marketing strategy

marketing strategy

Fans would rather engage with brands on Facebook than Twitter, says study

thenextweb.com
When we spoke to Jan Rezab, the founder of social media analytics company Socialbakers, one of the main topics he discussed was how the site is able to deliver data on engagement rates on social networking sites. At the time, we wrote: Rezab says a key element of Socialbakers is its engagement...
Fans would rather engage with brands on Facebook than Twitter, says study
RIM’s recent marketing blitz deemed a bust; BlackBerry 7 sales weakened in January

Brands ramp up social media efforts in response to inbound marketing advantages

thenextweb.com
Today HubSpot revealed its 2012 State of Inbound Marketing Report, which identified inbound marketing practices and trends and its impact on lead generation. The study was based on responses from 972 professionals who were familiar with their business’ marketing strategy and included marketers, business owners, entrepreneurs, and executives at companies...
Brands ramp up social media efforts in response to inbound marketing advantages

Siri takes a star turn

tech.fortune.cnn.com
Samuel L. Jackson and Zooey Deschanel signal a shift in Apple's marketing strategy Deschanel with iPhone As anyone who has lived with an iPhone 4S for more than a few weeks can tell you, its voice-activated personal assistant can be -- to put it kindly -- a little flaky. But Siri...
Siri takes a star turn

Apple edges out IBM to become the top brand of 2011

www.bgr.com
Apple has edged out IBM to become the top brand of 2011, according to an annual list from marketing strategy firm Davis Brand Capital. The Cupertino-based company ousted IBM, which topped the list in 2009 and 2010. Apple was previously ranked No.12 in 2009 and No.7 in 2010. Davis...
Apple edges out IBM to become the top brand of 2011

Apple employees to get exclusive restaurant deals with Pirq

www.geekwire.com
With a market value of more than $530 billion, Apple has created enormous wealth for thousands of employees who live, work and play near its Silicon Valley headquarters. It’s the kind of money that restaurant owners would salivate over, and now they’ve got a new way to tout their wares...
Apple employees to get exclusive restaurant deals with Pirq

Super Stealthy Shape Security Hires Google’s Former Click-Fraud Czar

techcrunch.com
Super stealthy security startup, Shape Security, has recruited Google’s ex-”click-fraud czar” Shuman Ghosemajumder to its executive team where he’ll be charged with leading the company’s marketing, strategy and partnerships efforts. Mountain View-based Shape is said to be developing a new category of web defense products that take a different approach...
Super Stealthy Shape Security Hires Google’s Former Click-Fraud Czar

The High Cost And Extreme Stickiness Of Free Stuff

www.fastcompany.com
How an emotional investment leads to a physical purchase, and why iPhone apps are Gillette 2.0.When I first began shaving at the tender young age of 16, I chose a Gillette razor. It seemed far cooler than my father’s buzzing electric shaver. Besides, the razor was dirt cheap and, even...
The High Cost And Extreme Stickiness Of Free Stuff

GAME-CHANGERS: 27 Great New Hires That Made A Difference

www.businessinsider.com
A single hire can turn around an organization. Game-changer hires include product visionaries, a whistleblower CEO, campaign wizards, outstanding coaches and more. Many started in the middle of the recession and were able to lead their organization into the recovery. Our list includes hires from the past three years...
GAME-CHANGERS: 27 Great New Hires That Made A Difference

How To Integrate The Latest Platform (e.g. Pinterest) Into Your Facebook Presence

marketingland.com
You need to be where your consumers, fans and prospects are, but, with so many social platforms, it can be difficult to keep up and make sure everything works together. Ensuring the marketing, strategy, and consumer journey is consistent, fits together, and tells a story that ladders up to your... Please...
How To Integrate The Latest Platform (e.g. Pinterest) Into Your Facebook Presence
RIM appoints new marketing, operating execs
Wake up call: 59% of mobile apps don’t earn enough to break even

The Startup Rundown: Size That Matters and a New Mobile Music Concierge

www.betabeat.com
Quincy cofounders Christina Wallace and Alex Nelson via Quincy WAITING ROOM. ZocDoc just became active in Austin, the company's 16th market. Available to over one-third of the U.S. population, ZocDoc is continuing its mission to make scheduling doctor's appointments really fucking easy with well over one million unique visitors each month. DINERO. Integrate, a New...
The Startup Rundown: Size That Matters and a New Mobile Music Concierge

5 tips for marketing your tablet app

venturebeat.com
This story is brought to you by Sourcebits, a Global leader in Strategy, User Experience & Engineering for Mobile & Cloud. Follow Sourcebits on Twitter for recent news and updates. Congratulations, you’ve built a tablet app! As you send your baby out into the world, know that there are millions...
5 tips for marketing your tablet app

Nokia’s Lumia handset line is beating the Windows Phone’s brand in search traffic

thenextweb.com
Here’s an interesting fact: the search terms ‘Lumia 800′ and ‘Nokia Lumia’ each command more search traffic on Google’s engine than ‘Windows Phone.’ We’ll start you off with the data, and then jump into how we view it: This can be viewed from two different perspectives, the first that Nokia...
Nokia’s Lumia handset line is beating the Windows Phone’s brand in search traffic
Facebook’s first marketing conference brings huge news for advertisers

