marketing solutions

marketing solutions

Here's What LinkedIn's Newly Redesigned Company Pages Look Like

Oracle buys Involver less than 2 months after Vitrue acquisition

www.insidefacebook.com
Marketing hardware and software corporation Oracle today announced an agreement to acquire social marketing platform company Involver for an unknown sum. The acquisition shows Oracle’s bullishness on social media marketing and sales. At the end of May, the company announced it would buy social management platform Vitrue. With Involver, Oracle gains a strong technology-focused team...
Oracle buys Involver less than 2 months after Vitrue acquisition

JP Selects Acquires The Gilt For Eco-Friendly Fashion, LovingEco

techcrunch.com
JP Selects, an online marketplace for selling sustainable and ethical brands has acquired LovingEco, a flash sales site for eco-friendly fashion and natural beauty products. Financial terms of the deal were not disclosed. LovingEco, which was founded by Justine Lassoff and Melinda Moore, features daily sales on discounted eco-friendly, natural...
JP Selects Acquires The Gilt For Eco-Friendly Fashion, LovingEco

LinkedIn's Advertising Chief Tells Us How He's Going To Destroy Your Resume (LNKD)

www.businessinsider.com
Jonathan Lister is LinkedIn's vp/North American sales for marketing solutions, which means that he's in charge of growing the social network's brand advertising revenues. It's a growing business—the company reported a 77 percent increase in ad sales to $50 million in Q4 2011. We sat down with Lister recently...
LinkedIn's Advertising Chief Tells Us How He's Going To Destroy Your Resume (LNKD)
8M pages switch to Timeline; Facebook offers education tools to ease transition

Check out the 9 startups demoing at September's New York Tech Meetup

thenextweb.com
Anyone that’s found themselves eying New York’s tech scene is bound to have heard of NY Tech Meetup, the massive monthly gathering that comes together to watch approximately 10 companies demo their work to the tech community for 3-5 minutes each. Every month a slim 850 seats are available for the...
Check out the 9 startups demoing at September's New York Tech Meetup

Wildfire Is Huge: First Stats In Years Reveal 300 Employees, 13,000 Customers

techcrunch.com
Through the hard-fought battle to represent the world’s top brands, social marketing platform Wildfire has stayed quiet. But today, it revealed to TechCrunch that it has 13,000 paying customers, more than any company in the space, and has grown from 7 to 300 employees since the start of 2010, making it...
Wildfire Is Huge: First Stats In Years Reveal 300 Employees, 13,000 Customers
LoyalBlocks makes rewarding customers easier with a $9M first round

Drawbridge exits closed beta, unveils cross-screen mobile marketing solutions

www.insidemobileapps.com
Drawbridge, the mobile ad startup founded by former Google scientist Kamakshi Sivaramakrishnan is out of closed beta and has taken the wraps of its first two products, Drawbridge for App Marketers and Drawbridge for Cross Device Marketing. According to Drawbridge, the problem with mobile marketing solutions is that they lack the...
Drawbridge exits closed beta, unveils cross-screen mobile marketing solutions

Skyscrpr Makes Direct Ad Sales Easier For Bloggers

techcrunch.com
Selling ads online isn’t easy and unless you have a site with a large audience, chances are the major advertising networks aren’t interested in working with you. Direct ad sales are often an attractive option for smaller blogs and online publications, but managing them can be a major hassle. Skyscrpr,...
Skyscrpr Makes Direct Ad Sales Easier For Bloggers

Oracle Buys Involver

blog.involver.com
Today we are excited to announce that we have signed an agreement for Oracle’s purchase of Involver and we expect the transaction to close in the summer of 2012. The proliferation of social media has changed the way that organizations and consumers interact.  Consumers want to have anytime access to...
Oracle Buys Involver

What LinkedIn Is Doing Really Well Right Now (LNKD)

www.businessinsider.com
LinkedIn delivered a strong earnings performance last night, blowing away expectations, and the stock is up 8% in pre-market trading. Analyst Michael Graham at Canaccord Genuity raised his full year estimates for the company, upped his price target to $95, and wrote, "LinkedIn takes another step on the path...
What LinkedIn Is Doing Really Well Right Now (LNKD)

Visa’s V.me digital wallet set to debut this fall in Europe

gigaom.com
V.me, Visa’s digital wallet competitor to PayPal, is scheduled to debut in Europe this fall. Visa Europe, an independent organization of 3,700 European member banks that is licensed by Visa Inc. in Europe, said the service will appear first in the UK, France and Spain. V.me will start as an online payment system,...
Visa’s V.me digital wallet set to debut this fall in Europe

CHARTS: Why LinkedIn Makes A Profit Selling Ads When Pandora And Groupon Don't (LNKD)

www.businessinsider.com
Another quarter goes by, and LinkedIn's advertising business—on both the sales and marketing side—continues to impress. I just don't have anything bad to say about it. (Which is unusual for me). In Q1 2012, LinkedIn took in $188 million in revenues, of which all but $38 million was help wanted...
CHARTS: Why LinkedIn Makes A Profit Selling Ads When Pandora And Groupon Don't (LNKD)
CHART OF THE DAY: Where LinkedIn's Money Comes From (LNKD)

