marketing plan

marketing plan

Sony’s marketing chief: PlayStation Vita to be biggest marketing spend ever in U.S. (interview)

venturebeat.com
Sony is pulling out all the stops with tonight’s launch of the PlayStation Vita handheld gaming device. Guy Longworth, senior vice president of marketing and PSN at Sony’s U.S. game division, said in an interview that the $50 million U.S. advertising spend will be the biggest the game division has...
Sony’s marketing chief: PlayStation Vita to be biggest marketing spend ever in U.S. (interview)
Acer may launch $99 Android tablet in early 2013
Kicks and Stomps trades the Lean Startup playbook for Hollywood-style development

GeekWire 200 May Update: Zulily, CreativeLive and Duxter make a move

www.geekwire.com
It’s a big day for the Seattle startup community, with Mayor McGinn this morning announcing a new initiative to support startup entrepreneurs, and our very own GeekWire Awards tonight recognizing the region’s top companies, most innovative technologies and hardest-working geeks. We’ve also just released the latest update to the GeekWire 200, our...
GeekWire 200 May Update: Zulily, CreativeLive and Duxter make a move

Mercedes slaps sheet of LEDs on the side of an F-Cell, turns car into a chameleon

www.engadget.com
It's not often that folks want to hide the fact that they're driving a Mercedes, what with plenty of them being among of the finest motorcars on the road. However, as part of a marketing plan to call attention to its zero-emissions F-Cell model, the German marque swathed a...
Mercedes slaps sheet of LEDs on the side of an F-Cell, turns car into a chameleon

SDL SM2: Find Out What People Are Saying About Your Business On Social Media

readwrite.com
(This post is sponsored by SDL-SM2, a social-media analytical tool for small- and medium-sized businesses and small agencies.) Tracking and measuring social media is no longer just a nice-to-have for businesses - it's now a core essential of any modern marketing plan. And that's true for giant multinational corporations...
SDL SM2: Find Out What People Are Saying About Your Business On Social Media

Penny C. Sansevieri: The Importance of Social Proof

www.huffingtonpost.com
Remember the days of being in high school and wanting to hang with all the cool kids? Well, maybe you were one of the "cool kids"; if you were, lucky you. But if you are like most of us, you really weren't. These days marketing is sort of like being...
Penny C. Sansevieri: The Importance of Social Proof

Writing Your Photography Marketing Plan

rising.blackstar.com
Writing Your Photography Marketing Plan

Join the Facebook Marketing Bible for a Google+ Hangout on Air Thursday, 3/28

www.insidefacebook.com
On Thursday, 3/28, the Facebook Marketing Bible will be hosting two Google+ Hangouts on Air to discuss some of the newest developments in Facebook marketing: Understanding the New News Feed: How Adjust Your Marketing Plan Time: 11-11:30 AM PST | Level: Beginner-Intermediate As the redesigned News Feed rolls out to more...
Join the Facebook Marketing Bible for a Google+ Hangout on Air Thursday, 3/28

Get Ready For The Madness: Next Month's Schedule of New Mobile Device Announcements

www.readwriteweb.com
During any given year, new mobile devices are announced and released like clockwork. The Consumer Electronics Show, Mobile World Congress and other large conference herald the first round. The second round comes as the holiday shopping season approaches. Spurred by Apple's expected announcement of the new iPhone on Sept. 12,...
Get Ready For The Madness: Next Month's Schedule of New Mobile Device Announcements

Countdown To Mother's Day: A Four-Week Affiliate Marketing Plan

marketingland.com
As the second biggest shopping season behind the winter holidays, more than $18 billion is spent annually on Mother’s Day gifts in the United States. Of that, 25 percent is attributed to purchases made online. This represents a steady increase over the years when you consider that in 2011, 21......
Countdown To Mother's Day: A Four-Week Affiliate Marketing Plan

Analysts Debunk Rumor That iPhone 4S Is Influencing Competitor Launch Dates

www.wired.com
Apple's incredible iPhone sales may be forcing competitors to stop and think about release dates. Photo: Bryan Derballa/Wired.com A report from Taiwanese publication Digitimes says smartphone manufacturers Samsung, HTC, LG and Nokia are launching their new products in Q2 2012 instead of Q1 in order to avoid direct competition from...
Analysts Debunk Rumor That iPhone 4S Is Influencing Competitor Launch Dates

7 Truths About Social Media Marketing

www.techipedia.com
Even though social media isn’t new to many of us, the world is waking up to this new shiny toy. Thanks to books like The New Community Rules, written by yours truly, Engage, Social Media 101, and others, social media marketing is, for the time being, going to still be...
7 Truths About Social Media Marketing

The Keyword Researcher's Guide To Creating Competitive & Compelling Content

searchengineland.com
Any marketing veteran will tell you that before you begin developing a business marketing plan, you first need to know who your target market is, along with what they want and how to appeal to them. This is just as true online as it is offline. When pursuing an online...
The Keyword Researcher's Guide To Creating Competitive & Compelling Content

Store Loses $1.6 Million in Pricing Mixup

chris.pirillo.com
Store Loses $1.6 Million in Pricing Mixup is a post from Chris PirilloOn Friday night, a pricing mixup caused 6pm.com to lose nearly two million bucks. Around midnight, there was a mistake made in the pricing engine that capped everything on the site at $49.95. This only affected merchandise which...
Store Loses $1.6 Million in Pricing Mixup

So you've created an app; now why hasn't anyone discovered it?

gigaom.com
You’ve gone through the Apple’s app review process and patiently waited (sometime very patiently) for a green light. Your new app is now live. You look at your server logs — no explosive growth. You look at your iTunes connect report the following day — no magical revenues. You scroll...
So you've created an app; now why hasn't anyone discovered it?

