marketo

marketo

Box trots out IBM, Oracle integrations to boost its enterprise cred
Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank

Meet Marketo, On Track To Be The Next Hot Enterprise IPO

www.businessinsider.com
Keep your eye on this growth-stage startup, Marketo. It hasn't filed its S-1 documents yet, but unless a suitor comes along with a mongo offer, it's headed for an IPO and soon. And it's entirely possible that a big enterprise vendor will do just that.  Marketo sells software-as-a-service that boosts...
Meet Marketo, On Track To Be The Next Hot Enterprise IPO

There's A New Crop Of Power Players And They Come From SuccessFactors (SAP)

www.businessinsider.com
Some companies are like trees. They seed the world with executives that run the next crop of startups. So it is with SuccessFactors. Before SAP bought SuccessFactors for $3.4 billion last year, the company made millionaires out of a lot of employees by going public in 2007. SuccessFactors alums are...
There's A New Crop Of Power Players And They Come From SuccessFactors (SAP)
Gigya launches partner ecosystem to turn social, gamification into cash

Marketo Offers LaunchPoint, An App and Services Network For The "Marketing Nation"

techcrunch.com
Marketo is offering a new service called LaunchPoint, which is meant to serve the “marketing nation,” a term Marketo coined to describe an ecosystem of technology partners and professional service providers. The LaunchPoint service is essentially an app and services network for marketers. The storefront-style service integrates with the Marketo marketing-automation platform...
Marketo Offers LaunchPoint, An App and Services Network For The "Marketing Nation"
Get your discount tickets for Venture Shift here!

With expanding revenue and aggressive losses, SaaS firm Marketo files for a $75 million IPO

thenextweb.com
Today Marketo, a company that vends marketing automation tools to those engaged in advertising campaigns, today filed its S-1 form with the U.S. Securities and Exchange Commission. As a company, Marketo has raised a total of $108 million to date. The company claims a total of more than 2,000 customers. Inside the...
With expanding revenue and aggressive losses, SaaS firm Marketo files for a $75 million IPO

Box reveals plans for 2013: global expansion and a partner network

venturebeat.com
Cloud storage startup Box has announced its plans for the coming year as it readies for a 2014 IPO. The company intends to open new offices in Europe, Asia, and Brazil and is planning to fortify its enterprise sales team in those regions. This follows on the heels of healthy...
Box reveals plans for 2013: global expansion and a partner network
Look out, Nasdaq: NYSE proclaims itself the new king of tech IPOs
Marketing automation firm Marketo shares jump 55% in energetic IPO
Phil Fernandez And Marketo's Mission: Eliminate Cold Calling Forever

Wall Street Beat: Market stokes tech IPOs, as Tableau and Marketo debut

www.computerworld.com
A strong stock market could open the floodgates for more tech IPOs in the wake of Friday's solid debut of Marketo and Tableau, but not all segments of IT may be able to ride the wave....
Wall Street Beat: Market stokes tech IPOs, as Tableau and Marketo debut
Infusionsoft Raises $54M From Goldman Sachs To Scale Sales And Marketing Automation Platform For Small Business

A VC Explains Why Enterprise IPOs Have Been So Hot

www.businessinsider.com
It's apparent to anyone by now that startups serving enterprise customers have become the darlings of investors. On Friday, two of them had very successful initial public offerings: Tableau Software's stock was initially priced at $31 a share, rose 60% that day, hit a high of $59 on Monday and...
A VC Explains Why Enterprise IPOs Have Been So Hot

Here's Why Salesforce Spent A Whopping $2.5 Billion On ExactTarget (CRM)

www.businessinsider.com
Yesterday, Salesforce.com made its largest acquisition ever, spending $2.5 billion to buy ~$300 million company, ExactTarget. And that 8x multiple was a good deal, one analyst told Business Insider. That's because companies spend nearly $4 trillion a year on technology, mostly through their IT departments. Salesforce.com's CEO Marc Benioff believes...
Here's Why Salesforce Spent A Whopping $2.5 Billion On ExactTarget (CRM)

Gainsight Raises $9 Million from Battery Ventures, Names Mehta CEO

allthingsd.com
Meet Gainsight. Until yesterday it was a startup known as JBara Software. Today it changed its name, announced the closing of a $9 million Series A round of venture capital funding, and named a new CEO. So it’s something of a big day for this small company. First the funding:...
Gainsight Raises $9 Million from Battery Ventures, Names Mehta CEO

