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Facebook campaign gone too far? Model strips for Likes

thenextweb.com
Brands are getting more and more creative when it comes to encouraging Facebook users to click those ‘Like’ and ‘Share’ buttons to make their campaigns go viral. One campaign that might not have a very hard time achieving its goal comes courtesy of the Amsterdam branch of fashion brand, Stüssy. AdRants...
Facebook campaign gone too far? Model strips for Likes

The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons

www.readwriteweb.com
Twitter did not crash and the Super Bowl became the most tweeted sporting event in history, averaging more than 10,000 tweets per second. That wasn't all that surprising: continued growth of the social network, not to mention tablet and smartphone technology that make it easier to tweet while watching television,...
The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons

PeerPerks lets brands reward influential social media users with freebies

thenextweb.com
PeerIndex, a service which measures influence and authority on the social web, has just announced a brand new service, PeerPerks, which aims to reward you for your social media influence on sites like Facebook, Twitter and LinkedIn. Much like Klout’s own rewards service, Klout Perks, PeerPerks wants to reward you...
PeerPerks lets brands reward influential social media users with freebies

Women are ‘more likely’ to make your social media campaign go viral

thenextweb.com
uSamp has just published a study that gives a little insight into what kind of information men and women are willing to share on social networks. Surveying 600 adults in the UK this past January, the survey revealed that 78% of women were happy to share what brand they preferred, compared...
Women are ‘more likely’ to make your social media campaign go viral

Adapting to Facebook Timeline is a huge challenge for brands, here are some tips on where to focus

thenextweb.com
With all Facebook pages now upgraded to the new Timeline whether they like it or not, many brands have found themselves struggling with the challenge of adapting their content and marketing approach to the new layout. A new Simple Usability study, which uses the firm’s eyetracking technology, is giving companies an interesting insight...
Adapting to Facebook Timeline is a huge challenge for brands, here are some tips on where to focus

In letter to stockholders, Groupon CEO explains why he wants to move fast on a bumpy road

thenextweb.com
Andrew Mason, co-founder and CEO of Groupon, says the company wants to build an ‘Operating System for Local Commerce’ in a letter to stockholders that was just filed with the SEC and published on the Groupon blog. Mason reiterated that, in 2011, Groupon sold more than 170 million Groupons to...
In letter to stockholders, Groupon CEO explains why he wants to move fast on a bumpy road

Social media backlash sees Oasis drink maker backtrack after trying to take a small business down

thenextweb.com
Social media certainly has its uses. It’s a marketing tool, a journalism tool, and even has a role in fighting crime. Today it can add another accolade to an already long list: taking a stand against the Man. Deborah Kudzman, the owner of a small Canadian business, Olivia’s Oasis, found...
Social media backlash sees Oasis drink maker backtrack after trying to take a small business down

Beyond The Daily Deal: Groupon’s 170M Deals And 33M Users; Aims To Be ‘The OS For Local Commerce’

techcrunch.com
Groupon’s CEO Andrew Mason today posted a letter to shareholders with some updated figures on how the company is doing, and a more specific outline of what Groupon plans to do to to move beyond daily deals: ”To become the operating system for local commerce.” The move is a significant one...
Beyond The Daily Deal: Groupon’s 170M Deals And 33M Users; Aims To Be ‘The OS For Local Commerce’

Google launches Hangout series ‘Versus’, featuring Richard Branson and Julian Assange in its first debate

thenextweb.com
For the most part we’ve seen Google+ turn into a great marketing tool for celebrities to connect with their fans, from Japanese girlbands and Egyptian pop stars to international stars like David Beckham and Will.I.Am. In between all the star-studded Hangouts, we’ve also had seen some interesting political and global...
Google launches Hangout series ‘Versus’, featuring Richard Branson and Julian Assange in its first debate

Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, and More

techcrunch.com
Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they’ve got “swag” while telling adults...
Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, and More
Online retail platform Goodsie aims to be one-stop shop for newby sellers
Get Satisfaction Wants To Spread Community (Widgets) Everywhere With Engage

Pinfluencer Gets Around the Pinterest Analytics Problem

allthingsd.com
Pinterest, as I’ve written before, hasn’t been particularly friendly to people who try to harness its site for commercial purposes. The site flags short URLs and strips tracking codes, both of which are standard practice for brands in social media. The prevailing assumption is that Pinterest will later introduce its...
Pinfluencer Gets Around the Pinterest Analytics Problem

Swipely connects customer rewards with your credit card, launches “Marketing Manager”

thenextweb.com
One of the most exciting aspects of the tech startup scene is the potential it has to make our lives easier. The only problem is, companies often start out solving a problem that never existed. Plus, if there is a legitimate problem, solutions that are proposed aren’t always going to...
Swipely connects customer rewards with your credit card, launches “Marketing Manager”
From mod to game: How DayZ will evolve as a standalone release

