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marketing

Google Expands "Confirmed Click" Functionality To In-App Smartphone Display Ads

marketingland.com
How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone screen? More importantly, how many of your pay-per-click ads have been clicked on accidentally? This is the problem Google is trying to solve with new “confirmed......
Google Expands "Confirmed Click" Functionality To In-App Smartphone Display Ads

Coming To You Live From The Apple (Mini) Event

marketingland.com
Later this morning I’ll be live blogging the Apple event (starting at 1pm ET) from San Jose California. It’s widely expected that Apple will introduce a 7-inch iPad and potentially a refreshed line of traditional iPads. There may be other hardware-related announcements as well. For the... Please visit Marketing Land...
Coming To You Live From The Apple (Mini) Event

Apple's new dock connector is called 'Lightning', 'Earpod' headphones, 'Loop' iPod touch accessories, 2GB iPod shuffles

9to5mac.com
According to our sources, Apple’s new, smaller 9-pin dock connector is dubbed “Lightning” internally. As of this evening, we believe that this name will extend to the new connector’s marketing name. The moniker makes sense for two reasons. One: it goes along with the Thunderbolt connector name on the...
Apple's new dock connector is called 'Lightning', 'Earpod' headphones, 'Loop' iPod touch accessories, 2GB iPod shuffles

MARK CUBAN: Here's What I Really Think About Facebook

www.businessinsider.com
Mark Cuban recently expressed frustration about Facebook as a marketing platform. Here, he expands on his remarks. Lets talk Facebook First, I'm not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on FB and focus...
MARK CUBAN: Here's What I Really Think About Facebook

TweetLevel: A GPS For Twitter

marketingland.com
The dog never ate my homework. Or at least, I never tried to use that as an excuse, which is odd, considering my family actually owned a dog kennel. To this day, the memory of homework sends chills down my spine — I just wasn’t one of those people who dashed off...
TweetLevel: A GPS For Twitter

Is the iPhone good enough?

www.asymco.com
We don’t want to make a new phone. We want to make a much better phone. - Jony Ive, video at iPhone 5 launch event Disruption theory has taught us that the greatest danger facing a company is making a product better than it needs to be. There are numerous...
Is the iPhone good enough?
ReadWrite Survey: Consumers Like Windows 8 & Surface, But Prefer Windows 7

The iPhone 5′s overlooked killer feature

tech.fortune.cnn.com
Most of the jaw-wagging about the new iPhone misses the point: Apple has made its iconic gadget radically faster in one single move. FORTUNE - By now, many are aware of that new record: 5 million iPhone 5s during its first week. For its part, Apple (AAPL) has done a...
The iPhone 5′s overlooked killer feature

Make Sure Your Friends See Just How Great You're Doing With Promoted Posts For Facebook Profiles

marketingland.com
Want to make sure that all of your friends know you bought that car, got that job or are doing fine in your relationship? Well, thanks to an expanded test, you may be able to ensure that your friends see your most important posts — for a price. Kristel Cuenta of Kairay...
Make Sure Your Friends See Just How Great You're Doing With Promoted Posts For Facebook Profiles

Microsoft follows Forstall departure by firing their head of software Steve Sinofsky

9to5mac.com
New York Times reports that Microsoft Windows head Steven Sinofsky has left the Redmond-based company after “a mutual decision by Mr. Sinofsky and Steven A. Ballmer.” Julie Larson-Green will take over Sinofsky’s position. Microsoft described the departure of Mr. Sinfosky, a 23-year veteran of the company, as a mutual decision...
Microsoft follows Forstall departure by firing their head of software Steve Sinofsky

Ballmer: Windows Phone 8 'still small', but will 'really ramp quickly'

www.engadget.com
Following its launch event in San Francisco and the appearance of its first devices last week, Windows Phone 8 is hoping for big things in the future. Microsoft's chief exec Steve Ballmer said that its work with Nokia, HTC and Samsung offered them the chance to create a "really...
Ballmer: Windows Phone 8 'still small', but will 'really ramp quickly'

AdWords Adds CPA Bidding, New Mobile Ad Format, For App Advertisers

marketingland.com
Google has released several new AdWords features designed to help application developers promote downloads from Google Play or the iTunes Store. One change is extending the Conversion Optimizer feature to better service app advertisers, so they can set a target CPA rather than bidding on a CPC... Please visit Marketing...
AdWords Adds CPA Bidding, New Mobile Ad Format, For App Advertisers
Apple iPhone 5 announced

7 Tricks To Take The Scary Out Of SEO

searchengineland.com
Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something like, “Of course we do. We’re enlightened marketers, not Neanderthals.” And, you probably are. Actually, I would not ask you this... Please visit Search Engine...
7 Tricks To Take The Scary Out Of SEO

Red Bull Stratos Shatters Records--And Traditional Notions Of Marketing

www.fastcocreate.com
"I know the whole world is watching now," said Felix Baumgartner, at the edge of space. They were--Red Bull Stratos set viewing records and marked another giant leap for a brand that's setting the standard for content marketing....
Red Bull Stratos Shatters Records--And Traditional Notions Of Marketing

Report: iOS 6 Now On Majority Of Apple Mobile Devices

marketingland.com
According to Chitika more than 60 percent of North American iOS devices/iPhones showing up on its network have iOS 6 installed. This stands in marked contrast to the Android ecosystem, where only 1.8 percent of devices are running the latest “Jelly Bean” version of the operating system.... Please visit Marketing...
Report: iOS 6 Now On Majority Of Apple Mobile Devices

YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next?

marketingland.com
It’s been a week since Google released its first ever YouTube app for the iPhone and iPad. It’s not the top free app in iTunes and may be a harbinger of what will happen with the expected Google Maps app. It may sound odd to some that YouTube is new...
YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next?

