marketing team
Apple utilizes Facebook’s platform pretty well even though they’re not partners
thenextweb.com
You might remember that some time ago Apple launched its first attempt at a social network with “Ping“. When it launched, many thought this would be a perfect spot for Apple and Facebook to partner by sharing and selling music on Facebook’s platform. That turned out to not be the...
Report: Apple To Unveil An 8GB iPad 2 With The iPad 3, Begin Production On 7.85-inch iPad In 3Q12
techcrunch.com
Apple has as a little event on the books next Wednesday. Maybe you heard about it. The iPad 3, with its high-res screen, is said to launch on that day. But there could be more surprises. Several “one more things,” if you will. Get out your salt shakers. Digitimes is...
Experience Google I/O 2012 anywhere
googledevelopers.blogspot.com
Dylin Robert By Robert Do and Dylin Martin, Google I/O Team In 2011, Google I/O hosted 5,500 developers from 65 countries in San Francisco, but this audience was dwarfed by the more than 1 million developers from 161 countries tuning in via livestream. Next month developers worldwide will come...
Hasbro Goes After Blogger In IP Theft Case
techcrunch.com
You’d never think that the world of Nerf guns and dart shooters was so intense, but Hasbro apparently sued a blogger for leaking information about unreleased Nerf products he found on Chinese marketplace Taobao using the sweetest bait imaginable: free Nerf guns. Urban Taggers is a blog about “assault blasters”...
Nike becomes first UK company to have Twitter campaign banned
www.guardian.co.uk
Wayne Rooney and Jack Wilshere tweets broke rules for not clearly stating they were advertsNike has become the first UK company to have a Twitter campaign banned, after the advertising watchdog decided that its use of the personal accounts of footballers Wayne Rooney and Jack Wilshere broke rules for not...
Google's Creative Destruction
www.fastcompany.com
Venture-capital firms have been the engine of the United States’ innovation economy. At Google Ventures, the search giant’s investing arm, Google thinks it can build a better one.Google Ventures managing partner Bill Maris in the future home of his Startup Lab, one of the keys to his investing strategy. |...
Windows Phone exec exits five months after being poached from Samsung
www.engadget.com
Microsoft's Gavin Kim was a high-profile capture for Redmond, as it poached the former Samsung and Motorola exec to bolster its Windows Phone marketing team. Now, just five months into the job, he's departing after marshaling the "Smoked by Windows Phone" campaign into the world. The company wouldn't go...
ATTENTION FACEBOOK INVESTORS: This GM Ad Cancellation Is Big, Bad News (FB)
www.businessinsider.com
In what should come as a shock to potential investors, one of the world's biggest advertisers, GM, has announced that it is pulling a $10 million campaign from Facebook...because the ads don't work. The effectiveness of Facebook ads has always been a big question-mark, with some data suggesting that the...
GM to drop Facebook advertising, citing poor results
thenextweb.com
A report in the Wall Street Journal has made it known that General Motors (GM), a company that wields a massive advertising budget, intends to cease paying for advertisements on the Facebook social networking platform. The Journal put the dollar sum of GM’s paid advertising spend at $10 million before...
“Apple DNA” Attracts Nate Johnson to Join Path as VP of Marketing
pandodaily.com
Path’s biggest challenge has never been the quality of its product (it’s gorgeous). The greatest obstacle for the startup has been getting the word out about the value proposition of a more intimate social network. The company has added Nate Johnson as VP of marketing to do just this. Until...
The Third Biggest Advertiser In The U.S. Doesn't Think Facebook Ads Work!
www.businessinsider.com
Yes, we just wrote this up. But we can't get over it. GM is pulling $10 million in ad spending from Facebook because it doesn't think Facebook ads are worth a damn. The question is whether this is an isolated incident, or indicative of a much bigger problem. Here's the...
Shoutlet Fires Off New Trigger-Based Social Marketing Platform
techcrunch.com
Here’s why social media marketing is broken: my company wants to launch a contest on our Facebook app and website and post about to all our fans and followers, post when we hit 1000 entries, and post again when the contest ends after 5000 entries. Sequencing like this was difficult because...
How to get fired from Microsoft: Build a three-story party on the company’s dime
thenextweb.com
If you are tasked with promoting Bing at Sundance, and you want to make a splash, what do you do? Well, if you are now-fired Eric Hadley you build a three-story party palace, replete with drinks, and celebrities. That’ll do the trick. The only problem is that that action and several...
GM stops advertising on Facebook days before social network's IPO
www.theverge.com
The timing for Facebook could not be worse. Blue chip advertiser General Motors plans to stop advertising on Facebook after the company's marketing team decided that the social network's ads weren't working. The story was first reported by the Wall Street Journal, which says GM will continue using Facebook's...
CrowdFlower Co-Founder Lukas Biewald Becomes CEO (Again)
techcrunch.com
CrowdFlower, a startup that helps businesses manage crowdsourced labor, has named a new CEO — co-founder Lukas Biewald. The company, formerly known as Dolores Labs, launched at the TechCrunch50 conference in 2009. Biewald actually served as CEO for most of its history, but in August of last year, Woody Hobbs...
