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Tapjoy replaces CEO with former Disney executive Steve Wadsworth

gigaom.com
Tapjoy, a mobile app marketing firm, has replaced its CEO and president Mihir Shah with Steve Wadsworth, the former president of Disney Interactive Media Group. The move is the latest turn for a company that has often been in the spotlight, sometimes for unflattering reasons. Wadworth, who is currently a Tapjoy...
Tapjoy replaces CEO with former Disney executive Steve Wadsworth

Despite its flaws, #Firstworldproblems ad campaign breaks new ground

www.guardian.co.uk
Adverts featuring Haitians reading #firstworldproblem tweets are trite, but show social media's potential to challenge stereotypesUS marketing firm DDB's new campaign for the charity Water Is Life is striking. It features people from Haiti reading #firstwordproblems tweets, and also responding to them. In one advert, a sweet little boy complains...
Despite its flaws, #Firstworldproblems ad campaign breaks new ground

Hearst Appears Close To Buying Digital Ad Firm iCrossing For $375 Million

paidcontent.org
It’s not a done deal yet, but after several months of negotiations, Hearst Corp. is close to buying digital marketing firm iCrossing, the WSJ reports, citing unidentified sources. The price is said to be around $357 million with additional payments tied to certain performance targets. A few months ago,...
Hearst Appears Close To Buying Digital Ad Firm iCrossing For $375 Million

Digital marketing firm Ascentium rebrands as Smith, relocates HQ to Seattle's Pioneer Square

www.geekwire.com
After 11 years in business, Ascentium has a new name and a new headquarters location. The digital marketing firm announced today that it has rebranded as Smith. That’s an unusual name for a tech-oriented company, so we asked about its origins. Here’s what they had to say: As an English...
Digital marketing firm Ascentium rebrands as Smith, relocates HQ to Seattle's Pioneer Square

Quad/Graphics bets big on YouTube, invests in online video marketing firm Pixability

thenextweb.com
Quad/Graphics (QG), a publicly-listed media giant that specializes in dead tree products and related services, has invested in YouTube-certified online video marketing and advertising company Pixability. The size of the investment was not disclosed, but an earlier SEC filing shows that Pixability recently closed $4.1 million of a planned $6.6...
Quad/Graphics bets big on YouTube, invests in online video marketing firm Pixability

TNW's Daily Dose - Samsung to appeal Galaxy 10.1 ban, LivingSocial hit with patent claims

thenextweb.com
Samsung looks to appeal the Galaxy Tab 10.1 ban. LivingSocial is next to be hit with patent infringement claims. iOS and Android growth outpaces all tech revolutions before it. You can catch The Daily Dose every Monday through Friday right here on The Next Web. Make sure to hit the...
TNW's Daily Dose - Samsung to appeal Galaxy 10.1 ban, LivingSocial hit with patent claims

Study: As E-Readers Increase, So Does Resistance

paidcontent.org
E-reader usage is growing beyond a group of early adopters, but new stats suggest that consumers are also increasingly resistant to buying an e-reader. A study presented by book marketing firm Verso Advertising at Digital Book World last week finds that 15.8 percent of book buyers already own an...
Study: As E-Readers Increase, So Does Resistance
Facebook's coming video ads run the risk of 'MySpacing' the world's most popular social network

Mobile marketing firm Lenco picks Seattle for new HQ

www.geekwire.com
Lenco Mobile has relocated its headquarters from Santa Barbara, California to Seattle’s Pioneer Square neighborhood, the lastest in a string of California companies that have set up operations here in order to mine the region’s tech talent. A mobile marketing company, Lenco is publicly traded with revenue of $2.8 million...
Mobile marketing firm Lenco picks Seattle for new HQ

How Google ads reinvented the sales call

tech.fortune.cnn.com
Mobile is the hottest thing in advertising. Turns out, getting people to make a phone call can be very lucrative. By Sierra Jiminez, contributor FORTUNE — Companies diving into mobile advertising have found success getting consumers to do something unusual with their smartphones: make calls. It’s no surprise that the...
How Google ads reinvented the sales call

80% Of App Developers Don't Make Enough Money To Support A Business (AAPL, GOOG)

www.businessinsider.com
So much for the dream of turning an app into a business. App Promo, a marketing firm, surveyed 102 app developers who work with iOS and Android and found that 80% do not make enough money from their apps to support the costs of a starting a standalone business. What's...
80% Of App Developers Don't Make Enough Money To Support A Business (AAPL, GOOG)
Oracle buys cloud marketing firm Eloqua for $871M

500% growth? $10M in new cash? Steve Jobs-trained CEO? Magnetic has it all

venturebeat.com
Single-year revenue growth of over 500 percent is going to bring any company good things. In online marketing firm Magnetic’s case, it’s brought a new series of funding totalling $10 million. Magnetic is a leader in the search retargeting industry, an industry that allows advertisers to aggregate audiences and market to them based...
500% growth? $10M in new cash? Steve Jobs-trained CEO? Magnetic has it all

Salesforce.com to Buy Buddy Media

online.wsj.com
Salesforce.com agreed to acquire online-marketing firm Buddy Media for as much as $745 million, broadening the business-software provider's fast-growing social-media footprint....
Salesforce.com to Buy Buddy Media

It's Getting More Costly for iPhone App Makers to Get Loyal Customers

allthingsd.com
Mobile app developers spend quite a bit of money to win new customers — even for free apps. And after four consecutive months of declines, that cost went up significantly in November, as iPhone app makers geared up for the holidays. The cost of getting a new loyal user for...
It's Getting More Costly for iPhone App Makers to Get Loyal Customers

