marketing campaign

marketing campaign

Cablevision, in Ads, Pokes Fun at Itself

online.wsj.com
Cablevision, after investing to improve service, is kicking off a marketing campaign to burnish its image with commercials that acknowledge customer frustration with technology....
Cablevision, in Ads, Pokes Fun at Itself
Homeless Hotspots: the best, worst, smartest, dumbest part of SXSW

Microsoft starts Windows 8 TV commercial campaign

www.electronista.com
Microsoft has started its television-based marketing campaign for Windows 8. Commercials for the new operating system started to air today, and will appear most prominently during the Sunday National Football League games before being used in commercial breaks for other TV shows.......
Microsoft starts Windows 8 TV commercial campaign

7 Steps to Your Event’s Social Media Marketing Campaign

engage365.org
7 Steps to Your Event’s Social Media Marketing Campaign

Mediabistro’s Facebook Marketing Boot Camp Happening This Week

www.insidefacebook.com
Editor’s Note: Our sister company, Mediabistro, hosts innovative online workshops that teach social media strategy. The upcoming Facebook Marketing Boot Camp features Inside Network’s Brendan Irvine-Broque. Read on for details. Launch a Complete Facebook Marketing Campaign With Our Help The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28....
Mediabistro’s Facebook Marketing Boot Camp Happening This Week

Barnes & Noble To Take On Amazon With A New 8GB Nook Tablet

techcrunch.com
Barnes & Noble seemed pleasantly surprised when they announced their Nook Tablet “exceeded expectations” over the holidays, but their 70% year-over-year jump in device sales paled in comparison to rival Amazon’s 177%. That their flagship Nook Tablet cost a full $50 than the Kindle Fire certainly didn’t help, but that...
Barnes & Noble To Take On Amazon With A New 8GB Nook Tablet
Sprint sizzles - is AT&T and Verizon's greed the reason?
Apple Launching New Final Cut Pro X Marketing Push to Win Back Professionals
Shift attacks Salesforce, Adobe with 'open marketing cloud,' an app store for digital marketing tools

Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner

www.insidefacebook.com
Social advertising company Adaptly today announced that it has been selected as a Strategic Preferred Marketing Developer by Facebook, joining 12 other companies with access to some of the social network’s alpha and beta products, as well as more support from its sales, product and engineering teams. sPMD companies also serve on...
Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner
Nokia May Be Down, But They’re Not Out
RIM: ‘Grim and getting grimmer’

Yahoo ready to undergo a 'brand renaissance'

news.cnet.com
CEO Marissa Mayer is implementing a step-by-step plan to make Yahoo more worthy of a marketing campaign. [Read more]...
Yahoo ready to undergo a 'brand renaissance'

Google Goes After TV Dollars, By Pretending It's TV

allthingsd.com
Google sells a lot of advertising — about $38 billion a year. But the TV guys sell even more — more than $190 billion a year. Hence Google’s new pitch to advertisers: Think of us like TV! Buy us like TV! Which means Google is going to start using an...
Google Goes After TV Dollars, By Pretending It's TV

HBO: Almost GIFing it Kind of Together

betabeat.com
(screencap from What Should We Call Girls) A couple weeks back, Betabeat noted that Cinemax had embarked on a GIF-happy marketing campaign for its new show, Banshee, which seemed like a heavy-handed marketing campaign for a heavy-handed show. Well, if releasing the entire first episode in GIF format seemed a bit...
HBO: Almost GIFing it Kind of Together

Asus drops quad-core Tegra 3 in favor of dual-core S4 in new Transformer tablet

www.extremetech.com
In a move that will shock and disgust bleeding-edge technophiles everywhere, Asus has announced at Mobile World Congress 2012 that its new Transformer Pads — the high-end Infinity Series — will use the recently-announced dual-core Qualcomm S4 SoC. The critically acclaimed Transformer Prime, the Infinity Series’ predecessor which was released...
Asus drops quad-core Tegra 3 in favor of dual-core S4 in new Transformer tablet

Samsung Outraged At Claim That It Rips Off Apple, Vows To Put Apple's Jonathan Ive To Shame

www.businessinsider.com
 Samsung's mobile design chief says his company will produce iconic designs "one day". The Korean firm has been accused of modeling its products on Apple's designs, not least by Apple itself, which accused Samsung of "slavishly copying" the design of its iPhone and iPad. Lee Minhyouk, vice president for...
Samsung Outraged At Claim That It Rips Off Apple, Vows To Put Apple's Jonathan Ive To Shame

The latest Google+ TV Ad is based on a Googler’s real-life experience

thenextweb.com
If you watched The Grammys last night, you might have seen a new commercial for Google+ called “New Dad”. I was doing dishes at the time and wasn’t watching the TV, but listened. The commercial starts out with a male voice describing how he took a bazillion pictures of his...
The latest Google+ TV Ad is based on a Googler’s real-life experience

Sprint takes the covers off network coverage

tech.fortune.cnn.com
The company's Power Network Coverage Tool lets anyone check network strength and availability by address or zip code. It comes across as an effort to boost its weak churn results and new customer sign-ups - and to counter Verizon's effective "It's the network" marketing campaign. Sprint could frankly use some...
Sprint takes the covers off network coverage