Ron Johnson Throws His Departing President Under The Bus For Screwing Up JCPenney's Marketing (JCP)

www.businessinsider.com
JCPenney president Michael Francis abruptly left his post yesterday, and speculation raged about what was going on at the company's Plano headquarters. David Moin at Women's Wear Daily got a hold of JCPenney CEO Ron Johnson, and he explained why Francis is no longer with the company. Johnson called out...
Ron Johnson Throws His Departing President Under The Bus For Screwing Up JCPenney's Marketing (JCP)

Angry Birds' Mighty Eagle: 'We have expanded the market for games'

www.guardian.co.uk
Peter Vesterbacka talks growth, entertainment brands, and why it's okay for Rovio to make mistakesThey may be familiar, but the stats around Angry Birds remain startling, starting with the franchise's 700m downloads across all platforms – a figure likely to top 1bn sometime in 2012.The original iPhone game is the biggest-selling...
Angry Birds' Mighty Eagle: 'We have expanded the market for games'

Can Big Data Replace Domain Expertise?

www.readwriteweb.com
One of the recurring themes last week at the O'Reilly Strata Conference in Santa Clara was the idea that skill with machine learning and analytics could trump domain expertise in getting results. The argument goes something like this: Given the right data set, a data scientist with no domain expertise...
Can Big Data Replace Domain Expertise?

Social Media Marketing Boot Camp Starts Tomorrow

www.insidefacebook.com
Editor’s note: Our sister company, Mediabistro, hosts innovative online workshops that teach social media strategy. The summer session of their Social Media Marketing Boot Camp starts June 7. Read on for details. If you want to build your brand or generate revenue for your business, make sure you check out...
Social Media Marketing Boot Camp Starts Tomorrow

Groupon’s restatement doesn’t add up

venturebeat.com
Chicago-based investment research firm Morningstar can’t make the numbers in Groupon’s restatement add up. From a research note it sent to clients, which are institutional investors: While several of the financial revisions seem inconsistent, we were surprised by the ratio of revenues to gross billings in our review of the restatement. As...
Groupon’s restatement doesn’t add up
‘Be Bold’ is a bust: Ad blitz didn’t help BlackBerry 7 sales in February

Any Company Debating Whether Or Not To Use Pinterest Should Look At What It Has Done For Warby Parker

www.businessinsider.com
Online glasses company Warby Parker has grown exponentially since it launched, and now it has another source of traffic: Pinterest. At the recent Behance 99% conference on creativity, Warby Parker co-founder Neil Blumenthal said that "we saw traffic quadruple from Pinterest" in the past few months. We reached out after...
Any Company Debating Whether Or Not To Use Pinterest Should Look At What It Has Done For Warby Parker

The 11 Most Revered Companies In The World

www.businessinsider.com
People really love tech companies. That's one of the big conclusions from Harris Interactive's 2012 Reputation Quotient assessment, which evaluates the 60 "most visible" companies in the world. Tech, manufacturing and retail are the three industries that people feel are part of the solution to the current economic crisis, and it affects...
The 11 Most Revered Companies In The World

New Startup Marketing Strategy: Get President Obama to Play With Your Ball

www.betabeat.com
Sphero, the slick robotic ball that can be controlled with your iOS mobile device, just announced the addition of two new apps, Chromo and Macrolab, before kicking off a national tour of hackathons to promote its SDK. Sphero is made by a company called Orbotix based out in Boulder. So...
New Startup Marketing Strategy: Get President Obama to Play With Your Ball

Microsoft and Nokia Go All Out in Hawking Lumia

blogs.wsj.com
If partners Nokia Corp. and Microsoft Corp. don’t score a hit with their new smartphone, it won’t be for lack of trying. Reuters Nokia staff dance after the presentation of the new Lumia 900 during the Mobile World Congress in Barcelona on Feb. 27. The two companies, along with AT&T,...
Microsoft and Nokia Go All Out in Hawking Lumia

Apple pulls ad language claiming OS X's immunity to viruses

www.electronista.com
Apple has changed some of its OS X marketing to discard claims about the OS being immune to viruses, notes Computerworld Australia. On a page that previously claimed that the software "doesn't get PC viruses," Apple has swapped the text with "It's built to be safe"; "Safeguard your data. By...
Apple pulls ad language claiming OS X's immunity to viruses
Samsung touts cutting-edge marketing campaign for converting iPhone users to Galaxy S III [Photos]
PropertyPal: Small Town App Takes Off With Help from Student Engineers

Samsung kicks off Galaxy S III marketing campaign with new ads

9to5google.com
Last night during our coverage of Samsung’s U.S. Galaxy S III launch event in New York we told you CMO Tom Pendleton claimed the company would be “launching the biggest marketing campaign in Samsung’s history” for the device. The marketing strategy would include 40,000 interactive posters and fifty kiosks...
Samsung kicks off Galaxy S III marketing campaign with new ads
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