Facebook clickjacking legal row

www.bbc.co.uk
The social network and Washington State sue a marketing firm over claims that it deceived users by hiding 'Like' buttons. The firm denies the charge....
Facebook clickjacking legal row

Vanessa Fox sells search analytics startup Nine by Blue to RKG

www.geekwire.com
Vanessa Fox Seattle entrepreneur Vanessa Fox has been bootstrapping her search analytics business, Nine by Blue, for the past six years. Today, the former Google employee is cashing out, in part because she’s found the right partner in Charlottesville, Virginia-based search marketing firm RKG. “We’ve built up Blueprint as a...
Vanessa Fox sells search analytics startup Nine by Blue to RKG

Opera's partnership with C-Movil will help brands reach Mexico's mobile-first generation

thenextweb.com
Opera is partnering with mobile marketing firm C-Movil to sell advertising in Mexico, the company announced today. It also revealed interesting data points about the user base the new partners now intend to monetize. According to Opera, Mexico is the Latin American country with the most Opera Mini users. Usage grew more...
Opera's partnership with C-Movil will help brands reach Mexico's mobile-first generation

Reddit lifts its ban on "The Atlantic"

www.dailydot.com
The Atlantic has returned to Reddit. A month after the social news site kicked out the news magazine and dozens of other sites --including Bloomberg BusinessWeek, and Discovery News--for spam, Reddit has welcomed many back into the warm embrace of its monster traffic, with little fanfare. Organized spamming has...
Reddit lifts its ban on "The Atlantic"

Armstrong to face legal challenges

www.guardian.co.uk
Disgraced cyclist's Oprah interview fails to impress public and anti-doping officials - and court cases are mountingAfter the confession, the lawsuits. Lance Armstrong's extended appearance on the Oprah Winfrey network, in which the man stripped of seven Tour de France wins finally admitted to doping, has opened him up to...
Armstrong to face legal challenges

Today in Tech: Why the TV business may be on the verge of collapse

tech.fortune.cnn.com
The social network is testing out ways to give children safe and legal access; why the TV business may be on the verge of collapse. Facebook explores giving kids access [THE WALL STREET JOURNAL] Facebook is developing technology that would allow children younger than 13 years old to use the social-networking...
Today in Tech: Why the TV business may be on the verge of collapse

HUGE FACEBOOK ADVERTISER: The Skeptics Are Dopes -- It Will Be Worth More Than Google

www.businessinsider.com
The head of the vast global marketing firm Havas thinks that investors just don't get it with respect to Facebook. Specifically, he thinks Facebook will be worth more than Google. Why? Because Facebook's revenue opportunity is much bigger than "advertising." Here he is, Havas CEO David Jones, quoted in...
HUGE FACEBOOK ADVERTISER: The Skeptics Are Dopes -- It Will Be Worth More Than Google

Facebook’s (other) major milestone

tech.fortune.cnn.com
The social network’s IPO is a milestone — and it could join the Fortune 500 list in record time. By Sierra Jiminez, contributor FORTUNE — Facebook’s blockbuster IPO isn’t the only milestone the company is passing by going public. If all goes well in 2012, the company is expected to...
Facebook’s (other) major milestone

Major Media Fails To Fact-Check iPhone Joke

www.techdirt.com
Since some folks in traditional media still love to pretend that they are part of a select group of information filters that can provide fact-checked news items and that their internet counterparts cannot, I'm going to keep driving this point home: internet news groups and blogs are no more susceptable...
Major Media Fails To Fact-Check iPhone Joke

Early Twitter Product Head Anamitra Banerji Becomes An EIR At Foundation Capital

techcrunch.com
When Twitter shook up its product leadership in July, it let loose four Silicon Valley veterans into a talent-starved job market. While the three others have become a VC, a cofounder, and an engineering head, the last one left unaccounted for now has a new home. Anamitra Banerji has just...
Early Twitter Product Head Anamitra Banerji Becomes An EIR At Foundation Capital

Live Drawing SXSW

www.readwriteweb.com
File this under live drawing, live illustrating? live sketching? Unified, the enterprise technology marketing firm, sent @visualhero to South By Southwest to illustrate some of the most interesting sessions as they happen. When the session ends, so does the drawing. They'll be sharing their creative output with us over...
Live Drawing SXSW
Verizon launches games portal using PlayPhone technology

Salesforce.com buying social marketing vendor Buddy Media in $689 million deal

www.computerworld.com
Salesforce.com is acquiring social media marketing firm Buddy Media in a US$689 million cash and stock deal, the companies announced Monday. The transaction is expected to close in Salesforce.com's third fiscal quarter, which ends Oct. 31....
Salesforce.com buying social marketing vendor Buddy Media in $689 million deal

Hubbub claims to be the first “real” social network for sound, isn’t

thenextweb.com
Hubbub is a new ‘sound social network’ that is not to be confused with home delivery service Hubbub, federated social networking service Hubbub, design studio Hubbub, social media and content strategy agency Hubbub Consulting, HTML5 compliant parsing library Hubbub, communications agency Hubbub, catering firm Hubbub, buzz marketing firm Hubbub or...
Hubbub claims to be the first “real” social network for sound, isn’t

Having a Low Klout Score Can Now Ruin Your Life

www.betabeat.com
(blog.thedaysman.com) People who care too much about social media will argue that a low Klout score is an embarrassing blight on your Internet presence, but apparently a subpar number derived from a startup's questionable algorithm can now also ruin your life. According to Wired, a man named Sam Fiorella had...
Having a Low Klout Score Can Now Ruin Your Life
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