marketing tactics

marketing tactics

Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week

searchengineland.com
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Here’s what you get: More than 45 of...
Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week
Why Cross-Screen Marketing Will Be A Game-Changer

Samsung's ad budget exploded past Apple and the rest of the field in 2012

9to5mac.com
We have been hearing much about Samsung’s advertising efforts in recent months including its efforts crafting the now well-known ad campaign mocking iPhone line sitters, to some of the companies recent marketing tactics used to target iPhone users. Last night The Wall Street Journal published a new piece outlining Samsung’s...
Samsung's ad budget exploded past Apple and the rest of the field in 2012

BII MOBILE INSIGHTS: Mobile App Sales To Exceed $30B This Year

www.businessinsider.com
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Mobile App Sales To Exceed $30 Billion This Year (Android Authority)It's hard to deny the major impact of smartphones and tablets, especially when it comes to mobile...
BII MOBILE INSIGHTS: Mobile App Sales To Exceed $30B This Year

Taiwan's FTC Investigates Samsung for Marketing Tactics

blogs.wsj.com
Samsung Electronics Co. is under investigation in Taiwan for its marketing tricks against rival HTC Corp....
Taiwan's FTC Investigates Samsung for Marketing Tactics
Top 10 most important SEO & social media marketing tactics of 2012

Bing’s ‘Mr. Fun,’ fired by Microsoft, lands at Weather Channel

www.geekwire.com
Eric Hadley Eric Hadley, the former Microsoft Bing marketing executive who rubbed shoulders with celebs before being dismissed in an unusually public move by the Redmond company, has landed a new job with The Weather Channel Companies. Media industry trade publication Cynopsis noted the move this week, saying that Hadley will...
Bing’s ‘Mr. Fun,’ fired by Microsoft, lands at Weather Channel

Apple Facing Potential Suspension of Italian Sales Amid Warranty Concerns

www.macrumors.com
Late last year, Apple was fined $1.2 million by Italian regulators over warranty-related issues, with Apple being cited for not adequately disclosing standard two-year warranties required to be offered with new products sold in the country. Following the ruling, Apple temporarily added disclosures to its Italian online store even as...
Apple Facing Potential Suspension of Italian Sales Amid Warranty Concerns

Leaving Las Vegas... with Expert Marketing Tactics! Last Chance to Save $300 on Marketing Land's Social Media Conference

marketingland.com
SMX Social Media Marketing Early Bird rates expire this Saturday, November 10. Register now and save on all pass options! Join us December 5-6 in Las Vegas for: Expert speakers dealing out jackpot-winning tactics on paid, earned and owned social media. High roller keynotes from Twitter’s safety... Please visit Marketing...
Leaving Las Vegas... with Expert Marketing Tactics! Last Chance to Save $300 on Marketing Land's Social Media Conference

Are Marketing Dollars Shifting? Exhibit Industry Down 12.5%

blog.hubspot.com
In 2010, HubSpot decided to give up booths and tables at trade shows as part of its lead generation strategy. Trade shows have long been a standard annual budget item for B2B marketers as a way to get face time with potential customers. However, new data suggests that this tradition...
Are Marketing Dollars Shifting? Exhibit Industry Down 12.5%

Facebook rolls out scheduled posts, segmentation and more for Pages

thenextweb.com
Facebook has rolled out several new tools to help with the management and marketing of Pages on the service, Facebook engineer Omid Saadati announced today. The three tools are post scheduling, unpublished page posts and Page admin permissions for third-party apps. Scheduling is finally coming to page posts, something that...
Facebook rolls out scheduled posts, segmentation and more for Pages

Marketing Tactics For The New iPad: What Analytics Can We Turn To?

marketingland.com
Just over two weeks ago, Apple released the new iPad was to U.S. and international markets. Though it sports a new higher-resolution, retina screen, a better camera, and an improved chip-set, there seemed little difference between the new iPad and the second generation model, the iPad 2. And yet,... Please...
Marketing Tactics For The New iPad: What Analytics Can We Turn To?

How to Stand Out in a Niche full of Jerks

www.problogger.net
Let me start this post by saying that I personally don’t see any of the niches that I blog in as being a ‘niche full of jerks’. OK – now that I’ve got that out of the way – I was recently asked in an interview a question by a...
How to Stand Out in a Niche full of Jerks

And then there were two? Nintendo skipping E3 press conference this year

arstechnica.com
There will be no on-stage antics like this from Nintendo at this year's E3. Ben Kuchera For the first time since the annual industry conference started in 1995, Nintendo will not be holding a major press conference around the Electronic Entertainment Expo this year, instead "working to establish a...
And then there were two? Nintendo skipping E3 press conference this year

Apple marketing chief attacks Android before Samsung launch

www.guardian.co.uk
Apple's Phil Schiller says Android operating system isn't as good as iPhone and phone services 'don't work seamlessly together'Apple's marketing chief Phil Schiller has made a surprising attack on Android, and by implication Samsung, just hours before the launch of the Korean rival's latest flagship phone, saying that the Android...
Apple marketing chief attacks Android before Samsung launch
Microsoft Surface street art ad appears in New York

