marketing team

marketing team

Apple utilizes Facebook’s platform pretty well even though they’re not partners

thenextweb.com
You might remember that some time ago Apple launched its first attempt at a social network with “Ping“. When it launched, many thought this would be a perfect spot for Apple and Facebook to partner by sharing and selling music on Facebook’s platform. That turned out to not be the...
Apple utilizes Facebook’s platform pretty well even though they’re not partners
Report: Apple To Unveil An 8GB iPad 2 With The iPad 3, Begin Production On 7.85-inch iPad In 3Q12

Experience Google I/O 2012 anywhere

googledevelopers.blogspot.com
Dylin Robert By Robert Do and Dylin Martin, Google I/O Team In 2011, Google I/O hosted 5,500 developers from 65 countries in San Francisco, but this audience was dwarfed by the more than 1 million developers from 161 countries tuning in via livestream. Next month developers worldwide will come...
Experience Google I/O 2012 anywhere

Hasbro Goes After Blogger In IP Theft Case

techcrunch.com
You’d never think that the world of Nerf guns and dart shooters was so intense, but Hasbro apparently sued a blogger for leaking information about unreleased Nerf products he found on Chinese marketplace Taobao using the sweetest bait imaginable: free Nerf guns. Urban Taggers is a blog about “assault blasters”...
Hasbro Goes After Blogger In IP Theft Case

Nike becomes first UK company to have Twitter campaign banned

www.guardian.co.uk
Wayne Rooney and Jack Wilshere tweets broke rules for not clearly stating they were advertsNike has become the first UK company to have a Twitter campaign banned, after the advertising watchdog decided that its use of the personal accounts of footballers Wayne Rooney and Jack Wilshere broke rules for not...
Nike becomes first UK company to have Twitter campaign banned
Google's Creative Destruction

Windows Phone exec exits five months after being poached from Samsung

www.engadget.com
Microsoft's Gavin Kim was a high-profile capture for Redmond, as it poached the former Samsung and Motorola exec to bolster its Windows Phone marketing team. Now, just five months into the job, he's departing after marshaling the "Smoked by Windows Phone" campaign into the world. The company wouldn't go...
Windows Phone exec exits five months after being poached from Samsung

ATTENTION FACEBOOK INVESTORS: This GM Ad Cancellation Is Big, Bad News (FB)

www.businessinsider.com
In what should come as a shock to potential investors, one of the world's biggest advertisers, GM, has announced that it is pulling a $10 million campaign from Facebook...because the ads don't work. The effectiveness of Facebook ads has always been a big question-mark, with some data suggesting that the...
ATTENTION FACEBOOK INVESTORS: This GM Ad Cancellation Is Big, Bad News (FB)

GM to drop Facebook advertising, citing poor results

thenextweb.com
A report in the Wall Street Journal has made it known that General Motors (GM), a company that wields a massive advertising budget, intends to cease paying for advertisements on the Facebook social networking platform. The Journal put the dollar sum of GM’s paid advertising spend at $10 million before...
GM to drop Facebook advertising, citing poor results
“Apple DNA” Attracts Nate Johnson to Join Path as VP of Marketing

The Third Biggest Advertiser In The U.S. Doesn't Think Facebook Ads Work!

www.businessinsider.com
Yes, we just wrote this up. But we can't get over it. GM is pulling $10 million in ad spending from Facebook because it doesn't think Facebook ads are worth a damn. The question is whether this is an isolated incident, or indicative of a much bigger problem. Here's the...
The Third Biggest Advertiser In The U.S. Doesn't Think Facebook Ads Work!
Shoutlet Fires Off New Trigger-Based Social Marketing Platform

How to get fired from Microsoft: Build a three-story party on the company’s dime

thenextweb.com
If you are tasked with promoting Bing at Sundance, and you want to make a splash, what do you do? Well, if you are now-fired Eric Hadley you build a three-story party palace, replete with drinks, and celebrities. That’ll do the trick. The only problem is that that action and several...
How to get fired from Microsoft: Build a three-story party on the company’s dime
GM stops advertising on Facebook days before social network's IPO

CrowdFlower Co-Founder Lukas Biewald Becomes CEO (Again)

techcrunch.com
CrowdFlower, a startup that helps businesses manage crowdsourced labor, has named a new CEO — co-founder Lukas Biewald. The company, formerly known as Dolores Labs, launched at the TechCrunch50 conference in 2009. Biewald actually served as CEO for most of its history, but in August of last year, Woody Hobbs...
CrowdFlower Co-Founder Lukas Biewald Becomes CEO (Again)

Google's 'Terminator' Glasses Will Contain A Camera And Track Your Location (GOOG)

www.businessinsider.com
Google's augmented reality eyeglasses are going to include a camera and information pulled from Google's location-based services, like Maps and Latitude. Nick Bilton at the New York Times uncovered some new information about the glasses, which were first reported by 9to5Google. The basic idea is that people will wear...
Google's 'Terminator' Glasses Will Contain A Camera And Track Your Location (GOOG)

Google Play Is Central to Google's Android Mobile Strategy

www.readwriteweb.com
Google has been stepping up its game around content discovery and distribution for some time. The Android Market is gone, replaced with Google Play. The latest round of announcements from Google I/O developers' conference make it clear that the search giant's content store is central to its plan for mobile...
Google Play Is Central to Google's Android Mobile Strategy

