marketing strategy

marketing strategy

Apple pulls ad language claiming OS X's immunity to viruses

www.electronista.com
Apple has changed some of its OS X marketing to discard claims about the OS being immune to viruses, notes Computerworld Australia. On a page that previously claimed that the software "doesn't get PC viruses," Apple has swapped the text with "It's built to be safe"; "Safeguard your data. By...
Apple pulls ad language claiming OS X's immunity to viruses

Evernote's John McGeachie on business expansion, the shift to mobile and an update on two-factor authentication

www.engadget.com
Evernote Business has only been around since last summer, but it's already having an impact on how teams far and wide keep track of what's on the collective mind. The division's vice president John McGeachie sat down with us for a bit at The Next Web Conference this week...
Evernote's John McGeachie on business expansion, the shift to mobile and an update on two-factor authentication

How A Guy With A Jar Raised $30,000 In 4 Days On Kickstarter

www.businessinsider.com
Eric Prum has a few different business ventures, from a German paintball company to a small design shop. The design shop he started recently launched a Kickstarter project called The Mason Jar Cocktail Shaker. (It's exactly what it sounds like) In just four days, Prum has exceeded his $5,000 goal...
How A Guy With A Jar Raised $30,000 In 4 Days On Kickstarter

Multi-Channel Marketing: Working With Affiliates And Resellers

marketingland.com
For software and consumer technology companies, working with affiliates and resellers can quickly become a cross-channel tug-o-war if there’s not a clear multi-channel marketing strategy for both channel partner programs. Having a game plan for both channels will ensure partners are participating... Please visit Marketing Land for the full article....
Multi-Channel Marketing: Working With Affiliates And Resellers

Piracy is yesterday's worry for today's 'artisan authors'

www.guardian.co.uk
File sharing and self-publishing are becoming the norm for a generation of writers looking beyond a moribund publishing eco-systemThe community of SF writers has reason to dislike digital copying, or "piracy" as it's commonly labelled in the tabloid press. Genre writers exist, by and large, in the publishing mid-list, where...
Piracy is yesterday's worry for today's 'artisan authors'

Samsung opens ‘Easy Phone Sync’ app to help iOS users move to Galaxy products

9to5google.com
Samsung wants you. The South Korea-based Company is making it easier than ever to jump ship from iOS to its Galaxy line with the Easy Phone Sync app. The software is free to anyone purchasing a Samsung Galaxy device, and it quickly installs on any Galaxy product, PC, or Mac. In the...
Samsung opens ‘Easy Phone Sync’ app to help iOS users move to Galaxy products

An Insider's Secret to Avoiding Marketing Content Shortages

blog.hubspot.com
These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. So how can you make it easier to produce remarkable content at such a fast pace? Let me introduce...
An Insider's Secret to Avoiding Marketing Content Shortages

Angry Birds' Mighty Eagle: 'We have expanded the market for games'

www.guardian.co.uk
Peter Vesterbacka talks growth, entertainment brands, and why it's okay for Rovio to make mistakesThey may be familiar, but the stats around Angry Birds remain startling, starting with the franchise's 700m downloads across all platforms – a figure likely to top 1bn sometime in 2012.The original iPhone game is the biggest-selling...
Angry Birds' Mighty Eagle: 'We have expanded the market for games'

The Personal Touch: Social Media Style

www.avc.com
The Personal Touch: Social Media Style A few weeks ago I wrote a blog post about the way I plan to setup the voice service in our new home. I'd link to that post but I'm typing this out on my blackberry at 30,000 feet on my way to...
The Personal Touch: Social Media Style

If Dell Is Focusing On Enterprise, Why Is It Sponsoring A YouTube Lollapalooza Live Stream?

techcrunch.com
Lollapalooza starts today and if you can’t make it, YouTube has got your back–they’re streaming it live from Chicago. The YouTube streaming is sponsored by Dell, an odd choice for a music festival, but a good way for Dell to reach a younger, wider audience than most of its current...
If Dell Is Focusing On Enterprise, Why Is It Sponsoring A YouTube Lollapalooza Live Stream?

The 11 Most Revered Companies In The World

www.businessinsider.com
People really love tech companies. That's one of the big conclusions from Harris Interactive's 2012 Reputation Quotient assessment, which evaluates the 60 "most visible" companies in the world. Tech, manufacturing and retail are the three industries that people feel are part of the solution to the current economic crisis, and it affects...
The 11 Most Revered Companies In The World

ZTE marketing guy goes crazy with unknown WP8 handset and Gaussian blur

www.engadget.com
Who needs a marketing department when you have a personal Sina Weibo account? So reasoned ZTE's marketing strategy manager, Dennis Lui, as he posted the above photo of three ZTE Windows Phones to the internet. The right-hand device is just a regular ZTE Tania and, although it looks like...
ZTE marketing guy goes crazy with unknown WP8 handset and Gaussian blur

Retargeting Is Just Phase One

battellemedia.com
The post Retargeting Is Just Phase One appeared first on John Battelle's Search Blog.Toward the end of the year, annual predictions come out (I’ve been guilty of this for nearly ten years now). I was perusing these from Triggit founder Zach Coelius, and his ninth one hit me right between...
Retargeting Is Just Phase One

The Cure For Content-Creation Madness

www.fastcompany.com
I just recovered from a HootSuite infection. I thought that by posting new content each day, hordes of new B2B corporate decision makers would find me. I watched and waited for my Klout score to skyrocket. Boy, was I disappointed. The majority of new followers included yoga instructors, network marketers,...
The Cure For Content-Creation Madness

The Apps That Are On A College Kid's Phone: Instagram, Facebook, Snapchat And...Cinemagram?

www.businessinsider.com
Last week, Union Square Ventures' Fred Wilson wrote a blog post about privacy. He said a number of interesting things in it, like that Facebook copies everything. He also said this: "I like to talk to my kids and their friends. Here is a typical college aged woman I know....
The Apps That Are On A College Kid's Phone: Instagram, Facebook, Snapchat And...Cinemagram?