Uber launches new enterprise product to hook employees on the service

gigaom.com
What’s a good way to get  more people hooked on Uber cars? The company is hoping that introducing them to Uber at work through a company program — Uber’s first foray into enterprise — isn’t a bad bet. The company wrote in a blog post Thursday that it’s rolling out Uber...
Uber launches new enterprise product to hook employees on the service

Google's New Chromebook Pixel Video Tries to Copy Retina

www.patentlyapple.com
Google has a new Concept Video out about their upcoming "Chromebook Pixel." It's a slab of marketing out to copy Apple's Retina Display which is the most advanced display on the planet delivering crisp images, text and most importantly color accuracy that's yet to be matched. Google knows all too...
Google's New Chromebook Pixel Video Tries to Copy Retina

12 Massive Changes That Will Transform The Software Industry Within 5 Years (ORCL, GOOG, MSFT)

www.businessinsider.com
The software industry is going through the kind of perfect storm that only happens once ever 30 years. The last time this happened, it created the giants of today, like Microsoft, Oracle and SAP. It also created massive new industries — like computer security software. The same thing is happening...
12 Massive Changes That Will Transform The Software Industry Within 5 Years (ORCL, GOOG, MSFT)

Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

www.adamsherk.com
For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. So I conducted an informal poll of 10 US newspaper and magazine sites that Define works with or I...
Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%

Chart of the Week: Marketing Budgets Shifting to Digital Tactics

blog.hubspot.com
Marketers are shifting their budgets away from traditional marketing channels and toward digital marketing channels. Econsultancy, in association with ExactTarget, surveyed more than 265 B2B marketers -- in companies of all sizes -- asking if they plan to spend more or less of their marketing budgets in 2010 on 14...
Chart of the Week: Marketing Budgets Shifting to Digital Tactics

HubSpot to open new offices in Dublin, creating 150 jobs in the process

thenextweb.com
Marketing software firm HubSpot has announced today that it will be opening its new European headquarters in Dublin. The new offices will open in January 2013, and help create 150 new jobs over the next three years. HubSpot says it will “hire aggressively” in sales, marketing, account management and support...
HubSpot to open new offices in Dublin, creating 150 jobs in the process

How to get fired from Microsoft: Build a three-story party on the company’s dime

thenextweb.com
If you are tasked with promoting Bing at Sundance, and you want to make a splash, what do you do? Well, if you are now-fired Eric Hadley you build a three-story party palace, replete with drinks, and celebrities. That’ll do the trick. The only problem is that that action and several...
How to get fired from Microsoft: Build a three-story party on the company’s dime
Local-Mobile Marketing: Why It's Exploding, And How It's Being Used To Drive Sales

5 Marketing Tools Apple Exploits To Build The Hype

www.fastcompany.com
Whether it's launching its latest iPhone or iPad, Apple sure knows how to create buzz with consumers and the media (recent maps debacle aside). While other companies fight for attention, Apple seems to effortlessly dominate the media--not to mention the hearts and minds of customers--with its new product launches. Recently,...
5 Marketing Tools Apple Exploits To Build The Hype

Social Media Marketing Tactics that Work - Join the Search Engine Land Team Next Week in Las Vegas

searchengineland.com
January is just around the corner! Do you have your social media marketing KPIs lined up for the new year? Are you looking for innovative new ways to boost your fan base, site traffic and convert your followers into paying customers? Learn the latest tactics and best-practices for Facebook,... Please...
Social Media Marketing Tactics that Work - Join the Search Engine Land Team Next Week in Las Vegas

BII MOBILE INSIGHTS: Localized Mobile Marketing Is On The Rise

www.businessinsider.com
Mobile Insights is a new daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. National Brands Find Local Affiliates Lacking In Mobile Marketing (eMarketer)National brands' investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo's...
BII MOBILE INSIGHTS: Localized Mobile Marketing Is On The Rise

A History of AOL, as Told in Its Own Old Press Releases

technologizer.com
Twenty-five years ago today, a company named Quantum Computer Services rose from the ashes of a failed startup called Control Video Corporation. It launched a dial-up online service for the Commodore 64 which eventually spread to Macs and PCs–one that became a lot better known after it was renamed America...
A History of AOL, as Told in Its Own Old Press Releases

Intelius cuts jobs as Naveen Jain urges company to 'think like a new startup'

www.geekwire.com
Intelius cut an undisclosed number of employees today as the Bellevue Internet company makes a series of changes in its business. As part of the restructuring, Intelius founder Naveen Jain told staffers in a memo that it plans to spin off its Talentwise employment screening division into a separate company,...
Intelius cuts jobs as Naveen Jain urges company to 'think like a new startup'

What Retailers Need To Know About The Local-Mobile Marketing Landscape

searchengineland.com
Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It’s important to select the right media mix to drive... Please visit Search...
What Retailers Need To Know About The Local-Mobile Marketing Landscape
× Just a test of the new info bar. What do you think?