marketing materials

marketing materials

Design Is Now Crucial to Startup Success

www.readwriteweb.com
Remember the good old days? When a startup founder could draw up his own clunky logo, slap it on a Web page and call it a day? Now every startup needs to spend time, attention and money on slick branding and design sophistication - just to get in the game....
Design Is Now Crucial to Startup Success

Frankly, It's Concerning That Apple Is Still Advertising A Product As Flawed As Siri

www.businessinsider.com
Every company blows it occasionally, even Apple. When Apple rolled out its first cloud service, Mobile Me, a few years ago, the service sucked. It was hard to use, and it didn't work right. Apple CEO Steve Jobs quickly apologized publicly for this and fired some of the people responsible....
Frankly, It's Concerning That Apple Is Still Advertising A Product As Flawed As Siri

Journalists can't help but chase sensational stories. Media manipulator Ryan Holiday explains why

thenextweb.com
Ryan Holiday is a media manipulator. As the Director of Marketing at American Apparel, he knows he can guarantee press coverage by issuing press releases or marketing materials that are controversial, unprecedented or just out of the ordinary. The demands of online journalism, where page views reign supreme and the...
Journalists can't help but chase sensational stories. Media manipulator Ryan Holiday explains why
Apple Didn't Lose Its Way With iPhone 5 Maps

T-Mobile officially confirms Samsung Galaxy Note, reveals no additional information

www.engadget.com
Due to numerous marketing materials, FCC documents and other leaks, T-Mobile hasn't exactly made it a secret that the Samsung Galaxy Note would be coming to its network sometime soon. We've been begging the company to just come clean about it and confirm the inevitable, and a spokesperson has...
T-Mobile officially confirms Samsung Galaxy Note, reveals no additional information
Transformer Prime GPS issues: complaints, updates, and a hardware solution
Webinar Startup BrightTalk Re-Launches Its Website, Adding HTML5 Video And Sharing Features
Sprint to release HTC EVO 4G LTE on May 18th?

Salesforce Bows To Peer Pressure, Withdraws 'Social Enterprise' Trademark Application

techcrunch.com
So much for that. In a victory for all of us who find the idea of trying to trademark generic-sounding terms tedious — and a victory, too, for those who actually work in the world of social enterprise — Salesforce.com has announced that it has withdrawn its applications to trademark...
Salesforce Bows To Peer Pressure, Withdraws 'Social Enterprise' Trademark Application

Apple reportedly restricting developers’ use of white iPhone images to promote apps

thenextweb.com
Apple has always provided a set of guidelines for the use of iPhone images in the promotional materials of independent developers. In those guidelines they get very specific about how iPhone, iPod touch and iPad images can be used in promoting developers’ apps. Now, according to a report from Michael Arrington at...
Apple reportedly restricting developers’ use of white iPhone images to promote apps

New Eat24 iOS App Puts Online Food Ordering and Delivery In Your Pants

pandodaily.com
“Having someone cook you exactly what you want and then bring it to exactly where you’re sitting is an experience that can’t be described in words.” While that’s a message from the marketing materials of online food delivery service Eat24, I really couldn’t have said it better myself. The company,...
New Eat24 iOS App Puts Online Food Ordering and Delivery In Your Pants

BlackBerry Z10 shown off in allegedly leaked RIM marketing materials

www.engadget.com
Curious as to what BlackBerry's upcoming L-series smartphone might look like? Well, UnwiredView's obtained what appears to be marketing material for that handset -- allegedly dubbed the Z10 -- showing off its front face in both black and white versions. From the leak we can see a few already...
BlackBerry Z10 shown off in allegedly leaked RIM marketing materials
LG's 84-inch Ultra High-Definition 4K TV now available in the US at $19,999,99

Big-six publishers refuse to sign new contracts with Amazon

paidcontent.org
Several of the big-six publishers are refusing to sign new annual contracts with Amazon. While that could result in their “buy” buttons being turned off, it is more likely for now that the feud will result in less promotion of big-six publishers’ titles on the site. The news was first...
Big-six publishers refuse to sign new contracts with Amazon

ZFS Comes to OS X Courtesy of Apple's Former Chief ZFS Architect

www.macrumors.com
Apple's flirtation with ZFS, the file system backed by Sun, has been well-documented with rumors and speculation dating back to 2006. The interest was fueled in mid-2007 by a claim by Sun CEO Jonathan Schwartz that ZFS would supplant HFS+ as the file system for Mac OS X Leopard. While...
ZFS Comes to OS X Courtesy of Apple's Former Chief ZFS Architect

LEAKED: Here's How RIM Is Going To Market Its Last-Chance BlackBerry (RIMM)

www.businessinsider.com
RIM's BlackBerry 10 is the long-touted software platform that hopes to turn around the company's fortunes. Now we have a first look at how it's going to push new phones running the system, like the BlackBerry Z10, thanks to these leaked retail pictures shared by RapidBerry.net. The in-store marketing materials--they...
LEAKED: Here's How RIM Is Going To Market Its Last-Chance BlackBerry (RIMM)