Swedish BitTorrent User Accused Of Sharing Beyonce Album, Hit By $233,000 Lawsuit From Sony

www.techdirt.com
Lots of news regarding file-sharing has come out of Sweden over the years, but as TorrentFreak points out, until now, there's never been a prosecution for alleged unauthorized sharing using BitTorrent. The current case is unusual in a number of other respects: The claim is that on June 8,...
Swedish BitTorrent User Accused Of Sharing Beyonce Album, Hit By $233,000 Lawsuit From Sony
RIM appoints new marketing, operating execs

New Startup Marketing Strategy: Get President Obama to Play With Your Ball

www.betabeat.com
Sphero, the slick robotic ball that can be controlled with your iOS mobile device, just announced the addition of two new apps, Chromo and Macrolab, before kicking off a national tour of hackathons to promote its SDK. Sphero is made by a company called Orbotix based out in Boulder. So...
New Startup Marketing Strategy: Get President Obama to Play With Your Ball

The High Cost And Extreme Stickiness Of Free Stuff

www.fastcompany.com
How an emotional investment leads to a physical purchase, and why iPhone apps are Gillette 2.0.When I first began shaving at the tender young age of 16, I chose a Gillette razor. It seemed far cooler than my father’s buzzing electric shaver. Besides, the razor was dirt cheap and, even...
The High Cost And Extreme Stickiness Of Free Stuff

Barnes & Noble Moves Away From Bookstores For UK Nook Launch: John Lewis Dept Store Named First Partner

techcrunch.com
More developments on Barnes & Noble’s plans to launch its Nook devices in the UK, the first market outside of the U.S. to see the e-readers and tablets: today the company has announced that it will sell the devices via John Lewis, a retail heaven for the UK’s middle class,...
Barnes & Noble Moves Away From Bookstores For UK Nook Launch: John Lewis Dept Store Named First Partner

AOL Hires A CMO For Ad.com (AOL)

www.businessinsider.com
Allie Savarino Kline is the new CMO of Ad.com, AOL's consistently successful ad network. AOL recently canned its corporate level CMO, Jolie Hunt, after she was on the job for just a few months. During a recent interview here at BI HQ, AOL CEO Tim Armstrong said the reason he...
AOL Hires A CMO For Ad.com (AOL)

Social Media Is a Traffic Source, Not a Toy

blog.hubspot.com
A new report from TechCrunch shows that Facebook drives 44 percent of social sharing on the web. What can internet marketers learn from this?          In the past, online marketers simply had to execute a solid SEO strategy or hire an agency to do the work for them. Today, it's not so...
Social Media Is a Traffic Source, Not a Toy

Any Company Debating Whether Or Not To Use Pinterest Should Look At What It Has Done For Warby Parker

www.businessinsider.com
Online glasses company Warby Parker has grown exponentially since it launched, and now it has another source of traffic: Pinterest. At the recent Behance 99% conference on creativity, Warby Parker co-founder Neil Blumenthal said that "we saw traffic quadruple from Pinterest" in the past few months. We reached out after...
Any Company Debating Whether Or Not To Use Pinterest Should Look At What It Has Done For Warby Parker

RIM launches new ‘Be Bold’ campaign; maybe the superheroes weren’t so bad [video]

www.bgr.com
Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, they are nearly identical to the campaign RIM has been running for months. The Waterloo, Ontario-based smartphone vendor was quick to point out that the...
RIM launches new ‘Be Bold’ campaign; maybe the superheroes weren’t so bad [video]

Now Nokia Is Bashing The iPhone 5 In A New Ad (NOK, MSFT, AAPL)

www.businessinsider.com
Taking a page from Samsung's marketing strategy, Nokia released a YouTube commercial that attacks the iPhone 5 for being dull and boring. In this case, Nokia is talking about its upcoming Lumia 920 Windows Phone, which will come in a variety of colors. On the other hand, the iPhone 5...
Now Nokia Is Bashing The iPhone 5 In A New Ad (NOK, MSFT, AAPL)

The Evolution Beyond Technical SEO, Code & 'Software Gurus'

searchengineland.com
Before you set out on a road trip or holiday, you check the weather forecast to see how things are going to be. An SEO forecast is equally important while you plan your marketing strategy, because things evolve quickly in this area thanks to Google’s frequent algorithm changes. This article......
The Evolution Beyond Technical SEO, Code & 'Software Gurus'
Data Driven Decisions for Startups
Samsung touts cutting-edge marketing campaign for converting iPhone users to Galaxy S III [Photos]

How an Architecture Website Got Featured in the iPhone 5 Launch Video

www.macrumors.com
Architecture website Dezeen was prominently featured in the iPhone 5 promotional video revealed yesterday, and today the site has posted a brief behind-the-scenes look at how the collaboration came to fruition. The site is featured in the video starting around the 1:16 mark, with the iPhone 5 user opening an...
How an Architecture Website Got Featured in the iPhone 5 Launch Video

Margaret Atwood Gets “Sucked Into the Twittersphere”

gigaom.com
Plenty of authors take to Twitter as part of a marketing strategy for their books, and some even stick around, among them Chuck “Fight Club” Pahlaniuk and Brazilian magic realism author Paulo Coelho, and science fiction author and Boing Boing founder Cory Doctorow. But few of the published authors...
Margaret Atwood Gets “Sucked Into the Twittersphere”
× Just a test of the new info bar. What do you think?