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Zynga Optimizes for Players Who Spend More Than $10K, Says Purported Former Zynga Engineer in AMA

www.betabeat.com
A person claiming to be a former Zynga engineer hosted an Ask Me Anything on Reddit last night. As proof, he or she submitted a snapshot of a termination notice and claims to have quit and have no axe to grind. Take it with a grain of salt, but Redditors...
Zynga Optimizes for Players Who Spend More Than $10K, Says Purported Former Zynga Engineer in AMA

AudienceScience slashes 33 jobs, plans to close ad network

www.geekwire.com
AudienceScience, a global digital marketing company with offices in Bellevue, is closing its ad network business effective Dec. 1 so the company can focus solely on the AudienceScience Gateway, its global SaaS-platform for marketers. The end of the ad business resulted in the eliminated of 33 sales and marketing jobs among...
AudienceScience slashes 33 jobs, plans to close ad network
Funding daily: app crash reporting, social media, and green buildings

How eBay Worked With The FBI To Put Its Top Affiliate Marketers In Prison (EBAY)

www.businessinsider.com
The knock at the door came at 7.03 a.m. Shawn Hogan, the CEO of a successful online marketing company called Digital Point Solutions, was sitting on his sofa. He didn't immediately answer the door. Then the key turned in the lock.Nine FBI agents entered Hogan's upscale condo to serve a...
How eBay Worked With The FBI To Put Its Top Affiliate Marketers In Prison (EBAY)

Super Bowl Viewers Will Check Phones 10 Times During the Game [STUDY]

mashable.com
Nearly half of Super Bowl XLVI viewers will check their mobile device as many as 10 times during the game, and almost a third of viewers under age 45 will watch the game “with device in hand.” More than 80% of viewers say they’ll use their mobile device during...
Super Bowl Viewers Will Check Phones 10 Times During the Game [STUDY]

Former Yahoo Ad Exec Did Not Take COO Job at Off-Brand TGI Fridays

betabeat.com
(Photo: Image Shack) He did, however, take a job at Nanigans, which is apparently a Facebook performance marketing company, and not a restaurant where your newly-single Aunt goes to swig 1,000-calorie drinks and pick up dudes smoking Newports....
Former Yahoo Ad Exec Did Not Take COO Job at Off-Brand TGI Fridays
Another Business Use For Instagram: Vitrue Integrates Photos With Brands’ Facebook Campaigns

Digital Marketer Links Up With Russell Simmons

blogs.wsj.com
Interactive One, a digital marketing company catering to African Americans and Hispanics, has teamed up with Russell Simmons' GlobalGrind.com to gain scale among urban audiences....
Digital Marketer Links Up With Russell Simmons

Massive data collector Acxiom plans to reveal the dirt it has on you

www.theverge.com
One of the biggest personal data collectors around is getting ready to open its vaults to the public. According to Forbes, you'll soon be able to request your personal files from Acxiom, a marketing company that holds a database on the interests and details of over 700 million people....
Massive data collector Acxiom plans to reveal the dirt it has on you

Google puts its German sales chief on leave 'for the time being' after embezzlement charges

thenextweb.com
Google’s sales director in Germany, Stefan Tweraser, has been relieved from his duties for an indefinite period of time. Tweraser was recently charged in Austria with receiving kickbacks for sponsorship deals he made while working as a marketing executive for Telekom Austria, a provider of fixed-line, mobile, data, and Internet...
Google puts its German sales chief on leave 'for the time being' after embezzlement charges

Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing

techcrunch.com
Velti has just released its mobile ad industry report for June. As usual, the mobile marketing company has chosen to highlight disparate factoids that it culled from the data — for example, it says that Israel is the leader in app engagement, with adults using apps for an average of...
Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing

Yoko Ono launches #smilefilm app, a project to capture 7 billion smiles from around the world

thenextweb.com
“My ultimate goal in film-making is to make a film which includes a smiling face snap of every single human being in the world.” This quote is attributed to Yoko Ono, John Lennon’s now widow, in 1967. Lennon then told Rolling Stone in 1968: “The idea of the film won’t...
Yoko Ono launches #smilefilm app, a project to capture 7 billion smiles from around the world

Velti: In Mobile Ads, iOS Widens Its Lead Over Android

techcrunch.com
Last month, mobile marketing company Velti reported that iOS had pulled slightly of Android in mobile ad impressions, after being tied at the end of last year. Now, apparently, iOS has taken widened that lead, if not by much — it accounted for 55 percent of mobile ad impressions in...
Velti: In Mobile Ads, iOS Widens Its Lead Over Android

Mobile marketing firm Lenco picks Seattle for new HQ

www.geekwire.com
Lenco Mobile has relocated its headquarters from Santa Barbara, California to Seattle’s Pioneer Square neighborhood, the lastest in a string of California companies that have set up operations here in order to mine the region’s tech talent. A mobile marketing company, Lenco is publicly traded with revenue of $2.8 million...
Mobile marketing firm Lenco picks Seattle for new HQ

