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Auto-post images from WordPress to Pinterest with this handy plugin [Invites]

thenextweb.com
If you’ve been looking for an easy way to automatically share images from your WordPress posts on Pinterest, look no further than the free plugin WP Pinner WP Pinner sets itself apart from other plugins we’ve looked at in the past, by offering users the option to auto-post images from...
Auto-post images from WordPress to Pinterest with this handy plugin [Invites]

Instagram’s CEO had no formal programming training. He’s a marketer who learned to code by night

thenextweb.com
Instagram‘s CEO, Kevin Systrom, will go down in history as one of the greatest Silicon Valley success stories of our generation. Unlike Mark Zuckerberg, the man responsible for acquiring the popular photo sharing app for $1 billion, Systrom received no formal engineering training. Systrom, an active user on Quora, is...
Instagram’s CEO had no formal programming training. He’s a marketer who learned to code by night

Report shows January was stellar for apps: 12% more downloads, 59% lower marketing costs

thenextweb.com
January was a blockbuster month for US app developers, as app downloads in the country increased by 12 percent and the cost of acquiring new users fell by 59 percent, according to new data from mobile app marketer Fiksu. The firm found that app download rates were through the roof, peaking...
Report shows January was stellar for apps: 12% more downloads, 59% lower marketing costs

Four Steps To Building A Powerful SEO Brain Trust

searchengineland.com
To the B2B marketer, few channels are as effective in driving results as a well-crafted SEO program. Whether the needs are lead generation, thought leadership, or competitive differentiation and brand engagement, organic results are the largest overall driver of traffic to websites according to... Please visit Search Engine Land for...
Four Steps To Building A Powerful SEO Brain Trust

Webcasts this week: SEO for B2B (Wed) and Linking Display and Branding (Thurs)

searchengineland.com
Our sister site, Digital Marketing Depot, will host two webcasts this week: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present “SEO Roadmap for the B2B Marketer.” They’ll discuss how to create successful B2B search engine optimization campaigns.... Please visit Search Engine Land for the...
Webcasts this week: SEO for B2B (Wed) and Linking Display and Branding (Thurs)

Stink different: New fragrance smells like Apple Mac

news.cnet.com
Three artists in Australia team up with a scent marketer to create a fragrance based on the smell of a brand-new Apple product. Is the smell that distinctive? [Read more]...
Stink different: New fragrance smells like Apple Mac

Daily Report: A SXSW Stunt Backfires on Marketer

bits.blogs.nytimes.com
A marketing agency, BBH, caused a stir when it hired homeless people to walk around carrying Wi-Fi devices, offering Internet access in exchange for donations. As word of the project spread on the ground and online, it hit a nerve among many who said that turning down-and-out people into wireless...
Daily Report: A SXSW Stunt Backfires on Marketer

Google quietly introduces BrandCast, a tool to help businesses get the most out of YouTube

thenextweb.com
Google has quietly launched YouTube Brandcast, a site which gives brands insight into how to best reach their audience on the video sharing site. Just a few weeks after announcing an ad sponsorship model for brands to target their audience through specific packages relating to original content shared on YouTube,...
Google quietly introduces BrandCast, a tool to help businesses get the most out of YouTube
Test Everything: Notes on the A/B Revolution

Facebook Offer from a small Irish hotel snapped up by 28,000 users in 24 hours

thenextweb.com
Facebook may have quietly introduced Offers in February, with the new feature only really getting noticed in April. The results, however, have been anything but quiet for a small Northern Irish hotel, with its latest offer claimed over 28,000 times in 24 hours, Simply Zesty reports. With the new feature, businesses can...
Facebook Offer from a small Irish hotel snapped up by 28,000 users in 24 hours

Think Insights now includes research from 21 countries

googleblog.blogspot.com
Whether you’re a marketer in Milan or a planner in Pretoria, you can now get your hands on more Google research and tools to help you better understand your audience and how consumer behavior is changing. Our Think Insights website has just expanded to cover 21 different countries across Europe, the...
Think Insights now includes research from 21 countries
Ongage Wants to Help Marketing Emails Make It Into The Inbox

Infogr.am launches so you can create your own beautiful and interactive infographics

thenextweb.com
If you read things on the Internet, like The Next Web, you’ve probably seen an infographic. The art of the infographic depends on how what data is being presented, how cleanly, and how attractively. A well-done infographic is more interesting than a text-only post of data. The only problem with...
Infogr.am launches so you can create your own beautiful and interactive infographics

Google Acquires Social Marketer Wildfire

techcrunch.com
Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last few years and now serves 16,000 customers. The acquisition will allow Google to provide advanced software to brands who want to run contests,...
Google Acquires Social Marketer Wildfire

Pinterest drives more revenue per click than Twitter or Facebook

venturebeat.com
If you’re an e-commerce marketer and you’re not already on the Pinterest bandwagon, you need to hop on it as soon as you can. Pinterest is the first social network that’s delivering not only lots of traffic but also real revenue and lots of new customers. I know this because...
Pinterest drives more revenue per click than Twitter or Facebook