The Great Exaggeration: Optimization

marketingland.com
One of the so-called standard operating procedures we digital marketers espouse most vehemently is “optimization.” We believe we’ve got this practice nailed. Search practitioners coined the term and drove the movement from the earliest days — wielding a love for data, crude... Please visit Marketing Land for the full article....
The Great Exaggeration: Optimization

The Return Of The Google Dance

marketingland.com
Old timers in the SEO world will remember the “Google Dance,” if not fondly, at least with some nostalgia. It was when Google’s rankings went through a change each month, sometimes dramatically, when a new algorithm was launched. The Google Dance eventually disappeared.... Please visit Marketing Land for the full article....
The Return Of The Google Dance

Live Blog: Apple's iPhone 5 Launch

marketingland.com
Live from San Francisco, it’s Marketing Land’s live blog of the big Apple press event, where the new iPhone 5 will almost certainly be announced, along with new iPods, iTunes 11 and more. How can we say that so confidently? Well, 9to5 Mac spotted pages within Apple.com’s own... Please visit...
Live Blog: Apple's iPhone 5 Launch

Mozilla's Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web

marketingland.com
Yesterday an exciting new ‘Popcorn’ based project was released at the Mozilla Festival. Popcorn is a video editing & hacking project from Mozilla that allows developers to integrate the web into their videos with dynamic interactivity and information. Yesterday the  product... Please visit Marketing Land for the full article....
Mozilla's Popcorn Maker Lets You Remix, Edit & Enhance Videos, All On The Web
Apple Won't Make A Dock For The iPhone 5's New Plug (AAPL)
First Microsoft Surface ad airs on national TV ahead of October 26th release

Now You Can Follow LinkedIn Influencers For Long-Form Updates, No Connection Required

marketingland.com
For the first 8 years of its existence LinkedIn has been about connecting people. Over the last 18 months LinkedIn has begun to offer more content matching services thanks to the addition of LinkedIn Today. A new feature being released today, the ability to follow key LinkedIn influencers, will... Please...
Now You Can Follow LinkedIn Influencers For Long-Form Updates, No Connection Required
Google, Samsung reportedly teaming up on a 10-inch 'super' tablet to take on the iPad

GoDaddy DNS Hack That Took Down Millions Of Sites Allegedly Came From Member Of Anonymous

marketingland.com
Yesterday the world’s largest domain provider, GoDaddy, experienced massive DNS outages that took down millions of sites worldwide for several hours. While GoDaddy didn’t disclose the source of the issue, one member of ‘Anonymous” took claim to the outages as his own doing.... Please visit Marketing Land for the full article....
GoDaddy DNS Hack That Took Down Millions Of Sites Allegedly Came From Member Of Anonymous

OneSpot Launches Platform For Turning Articles Into Ads, Raises $1.5M

techcrunch.com
A lot of companies are getting into the content marketing business, creating blog posts and articles to promote their brands and products, but are they doing enough to enough to highlight that content? Well, startup OneSpot is opening a new platform to help them promote those posts by turning them...
OneSpot Launches Platform For Turning Articles Into Ads, Raises $1.5M

Online Ad Survey: Most U.S. Consumers "Annoyed" By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is "A Bunch Of B.S."

techcrunch.com
Adobe has put out some more research into online advertising. This time it’s not an Index of the market but a poll of 1,250 U.S. consumers and marketers’ views on online advertising. The survey makes amusing reading at times –  almost half of the respondents agree ‘online advertising is creepy and stalks...
Online Ad Survey: Most U.S. Consumers "Annoyed" By Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is "A Bunch Of B.S."

Intel reveals Quad-Core, LTE-capable Medfield chips are on the way

www.engadget.com
Intel's curious decision to shun the US and release Medfield-powered smartphones in India, China, Russia and the UK might be because of those countries' underdeveloped levels of LTE. Marketing chief Sumeet Syal told TechCrunch that its current-generation x86 system-on-chip won't support the standard, but a capable version will arrive...
Intel reveals Quad-Core, LTE-capable Medfield chips are on the way

Twitter Takes First Country-Specific Censorship Action, Against Hate Group In Germany

marketingland.com
Earlier this year, Twitter added the ability to block Twitter accounts and tweets by a country-by-country basis, in case it needed to respond to legal requests. Nine months later, the company has done this for the first time, for a hate group based in Germany. The Financial Times spotted the...
Twitter Takes First Country-Specific Censorship Action, Against Hate Group In Germany
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