Google's 'Terminator' Glasses Will Contain A Camera And Track Your Location (GOOG)
www.businessinsider.com
Google's augmented reality eyeglasses are going to include a camera and information pulled from Google's location-based services, like Maps and Latitude. Nick Bilton at the New York Times uncovered some new information about the glasses, which were first reported by 9to5Google. The basic idea is that people will wear...
Google Play Is Central to Google's Android Mobile Strategy
www.readwriteweb.com
Google has been stepping up its game around content discovery and distribution for some time. The Android Market is gone, replaced with Google Play. The latest round of announcements from Google I/O developers' conference make it clear that the search giant's content store is central to its plan for mobile...
Microsoft investigated Bing GM’s ties to handbag company
www.geekwire.com
Former Bing GM Danielle Tiedt When Microsoft Bing marketing general manager Danielle Tiedt was hired by YouTube in February, Microsoft took the unusual step of saying that it had decided to “part ways” with her, independent of her decision to join a division of its archrival, Google. Microsoft declined to...
This Google Employee Left Because He Was 'Just There To Make Things Look Pretty' (GOOG)
www.businessinsider.com
Cameron Adams left Google to start a new email service called Fluent.io — leaving behind what's considered one of the most pleasant workplaces in the world. Why? Well, for one, Adams said it's because designers were less valuable than engineers at Google. He had been on the Google Wave...
Memo: Microsoft won’t be paying for its sales team’s iPads
www.geekwire.com
A recent study showed Apple’s iPad making significant inroads among corporate buyers. But the trend stops in Redmond, apparently. An apparent Microsoft memo published by ZDNet’s Mary Jo Foley outlines a new purchasing policy for the company’s Worldwide Sales, Marketing and Services Group. The memo says employees will no longer...
Behind the scenes of how Bethesda marketed the giant fantasy hit Skyrim
venturebeat.com
The Elder Scrolls V: Skyrim was one of the best-selling video games of the fall, with more than 10 million units shipped in the first month the single-player fantasy role-playing game was on sale. A big part of its success was superior marketing. For sure, developers make great games....
Microsoft Fired An Exec Nicknamed 'Mr Fun' Over A 3-Story Party Palace He Created At Sundance
www.businessinsider.com
Microsoft fired a marketing executive known as "Mr. Fun" because of problems with purchase orders related to a three-story party palace he created at the Sundance film festival and because he flew first class without authorization, according to Ad Age. A pr agency that represented Hadley and the party...
Startup Spotlight: American Idol meets Facebook in FameMe
www.geekwire.com
Brett Marl is back in the startup game. The former chief technology officer at Pure Networks, which sold to Cisco back in 2008, is having a ball trying to help discover the world’s next Kelly Clarkson or Taylor Hicks. In fact, FameMe, as Marl describes it, FameMe is essentially American...
Tech Guy Tells His Wife He Wants To Live Forever
www.businessinsider.com
You may remember the topic of the Singularity being discussed in a Time magazine feature last year, in which inventor Raymond Kurzweil said that 2045 is the year humans will merge with machines. I was over at my friend's place this weekend. He works for a major tech company....
Death to Muzak: Roqbot Raises $1.2M from Google Ventures and Others for Better Background Music
betabeat.com
Disrupted. (Photo: flickr.com/toasty Good news if poorly selected background music makes you miserable: Music tech startup Roqbot has raised a $1.2 million seed round, led by Google Ventures and Detroit Venture Partners and including Penny Black, T5 Capital, and Accelerator Ventures, as well as angel investors. Roqbot aims to offer a...
Google hires ex-Old Spice ad creator for its marketing team
9to5google.com
Google Creative Lab has picked up a great new hire, TechCrunch reports this evening. The Mountain-View based company is hiring Iain Tait, formerly of Wieden + Kennedy, the firm responsible for the popular Old Spice commercials (as seen above). Tait comes from ad agency Wieden + Kennedy, where he had most recently...
Former Bing Exec Eric Hadley: Working At Microsoft Was A Great Experience (MSFT)
www.businessinsider.com
Eric Hadley, one of the Bing marketing executives Microsoft fired last week, says that he had a great experience at Microsoft and would work there again if given the opportunity. He had no comment on the specifics of the investigation and his departure. But he seems to bear no...
Inside Glimpse Into PopChips Advertising Strategy Accidentally Makes The Pitch Interesting (Video)
www.observer.com
Capitalizing off the success of Mad Men, AMC’s reality game show The Pitch pits “teams” of creative ad agencies against one another as they via to land the week’s big clients. The obvious flaw of this concept is that no one who works in advertising acts or looks like Don...
Tumblr Experts Say Tumblr-Ready Things About Tumblr At Social Media Week
www.betabeat.com
According to Tumblr experts (look for a course in becoming one at your local DeVry soon), Tumblr is something like an unholy hybrid of Twitter and Wordpress and quite possibly the future of humanity. Or, more seriously, the future of print. We exaggerate--but there was a shiny, glittering feel to...
This Is the Kind of Advertising David Karp Likes
betabeat.com
Mr. Karp (via livestream.com) Once upon a time (by which we mean a few months ago), Tumblr CEO David Karp outright rejected the idea of ads. The scorn has lessened since the advent of sponsorship packages to the Tumblr Radar, but that doesn't mean Mr. Karp has entirely come around to...
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