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marketing

HTC's Wild Marketing Ploy: If You Buy an HTC One this Weekend, They'll Pay You Big Bucks for your iPhone 5 or S4

www.patentlyapple.com
Attention to all U.S. iPhone owners: HTC wants your business. If you switch and buy their new HTC One smartphone by Sunday May fifth, HTC will reimburse you ......
HTC's Wild Marketing Ploy: If You Buy an HTC One this Weekend, They'll Pay You Big Bucks for your iPhone 5 or S4

Advertise To Facebook Users By Recency With Time Range Targeting

marketingland.com
A new Facebook Ads targeting feature now allows advertisers to target those who have recently interacted with Facebook. The targeting type “Action Spec” allows users to target by the recency of specific actions taken. This recency targeting is currently in beta mode. The new... Please visit Marketing Land for the...
Advertise To Facebook Users By Recency With Time Range Targeting

Marketing Day: April 17, 2013

marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about... Please visit Marketing Land for...
Marketing Day: April 17, 2013

Google To Users: We're Not Part Of PRISM & Government Needs More Transparency

marketingland.com
Google gave the press statements yesterday denying it was involved with the NSA’s PRISM data gathering program. Today, it’s making that statement more strongly and taking it directly to its users, through a blog post. US Government Has No Direct Access To Google Writing today, Google... Please visit Marketing Land...
Google To Users: We're Not Part Of PRISM & Government Needs More Transparency

Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

marketingland.com
Yesterday the IAB released digital ad revenue figures for the US market in 2012. Overall internet ad revenue came in at nearly $37 billion, making the internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers,... Please visit Marketing Land...
Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

Google Closing Social Login Gap With Facebook

marketingland.com
Facebook has been the dominant source of social logins, but Google is closing the gap and now accounts for more than one-third of all social logins. That’s according to the latest quarterly report from Janrain. After a couple years of consecutive gains, Facebook’s share of social logins... Please visit Marketing...
Google Closing Social Login Gap With Facebook

Thwart Social Media Crisises With Brand New Hootsuite Security Suite Social Tool

marketingland.com
With the overwhelming number of recent hacks social security has been one of the hottest topics in social. The popular social media management platform Hootsuite is looking to capitalize on this growing trend with their new Security Services feature. This new suite of services is available today... Please visit Marketing Land for the...
Thwart Social Media Crisises With Brand New Hootsuite Security Suite Social Tool

Facebook Starts Verifying Popular Pages & Profiles

marketingland.com
Following in the footsteps of both Twitter and Google+ (and Pinterest and other social networks), Facebook has started to verify a small number of Pages and personal profiles. There’s currently no way for a Page owner or regular user to request verification. Facebook explains how it... Please visit Marketing Land...
Facebook Starts Verifying Popular Pages & Profiles

Twitter Planning Developers-Only Platform Event Next Week

marketingland.com
Twitter is inviting developers to a private “mobile-oriented platform event” next week at its headquarters in San Francisco. “We’ve been working on some exciting new features for the Twitter platform,” the registration page says, “and we’d like to share... Please visit Marketing Land for the full article....
Twitter Planning Developers-Only Platform Event Next Week

Google+ Adds New Website Buttons & Badges On 2nd Birthday

marketingland.com
Google+ turns two years old today and is marking the occasion with new buttons and badges for websites, along with a few tweaks to its photo features. There’s also a special birthday logo that’s showing up only on plus.google.com (which you can see at right). As far as the new...
Google+ Adds New Website Buttons & Badges On 2nd Birthday

Google Stands In For "The Emerald City" In The Internship Movie

marketingland.com
There’s a scene near the climax of the film The Internship, starring Vince Vaughn and Owen Wilson (opening June 7), where they and their team of Google summer interns try to sell a local pizza restaurant on Google advertising (presumably AdWords). Many of the different Google tools and... Please visit...
Google Stands In For "The Emerald City" In The Internship Movie

Federal Appeals Court To Decide If Facebook "Likes" Are Protected Speech

marketingland.com
Facebook attorneys told a federal appeals court Thursday that “likes” deserve free-speech protection, and anything less would “would result in chilling the very valued means for communication the Internet has made possible.” As Bloomberg reports, the argument is part of a... Please visit Marketing Land for the full article....
Federal Appeals Court To Decide If Facebook "Likes" Are Protected Speech

Documents by Readdle Rolls Out for iPhone

thenextweb.com
Back in January, we brought you news on Readdle’s Documents for iPad, which we called a lean but powerful file-management app, which also enabled document-viewing and media playback. And now this is also available for the smaller-screened form factor of the iPhone and iPod touch. As we noted at the...
Documents by Readdle Rolls Out for iPhone

SimilarWeb Competitive Analysis Tool Shows Traffic Insights By Source; Launching Pro Service

marketingland.com
SimilarWeb.com, the web traffic intelligence tool from SimilarGroup aims to set itself apart from other competitive intelligence and web ranking tools by harnessing the huge trove of  clickstream data that comes from their browser plug-ins. Much has already been written already about... Please visit Marketing Land for the full article....
SimilarWeb Competitive Analysis Tool Shows Traffic Insights By Source; Launching Pro Service

