marketing automation

marketing automation

Gigya launches partner ecosystem to turn social, gamification into cash

Marketo Offers LaunchPoint, An App and Services Network For The "Marketing Nation"

techcrunch.com
Marketo is offering a new service called LaunchPoint, which is meant to serve the “marketing nation,” a term Marketo coined to describe an ecosystem of technology partners and professional service providers. The LaunchPoint service is essentially an app and services network for marketers. The storefront-style service integrates with the Marketo marketing-automation platform...
Marketo Offers LaunchPoint, An App and Services Network For The "Marketing Nation"

Nearstream merges with LoopFuse, turning social media chatter into sales leads

www.geekwire.com
Seattle startup Nearstream has merged with Atlanta-based LoopFuse, creating a new organization that’s designed to help companies mine Facebook, Twitter and other social media channels for sales leads. The company will be based in Seattle, led by Nearstream CEO and former Gist executive Robert Pease and Nearstream CTO and former MessageGate...
Nearstream merges with LoopFuse, turning social media chatter into sales leads

Microsoft buys into multi-lingual social analytics with Netbreeze acquisition

gigaom.com
Buying your way into more social media analytics capabilities is all the rage.  Oracle bought Vitrue last year and then Eloqua for $871 million; Salesforce.com dropped $689 million on Buddy Media. And now Microsoft is buying Netbreeze, a Swiss company that it says will beef up its CRM play. This, just...
Microsoft buys into multi-lingual social analytics with Netbreeze acquisition

Hubspot nets $35 in new cash to fuel hiring and M&A

gigaom.com
Hubspot, a Cambridge, Mass. specialist in in-bound marketing technology, snagged  $35 million in new venture money which brings its total funding to $100 million. The company has big plans for that cash including acquisitions and more hiring, CEO and Co-founder Brian Halligan told me next week. “We just opened our...
Hubspot nets $35 in new cash to fuel hiring and M&A

'YouTube For Business', Vidyard, Raises $6M Series A Led By OMERS Ventures To Build Out Its Video Marketing & Analytics Platform

techcrunch.com
Vidyard, a Y Combinator alumnus and enterprise startup that sells a video marketing platform with embedded analytics tools to businesses to help them track and monetise video content, has closed a $6 million Series A led by Canada’s OMERS Ventures. Existing investors iNovia Capital and SoftTech VC also participated, along with a personal investment...
'YouTube For Business', Vidyard, Raises $6M Series A Led By OMERS Ventures To Build Out Its Video Marketing & Analytics Platform

Oracle Buys Eloqua For $871 Million (ORCL)

www.businessinsider.com
Oracle just bought software maker Eloqua for $871 million. Eloquoa makes cloud-based marketing and "revenue performance management" software. Massive enterprise companies like Oracle and SAP keep gobbling up more and more cloud-based software solutions for their clients so that those clients will have fewer reason to ever leave them. Here's...
Oracle Buys Eloqua For $871 Million (ORCL)

Oracle buys cloud-based marketing software firm Eloqua for $871 million

thenextweb.com
Multinational computer technology firm Oracle today announced that it has agreed to acquire Eloqua, a company that provides cloud-based marketing automation and revenue performance management software, coughing up close to $871 million or $23.50 per share. We’re updating this post with more information, hang tight....
Oracle buys cloud-based marketing software firm Eloqua for $871 million

"CMOs Are The New CIOs" & Other Things The Industry Is Saying About Salesforce Deal To Buy ExactTarget

marketingland.com
Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the future of marketing automation, to the role of email marketing and its continued significance in an... Please visit Marketing Land for the full article....
"CMOs Are The New CIOs" & Other Things The Industry Is Saying About Salesforce Deal To Buy ExactTarget

Bringing sanity to sales, Tylr Mobile promises to unify Salesforce with your inbox

venturebeat.com
July 9-10, 2013 San Francisco, CA Early Bird Tickets on Sale For startups targeting businesses, rather than consumers, improving the mobile experience has become a priority. Launching today, Tylr Mobile is a San Francisco-based startup that is solely focused on improving how we work on a smartphone or tablet. The...
Bringing sanity to sales, Tylr Mobile promises to unify Salesforce with your inbox

Marketing software company Marketo files for a $75M IPO

venturebeat.com
Marketo has filed for a $75 million IPO, the marketing automation software company announced this afternoon. Marketo has raised $108 million in venture funding to date. The company closed its most recent round in November 2012, $50 million led by Silicon Valley firm Battery Ventures. It will trade under...
Marketing software company Marketo files for a $75M IPO

Portland's Act-On Software lands $16 million

www.geekwire.com
Act-On Software, a Portland-area startup that helps companies automate marketing campaigns, just scored $16 million in venture capital financing. This latest round, led by Silicon Valley’s Norwest Venture Partners, doubles Act-On’s VC total to $32 million, The Oregonian reports. Trinity Ventures, US Venture Partners and Voyager Capital — all existing Act-On investors...
Portland's Act-On Software lands $16 million

Customer service and marketing automation join forces as UserVoice integrates with Pardot

thenextweb.com
Customer service platform UserVoice announced today that it has integrated its service with ExactTarget’s Pardot marketing automation platform. With this tie-in, companies will be able to leverage their customer engagement data for lead scoring and implementing targeted marketing campaigns. UserVoice’s CEO and founder Richard White tells TNW that the integration...
Customer service and marketing automation join forces as UserVoice integrates with Pardot