Oracle buys Vitrue in a deal that could be worth $300M

www.insidefacebook.com
Marketing hardware and software corporation Oracle today announced an agreement to acquire social media management company Vitrue. According to TechCrunch sources, Oracle will pay $300 million for the platform and its team, including CEO Reggie Bradford. The acquisition could lead other large enterprise companies, like Salesforce and SAP, to begin pursuing...
Oracle buys Vitrue in a deal that could be worth $300M
Funding Daily: Communication is key

ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

techcrunch.com
ExactTarget, the marketing software giant that went public in March of this year, has picked up a pair of smaller companies to build out its services portfolio: marketing automation company Pardot for $95.5 million ($85.5 million in cash and $10.0 million in ExactTarget common stock) and analytics company iGoDigital for $21 million ($14.7 million in cash and $6.3 million in ExactTarget common...
ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate
How To Get A Job In Sales And Marketing At LinkedIn (LNKD)

Confirmed: Gannett Is Buying Social Media Ads Company BLiNQ

techcrunch.com
As we first reported the other day, BLiNQ is getting bought by the publisher Gannett. The news was announced today. The price is not disclosed but we understand it to be up to $92 million, including earn-outs. Full release below. More to come. MCLEAN, Va., Aug. 21, 2012 /PRNewswire/ —...
Confirmed: Gannett Is Buying Social Media Ads Company BLiNQ

BrightEdge's $42.8 Million In Funding To Go Toward Company's Content Marketing Solutions

marketingland.com
SEO and content marketing company BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Originally an SEO company, BrightEdge says the newly... Please visit Marketing Land for the full...
BrightEdge's $42.8 Million In Funding To Go Toward Company's Content Marketing Solutions

Cloud payment network Mozido acquires PagoVision to expand its merchant network in the US

thenextweb.com
Cloud-based payment network Mozido has announced its acquisition of PagoVision today, a merchant network that offers check cashing and payment services for people with little or no access to banks and other financial services. The deal will give Mozido access to more than 1,500 independent retailers that are part of...
Cloud payment network Mozido acquires PagoVision to expand its merchant network in the US
LinkedIn Is Looking For A Director Of Ad Products (LNKD)

Visa's one-click payment service V.me adds its first UK bank, RBS

thenextweb.com
Visa Europe has confirmed that the Royal Bank of Scotland (RBS) will be the first UK bank to launch the V.me the digital wallet for online payments. V.me is the digital wallet for RBS and NatWest customers. An initial trial is already under way and the full roll out for customers should...
Visa's one-click payment service V.me adds its first UK bank, RBS

Gannett purchases social media marketing company BLiNQ Media

gigaom.com
As had been expected, media giant Gannett today announced that it has purchased social marketing company BLiNQ Media. The news comes nearly two weeks after TechCrunch reported that the acquisition was in the works. Gannett did not disclose the terms of the deal but news outlets have reported that the...
Gannett purchases social media marketing company BLiNQ Media
Old media buys new media in Gannett/Blinq $40-90M deal

Here's What LinkedIn Can Do With Pulse

allthingsd.com
So what’s LinkedIn going to do with Pulse now that it has bought the newsreader? Maybe Jeff Weiner will keep heading down the path Pulse was headed: Trying to figure out how to create mobile magazines filled with other peoples’ content, and how to sell ads against the eyeballs that...
Here's What LinkedIn Can Do With Pulse

This LinkedIn Deck Shows The ROI For 8 Of Its Biggest Ad Clients (LNKD)

www.businessinsider.com
Everyone knows LinkedIn is the place to network, look for jobs or hire people. But the careers site is also host to a $63 million per quarter ad business. LinkedIn is much more low-key than Facebook or Twitter. And everyone knows what advertising on those sites looked like. So we...
This LinkedIn Deck Shows The ROI For 8 Of Its Biggest Ad Clients (LNKD)

Ever the Solid Internet Stock, LinkedIn Delivers on Expectations

allthingsd.com
Linkedin’s second-quarter earnings were just about in line with what analysts expected, with an extra helping of revenue. Asa Mathat / AllThingsD.com LinkedIn CEO Jeff Weiner and Chairman Reid Hoffman The professional networking company had revenue of $228.2 million, above First Call expectations of $216.3 million. Its non-GAAP earnings per...
Ever the Solid Internet Stock, LinkedIn Delivers on Expectations

Digital payments firm payvia gets into the mobile marketing game with acquisition of Mogreet

thenextweb.com
Payvia, a mobile and online payments company that allows consumers to pay via their mobile phone through direct carrier billing, has acquired Mogreet, a company that specializes in mobile video, text and rich media messaging engagement solutions. Financial terms of the acquisition were not disclosed. Payvia argues that the purchase...
Digital payments firm payvia gets into the mobile marketing game with acquisition of Mogreet
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