Four Steps To Create The Foundation For Social SEO

searchengineland.com
With the intersection of Social and SEO happening at a rapid pace, now is the time when you need to lay the groundwork in your social campaign to capture SEO value. As a B2B marketer, one of the key benefits to your social campaign is in its ability to help...
Four Steps To Create The Foundation For Social SEO
Use Pinterest to boost your site’s traffic, without looking like a marketer

Facebook buys Instagram for $1bn and everyone hates it already

www.guardian.co.uk
Fans of the photo site aren't too keen on being swallowed up by a behemoth, and they've taken to Twitter to talk about itFacebook has acquired photo-sharing app Instagram, a two-year-old start-up, for $1 billion in cash and shares. The deal was announced by Mark Zuckerberg on Facebook – but...
Facebook buys Instagram for $1bn and everyone hates it already

The Value Of Google Analytics For Mobile

marketingland.com
In the marketing game, numbers are crucial. I’m not telling you anything you don’t know. There’s a reason why MarketingLand has a whole area designated for analytics. If you’re a website owner or marketer, chances are you spend a lot of time looking at Google Analytics for... Please visit Marketing...
The Value Of Google Analytics For Mobile
Test Everything: Notes on the A/B Revolution

Facebook to introduce additional targeting for page posts, including age and gender segmenting

www.insidefacebook.com
Facebook is planning to allow pages to target their posts to new subsets of their audience, including fans of a particular age range or gender, according to a marketer who was briefed by a Facebook representative about the change. This change, which has begun rolling out to some pages today and...
Facebook to introduce additional targeting for page posts, including age and gender segmenting

A Search Retargeting Guide for Search Marketers

searchengineland.com
If you are a search marketer, you have probably heard of search retargeting, and most likely, graciously let your counterparts on the display teams take charge. In some ways, search marketers are right in this action, since display advertisers manage campaigns for creative display ads and naturally... Please visit Search...
A Search Retargeting Guide for Search Marketers

Beyond the birds: Rovio finally ready to diversify?

paidcontent.org
For too long now, Angry Birds maker Rovio has talked loftily of becoming the next Disney, on its never-ending road to an IPO. But, whereas Disney got early hits with Micky Mouse’s Plane Crazy and Steamboat Willie and quickly expanded its portfolio to a host of new characters and franchises, Rovio has...
Beyond the birds: Rovio finally ready to diversify?

Creative Testing For The Advanced Search Marketer, Part 3

searchengineland.com
For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering costs and acquiring more revenue. Continuously generating, analyzing and iterating on new creative delivers incremental improvements in... Please visit Search Engine Land for the full article....
Creative Testing For The Advanced Search Marketer, Part 3

This Facebook log-out ad probably cost Samsung Mobile $700K

thenextweb.com
Facebook revealed a new ad product last month in a location that took some of us by surprise: the log out screen. The move was seen to be a largely positive one for marketers who could take advantage of those who use Facebook on public or shared computers, but also as one...
This Facebook log-out ad probably cost Samsung Mobile $700K

Godin to authors: You have no right to make money any more

gigaom.com
Thanks to the rise self-publishing tools, from Amazon’s Kindle platform to Apple’s iAuthor software, anyone who wants to write a book can do so and theoretically reach an audience of millions — as self-publishing superstars such as Amanda Hocking and John Locke have shown. But this explosion of amateur...
Godin to authors: You have no right to make money any more

When You Search On Your Phone, You Click On More Ads. On Purpose?

allthingsd.com
More phones and more tablets means more advertisers are spending more money on mobile search. Last fall Google said it was on pace to generate $2.5 billion from mobile ads, and search marketer Marin Software figures that by the end of this year, nearly 25 percent of Google’s U.S. search...
When You Search On Your Phone, You Click On More Ads. On Purpose?
Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition

Sorry, But the Lesson of Instragram Is Not: Teach Yourself to Code and You Too Can Get $400 M.

www.betabeat.com
via flickr/PhotoGiddy The impulse to draw inspiration and meaning from a face-melting deal like Facebook's $1 billion bid for Instagram is only human. Otherwise, you're out at sea, drowning in headlines about how a 28-year-old made $400 million yesterday, a two-year-old photo app is worth more than The New York...
Sorry, But the Lesson of Instragram Is Not: Teach Yourself to Code and You Too Can Get $400 M.

Taking Action on Mobile Marketing Analytics

marketingland.com
There is no denying that mobile marketing is one of the hottest topics in 2012. If you are a marketer in the United States, more than likely you have at least one article in your inbox describing and outlining the benefits of mobile marketing. According to eMarketer, there will be...
Taking Action on Mobile Marketing Analytics
× Just a test of the new info bar. What do you think?