Wall Street Beat: Market stokes tech IPOs, as Tableau and Marketo debut

www.pcworld.com
A strong stock market could open the floodgates for more tech IPOs in the wake of Friday's solid debut of Marketo and Tableau, but not all segments of IT may be able to ride the wave. Marketo, which sells cloud-based marketing software, jumped 78 percent to close at US$23.10,...
Wall Street Beat: Market stokes tech IPOs, as Tableau and Marketo debut

Marketing automation boom continues with $75M Marketo IPO

gigaom.com
We all know based on M&A activity that marketing automation is big. Now, Marketo has filed for an IPO valued at $75 million, according to an SEC filing Monday. The news broke just hours after data visualization fan favorite Tableau filed for a $150 million IPO of its own. The...
Marketing automation boom continues with $75M Marketo IPO

Marketing software company Marketo files for a $75M IPO

venturebeat.com
Marketo has filed for a $75 million IPO, the marketing automation software company announced this afternoon. Marketo has raised $108 million in venture funding to date. The company closed its most recent round in November 2012, $50 million led by Silicon Valley firm Battery Ventures. It will trade under...
Marketing software company Marketo files for a $75M IPO

Portland's Act-On Software lands $16 million

www.geekwire.com
Act-On Software, a Portland-area startup that helps companies automate marketing campaigns, just scored $16 million in venture capital financing. This latest round, led by Silicon Valley’s Norwest Venture Partners, doubles Act-On’s VC total to $32 million, The Oregonian reports. Trinity Ventures, US Venture Partners and Voyager Capital — all existing Act-On investors...
Portland's Act-On Software lands $16 million
Infer takes $10M to find the sales leads most likely to pay off

Sponsored post: Under the Radar 2013: not your typical startup event

gigaom.com
Under the Radar 2013 (May 22 and 23, in San Francisco) is a unique startup showcase that has a track record of identifying next-generation category leaders. Just how proven is UTR in identifying the “next big thing”? Under the Radar was pivotal in getting companies like AdMob, BillFloat, Box, Flickr, GoodData, Jive, LinkedIn,...
Sponsored post: Under the Radar 2013: not your typical startup event

Handshakez, Measuring Customer Engagement, Lands $3.6M Series A

allthingsd.com
More often than not, how you sell something is as important as what you sell. When you make the process of getting a deal done pleasant and engaging for the customer, they’re more likely to come back for more. This level of engagement is at least one motivation behind a...
Handshakez, Measuring Customer Engagement, Lands $3.6M Series A
Funding daily: A funding spike for global tech startups
CloudBeat case study: Integrating Salesforce at Axcient isn't magical

5 reasons why cloud computing and start-ups disrupt the enterprise software markets

venturebeat.com
This sponsored post in produced by Bob Rizika, CEO of ProfitBricks USA. While software has been “eating the world” for years in the consumer world, now start-up software is infiltrating even the largest of enterprises at an ever increasing rate. Today’s enterprise-grade datacenter infrastructure makes it easier than ever for startups...
5 reasons why cloud computing and start-ups disrupt the enterprise software markets

Oracle beefs up marketing applications savvy with $871M buy of Eloqua

gigaom.com
Lest we forget that Oracle remains primarily a software company, it announced plans to buy Eloqua, a maker of marketing management software for $871 million or $23.50 per share. The buy comes two years after the database giant bought Eloqua competitor Market2Lead. (Check out Eloqua’s blog on that acquisition for...
Oracle beefs up marketing applications savvy with $871M buy of Eloqua

E-Bay-Backed ChannelAdvisor Seeks $86 Million as It Files for IPO

thenextweb.com
ChannelAdvisor, an ecommerce solutions company backed by eBay, has filed for an initial public offering as it aims to raise as much as $86 million. According to the company’s S1 filing, the proposed aggregate offering price is $86.25 million. It will trade under the “ECOM” ticker symbol once it is...
E-Bay-Backed ChannelAdvisor Seeks $86 Million as It Files for IPO
The hot new CxO: Chief Marketing Technology Officer? [ infographic ]
× Just a test of the new info bar. What do you think?