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The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons

www.readwriteweb.com
Twitter did not crash and the Super Bowl became the most tweeted sporting event in history, averaging more than 10,000 tweets per second. That wasn't all that surprising: continued growth of the social network, not to mention tablet and smartphone technology that make it easier to tweet while watching television,...
The Most Social Super Bowl Breaks Records, Offers Advertisers Lessons

After You See This Data, You'll Never Call Groupon A Ponzi Scheme Again (GRPN)

www.businessinsider.com
About a year ago, merchants using Groupon started complaining about nightmare scenarios in which groupon-wielding customers would come in, buy only discounted items and then never come back. These stories led to theories that Groupon was a ponzi scheme that would eventually run out of steam in part because no...
After You See This Data, You'll Never Call Groupon A Ponzi Scheme Again (GRPN)

Now it is #facebook

www.guardian.co.uk
Adoption by Facebook makes hashtags a more potent marketing tool, argues Tim AndersonTwitter hashtags began in 2007, invented by open-standards evangelist Chris Messina, who was inspired by similar tags on Flickr and, before that ,channels on IRC (internet relay chat). Messina called them tag channels and the idea was to...
Now it is #facebook

Apple People Are Not Like Samsung People -- Here's The Statistical Proof (AAPL)

www.businessinsider.com
Apple and Samsung have emerged as the two dominant players in the smartphone wars. In light of Samsung recently unveiling the Galaxy S4, which is right on par with the competition from a hardware perspective, Apple has unleashed a new advertising campaign that highlights why people love their iPhones. So, which company is...
Apple People Are Not Like Samsung People -- Here's The Statistical Proof (AAPL)

Webdoc’s new SoundCloud, Songkick and Topspin widgets make it a lot more useful to musicians

thenextweb.com
Webdoc, the service that allows users to create easily shareable multimedia content for when a tweet just isn’t enough, has enhanced its usefulness to those who want to promote their creative work today with the launch of three new widgets. Audio hosted by SoundCloud can now be uploaded and added...
Webdoc’s new SoundCloud, Songkick and Topspin widgets make it a lot more useful to musicians

Keep Track of Your Life Online

chris.pirillo.com
Keep Track of Your Life Online is a post from Chris Pirillo Add to iTunes | Add to YouTube | Add to Google | RSS FeedDuring Gnomedex last August, we had an open-mic session where attendees could come up on stage and share their favorite websites, Apps and tools with...
Keep Track of Your Life Online

Apple Doesn't Have To Worry About Carriers Cutting iPhone Subsidies For At Least 2 Years

www.businessinsider.com
All the fears about carriers cutting subsidies for the iPhone in the near future are completely overblown, according to a top Apple analyst. Gene Munster of Piper Jaffray writes in a new research note that the current carrier subsidy model will remain in place for at least another 2-3 years....
Apple Doesn't Have To Worry About Carriers Cutting iPhone Subsidies For At Least 2 Years

Geo-Marketing As A New Business Marketing Tool

www.searchenginejournal.com
Geo-Marketing (or Geographic Marketing) is a new method of marketing a business and its website through web searches, mobile searches and social media.  As you can see, the geo-marketing tools being used are digital and through the Internet or Mobile devices. While geo-marketing’s definition is the association of data and...
Geo-Marketing As A New Business Marketing Tool

Facebook Points Brands To Top B2Bs With "Strategic" Preferred Marketing Developer Distinction

techcrunch.com
Today Facebook awarded the 12 best social marketing tool and service providers with a new “Strategic Preferred Marketing Developer” distinction. The exclusive sPMD list will help brands sort through the 300 B2Bs in Facebook’s PMD directory, and find trusted Facebook Page and Ads optimization providers. Each member gets a seat on...
Facebook Points Brands To Top B2Bs With "Strategic" Preferred Marketing Developer Distinction

App monitoring tool Boundary launches a free tier as it partners up with Engine Yard

thenextweb.com
Today Boundary announced a free tier of usage for its product, and also made a new partnership with Engine Yard known. Boundary’s product is real-time application monitoring, including applications in the cloud, allowing companies and developers to ensure that their train stays on the rails. Essentially, Boundary collects oodles of...
App monitoring tool Boundary launches a free tier as it partners up with Engine Yard

QR Codes: Ugly, Overused and Doomed

www.techdirt.com
I've never understood the hype about QR codes. They appeared one day, and then suddenly every advertiser made them a priority, plastering them all over everything in print. It has always seemed like undue obsession with something that, ultimately, is not that useful to very many people -- and that's...
QR Codes: Ugly, Overused and Doomed

Review: Ashampoo Photo Commander 11's may features add up to a disappointing image editing experience

www.pcworld.com
A feature list is a tempting, treacherous marketing tool. Just because a product can do something, doesn't mean it can do it well. Case in point, Ashampoo Photo Commander: This "do-it-all" photo tool has an enviable list of features that includes anything from 3D image support to a MiniMap...
Review: Ashampoo Photo Commander 11's may features add up to a disappointing image editing experience