Tracking 1m+ user acquisitions, Science-backed HelloInsights launches as Pinterest-focused analytics

thenextweb.com
Los Angeles-based tech incubator, Science Inc. has just funded another startup, this time focused on creating an analytics tool for marketing campaigns on Pinterest. Known as HelloInsights, this platform will target brands who have a desire to run a marketing campaign on the social network while preserving Pinterest’s core essence....
Tracking 1m+ user acquisitions, Science-backed HelloInsights launches as Pinterest-focused analytics

T-Mobile Launches Big Push to Get Customers to Bring Their Own iPhone

allthingsd.com
Like a host with an empty wine cellar, T-Mobile is hosting a party but encouraging guests to bring their own bottle. Or, in this case, to bring their own iPhone. This week, the No. 4 U.S. carrier is kicking off a push that will encourage customers to bring their own...
T-Mobile Launches Big Push to Get Customers to Bring Their Own iPhone

Virgin Mobile promises $100 prepaid credit for T-Mobile defectors

www.electronista.com
Virgin Mobile has kicked off a marketing campaign that is aimed at current T-Mobile prepaid customers. As part of its "retrain your brain" promotion, Virgin is offering $100 in unlimited-plan credit for customers who switch their phone number from a T-Mobile account....    ...
Virgin Mobile promises $100 prepaid credit for T-Mobile defectors

Samsung Puts NFC Stickers In Coffee Bean In Singapore

techcrunch.com
Samsung and The Coffee Bean & Tea Leaf have placed Samsung-branded NFC stickers in all 51 outlets in Singapore. Their marketing campaign runs from 8 February to 7 March, and will reward Samsung NFC-device users with an upsized drink for tapping the poster and Liking Coffee Bean’s Facebook page after...
Samsung Puts NFC Stickers In Coffee Bean In Singapore

Samsung's Galaxy S4 Gets The Bratty Jeremy Maxwell Tease. Again

readwrite.com
Say what you will about Samsung, it sticks to its guns. Even if that means once again inflicting a whiny, snobby little brat on an unsuspecting world as its mascot and "secret messenger" for the upcoming Galaxy S4 smartphone. Yes, Jeremy Maxwell is back -- and annoying as ever --...
Samsung's Galaxy S4 Gets The Bratty Jeremy Maxwell Tease. Again

Big Data And SaaS Will Become Relevant For Small Businesses In 2013

techcrunch.com
Editor’s note: Chris Luo is VP of marketing at FiveStars. Previously, he ran small business marketing at Facebook and acquisition marketing in Asia-Pacific for Google AdWords. Follow him on Twitter @chrisluo. Over the past few years, most of us who work at mid to large-sized companies have seen our productivity multiply because of...
Big Data And SaaS Will Become Relevant For Small Businesses In 2013

Facebook's Android Event Leads To Speculation That It's Launching Its Own Smartphone

www.fastcompany.com
HTC is rumored to be the partner here. An invitation to an event next week has reignited the Facebook smartphone rumor again. Entitled "Come see our new home on Android", the launch is taking place at Facebook HQ in Menlo Park on Thursday 4 April, and has 9to5Google claiming...
Facebook's Android Event Leads To Speculation That It's Launching Its Own Smartphone

Promoting Companies On Social Media Could Ruin Your Friendships

www.businessinsider.com
Getting paid to Tweet or post on Facebook sounds like an incredibly easy side hustle. But whether it's worth the cost of our friendships is a lesson consumers might learn have to the hard way.  We first spotted the trend on fashion apps/sites like Fancy and Pose, as well as...
Promoting Companies On Social Media Could Ruin Your Friendships

Japanese mobile calling app Line passes 20 million users, takes aim at Skype with PC plans

thenextweb.com
Japanese Internet firm Naver has announced that Line, it’s mobile calling and messaging application for iPhone and Android, has hit the milestone of 20 million users worldwide, but the company has no plans to stop just there. Naver, which runs a popular search engine and other Web services, is developing...
Japanese mobile calling app Line passes 20 million users, takes aim at Skype with PC plans

T-Mobile posts teaser video for new (probably) Android handset

9to5google.com
T-Mobile has posted a new teaser this evening on its Youtube account, presumably for a new Android handset. The company also plans to kick-off its new marketing campaign tomorrow, says TmoNews. 90% of the handsets on T-Mobile are currently running Android, and hey, this may be for the upcoming HTC...
T-Mobile posts teaser video for new (probably) Android handset

How an Architecture Website Got Featured in the iPhone 5 Launch Video

www.macrumors.com
Architecture website Dezeen was prominently featured in the iPhone 5 promotional video revealed yesterday, and today the site has posted a brief behind-the-scenes look at how the collaboration came to fruition. The site is featured in the video starting around the 1:16 mark, with the iPhone 5 user opening an...
How an Architecture Website Got Featured in the iPhone 5 Launch Video
× Just a test of the new info bar. What do you think?