Unhappy Google's Not Changed Privacy Policy, EU Vows Six Individual EU Nations Will Press On

marketingland.com
The European Union’s privacy watchdog announced today that as Google hasn’t made suggested changes to its privacy policy, it will continue investigating. Well, six EU countries will, to see if there’s actual action to be taken against Google. The European Union’s... Please visit Marketing Land for the full article....
Unhappy Google's Not Changed Privacy Policy, EU Vows Six Individual EU Nations Will Press On

The New SEO = Social Engagement Optimization

marketingland.com
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen... Please...
The New SEO = Social Engagement Optimization

Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics

searchengineland.com
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness. What typically happens is that a company will devise a plan to improve their online marketing and will implement various...
Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics

Relationship Reconciliation: GM Comes Back To Facebook Ads After Messy Breakup

marketingland.com
Just 11 months ago GM made the an awkward decision to step away from Facebook ads in an overly public split. As Facebook was readying itself for the ball (IPO), GM  not only stood up the social network, but they publicly humiliated them saying that the ads didn’t work. Guess...
Relationship Reconciliation: GM Comes Back To Facebook Ads After Messy Breakup

Programmatic Attribution Modeling - Don't Just Measure, Execute

searchengineland.com
The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently allowing you to make smarter decisions next time around. Sounds simple, right? Actually, it’s very far from simple, and is... Please visit Search...
Programmatic Attribution Modeling - Don't Just Measure, Execute

Nokia marketing head: Customers' 'biggest complaint' is missing apps

www.engadget.com
We managed to grab a quick chat with Nokia's Global Head of Smartphone Marketing, Vesa Jutila, following the global launch of the Lumia 925. When asked about the still-notable absence of some mainstream apps within Windows Phone 8, Jutila was surprisingly frank. With reference to the company's Lumia series,...
Nokia marketing head: Customers' 'biggest complaint' is missing apps

Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

thenextweb.com
Kontagent, a company that provides enterprise-level mobile in-app analytics to companies that build and distribute mobile applications, today announced two new features to its platform that should allow companies to better segment their user base and track revenue per user over individual accounts. The new capabilities allow for the following: user groups can...
Kontagent gives mobile app makers the tools to track and increase the lifetime value of a user

Samsung admits to astroturf attacks HTC in Taiwan

www.electronista.com
The Taiwan Fair Trade Commission is reportedly investigating astroturfing attacks launched by Samsung denigrating HTC devices. The investigation was launched after a website accused the manufacturing giant of "evil marketing" when it was discovered to have used anonymous internet users to criticize the devices by the rival company....    ...
Samsung admits to astroturf attacks HTC in Taiwan

Study: WordPress Grabs More Share Of Top 100 Blogs

marketingland.com
WordPress continues to gain in popularity among top blog publishers. The blogging platform’s market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses the Technorati Top 100 blogs list for its annual study. To get a sense of WordPress’ growth... Please visit Marketing...
Study: WordPress Grabs More Share Of Top 100 Blogs

Cheers! This groovy beer bottle plays music

news.cnet.com
A curious marketing stunt results in a musical beer bottle capable of emitting noise when played on a record player originally invented more than a century ago. [Read more]...
Cheers! This groovy beer bottle plays music

EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads

marketingland.com
Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook’s $2.18 billion. In last week’s digital display ad earnings report,... Please visit Marketing Land...
EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads

Marketing Day: April 29, 2013

marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users Google’s “predictive search”... Please visit Marketing Land for the full article....
Marketing Day: April 29, 2013

Moving From Static To Dynamic: Building Relationship-First Email Creative

marketingland.com
In the past, when email marketers noticed a drop in audience engagement, they would increase the volume of email sends, trying to win the attention deficit game by increasing frequency. But this strategy just doesn’t work anymore. With the increased usage of mobile devices, smart phones and... Please visit Marketing Land for...
Moving From Static To Dynamic: Building Relationship-First Email Creative

New: Google AdSense Ad Code For Responsive Design, A/B Testing & More

marketingland.com
With the latest update to the “Modifying Ad Code”, Google now allows publishers to make some changes to their AdSense ad code. Google has provided code snippets to help publishers implement the following techniques with their ads: Responsive design: Create a single webpage that will... Please visit Marketing Land for the full...
New: Google AdSense Ad Code For Responsive Design, A/B Testing & More

Marketing Day: April 9, 2013

marketingland.com
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Update To Google Search App For iOS Fixes Bugs, But That’s About It The Google Search app for iOS has been updated with bug fixes...
Marketing Day: April 9, 2013

Mark Zuckerberg Really Did Stand Fully Dressed In A Pool For Facebook's New Ad

www.businessinsider.com
Last week, Facebook started unrolling a series of television ads for its new invention: Facebook Home. The campaign revolves around escaping from boring situations, be it sitting by your aunt at a family meal -- "30% of people check their phones at the dinner, but only when appropriate of course,"...
Mark Zuckerberg Really Did Stand Fully Dressed In A Pool For Facebook's New Ad
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