Drawing Out Your Affiliate Program Marketing Plan

marketingland.com
One of the best things an affiliate manager can do for their affiliate program is to maintain consistent and regular communication with their Publishers. Affiliate managers often say to me, “I don’t have enough to say to put out a monthly newsletter.” But you do! Advertisers have much more to talk......
Drawing Out Your Affiliate Program Marketing Plan

Will The New Yahoo CEO Focus On Local Businesses?

searchengineland.com
Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As Google Employee No. 20, Mayer played an influential role in Google search and launched 100 well-known features and products during her tenure, ranging... Please visit Search...
Will The New Yahoo CEO Focus On Local Businesses?

Samsung Galaxy S4 Rumors Begin With A Video And An Eye Scroll

readwrite.com
For a smartphone with as much hype and anticipation as Samsung's Galaxy S4, we know surprisingly little about it. We know that it is likely to launch on March 14th at Radio City Music Hall in New York City. We know that Samsung will have a huge marketing plan around...
Samsung Galaxy S4 Rumors Begin With A Video And An Eye Scroll

Visibli’s new premium service gives brands detailed insight into Twitter follower interests

thenextweb.com
Social media has become an integral part of just about any brand’s marketing plan, but one of the major difficulties that continues to plague marketeers is how to measure its ROI. It’s easy to throw around follower counts, but it’s much harder to measure the statistics that really matter –...
Visibli’s new premium service gives brands detailed insight into Twitter follower interests

Imovation and 5-hour Energy Partner to Make the Advertception a Reality

pandodaily.com
How does one advertise an advertisement? Is there some kind of advert-ception that happens when you go too many layers deep, a form of marketing limbo where everything is its own ad? At what point does “meta” become a noun instead of a modifier? Those were the questions running through...
Imovation and 5-hour Energy Partner to Make the Advertception a Reality

Please, Cinemax, Tell Us More About Your "Banshee" GIFs

betabeat.com
Rolling the dice with an edgy new marketing plan. Cinemax is debuting a new series tomorrow, called "Banshee," which sounds so hackneyed—"It follows the story of an ex-con and master thief who assumes the identity of the sheriff of Banshee, PA, where he continues his criminal activities, even as he’s...
Please, Cinemax, Tell Us More About Your "Banshee" GIFs

SHIFT Takes On Salesforce's Marketing Cloud With One Of Its Own With 12 'Best in Class' Apps

thenextweb.com
SHIFT, a collaboration platform for marketers and agencies, has announced the creation of a new service to take on Salesforce. Called the Open Marketing Cloud, it’s a suite of what it calls “best-in-class marketing technologies” with 12 enterprise applications. The idea is that companies will have a single platform and...
SHIFT Takes On Salesforce's Marketing Cloud With One Of Its Own With 12 'Best in Class' Apps

Why Steve Jobs Doesn’t Need Social Media to Sell Apples?

www.livingstonbuzz.com
By Priya Ramesh I make it a point to emphasize to my clients at CRT-tanaka that social media is NOT for all and it’s not a mere check mark on the marketing plan.  There needs to be some strategic thinking behind engaging on social networks with a clearly thought out...
Why Steve Jobs Doesn’t Need Social Media to Sell Apples?

10 Steps To Create The Ultimate Facebook Fan Page for Your Brand

thenextweb.com
Brands today have the incredible opportunity of interacting with consumers on the #1 social network in the world – Facebook – and creating relationships with them that are long lasting, personal and relevant.Companies today no longer control their own brand, the power has shifted to the masses. It is the...
10 Steps To Create The Ultimate Facebook Fan Page for Your Brand

Salon sells The WELL to its members

www.guardian.co.uk
Online community will not need a marketing plan - it already has more than 2,500 subscribersThere was a definite sense of relief and jubilation on Thursday night when members of The WELL - the 27-year-old San Francisco-based conferencing system put up for sale in July by its then owner, Salon...
Salon sells The WELL to its members

Gambitious Brings Hybrid Crowdfunding To Video Games: Now Accepting Fan Donations And Equity

techcrunch.com
Crowdfunding is so hot right now, and not just the big, sprawling platforms like Kickstarter and Indiegogo but the proliferation of more focused/specialised funding platforms that aim to serve a particular niche. Recent examples include MedStartr, crowdfunding for healthcare startups; FundersClub which actually gives you equity for your startup investments (not just a set...
Gambitious Brings Hybrid Crowdfunding To Video Games: Now Accepting Fan Donations And Equity

Mute the Stream

chris.pirillo.com
Mute the Stream is a post from Chris PirilloIf you’re going to call in to the live show, you have to mute the stream on your end. I cannot hear you very well if you have my voice echoing over the line louder than what your own voice is.Thanks, Kevin,...
Mute the Stream

It’s the Social Media Strategy Struggle

webworkerdaily.com
I had a fascinating conversation on the first day of SXSW with Ryan McCormack of Sequence, a brand experience strategy and design firm in San Francisco, about social media strategy. My question to him was something my own company struggles with: “Where does strategy end and where do tactics begin?...
It’s the Social Media Strategy Struggle

RIM Bolsters Marketing Efforts With Some Silly Cartoon Characters

techcrunch.com
Update: RIM updated their blog to state that the images and characters in question are were meant to be a bit of fun, and not the vanguard of the company’s new marketing plan. Way back in December, before a management shakeup saw him and his partner leaving RIM’s top posts,...
RIM Bolsters Marketing Efforts With Some Silly Cartoon Characters
× Just a test of the new info bar. What do you think?