marketing department

marketing department

Motorola takes jab at Apple with Android Voice Actions vs. Siri comparison

9to5mac.com
Handset maker Motorola Mobility may have found itself in an uneasy position as both Microsoft and Apple are attempting to block its $12.billion sale to Google, but the company’s marketing department is as vigorous as ever. With this week’s spotlight on the latest mobile developments showcased at Mobile World...
Motorola takes jab at Apple with Android Voice Actions vs. Siri comparison

Smart cards vital to pay-TV companies such as ONdigital

www.guardian.co.uk
Encrypted codes enable a pay-TV firm to charge for its programmes, without them its revenue would soon evaporateNew allegations about ONdigital's collapse centre on a small, high-tech item, the TV smart card.The smart card's encrypted codes enable a pay-TV firm to charge for its programmes, and switch off the viewers...
Smart cards vital to pay-TV companies such as ONdigital

Hulu adds Windows 8 app

venturebeat.com
Microsoft’s Windows Phone team has something to celebrate today: Another top-tier app has been added to its platform. Hulu has released the Windows 8 version of its app, and it’s a good-looking one. “Our team has been focused on creating a beautiful and comprehensive Hulu Plus experience that is...
Hulu adds Windows 8 app

HTC's Problems Go Way Beyond Marketing

readwrite.com
Smartphone maker HTC had a down year in 2012. That's not news, the company's troubles have been well documented. Samsung, the playground bully of the mobile industry, basically beat up HTC and stole its lunch money. Apple, that conniving and clever older sister, boxed HTC in to a corner and...
HTC's Problems Go Way Beyond Marketing

Redfin hires former REI marketing vet — a ‘piranha with a heart’

www.geekwire.com
Redfin CMO Tom Vogl Redfin spent more than a year trying to find the right person to lead the company’s marketing department. And the Seattle online real estate company believes that it has finally found its match in Tom Vogl, a former senior vice president of marketing at outdoor retailer REI....
Redfin hires former REI marketing vet — a ‘piranha with a heart’

The AIDA Marketing Model in Web Design

www.noupe.com
  By Louis LazarisIf you’ve been formally educated in marketing, more than likely you’ve learned about a marketing model called AIDA. AIDA is an acronym that represents the different steps involved in selling a product or service. Very often, the principles of AIDA are applied naturally when a useful product...
The AIDA Marketing Model in Web Design
How Bodyform Made Period Hell Funny On Facebook -- And Clocked Up More Than Two Million YouTube Views In The Process

Did 'Hunger Games' Create A New Digital Marketing Template For Hollywood?

paidcontent.org
When a movie opens to nearly $153 million dollars, the studio executives backing it always tend to look like geniuses. But in the case of the Lionsgate (NYSE: LGF) marketing department, what they did digitally to stoke buzz for youth-novel adaptation Hunger Games is earning them a particularly large...
Did 'Hunger Games' Create A New Digital Marketing Template For Hollywood?

Android this week: HTC One arrives; TweetDeck gone soon; Galaxy Note 8.0 impresses

gigaom.com
The big HTC One launch date came and went this week, with two carriers selling the phone in stores on Friday. The Android handset is HTC’s flagship phone that has much riding on its success: HTC is hoping this hero can turn the tide of falling sales and revenue over...
Android this week: HTC One arrives; TweetDeck gone soon; Galaxy Note 8.0 impresses

Do you really want your CMO in charge of IT?

gigaom.com
Every time I hear that more IT spending will flow through the marketing department than through CIOs in the future, I get visions of expensive PowerPoint-toting suits designating their server of choice. It’s an odd picture. On Tuesday, the Gartner projection that in five years, the CMO will spend more on IT...
Do you really want your CMO in charge of IT?

World's saddest TV pitchman loses his marketing department

news.cnet.com
Sharp, made famous at this year's CES by the booth presenter who presented to no one, has eliminated its entire U.S. marketing department. [Read more]...
World's saddest TV pitchman loses his marketing department
Sprout Social knows when you're sleeping, awake, and checking social media

ZTE marketing guy goes crazy with unknown WP8 handset and Gaussian blur

www.engadget.com
Who needs a marketing department when you have a personal Sina Weibo account? So reasoned ZTE's marketing strategy manager, Dennis Lui, as he posted the above photo of three ZTE Windows Phones to the internet. The right-hand device is just a regular ZTE Tania and, although it looks like...
ZTE marketing guy goes crazy with unknown WP8 handset and Gaussian blur

Salesforce CEO Benioff Invites Laid Off Yammer Employees To Work For Him

allthingsd.com
Acquisitions are sometimes messy, especially, and when Microsoft is the buyer. Last year’s $1.2 billion acquisition by the software giant of the social enterprise and collaboration software company Yammer is turning out to be no exception. There have been layoffs and changes in the reporting structure of Yammer’s marketing department,...
Salesforce CEO Benioff Invites Laid Off Yammer Employees To Work For Him

