marketers

marketers

After Growing Revenue 270% Last Year, Personalization Startup Sailthru Raises $19M From Benchmark, Adds Bill Gurley To Board

Making The Case In Favor Of Enhanced Campaigns

searchengineland.com
There’s been a lot of anxiety and skepticism from PPC marketers around the recently announced enhanced campaigns. One Search Engine Land commenter put it pretty bluntly: While it’s true that certain advanced features – most notably device-level targeting and keyword-level CPC bidding for... Please visit Search Engine Land for the...
Making The Case In Favor Of Enhanced Campaigns

What The Future Of Advertising On Google Glass Might Look Like

www.businessinsider.com
Early trials of Google Glass are earning some serious hype. Tech bloggers are almost panting with excitement. Ad agencies are "literally begging to get a pair." Google got so many submissions for the Glass Explorer program, in which early adopters could pay $1,500 for the chance to test out a...
What The Future Of Advertising On Google Glass Might Look Like

AudienceScience slashes 33 jobs, plans to close ad network

www.geekwire.com
AudienceScience, a global digital marketing company with offices in Bellevue, is closing its ad network business effective Dec. 1 so the company can focus solely on the AudienceScience Gateway, its global SaaS-platform for marketers. The end of the ad business resulted in the eliminated of 33 sales and marketing jobs among...
AudienceScience slashes 33 jobs, plans to close ad network

Will Facebook's Graph Search Be Big For Bing Advertisers?

searchengineland.com
Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we... Please visit Search Engine Land for the...
Will Facebook's Graph Search Be Big For Bing Advertisers?

Hootsuite furthers China push with Renren, China's Facebook, and Traditional Chinese support

thenextweb.com
Social media management service Hootsuite has burrowed itself further into China’s unique Internet space after it added support for Renren, commonly known as the country’s Facebook, and Simplified Chinese language. The moves come some six weeks after it took its first step to serve those with interests in China when it...
Hootsuite furthers China push with Renren, China's Facebook, and Traditional Chinese support

5 Keys To Success In Search Retargeting

searchengineland.com
When search retargeting was new a few years ago, marketers everywhere were excited about the concept. As a new audience acquisition solution, the ability to tie an advertising campaign back to a specific data set that declared a user’s intent, this was a refreshing breakthrough. At the time, of... Please...
5 Keys To Success In Search Retargeting
Heads-up, marketers: NFC will do more for you than QR codes

New Speakers and Sessions Added to Inside Social Apps San Francisco

www.insidemobileapps.com
We’re gearing up for the biggest social app event of the year: Inside Social Apps Conference & Expo, happening June 6-7 in San Francisco. Expert developers, marketers, analysts, consultants, and venture capitalists will lead sessions on key social app development, advertising, and investment opportunities. You’ll also have plenty of opportunities to...
New Speakers and Sessions Added to Inside Social Apps San Francisco
Health Science | Selling Your Most Personal Item: You

MBA Mondays: Revenue Models

www.avc.com
A revenue model is the system design by which a business monetizes its services. That comes from Wikipedia. I like that definition. Short, sweet, and to the point. I am going to spend the next couple months talking about revenue models for online businesses. We've started off this series by...
MBA Mondays: Revenue Models

AgilOne Raises $10M From Mayfield And Greylock To Help Marketers Tap Into Big Data

techcrunch.com
AgilOne, a a cloud-based predictive marketing intelligence company, has raised $10 million in Series B funding led by Mayfield Fund, with participation from Sequoia Capital. This brings AgilOne’s funding to a total of $16 million to date. AgilOne’s SaaS parses through marketing data to give companies insight and analytics into...
AgilOne Raises $10M From Mayfield And Greylock To Help Marketers Tap Into Big Data

Retargeting Is Just Phase One

battellemedia.com
The post Retargeting Is Just Phase One appeared first on John Battelle's Search Blog.Toward the end of the year, annual predictions come out (I’ve been guilty of this for nearly ten years now). I was perusing these from Triggit founder Zach Coelius, and his ninth one hit me right between...
Retargeting Is Just Phase One

SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results

searchengineland.com
This survey shows: 45% of marketers don’t have a mobile optimized site Testing is usually only performed on top entry pages 87% of those surveyed say less than half of visitors get targeted content Download now » Please visit Search Engine Land for the full article....
SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results

Here's How To Measure Influence On Twitter

www.businessinsider.com
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post. Social Authority: Our Measure of Twitter Influence (SEOmoz)"Social Authority" is...
Here's How To Measure Influence On Twitter

Reachli (formerly Pinerly) raises seed money for in-image ads

pandodaily.com
Marketers have been anticipating the release of Pinterest’s API for almost a year. In the interim, a myriad of SaaS tools have sprung up, some in the form of new startups like Pinerly, and others under the umbrella of the now-acquired social SaaS tools from Wildfire, Buddy Media and Vitrue....
Reachli (formerly Pinerly) raises seed money for in-image ads
Social media rankings: perceptive or pointless?