Nokia's Lumia 920 still photos were faked as well

www.electronista.com
Shortly after it was revealed that Nokia had misrepresented video shot with a different camera as having come from the Lumia 920, the Finnish phone manufacturer has expanded its original apology, revealing that other parts of its marketing materials, including still photography, did not come from the Lumia's camera. The...
Nokia's Lumia 920 still photos were faked as well

Customer Loyalty And Rewards Platform For Local Businesses Belly Raises $10M From Andreessen Horowitz

techcrunch.com
Chicago-based Belly, a startup that is a fast-growing contender in the local business customer loyalty and rewards space, has raised $10 million in Series B funding from Andreessen Horowitz. The company also announced that Andreessen Horowitz partner Jeff Jordan, former chairman and CEO of OpenTable and former president of PayPal,...
Customer Loyalty And Rewards Platform For Local Businesses Belly Raises $10M From Andreessen Horowitz

Answers.com Buys WebCollage

allthingsd.com
Answers site Answers.com has purchased Webcollage, a startup that helps companies manage their marketing materials on retailers’ Web sites. Webcollage lets companies like Hewlett Packard and Microsoft distribute videos, photos, and other “rich media” elements to sites like Walmart.com. Answers didn’t provide a purchase price, but I’m told that it was...
Answers.com Buys WebCollage

Pencil Us In: Details On TC’s NYC Mini Meet-Up And A Thanks To Our Sponsors

techcrunch.com
That was quick. Sponsorship positions for the TechCrunch Mini Meet-Up in NYC are officially filled, and boy is this thing going to be awesome! If you aren’t already aware (and shame on you, if you aren’t), we’re having a little get-together for the tech/startup industry here in the Big Apple...
Pencil Us In: Details On TC’s NYC Mini Meet-Up And A Thanks To Our Sponsors

Report conveniently mitigates fears that iPhone 5 would have compatibility issues with 4G LTE like the iPad

thenextweb.com
The Wall Street Journal has just published an interesting piece that claims Apple’s iPhone 5 will be compatible with “the fastest wireless networks around the world”. The next iPhone has been strongly rumored to be LTE capable, and that’s what we’ve heard as well. But there have been questions raised...
Report conveniently mitigates fears that iPhone 5 would have compatibility issues with 4G LTE like the iPad

Publishing startup Ganxy launches new tool for ebook giveaways

paidcontent.org
Ganxy, a startup that helps publishers sell and market ebooks online, launched tools Monday that will let publishers give away ebooks (and other digital content) to select audiences. The company is also giving publishers the ability to order printed cards with promotional codes for free content. As I wrote in...
Publishing startup Ganxy launches new tool for ebook giveaways
IndieGoGo raises $15M from Khosla Ventures, doesn’t use Kickstarter to get it

Study shows 15% of Mitt Romney's Twitter followers are fake

venturebeat.com
Research has revealed that more than 15 percent of the President hopeful’s followers are likely fake, and generated by paid services that artificially inflate social media influence. The study was conducted by security provider, Barracuda Security, which analyzed about 70,000 fake Twitter accounts, as well as public figures who...
Study shows 15% of Mitt Romney's Twitter followers are fake

Boxee TV to come to Walmart stores on November 1

www.electronista.com
Walmart will begin stocking the Boxee TV at 3,000 of its locations across the US starting on November 1, the two revealed. The device will sell for $98 and Walmart will set up displays just for the device along with dedicated marketing materials. Other than streaming Netflix and YouTube content,...
Boxee TV to come to Walmart stores on November 1

Online Legal Services Company LegalZoom Sues Rival RocketLawyer For Misleading Advertising, Trademark Infringement And More

techcrunch.com
This is going to get ugly. Online legal services company LegalZoom is suing rival Rocket Lawyer, according to a release issued by the LA-based LegalZoom today. The charges are false and misleading advertising, trademark infringement and unfair competition. The suit was filed in the United States District Court for the...
Online Legal Services Company LegalZoom Sues Rival RocketLawyer For Misleading Advertising, Trademark Infringement And More
Kobo launches $169 'Porsche of e-readers' for power users
Instagram for Android updated with bug fixes, support for HTC One X

How an Architecture Website Got Featured in the iPhone 5 Launch Video

www.macrumors.com
Architecture website Dezeen was prominently featured in the iPhone 5 promotional video revealed yesterday, and today the site has posted a brief behind-the-scenes look at how the collaboration came to fruition. The site is featured in the video starting around the 1:16 mark, with the iPhone 5 user opening an...
How an Architecture Website Got Featured in the iPhone 5 Launch Video

Apple fined $2.25m in Australia, as penalty for misleading 4G iPad ads is approved

thenextweb.com
Apple’s proposed AU$2.25 million fine for misleading Australian consumers with advertising for its 4G-compatible iPad has now been approved by the judge in charge of the trial, just two weeks after being tentatively agreed. The suit was brought by Australian Competition and Consumer Commission (ACCC) in March, when the watchdog claimed...
Apple fined $2.25m in Australia, as penalty for misleading 4G iPad ads is approved
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