30 Valuable Lessons Learned Using Social Media for Small Business

www.problogger.net
In this post Mark Hayward shares some great tips on social media for small business. Image by jn is not here Do you own a small business? How long have you been using social media as a marketing tool and what have you learned? In a little over a months...
30 Valuable Lessons Learned Using Social Media for Small Business

If Not Orwell, Then Huxley: The Battle for Control of the Internet

www.theatlantic.com
Our online freedoms are on the verge of being eroded in ways more subtle and insidious than Orwell -- or Apple's marketing department -- ever imagined.On Super Bowl Sunday, January 22, 1984, Apple ran one of the most famous TV advertisements of all time. It opened with a gray theater...
If Not Orwell, Then Huxley: The Battle for Control of the Internet

How Twitter transformed dance

www.guardian.co.uk
Dance companies have embraced social media like few others arts organisations - and even the founder of Twitter is a ballet fan. Judith Mackrell visits San Francisco Ballet to find out what new technology can do for dancers and audiences alikeThe garrulous arena of social networking might seem a world...
How Twitter transformed dance
It's not your startup anymore if the market tells you what to do

This week's new games

www.guardian.co.uk
Dishonored, Xbox 360, PS3 & PCAs bodyguard to the empress, the only thing worse than seeing her killed in front of you is that everyone thinks you did it.In Dishonored, revenge is a dish best served piping hot, and after escaping death row, your job is to turn the tables...
This week's new games
Reframing the problems with "freemium" by charging the marketing department

How Apple managed to incorporate a Retina Display into the new iPad

thenextweb.com
The new iPad’s Retina Display was perhaps the most expected feature to be included in Apple’s new tablet, especially after it incorporated the high-resolution display into both its iPhone 4 and iPhone 4S smartphones. But don’t let that take away from the fact that the technology behind its iPad display isn’t impressive,...
How Apple managed to incorporate a Retina Display into the new iPad

iOS 6: Siri's Excellent Marketing Skills Lock In the App Store Strategy

www.readwriteweb.com
Siri knows sports. Siri can make a reservation for you. Siri speaks many more languages. Apple’s talking assistant is getting a big update with iOS 6, the software that runs your iPhone, iPad and iPod Touch. Many of the new features in iOS 6 will be great for Apple's marketing department,...
iOS 6: Siri's Excellent Marketing Skills Lock In the App Store Strategy

BB10 is ready to ship, BlackBerry's marketing department does its best Etta James parody (video)

www.engadget.com
Their phones are fine and dandy, but we liked the band before it sold out.Filed under: BlackberryCommentsVia: AllThingsD...
BB10 is ready to ship, BlackBerry's marketing department does its best Etta James parody (video)

How Kate Spade Uses Pinterest For Marketing

www.businessinsider.com
Kate Spade, the bag and apparel designer, recently launched a Pinterest account. Like a lot of brands, the company realizes that Pinterest is suddenly big, particularly with women, and driving a huge amount of traffic. Rather than pin products that Kate Spade sells, the brand's marketing department has been...
How Kate Spade Uses Pinterest For Marketing

HP Envy 14 Spectre review

www.engadget.com
In a previous life, the HP Envy 14 was a laptop's laptop: a 5.69-pound slugger with an optical drive, discrete AMD graphics and a battery that couldn't last four hours in our battery rundown test. That notebook -- one of our favorites in the 2010-2011 year -- met its...
HP Envy 14 Spectre review

My First 48 Hours With Nike FuelBand - The Good, The Bad And The Frustrating

www.businessinsider.com
On Monday afternoon I received a present from Nike's marketing department: My very own $149 FuelBand. The FuelBand is a plastic device you wear on your wrist to track daily fitness.I was pumped. It looked pretty cool, and I need motivation to exercise.It's been 48 hours since I slapped it...
My First 48 Hours With Nike FuelBand - The Good, The Bad And The Frustrating

DMCA Notices So Stupid It Hurts

www.techdirt.com
Google's decision to be much more transparent about DMCA takedowns for search has revealed a swathe of absolutely ridiculously stupid DMCA notices. We've covered some already, but TorrentFreak has found some more -- including multiple cases of DMCA notices by copyright holders that aren't just against their own best interests,...
DMCA Notices So Stupid It Hurts

Social business beyond just the marketing department

www.webinknow.com
Social business beyond just the marketing department

RIM Bolsters Marketing Efforts With Some Silly Cartoon Characters

techcrunch.com
Update: RIM updated their blog to state that the images and characters in question are were meant to be a bit of fun, and not the vanguard of the company’s new marketing plan. Way back in December, before a management shakeup saw him and his partner leaving RIM’s top posts,...
RIM Bolsters Marketing Efforts With Some Silly Cartoon Characters

Adobe's Corporate Culture Through The Lens Of A Documentary Filmmaker

www.fastcompany.com
As Creative Director for Video at Adobe, 51-year-old Dan Cowles brings a documentary filmmaking style--and indie-budget frugality--to visual marketing for the leading maker of software for creatives.Dan Cowles supervises a team of 10, creating a wide array of video content for the Adobe marketing department. It's a job that lets...
Adobe's Corporate Culture Through The Lens Of A Documentary Filmmaker
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