AdRoll Raises $15M For Ad Retargeting, Round Led By Foundation Capital

techcrunch.com
AdRoll, one of the leaders in online ad retargeting, has raised a new $15 million round of funding. Back in February, the company announced that it had quadrupled revenue and become profitable in 2011. AdRoll now says it has more than 5,000 customers and is adding almost 500 new ones...
AdRoll Raises $15M For Ad Retargeting, Round Led By Foundation Capital

Street Fighter and me: Yoshinori Ono on the future of the fighting game

www.guardian.co.uk
The Street Fighter producer, now recovering from a recent illness, tells us about his aims and ambitions for the legendary series, and reveals his favourite Tekken characterIf you're a fighting game fan, you'll have seen the videos. Street Fighter producer Yoshinori Ono and his Tekken equivalent, Katsuhiro Harada, at the...
Street Fighter and me: Yoshinori Ono on the future of the fighting game

10 Things You Need To Know This Morning

www.businessinsider.com
Good morning! Here's the news: Apple is finally planning to kill off Ping, its failed attempt at a social network, with the next release of iTunes, AllThingsD reports. Tim Cook revealed that Apple will come out with a refresh for the Mac Pro sometime later next year, in response to...
10 Things You Need To Know This Morning
At this trendy nightclub, social media nerds are the new VIPs
Groupon’s Andrew Mason: We want to be “the OS for local commerce”
Why Andrew Mason is still wrong about Groupon’s prospects

The dark side of QR codes

news.cnet.com
Quick response codes are everywhere -- magazines, take-out menus, and the sides of bus stops. But this marketing tool could be just the opportunity hackers are looking for. [Read more]...
The dark side of QR codes

Desperate To Reverse Negative Momentum, Andrew Mason Explains His Long Term Vision For Groupon (GRPN)

www.businessinsider.com
Groupon CEO and cofounder Andrew Mason just released a letter to shareholders outlining a long-term vision for the company that goes well beyond the daily emails it is known for. He's trying to reverse some seriously negative momentum. Way back in 2010, Groupon rejected a $5.75 billion acquisition offer from...
Desperate To Reverse Negative Momentum, Andrew Mason Explains His Long Term Vision For Groupon (GRPN)

Video conferencing firm Vidyo launches free service VidyoWay

thenextweb.com
Vidyo is launching a new product called VidyoWay, the video conferencing firm announced today. This service will serve as a complement to the company’s flagship service portfolio, VidyoConferencing. While VidyoWay may compete with services such as Skype and ooVoo, it will differ from them in several ways, starting with interconnectivity....
Video conferencing firm Vidyo launches free service VidyoWay

Study: The Top Words Used In Mobile App Titles On iOS

techcrunch.com
Wondering about which words are the most commonly used in mobile app titles? So was Appsfire, apparently. The company just shot us over the results of a study it ran to determine the top words developers are using in app titles today. While some of the results are obvious (“app”...
Study: The Top Words Used In Mobile App Titles On iOS

One week in, how are the Harry Potter e-books selling?

paidcontent.org
It’s been a week since the Pottermore shop launched – making the Harry Potter e-books and digital audiobooks available legally for the first time. Seven days in, how is Harry selling? Since Pottermore is mum on actual sales numbers — and the New York Times and USA Today aren’t yet tracking the...
One week in, how are the Harry Potter e-books selling?

Ptch social iPhone app launches with DreamWorks Animation backing

www.guardian.co.uk
But startup stresses that it's not just trying to become a movie marketing tool for its parent companyPtch is guaranteed to get app-sceptics hot under the collar. It's missing a vowel, launching on iPhone alone, and is the kind of social videos'n'photos app that generates talk of "Instagram meets Viddy...
Ptch social iPhone app launches with DreamWorks Animation backing

After You See This Data, You'll Never Call Groupon A Ponzi Scheme Again (GRPN)

www.businessinsider.com
About a year ago, merchants using Groupon started complaining about nightmare scenarios in which groupon-wielding customers would come in, buy only discounted items and then never come back. These stories led to theories that Groupon was a ponzi scheme that would eventually run out of steam in part because no...
After You See This Data, You'll Never Call Groupon A Ponzi Scheme Again (GRPN)

GUY KAWASAKI: Here's What I've Learned About Twitter Marketing

www.businessinsider.com
Guy Kawasaki, former chief evangelist at Apple and all-around marketing guru, knows quite a bit about generating hype.  His account @GuyKawasaki is followed by more than 800,000 people, and he uses it to promote his aggregation site Alltop. Kawasaki uses Twitter as strictly a marketing tool for Alltop. He revealed some of the...
GUY KAWASAKI: Here's What I've Learned About Twitter Marketing

Stamped Founder Robby Stein On Launching Version 2.0 And Roping Celebrity Investors

techcrunch.com
Stamped has been a busy little startup. The company just launched version 2.0 of the app, letting people take action on the things their friends have suggested through a stamp of approval. This is thanks in large part to a massive funding round from various celebrities and companies including...
Stamped Founder Robby Stein On Launching Version 2.0 And Roping Celebrity Investors
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