SoundCloud Moves Toward Email Marketing With Its Latest Labs Feature

www.readwriteweb.com
These days, how musicians make money from their work is no longer set in stone. Some may do well selling physical records or digital downloads, while many new artists look at digital music as more of a marketing tool. Sometimes a track is worth 99 cents. Sometimes it's free. Increasingly,...
SoundCloud Moves Toward Email Marketing With Its Latest Labs Feature

The royalty squeeze: Spotify booked a $59m net loss in 2011 on $244m in revenue

thenextweb.com
Subscription-based online music streaming and discovery giant Spotify is suffering mounting losses as it grows bigger and aggressively eyes new markets. That’s not necessarily news, nor should it be a surprise: the company’s public accounts have in the past already revealed that Spotify manages to rake in quite a lot...
The royalty squeeze: Spotify booked a $59m net loss in 2011 on $244m in revenue

Oscars provide the perfect platform for promotion mobile shortcodes

www.gomonews.com
There was a “blink and you’ll miss it” mobile promotion during the Oscars - but a blink during one of the most watched TV events of the year is worth an awful lot. The acceptance speech for winning documentary “The Cove” saw one of the film makers raising a “call...
Oscars provide the perfect platform for promotion mobile shortcodes

Apple Gets A (Minor) Legal Spanking

readwrite.com
Since 2010 Apple has been suing everybody in sight for allegedly infringing on its intellectual property. Apple hasn't just been suing its rivals but also portraying itself as a beacon of innovation and depicting its rivals as cloners and copycats -- thieves, basically. So perhaps there is some satisfaction in...
Apple Gets A (Minor) Legal Spanking
Following OpenTable Deal, Restaurant Data Provider Locu Adds More Big-Name Partners, TripAdvisor And CitySearch

Retargeting for mobile messaging: An old marketing tool becomes new again

venturebeat.com
This story is part of a series exploring the themes of our upcoming, invitation-only Mobile Summit, April 1-2 in Sausalito, Calif. Explore more stories in the Mobile Summit Debate series. Brendan O’Kane is CEO of OtherLevels Imagine this scenario: you’re launching an email campaign to promote a new product....
Retargeting for mobile messaging: An old marketing tool becomes new again

Startup Spotlight: Knotis looks to turn merchants into happy daily deal users

www.geekwire.com
Knotis CEO McLean Reiter You’ve heard the horror stories of small businesses getting overwhelmed by daily deals from the likes of Groupon and Living Social. Knotis founder McLean Reiter, a 28-year-old Seattle entrepreneur, wants to help those merchants navigate the tricky landscape with a new service called Knotis. Offering merchants...
Startup Spotlight: Knotis looks to turn merchants into happy daily deal users
Why Andrew Mason is still wrong about Groupon’s prospects

Why I Don’t Check In On Foursquare

www.socialtimes.com
When I was at South by Southwest in Austin a few weeks ago, checking in on Foursquare and Gowalla was useful as it helped people know where I was and friends reciprocated letting me know where they were at. It was also somewhat novel being able to get new badges...
Why I Don’t Check In On Foursquare

One week in, how are the Harry Potter e-books selling?

paidcontent.org
It’s been a week since the Pottermore shop launched – making the Harry Potter e-books and digital audiobooks available legally for the first time. Seven days in, how is Harry selling? Since Pottermore is mum on actual sales numbers — and the New York Times and USA Today aren’t yet tracking the...
One week in, how are the Harry Potter e-books selling?

There Are A Lot Of 'Ballers On A Budget' And 'Posers' In Tech

www.businessinsider.com
Unfortunately my wife was hit head on in December by a woman who lost control of her car. It was time to get a new car and my wife's requirements were: The safest thing on the road As many air bags as possible I researched the pricing of the car at TrueCar -...
There Are A Lot Of 'Ballers On A Budget' And 'Posers' In Tech

Groupon's Restaurant Tools Get A VP Of Sales

www.fastcompany.com
Two of Groupon's recently acquired products for restaurants now have the same VP of Sales, moving the company's strategy of leveraging its salesforce to sell multiple products a step forward. Groupon wants to be more than a marketing tool. Over the past couple of years, the company has launched...
Groupon's Restaurant Tools Get A VP Of Sales

Swipely connects customer rewards with your credit card, launches “Marketing Manager”

thenextweb.com
One of the most exciting aspects of the tech startup scene is the potential it has to make our lives easier. The only problem is, companies often start out solving a problem that never existed. Plus, if there is a legitimate problem, solutions that are proposed aren’t always going to...
Swipely connects customer rewards with your credit card, launches “Marketing Manager”

As The9 sees its mobile business grow, competition heats up

www.insidemobileapps.com
The9’s Chinese social-mobile gaming platform The9 Game Zone now has 685 titles from 500 developers in its roster, and will offer players more than 1000 games by the end of the year. Originally a PC gaming company that licensed and ran massively multiplayer online games in China, the company established...
As The9 sees its mobile business grow, competition heats up

Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, and More

techcrunch.com
Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they’ve got “swag” while telling adults...
Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, and More
Pepsi attempts to make its bottle more iconic with first redesign in 16 years
How Pinterest can help you keep your New Year's resolutions

Mobile Video Becomes a New Marketing Tool for NHL Team - http://bit.ly/c6pOBg

mashable.com
Mobile Video Becomes a New Marketing Tool for NHL Team - http://bit.ly/c6pOBg
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