Microsoft investigated Bing GM’s ties to handbag company

www.geekwire.com
Former Bing GM Danielle Tiedt When Microsoft Bing marketing general manager Danielle Tiedt was hired by YouTube in February, Microsoft took the unusual step of saying that it had decided to “part ways” with her, independent of her decision to join a division of its archrival, Google. Microsoft declined to...
Microsoft investigated Bing GM’s ties to handbag company

This Google Employee Left Because He Was 'Just There To Make Things Look Pretty' (GOOG)

www.businessinsider.com
Cameron Adams left Google to start a new email service called Fluent.io — leaving behind what's considered one of the most pleasant workplaces in the world. Why? Well, for one, Adams said it's because designers were less valuable than engineers at Google. He had been on the Google Wave...
This Google Employee Left Because He Was 'Just There To Make Things Look Pretty' (GOOG)

Memo: Microsoft won’t be paying for its sales team’s iPads

www.geekwire.com
A recent study showed Apple’s iPad making significant inroads among corporate buyers. But the trend stops in Redmond, apparently. An apparent Microsoft memo published by ZDNet’s Mary Jo Foley outlines a new purchasing policy for the company’s Worldwide Sales, Marketing and Services Group. The memo says employees will no longer...
Memo: Microsoft won’t be paying for its sales team’s iPads
Behind the scenes of how Bethesda marketed the giant fantasy hit Skyrim

Microsoft Fired An Exec Nicknamed 'Mr Fun' Over A 3-Story Party Palace He Created At Sundance

www.businessinsider.com
Microsoft fired a marketing executive known as "Mr. Fun" because of problems with purchase orders related to a three-story party palace he created at the Sundance film festival and because he flew first class without authorization, according to Ad Age. A pr agency that represented Hadley and the party...
Microsoft Fired An Exec Nicknamed 'Mr Fun' Over A 3-Story Party Palace He Created At Sundance

Startup Spotlight: American Idol meets Facebook in FameMe

www.geekwire.com
Brett Marl is back in the startup game. The former chief technology officer at Pure Networks, which sold to Cisco back in 2008, is having a ball trying to help discover the world’s next Kelly Clarkson or Taylor Hicks. In fact, FameMe, as Marl describes it, FameMe is essentially American...
Startup Spotlight: American Idol meets Facebook in FameMe

Tech Guy Tells His Wife He Wants To Live Forever

www.businessinsider.com
You may remember the topic of the Singularity being discussed in a Time magazine feature last year, in which inventor Raymond Kurzweil said that 2045 is the year humans will merge with machines. I was over at my friend's place this weekend. He works for a major tech company....
Tech Guy Tells His Wife He Wants To Live Forever

Death to Muzak: Roqbot Raises $1.2M from Google Ventures and Others for Better Background Music

betabeat.com
Disrupted. (Photo: flickr.com/toasty Good news if poorly selected background music makes you miserable: Music tech startup Roqbot has raised a $1.2 million seed round, led by Google Ventures and Detroit Venture Partners and including Penny Black, T5 Capital, and Accelerator Ventures, as well as angel investors. Roqbot aims to offer a...
Death to Muzak: Roqbot Raises $1.2M from Google Ventures and Others for Better Background Music

Google hires ex-Old Spice ad creator for its marketing team

9to5google.com
Google Creative Lab has picked up a great new hire, TechCrunch reports this evening. The Mountain-View based company is hiring Iain Tait, formerly of Wieden + Kennedy, the firm responsible for the popular Old Spice commercials (as seen above). Tait comes from ad agency Wieden + Kennedy, where he had most recently...
Google hires ex-Old Spice ad creator for its marketing team

Former Bing Exec Eric Hadley: Working At Microsoft Was A Great Experience (MSFT)

www.businessinsider.com
Eric Hadley, one of the Bing marketing executives Microsoft fired last week, says that he had a great experience at Microsoft and would work there again if given the opportunity. He had no comment on the specifics of the investigation and his departure. But he seems to bear no...
Former Bing Exec Eric Hadley: Working At Microsoft Was A Great Experience (MSFT)

Inside Glimpse Into PopChips Advertising Strategy Accidentally Makes The Pitch Interesting (Video)

www.observer.com
Capitalizing off the success of Mad Men, AMC’s reality game show The Pitch pits “teams” of creative ad agencies against one another as they via to land the week’s big clients. The obvious flaw of this concept is that no one who works in advertising acts or looks like Don...
Inside Glimpse Into PopChips Advertising Strategy Accidentally Makes The Pitch Interesting (Video)

Tumblr Experts Say Tumblr-Ready Things About Tumblr At Social Media Week

www.betabeat.com
According to Tumblr experts (look for a course in becoming one at your local DeVry soon), Tumblr is something like an unholy hybrid of Twitter and Wordpress and quite possibly the future of humanity. Or, more seriously, the future of print. We exaggerate--but there was a shiny, glittering feel to...
Tumblr Experts Say Tumblr-Ready Things About Tumblr At Social Media Week
This Is the Kind of Advertising David Karp Likes
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