The Data-Driven Enterprise Marketing Revolution

allthingsd.com
Image copyright CartoonresourceEarly on in the development of the Web, marketers talked about the promise of true “one-to-one marketing,” where the experience of interacting with a brand would be unique to the individual. Marketers eagerly proclaimed they would be able to deliver exactly the right message at the right place...
The Data-Driven Enterprise Marketing Revolution

Alchemist Accelerator's Second Class Highlights 9 Enterprise Startups In Flight Data Tech, Learning Management And More

techcrunch.com
I’m at Citrix corporate headquarters in Santa Clara, Calif., for the presentations by the nine members of the second class of the Alchemist Accelerator group. It’s quite an eclectic class for the B2B accelerator. The Alchemist Group is a new, venture-backed initiative focused on accelerating the development of seed-stage enterprise...
Alchemist Accelerator's Second Class Highlights 9 Enterprise Startups In Flight Data Tech, Learning Management And More

LA-based telemarketing software startup raises $15M

venturebeat.com
Telemarketing is a dirty business, but someone’s gotta do it — because somehow, it’s still profitable. Also profitable is selling software to telemarketers that allows them to track the calls they make, the responses they get (or don’t get) from consumers, and the next follow-up actions they need to take...
LA-based telemarketing software startup raises $15M

SocialPandas Raises $1.5 Million For CRM Tools To Aid The Forgotten Sales Person

techcrunch.com
SocialPandas has raised $1.5 Million in a seed round from True Ventures to develop its social tools for sales people — the ones left behind at the front lines of the business world. The oversubscribed round also includes angel investments from former Salesforce.com, VMware, and Apple executives as well as...
SocialPandas Raises $1.5 Million For CRM Tools To Aid The Forgotten Sales Person

B2B Marketing Automation Tools 2013: An Updated Guide

marketingland.com
Back in February, Marketing Land’s sister site, Digital Marketing Depot, published an in-depth report called B2B Marketing Automation Tools 2013: A Buyer’s Guide. Interest in the report was strong, and as with many aspects of online marketing, many things have changed in just a few months. So... Please visit Marketing...
B2B Marketing Automation Tools 2013: An Updated Guide

ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

techcrunch.com
ExactTarget, the marketing software giant that went public in March of this year, has picked up a pair of smaller companies to build out its services portfolio: marketing automation company Pardot for $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock) and analytics company iGoDigital for $21 million ($14.7 million in cash and $6.3 million in ExactTarget common...
ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

Pubmatic raises $45 million; is an IPO on the horizon?

gigaom.com
The ad tech world is incredibly cluttered and fragmented. But in some pockets of the ecosystem, there are signs of consolidation. In an announcement today, digital media platform PubMatic said it has raised $45 million in mezzanine financing. The Redwood City, Calif.-based company said Wednesday that new investor August...
Pubmatic raises $45 million; is an IPO on the horizon?

Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation

marketingland.com
In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will... Please visit Marketing Land for the full article....
Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation

Twitter Acquires Personalized Email Marketing Provider RestEngine

techcrunch.com
Twitter has just finalized a deal to acquire RestEngine, a developer of personalized email marketing services, which could help Twitter deliver email digests of tweets you’ve missed. The acquisition fits well with Twitter’s recent talent acquisition of Summify, which creates these kinds of personal news digets. Three of four founders...
Twitter Acquires Personalized Email Marketing Provider RestEngine

Big Data And SaaS Will Become Relevant For Small Businesses In 2013

techcrunch.com
Editor’s note: Chris Luo is VP of marketing at FiveStars. Previously, he ran small business marketing at Facebook and acquisition marketing in Asia-Pacific for Google AdWords. Follow him on Twitter @chrisluo. Over the past few years, most of us who work at mid to large-sized companies have seen our productivity multiply because of...
Big Data And SaaS Will Become Relevant For Small Businesses In 2013

Why Oracle bought Eloqua, and what it means for the market

www.computerworld.com
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had....
Why Oracle bought Eloqua, and what it means for the market

Oracle beefs up marketing applications savvy with $871M buy of Eloqua

gigaom.com
Lest we forget that Oracle remains primarily a software company, it announced plans to buy Eloqua, a maker of marketing management software for $871 million or $23.50 per share. The buy comes two years after the database giant bought Eloqua competitor Market2Lead. (Check out Eloqua’s blog on that acquisition for...
Oracle beefs up marketing applications savvy with $871M buy of Eloqua

Oracle buys Eloqua for marketing software in $871 million deal

www.computerworld.com
Oracle has agreed to acquire Eloqua for about US$871 million in a bid to build out a set of marketing automation software....
Oracle buys Eloqua for marketing software in $871 million deal

BII MOBILE INSIGHTS: Localized Mobile Marketing Is On The Rise

www.businessinsider.com
Mobile Insights is a new daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. National Brands Find Local Affiliates Lacking In Mobile Marketing (eMarketer)National brands' investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo's...
BII MOBILE INSIGHTS: Localized Mobile Marketing Is On The Rise

Tableau Software To Open Trading On The NYSE At $31 Per Share With Market Symbol "DATA"

techcrunch.com
Data visualization software company Tableau Software, going by the symbol “DATA,” will start trading tomorrow on the New York Stock Exchange at $31 per share, up from earlier today when the company said it would trade in the $28 to $30 range. Tableau will offer 8.2 million shares of its...
Tableau Software To Open Trading On The NYSE At $31 Per Share With Market Symbol "DATA"
Localytics raises $5.5M, launches new in-app marketing automation system
The hot new CxO: Chief Marketing Technology Officer? [ infographic ]
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