The Super Bowl: When Will Marketers Start Really Spending?

paidcontent.org
In case you missed it, Super Bowl XLVI is forecast to be a watershed year for the second-screen concept, the quest to extend the television-viewing experience beyond the TV and into a socially networked universe of mobile devices. On Sunday, marketers of social TV apps – which typically blend...
Social TV And The Super Bowl: When Will Marketers Start Really Spending?

July Systems raises $15m from Intel Capital, others, for cloud-based mobile platform

thenextweb.com
July Systems, a U.S.-based provider of cross-platform mobile solutions for businesses, has raised $15 million in funding in a round led by Updata Partners with participation from Intel Capital and WestBridge Capital. The company’s flagship offering is the cloud-based Mi platform, which lets companies build, manage, measure, monetize and market...
July Systems raises $15m from Intel Capital, others, for cloud-based mobile platform

Ultrabooks are underpricing Apple at retail--and they'd better

news.cnet.com
Prices for Intel-based ultrabooks from major brands such as Toshiba, and Acer remain well below $1,000, keeping the pressure on Apple's pricier MacBook Air. [Read more]...
Ultrabooks are underpricing Apple at retail--and they'd better
Corning Gorilla Glass 2 coming to devices in April or May

JOB OF THE WEEK: Sales Director at CafeMom

www.businessinsider.com
Check out the Business Insider Jobs section >> As part of our new partnership with SimplyHired.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs board. Sales Director CafeMom New York, NY Why it’s cool: CafeMom is a major meeting place for new and expecting mothers....
JOB OF THE WEEK: Sales Director at CafeMom

Marketing Biz: Proving Social Ads Work, Enterprise-Level SEO and Social Solutions, and DIY Reputation Management

marketingland.com
There were a few interesting and contrasting trends this week. The first was around enterprise-level solutions to Internet marketing challenges. Major brands and Fortune 500 companies are investing in solutions that can help them with both SEO and social media. At the other end of the spectrum you... Please visit...
Marketing Biz: Proving Social Ads Work, Enterprise-Level SEO and Social Solutions, and DIY Reputation Management

Video Blogger Sarah Austin launches Pop 17 on MTV’s Next Movie [video]

thenextweb.com
With Hollywood making movies about the same story, over and over again, it’s now imperative that we find out how bad (or occasionally good) a movie is before we peel our lazy asses of the Internet and into the movie theatre. Where do we find out what a movie is...
Video Blogger Sarah Austin launches Pop 17 on MTV’s Next Movie [video]
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