marketing efforts

marketing efforts

10 niche social platforms to leverage for new leads

thenextweb.com
Facebook can adjust their algorithms over and over again, and Twitter can find new ways to target promoted tweets, but let’s face it: sometimes, social networks are just too big. Though millions of users are checking these feeds constantly, they’re not always paying close attention to what they’re reading. There...
10 niche social platforms to leverage for new leads

3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI

searchengineland.com
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. For me, this was an extremely useful session with a huge hidden ROI...
3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
CFOs on the hot seat: Students sound off on how Expedia, Zillow and others could improve
HTC CEO Peter Chou Reflects On A Rough 2012, Says 2013 "Won't Be Too Bad"

Instagram's had a good run in China, but will the Facebook buyout ruin things?

thenextweb.com
Despite Instagram’s lack of an office in China, the company has seen steady adoption in the world’s most populous nation. However, with the pieces falling into place for Facebook’s acquisition, Instagram could be in danger of being blocked in the country. Facebook is nearly finished with the regulatory hurdles required...
Instagram's had a good run in China, but will the Facebook buyout ruin things?

Social media monitoring firm Visible Technologies raises $5.5M

www.geekwire.com
Social media monitoring firm Visible Technologies has raised an additional $5.5 million, bringing total funding in the company to $57.5 million. Existing investors, including WPP, Ignition Capital and Investor Growth Capital, participated in the round. The funding came in conjunction with the acquisition of Cymfony, a Kantar Media company that Visible purchased...
Social media monitoring firm Visible Technologies raises $5.5M
The Nokia 301 Is An $85 Feature Phone With Smartphone-Style Camera Tricks To Nip At Android's Low End
Twitter seeks more TV time with media hire Ben Grossman
Bender: Microsoft's Big Ad Push Is the Latest of Its Brilliant Hits, Gnarly Misses
RIM appoints new marketing, operating execs

Analytics boost social marketing efforts

www.computerworld.com
Big-name companies including General Electric and Best Western are maturing their social marketing programs and integrating social metrics with back-end systems....
Analytics boost social marketing efforts

27 Marketing Lessons B2B Marketers Should Know

blog.hubspot.com
This week the MarketingProfs B2B Forum was held in Boston. The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media, but other aspects of B2B marketing such as event...
27 Marketing Lessons B2B Marketers Should Know
Aereo Amps Up Marketing Efforts Before Expanding To New Cities, Hires Former Apple Exec As CCO

This Woman's Job Is To Convince Madison Avenue That Groupon Won't Kill The Ad Business (GRPN)

www.businessinsider.com
Since July 2011, Groupon has been reaching out to ad agencies to encourage them to include daily deals in their marketing efforts. The campaign is a bold one because in some ways Groupon competes with the traditional and digital arms of Madison Avenue. Plus, agencies tend to jealously guard...
This Woman's Job Is To Convince Madison Avenue That Groupon Won't Kill The Ad Business (GRPN)

QuantiaMD lands $12M for its doctors-only social network

venturebeat.com
QuantiaMD, the website and mobile app for doctors to brainstorm and collaborate on tricky cases, has raised $12 million in venture capital funding. The Waltham, MA. based health IT startup will use its funding to engage more physicians, and add them to the growing network. Over 160,000 physicians are...
QuantiaMD lands $12M for its doctors-only social network

A Big Year for Apple's iPhone in India

allthingsd.com
AirtelNow that it’s carved some significant inroads into China, the world’s largest mobile market, Apple is turning its attention to the second largest as well: India. In the fourth quarter, iPhone shipments to India were about three to four times what they were in the third quarter, according to new...
A Big Year for Apple's iPhone in India
Samsung outspent Apple by $68M on advertising (which both companies can be pretty bad at)

Social Media Is a Traffic Source, Not a Toy

blog.hubspot.com
A new report from TechCrunch shows that Facebook drives 44 percent of social sharing on the web. What can internet marketers learn from this?          In the past, online marketers simply had to execute a solid SEO strategy or hire an agency to do the work for them. Today, it's not so...
Social Media Is a Traffic Source, Not a Toy

Israel's WalkMe lands $5.5m to bring interactive user guides to more websites and software

thenextweb.com
WalkMe, a startup that helps developers and companies explain their product to users via subtle onscreen walkthroughs, had landed guidance of its own after Gemini Israel Ventures led a Series B funding round of $5.5 million. Mangrove Capital and existing investor Giza Venture Capital also partook in the round, which will...
Israel's WalkMe lands $5.5m to bring interactive user guides to more websites and software
Disney's 'MagicBands' will track the movements and behavior of theme park attendees

Cityville 2, TripAdvisor, Pet Rescue Saga, Call of Duty and more on this week's top 20 Facebook apps growing by MAU

www.insidefacebook.com
CityVille 2 jumped to the No. 1 spot on our list of top Facebook apps growing by monthly active users this week with 1,575 percent gain as Zynga seems to have turned on full marketing efforts for the game. The developer’s Ruby Blast Adventures came in at No. 3, Texas HoldEm Poker was No. 9, and Words...
Cityville 2, TripAdvisor, Pet Rescue Saga, Call of Duty and more on this week's top 20 Facebook apps growing by MAU
Club W raises $3.1 million for accessible artisanal wine

Ex-tech blogger's new venture hooks up startups on both sides of the Atlantic

venturebeat.com
Looking to expand your tech startup overseas, but not sure where to start? Entrepreneur and former journalist Courtney Boyd Myers [above] has launched an agency, dubbed Audience.io, to help young businesses with their digital marketing efforts as they move across the pond. More specifically, Audience.io will provide strategy around...
Ex-tech blogger's new venture hooks up startups on both sides of the Atlantic

How The Top 100 Brands Perform In The Apple App Store

techcrunch.com
In this month’s report, app store analytics firm Distimo examined how the top 100 global brands approach the Apple App Store and how well they perform. Not surprisingly, most now have a presence there – in fact, only 12 do not. The most successful brands in terms of downloads are...
How The Top 100 Brands Perform In The Apple App Store
Kenshoo steps onto its fourth stair of funding

Ahead of Wii U Launch, Nintendo Shows "How U Will Play Next"

allthingsd.com
Nintendo has finally kicked off the Wii U advertising campaign, just days before its new console hits store shelves — and still, most of its marketing efforts are centralized on social media channels. The company’s new commercial, which is available on Facebook and YouTube, shows off “How U Will Play...
Ahead of Wii U Launch, Nintendo Shows "How U Will Play Next"

T-Mobile CEO rips into rivals, dubs AT&T network 'crap' and calls Verizon uncool

www.geekwire.com
T-Mobile CEO John Legere John Legere has kept a pretty low profile since being named CEO of T-Mobile USA last September, even though he did already help orchestrate a big merger with MetroPCS. But now we’re starting to hear more from the wireless executive. And Legere, the former CEO of...
T-Mobile CEO rips into rivals, dubs AT&T network 'crap' and calls Verizon uncool
Catchpoint nets $3.2M from Battery to boost real-time web monitoring

AT&T bashes T-Mobile with full-page newspaper ad

www.geekwire.com
AT&T thinks poorly of T-Mobile and they’re running full-page newspaper ads to prove it. In the latest chapter of the bash-fest between the two mobile carriers, AT&T began running attack advertisements yesterday in The New York Times, The Wall Street Journal, and USA Today. In the ad, AT&T claims that T-Mobile’s network has twice as...
AT&T bashes T-Mobile with full-page newspaper ad
Scroogled: Why So Negative, Microsoft?
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