Facebook to offer conversion tracking and optimization through self-serve ad tool

www.insidefacebook.com
Facebook today announced that it will offer a self-service conversion measurement feature for direct response marketers and expand the capabilities of its Optimized CPM bidding option to incorporate conversion data. Facebook tells us marketers will be able to use its tool to generate a unique bit of code to add...
Facebook to offer conversion tracking and optimization through self-serve ad tool

Apple's original iPhone marketers pondered such names as TriPod, Mobi and iPad

www.engadget.com
Ken Segall, Apple's former advertising head who coined the iTerm for its product naming convention, told students at the University of Arizona that they could be pocketing a "TelePod" right now instead of an iPhone, according to 9to5Mac. That was among the now-strange-sounding names Cupertino pondered for the device,...
Apple's original iPhone marketers pondered such names as TriPod, Mobi and iPad
10 Actionable Trends For Mobile Marketers In 2013

Facebook's First Intern Has A Startup That American Express Invested Millions In (AXP, FB)

www.businessinsider.com
Radius makes software tools to help marketers reach small businesses. It has 10 million users and just raised $12.4 million from a group of investors including American Express. Founder Darian Shirazi, who started the company as Fwix a few years ago, was Facebook's first intern and worked for the social...
Facebook's First Intern Has A Startup That American Express Invested Millions In (AXP, FB)

Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

techcrunch.com
Twitter just announced via blog post that it has launched an advertising API, which will allow brands to run ad campaigns through the company’s API partners, rather than having to buy them through Twitter itself. This confirms a report by TechCrunch’s Ingrid Lunden saying that Twitter would launch its ads...
Twitter Launches Ads API, So Marketers Can Run Campaigns Through Adobe, Salesforce, Others

How Totally Paranoid People Stay Safe Online

www.businessinsider.com
It's more important than ever to make smart decisions about your privacy online. You don't have to get carried away with it, but you could probably stand to use some of the same tools that security-obsessed folks use every day. Here are some utilities to help keep your identity to...
How Totally Paranoid People Stay Safe Online

High-tech photo booth tracks user behavior

www.computerworld.com
A photo kiosk that can track user behavior using a Microsoft Kinect-like sensor and mine social data could help marketers gain valuable information about audiences at sporting events....
High-tech photo booth tracks user behavior

Microsoft and Skype dreaming up new, utilitarian ad formats

paidcontent.org
One has faced challenges in its existing online ad business, while the other is just getting going. Now Microsoft and its recently-acquired Skype are setting out to prove they can profit where consumers aren’t paying — by introducing an innovative line-up of advertising formats native to their new products. At Monaco...
Microsoft and Skype dreaming up new, utilitarian ad formats
Jell-O's Ad Agency Thinks It Can Change the Meaning of #FML to 'Fun My Life'

Moving From Static To Dynamic: Building Relationship-First Email Creative

marketingland.com
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn’t work anymore. With the increased usage of mobile devices, smart phones and... Please visit Marketing Land for...
Moving From Static To Dynamic: Building Relationship-First Email Creative

Storify Aims For Marketers With its New 'Storify Business' Plan, Redesigns Free Version Too

techcrunch.com
Last month, social media curation service Storify revealed its first paid plan, Storify VIP. It sounds like VIP is designed for large media organizations (the first announced customer was the BBC), but today, Storify is announcing that it created a more accessible, less journalism-focused option called Storify Business. “The new...
Storify Aims For Marketers With its New 'Storify Business' Plan, Redesigns Free Version Too

AudienceScience scores cash, names former PopCap exec as CFO

www.geekwire.com
AudienceScience has raised additional capital and named former PopCap Games executive Bob Chamberlain to the role of chief financial officer. The marketing services company declined to comment on how much cash it raised in the most recent round, but a SEC filing indicates that it has reeled in $9.2 million...
AudienceScience scores cash, names former PopCap exec as CFO

SocialBakers Launches Tool To Show Local Facebook Page Fan Counts

marketingland.com
Marketers that want a better sense of where a Facebook Page is most popular can do that now via a new tool from the social analytics firm, SocialBakers. The company announced its Local Page Ranks tool today, which shows where Page fans are located geographically. This data has been available...
SocialBakers Launches Tool To Show Local Facebook Page Fan Counts
× Just a test of the new info bar. What do you think?