mather

mather

Social advertisers spooked by Instagram backlash

A Surprisingly Large Number Of People WANT To Receive Marketing Texts On Their Phones—Here's Today's Ad Brief

www.businessinsider.com
In completely surprising news, it looks like some people actually want marketing campaigns to be texted to their mobile phones. According to Harris Interactive's survey of 2,262 adults, only four percent of mobile users receive marketing-related texts, and of those who don't get them (aka, most people), a whopping 33 percent...
A Surprisingly Large Number Of People WANT To Receive Marketing Texts On Their Phones—Here's Today's Ad Brief

EMC Acquires A Startup That Can Catch Cybercriminals In The Act (EMC)

www.businessinsider.com
EMC has bought one of the Valley's hottest up-and-coming security startups, Silver Tail Systems, for an undisclosed sum. The purchase is interesting for a bunch of reasons. Silver Tail was the brainchild of two former eBay execs: Laura Mather, a Ph.D. who's one of the world's experts on Internet fraud,...
EMC Acquires A Startup That Can Catch Cybercriminals In The Act (EMC)
Bangkok is Top Town for Facebookers, as Asia Fuels Growth

What Classic Ads Would Look Like If They Had To Use Social Media

www.businessinsider.com
What would classic ads that shaped the advertising industry look like if a creative team had to reconfigure them into effective digital campaigns? Ireland-based advertising creative Eoin Conlon decided to figure it out, aiming to open up a discussion on how the industry uses and abuses social media. "I think in...
What Classic Ads Would Look Like If They Had To Use Social Media

Mediabistro’s Facebook Marketing Boot Camp Happening This Week

www.insidefacebook.com
Editor’s Note: Our sister company, Mediabistro, hosts innovative online workshops that teach social media strategy. The upcoming Facebook Marketing Boot Camp features Inside Network’s Brendan Irvine-Broque. Read on for details. Launch a Complete Facebook Marketing Campaign With Our Help The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28....
Mediabistro’s Facebook Marketing Boot Camp Happening This Week

Social TV Tracker Bluefin Labs Lands New CEO

allthingsd.com
Social TV tracker Bluefin Labs has a new CEO: JP Maheu, a digital ad veteran who has held top jobs at Razorfish, Ogilvy & Mather and Publicis. He replaces cofounder Deb Roy, who remains chairman. Bluefin is one of several startups that watches online conversations about TV; it has raised...
Social TV Tracker Bluefin Labs Lands New CEO
After Bootstrapping, Data-Mining Specialist Ondore Closes Million-Dollar Round For Mexican, US Operations

21st Century Insurance Hands Media Account to Mindshare

https:
NEW YORK (AdAge.com) -- Auto insurer 21st Century Insurance and Financial Services has shifted its estimated $50 million U.S. media planning and buying account to WPP's Mindshare without a review. The account was previously run by Omnicom Group's Omnicom Media Group....
21st Century Insurance Hands Media Account to Mindshare
How a tech entrepreneur became a best-selling Amazon Kindle author

Twitter and $70B communications giant WPP announce 'global strategic partnership'

venturebeat.com
July 9-10, 2013 San Francisco, CA Tickets On Sale Now Twitter and WPP announced a global strategic partnership this morning that will “greatly expand” collaboration between the two companies, and, WPP says, build its capacity for data-driven marketing. Financial terms of the agreement were not released, but are probably...
Twitter and $70B communications giant WPP announce 'global strategic partnership'

China's Top 3 Social Network Sites

www.readwriteweb.com
Today I spoke to Kaiser Kuo, an expert on China's Internet. The discussion covered the leading social media sites in China, as well as the censorship issues the country has. In this first post of a series, we outline the most popular social network sites in China. In follow-up posts,...
China's Top 3 Social Network Sites

Best Tech Events This Week (Sponsor Gary’s Red Tie @ SXSW Edition)

www.betabeat.com
This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder & CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can follow him at @garysguide and reach him at...
Best Tech Events This Week (Sponsor Gary’s Red Tie @ SXSW Edition)
× Just a test of the new info bar. What do you think?