Vibes Media Acquires Mobile Advertising Startup Zeep Mobile

techcrunch.com
Vibes Media, a company that creates text message marketing campaigns, has acquired self-service mobile advertising startup Zeep Mobile. Terms of the deal were not disclosed. Zeep Mobile provides a free API that allows any website and publishers to send and receive text messages to and from its visitors. There are...
Vibes Media Acquires Mobile Advertising Startup Zeep Mobile

Oscars provide the perfect platform for promotion mobile shortcodes

www.gomonews.com
There was a “blink and you’ll miss it” mobile promotion during the Oscars - but a blink during one of the most watched TV events of the year is worth an awful lot. The acceptance speech for winning documentary “The Cove” saw one of the film makers raising a “call...
Oscars provide the perfect platform for promotion mobile shortcodes

iOS App Downloads & Marketing Costs Hit Record High In December

techcrunch.com
Mobile app marketing company Fiksu just released new data revealing the impact the holiday season had on iOS app downloads and user acquisition costs. According to the company’s App Store Competitive Index, a measurement of the average aggregate download volume of the top 200 free U.S. applications, December saw 6.04 million daily...
iOS App Downloads & Marketing Costs Hit Record High In December

Why You Need to Stop Ignoring Image Alt Attributes

www.searchenginejournal.com
This is a guest post by AJ Wilcox of OrangeSoda, an internet marketing and search marketing company that specializes in local search and SEO for small business. As you are coding your site, you most often get the necessary stuff in, and then sweep back for all the leftovers. Quite...
Why You Need to Stop Ignoring Image Alt Attributes
Twitter-based Olympic cheer meter reveals who's winning ... on the sofas of the world

Breaking: Social Media Site Vitrue Has Been Bought By Oracle For $300M

techcrunch.com
Breaking news: Software giant Oracle has made a big investment in social media today. The company has bought Vitrue, the social media marketing company that is a close partner to Facebook. The price is undisclosed but TC understands that the price is over $300 million. TC understands there was a...
Breaking: Social Media Site Vitrue Has Been Bought By Oracle For $300M
500friends raises $5 million to focus on "omnichannel." Really, though

Today in Tech: Why the TV business may be on the verge of collapse

tech.fortune.cnn.com
The social network is testing out ways to give children safe and legal access; why the TV business may be on the verge of collapse. Facebook explores giving kids access [THE WALL STREET JOURNAL] Facebook is developing technology that would allow children younger than 13 years old to use the social-networking...
Today in Tech: Why the TV business may be on the verge of collapse
Playhaven developer fired for making sexual jokes after SendGrid's developer evangelist outs him on Twitter

ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

techcrunch.com
ExactTarget, the marketing software giant that went public in March of this year, has picked up a pair of smaller companies to build out its services portfolio: marketing automation company Pardot for $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock) and analytics company iGoDigital for $21 million ($14.7 million in cash and $6.3 million in ExactTarget common...
ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

BrightEdge's $42.8 Million In Funding To Go Toward Company's Content Marketing Solutions

marketingland.com
SEO and content marketing company BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Originally an SEO company, BrightEdge says the newly... Please visit Marketing Land for the full...
BrightEdge's $42.8 Million In Funding To Go Toward Company's Content Marketing Solutions

Twitter and $70B communications giant WPP announce 'global strategic partnership'

venturebeat.com
July 9-10, 2013 San Francisco, CA Tickets On Sale Now Twitter and WPP announced a global strategic partnership this morning that will “greatly expand” collaboration between the two companies, and, WPP says, build its capacity for data-driven marketing. Financial terms of the agreement were not released, but are probably...
Twitter and $70B communications giant WPP announce 'global strategic partnership'

KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher

techcrunch.com
Another move in the oh-so-hot mobile messaging space today: South Korea’s Kakao Inc, which owns the KakaoTalk cross-platform mobile messaging app, has inked an agreement with digital marketing company IGAWorks to bring its mobile ad product, adPOPcorn, to the messaging app. IGAWorks will also provide adPOPcorn to game developers whose products integrate with KakaoTalk....
KakaoTalk Partners With AdPOPcorn, Brings Ads To Its Messaging Platform As It Prepares A Facebook Home Rival Launcher

Mobile Ads Are Becoming As Mainstream As TV Ads

www.businessinsider.com
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.  Mobile Web Users As Comfortable With Ads As With TV Ads (InMobi via the Drum)InMobi launched the results of its Mobile Media Consumption Report, which has found that...
Mobile Ads Are Becoming As Mainstream As TV Ads

An Ex-Zynga Engineer Is Ripping The Company Apart In Plain Sight (ZNGA)

www.businessinsider.com
Whales, abusing contractors, and pushing metrics. That's pretty much all Zynga is about, according to a former engineer. An ex-engineer who was there about six months ago is opening up on an "ask-me-anything" question and answer thread in Reddit. The employee apparently left the company because he (or she)...
An Ex-Zynga Engineer Is Ripping The Company Apart In Plain Sight (ZNGA)

Twitter adds to acquisition roster with RestEngine team

news.cnet.com
Twitter's hired most of the team behind social e-mail marketing company RestEngine. [Read more]...
Twitter adds to acquisition roster with RestEngine team
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